共查询到20条相似文献，搜索用时 203 毫秒
1.
叙事：电视广告的新趋势 总被引：1，自引：0，他引：1
在当今的消费社会中,过去赤裸裸的“王婆卖瓜自卖自夸”式的说教式广告慢慢淡出受众的视野。取而代之的是故事性情节化的广告。本文首先从受众心理需求、竞争需要、电视传媒的特殊性三方面探究了叙事广告盛行的原因及设计的技巧,探讨广告人应如何巧妙地将商品或服务信息融入到情节之中,让受众被精彩的故事情节吸引的同时,牢牢记住商品或服务信息。达到良好的传播效果。 相似文献
2.
3.
对于新闻报道如何才能更加吸引受众,新闻媒体在长期摸索中寻求到一种行之有效的方式:新闻故事化。即以讲故事的形式表现新闻事件,具体表现为"新闻故事化、故事情节化、情节细节化、细节人物化"。因为绝大多数受众都喜欢听有跌宕起伏情节的生动故事,在讲故事的过程中交代事物的来龙去脉,其生动性和吸引力会大大增强。应该说新闻成为"找故事的艺术"是对传统新闻传播形态的一种变革,在传达政令、传播信息、教育群 相似文献
4.
5.
顺应当代各种媒体的竞争和观众接受的需求,电视新闻界出现了这样一种节目制作理念——新闻故事化叙述,就是以讲故事的形式表现新闻事件,它实际体现为“新闻故事化、故事情节化、情节细节化、细节人物化”.这种电视新闻故事化现象是对传统新闻传播形态的一种变革,在传达政令、传播信息、教育群众等方面发挥了独特的作用.新闻故事化叙述的做法其实是以人为本的观念在电视新闻节目发展中的渗透. 相似文献
6.
7.
8.
中央电视台许多电视栏目提出“新闻故事化,故事情节化,情节细节化,细节人物化”。日益繁荣的中国电视节目在此引导下弥散出一派浓厚的“故事”氛围。从新闻类节目寻找新闻背后的故事到广告类节目营造品牌的故事,从MTV专职于音乐故事的讲述到电视剧对人生故事的倾情演绎等等,“故事”不仅坐上了电视节目创作领域的醒目席位,而且成为其市场化攻城略地的有效手段。^① 相似文献
9.
李慧敏 《福建广播电视大学学报》2002,(1)
《富萍》是王安忆新千年的第一篇长篇小说。故事毫无曲折离奇的情节和引人入胜的悬念,故事讲得漫不经心,甚至有些琐屑平淡,但各个人物、情节之间都具有很强的因果关系,以推动故事情节的发展。 相似文献
10.
正新闻故事化,其实就是将生硬的、条理性的事实报道,变成为故事的形式,使新闻更多戏剧化、情节化的成分。把新闻用讲故事的形式表现出来,更容易被观众接受、理解。也就是说,要让新闻具备讲故事的特征,有故事发生的起因、故事情节要留有悬念、还可以有人物的冲突,有故事发生、发展的细节。就电视这一大众媒体来说,以讲故事的形式来表现新闻事实,已经成为电视新闻报道,特别是深度报道节目制作播发的一个方向。中央电视台《新闻联 相似文献
11.
12.
ABSTRACT Fee-based services deliver information to a library's non-primary clientele by providing products such as document delivery and research services, usually on a cost-recovery basis. A client satisfaction survey is one method of evaluating a fee-based information service's effectiveness in meeting its clients' needs and of learning new ways to serve customers better. To gain the most benefit and insight from the survey's results, the survey must be carefully planned and implemented. Compiling, Interpreting, and reporting the results are equally important. Finally, the staff modifies or improves services based on the survey results. 相似文献
13.
Kanyengo CW Ajuwon GA Kamau N Horta C Anne A 《Medical reference services quarterly》2011,30(3):257-268
The United States National Library of Medicine (NLM) has the largest collection of biomedical information products and services in the world. Little is known of the extent to which librarians in sub-Saharan Africa are aware of and use these resources. The study's aim was to assess knowledge and frequency of use of NLM's biomedical information products and services among African librarians. Forty-three of the 50 delegates at the 11th biannual Congress of the Association of Health Information and Libraries in Africa (AHILA) participated in the study. The findings showed that participants' knowledge of NLM information products and services was low and that there is a need for increased awareness and training in the use of NLM's information products and services in order for users on the African continent to effectively benefit from them. 相似文献
14.
