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1.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

2.
ABSTRACT

Library patrons are adopting mobile devices for personal and other uses. The ubiquity of mobile devices will lead to changes in how and where learning and education happens. Libraries have wanted to become ubiquitous by making resources and services available anywhere, anytime. Reference librarians can use mobile devices and applications to include services in mobile learning environments. Challenges to libraries include uncertainty about which technologies to adopt in a rapidly changing technology landscape, the cost of technology adoption, staffing for 24–7, diversity of needs and preferences among library patrons, and the need to offer stable, consistent services. The combination of mobile librarians, mobile patrons, and mobile content provides an opportunity to move closer to the ideal of the ubiquitous library.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 279–290, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556942.  相似文献   

3.
Abstract

In recent years, library outreach has become an increasingly important aspect of public services work. In order to expand capacity and engage patrons, libraries should consider expanding their library outreach programs to include the efforts and expertise of technical services personnel. In this article, librarians from Texas A&M University will share how public services librarians, cataloging experts, and preservation librarians collaborated to provide support for a student-led textbook lending library for student veterans. Through this collaboration, the library was able to develop new outreach opportunities that highlighted technical services expertise as well as lend support to an important campus effort to improve the affordability of college textbooks for veterans.  相似文献   

4.
ABSTRACT

As staffing models evolve for academic library service points, online chat reference services require strategic analysis to improve efficiency and effectiveness. This paper will examine the perception of chat reference before and after staffing changes from faculty librarians, staff, and graduate assistants to non-MLIS library professionals and graduate assistants at Florida State University’s a large, public research university library. Our survey explores satisfaction levels and perception of both patrons and library personnel before and after the staffing change.

Our analysis of 197 patron survey results determined that patrons are equally satisfied with non-librarian provision of chat reference services and found chat interactions to be comparable in quality and timeliness to chats staffed by librarians. Our research into staffer survey results revealed a slight decrease in satisfaction with operation of the service, notably in terms of confidence after the staffing transition even though this was not reflected in the patron satisfaction levels. This assessment indicates that library workers are equally as competent in staffing chat reference services as librarians from patron perspectives. As academic libraries continue to measure the value of staffing service desks with librarians, this study will provide relevant insight into how patrons and staffers are affected by changes in staffing models.  相似文献   

5.
Techno Reference     
《The Reference Librarian》2013,54(59):103-111
Summary

The current academic library has recently experienced dramatic change. The electronic library of tomorrow is the present reality of today. Library employees and patrons now not only deal with print materials but also with resources in many additional formats including electronic. Concerns have emerged with the proliferation of these resources. Some of these concerns include the possible infatuation of library users with electronic resources over their print counterparts, the explosion of information resources, and providing reference services in an electronic society. Questions investigated in this article include the impact of this growth in electronic resources on traditional reference services and the effects of how library customers are served by librarians. Along with answering the above concerns, information from a survey concerning the impact of electronic resources will also be shared.  相似文献   

6.
ABSTRACT

The use of virtual or Web-based tours is on the rise in academic libraries, but with the loss of face-to-face contact and direct experience with the library's physical spaces, questions abound about this format's efficacy. Do online tour experiences measure up to those of a guided, face-to-face tour? Do online tours help mold students' perceptions of the library, while imparting important practical knowledge about the library's resources and services? Librarians at Kent State University in Kent, Ohio, recently confronted these questions, as they added an option for an online library tour to a large library tour program for freshman that had previously been offered strictly through guided, librarian-led tours. This paper presents the results of a preliminary study comparing the efficacy of learning and affective outcomes between face-to-face library tours and online library tours at Kent State University.  相似文献   

7.
Abstract

Prototyping is an incremental process that facilitates those looking to make changes in products, services, or resources. Originating in industrial fabrication process, prototyping can be adapted by librarians to examine changes made to library services, amenities, and resources. They offer a cost-effective way of trying something new and needed, to ensure that patron needs are met. This article modifies prototyping into a five-step process and reviews five examples where the Lee Library used prototyping to inform library decisions to inform the development of library services, amenities, processes, and resources to better serve its patrons.  相似文献   

8.
ABSTRACT

Service to pro se patrons continues to be one of the core issues facing law librarians. The current downturn in the economy makes this issue more critical than ever. This article provides one way to better meet the needs of this growing class of law library patrons.  相似文献   

9.
ABSTRACT

Access services librarians at Southeastern Louisiana University's Sims Memorial Library observed patrons' technology help needs and created an interactive training manual that empowers library faculty and staff to provide public service technology help in the Information Commons. The new training manual takes technology help in the academic library to the next level, “Technology Help 2.0,” because it allows librarians to learn about technology by directly observing the needs of patrons, develop new skills at their own pace, and adapt to the constantly evolving technology demands of the Information Commons.  相似文献   