Some have claimed that prices charged by the National Technical Information Service (NTIS) for its information products and services are inappropriately high. The National Technical Information Service commissioned a study, carried out by the author, to determine whether these claims were substantiated. The study focused on 15 selected information products and services, and asked whether prices for these products were too high relative to NTIS' costs, relative to prices for comparable commercial products, and relative to prices for comparable products from the Government Printing Office (GPO). NTIS breaks even in the aggregate, showing neither profit nor loss at the end of the year, although individual products may be priced higher or lower than cost. NTIS prices appeared to be competitive with comparable private sector prices, and 17 executives from information industry firms believed NTIS prices were about right or not too high. For comparable products from GPO, NTIS prices tend to be lower because of administrative decisions to underprice GPO. The study examined, in greater depth, issues surrounding two new information products, Big Emerging Markets and World News Connection. NTIS prices are not too high relative to costs, to comparable commercial products and GPO products. 相似文献
15.
Christine Wamunyima Kanyengo Grace Ada Ajuwon Nancy Kamau Cristina Horta Abdrahamane Anne 《Medical reference services quarterly》2013,32(3):257-268
The United States National Library of Medicine (NLM) has the largest collection of biomedical information products and services in the world. Little is known of the extent to which librarians in sub-Saharan Africa are aware of and use these resources. The study's aim was to assess knowledge and frequency of use of NLM's biomedical information products and services among African librarians. Forty-three of the 50 delegates at the 11th biannual Congress of the Association of Health Information and Libraries in Africa (AHILA) participated in the study. The findings showed that participants' knowledge of NLM information products and services was low and that there is a need for increased awareness and training in the use of NLM's information products and services in order for users on the African continent to effectively benefit from them. 相似文献
16.
As end-user demand for easy access to electronic full text continues to climb, an increasing number of information providers are combining that access with their other products and services, making navigating their Web sites by librarians seeking information on a given product or service more daunting than ever. One such provider of a complex array of products and services is Thomson Scientific. This paper looks at some of the many products and tools available from two of Thomson Scientific's businesses, Thomson ISI and Thomson ResearchSoft. Among the items of most interest to health sciences and veterinary librarians and their users are the variety of databases available via the ISI Web of Knowledge platform and the information management products available from ResearchSoft. 相似文献
17.
ABSTRACTWorking collaboratively, a scholarly resources librarian and a subject liaison librarian at a small, public liberal arts college have created a GIS story mapping workshop for fellow information professionals. Using GIS, the librarians are bridging the gap between humanities and sciences in a liberal arts environment. The librarians' experience of being introduced to GIS and creating training for others enabled them to support their library's data services and digital scholarship initiatives. By helping connect the humanities with science and technology using story maps, librarians can create a neutral environment for learners to conduct interdisciplinary research and develop spatial literacy. 相似文献
18.
图书情报单位在现代信息服务业中的定位研究 总被引：7，自引：0，他引：7
现代信息服务业是以计算机和现代通信技术为核心技术手段的新型信息服务业。它以数字信息产品为服务基础,面向市场开展信息服务。图书情报单位在现代信息服务业中应成为社会和信息服务业的信息资源中心,应以联机检索服务为基础,拓展联机信息服务;应开展网络信息服务,构建虚拟信息服务体系;开展数字参考咨询服务并面向市场开展数据库服务。参考文献13。 相似文献
19.
[目的/意义] 为了能够准确发现满足用户信息需求的有用在线评论,对在线评论按照有用性进行排序,帮助用户进行消费决策。[方法/过程] 首先通过文献调研和专家咨询,结合移动O2O用户在线评论的特点,选取影响移动O2O在线评论有用性的8项指标,采用模糊层次分析法进行指标赋权,然后利用定量方法进行指标量化,使用加权灰色关联分析方法进行有用性计算和排序,构建有用性排序模型。最后获取美团商品的在线评论数据进行应用研究,采用与美团原始评论排序结果对比分析的方法,检验方法的可行性和科学性。[结果/结论] 实验结果表明,采用移动O2O在线评论有用性排序模型进行排序,排名靠前的在线评论信息量大,包含产品或服务的维度较多,能够较好地满足用户的个性化信息需求,为用户消费决策提供更大的参考价值。 相似文献
20.
文章认为图书馆服务包括为用户提供图书情报产品和服务项目,将图书馆的服务细分为核心服务、形式服务、期望服务、延伸服务和潜在服务五个层次,图书馆必须根据自身的营销目标,对服务的宽度、长度、深度和相关度进行最优组合. 相似文献