10.
Abstract

The climate of change in music reference represents a challenge to librarians. The three issues in the library literature that probably have the greatest impact on music reference service and are the subject of this paper are changes in users, sources, and modes of access to sources. These three issues are certainly related, as users need to use sources, and they need to know how to access them in order to use them. Reference librarians are called upon to mediate this process. Music library collections have their own peculiarities, however. Because they contain a wider variety of materials than many other kinds of library collections, reference librarians for music collections must be aware of the format, content, and intended uses of these materials, as well as the research patterns of their patrons. In the recent past, as cultural norms have changed with the paradigm of Western culture, users have wanted to use music libraries in new ways, and librarians are challenged to accommodate them. The musical genres used and requested by today's library patrons are different than they once were, both for listening and for academic study. Musical reference sources are being issued in electronic formats, and this represents a challenge for some users. The expanded use of interlibrary loan and electronic access to materials represents new opportunities and challenges. Music librarians are being called upon to provide services to patrons they may never see.  相似文献   

11.
HealthWeb     
《Public Library Quarterly》2013,32(3-4):47-51
Abstract

Organizing and evaluating information available to library patrons on the Internet is a constant challenge for librarians. Academic health sciences librarians faced this challenge in an innovative and collaborative way when trying to organize and evaluate web sites providing medical information. Their project, called HealthWeb, can serve both as a prototype for public librarians trying to organize sites in other subject areas, and as a resource for patrons looking for high quality medical information available on the Internet.  相似文献   

12.
ABSTRACT

At a large university library, helping patrons use a full text database such as LEXIS-NEXIS places pressure on reference staff because the service is complex. Staff cannot give the proper attention to patrons because activity at the reference desk can limit the time spent with each individual. Full-text services require more instruction and reference help than electronic bibliographic databases, but patrons often come for assistance just before the assignment is due. To relieve such pressure, librarians at Penn State's Pattee Library developed Just-in-Time demonstrations to help patrons learn how to use LEXIS-NEXIS when they need it. The Justin-Time demonstrations provide a weekly alternative which relieves the “I need it now” pressure by providing instruction on a weekly basis. These demonstrations have been well received by patrons and staff.  相似文献   

13.
Summary

The virtual library poses challenges for law librarians in developing effective library orientation programs. Survey results from law librarians in academia and in law firms reveal how basic library orientation is conducted in light of the proliferation of electronic resources. The types of additional instruction being required, such as training in computer-assisted legal research and web searching, are examined along with the perceived effectiveness of the initial library tours.  相似文献   

14.
Abstract

Explores virtual reference as a new career opportunity for librarians. Asks if this is a good, long career path, or if it will careen virtual reference librarians off into the slough of despond. The skills needed for the traditional reference librarian are compared to those needed by the virtual reference librarian; the challenges and advantages of working virtual versus traditional reference are identified; the types of questions and resources used in providing virtual reference service are discussed; and the types of interaction with the patrons are explored. The skills needed to manage and evaluate virtual reference services are also articulated.  相似文献   

15.
ABSTRACT

Virtual reference using chat or instant messaging clients (IM) has become an expected service offering for libraries seeking to cater to today's Web 2.0 patrons. The use of chat aggregators to monitor multiple accounts in one interface allows libraries to reach a wider audience of IM/chat users. Embedding chat widgets into library Web pages can further increase chat reference use because it allows patrons without IM/chat experience or accounts to reach librarians seamlessly. This article reviews the use of aggregator software for chat reference monitoring, examines the popularity of the MeeboMe! chat widget for embedded virtual reference and briefly describes the experiences and recommendations of librarians at Samford University Library as they have implemented its use.  相似文献   

16.
ABSTRACT

Are librarians doing all they can to ensure that customer services are delivered with the customer in mind? Librarians are great at helping, but we sometimes need help with identifying customers, defining their needs, developing services, and reviewing the processes behind the services. Fourth Generation Management provides new insight for librarians as we compete with customers, our patrons, to offer new services at an ever-increasing rate. Libraries need to improve customer services in order to remain a vital part of their community.  相似文献   

17.
ABSTRACT

This article will describe how merging service points in an academic library is an opportunity to improve customer service and utilize staffing resources more efficiently. Combining service points provides libraries with the ability to create a more positive library experience for patrons by minimizing the ping-pong effect for assistance. The Access Services Department at the University of North Texas Libraries was charged with management of the circulation and reference services offered at the service desk. Streamlined planning and modernized management of the desk and its impact on customer service in a changing library environment will be discussed.  相似文献   

18.
Virtual and Augmented Realities are advancing technologies that are becoming more popular in gaming and programming communities. However, virtual reality has been in development for decades. As libraries are often at the forefront of offering new and advancing technologies to their communities, virtual and augmented reality programs have become new additions to library services. While gaming is the prominent use of these technologies, virtual and augmented reality affords many educational opportunities. Mississippi State University Libraries have recently added a virtual/augmented reality lab as part of its library program.  相似文献   

19.
ABSTRACT

User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it.  相似文献   

20.
《图书馆管理杂志》2013,53(3-4):425-435
Abstract

As more and more library resources become available through the Internet, and as libraries move to 24/7 access to their collections and services, library instruction must move to this environment. The question is how to best move instruction to the Web while continuing to provide quality interactive sessions that are meaningful to the patron. While much of the literature dealing with developing online instruction focuses on for-credit courses, most librarians still reach the majority of their patrons through one-time instruction sessions. This paper looks at how one large urban university began moving its one-time instruction onto the Web, exploring the main developmental efforts in this area, including dedication to process, content quality, faculty input, and student feedback.  相似文献   

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