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Muhammad Jaber Hossain 《图书馆管理杂志》2013,53(2-3):122-146
ABSTRACT To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied. The proposed model shows quality service has been seen as a direct result of the quality of library products, services, and service providers that leads to ensure user satisfaction and loyalty. It also demonstrates how users are the central theme from all functional perspectives of library services. The model emphasizes the quality improvement and operational efficiencies are to be working together to achieve a competitive advantage. The model may help librarians understand how to set the users as the central theme from all functional perspectives of the library services. 相似文献
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Peter Stokes Allen Foster Christine Urquhart 《Health information and libraries journal》2009,26(3):220-231
Background: Measures of the effectiveness of databases have traditionally focused on recall, precision, with some debate on how relevance can be assessed, and by whom. New measures of database performance are required when users are familiar with search engines, and expect full text availability. Objectives: This research ascertained which of four bibliographic databases (bni, cinahl, medline and embase ) could be considered most useful to nursing and midwifery students searching for information for an undergraduate dissertation. Methods: Searches on title were performed for dissertation topics supplied by nursing students (n = 9), who made the relevance judgements. Measures of recall and precision were combined with additional factors to provide measures of effectiveness, while efficiency combined measures of novelty and originality and accessibility combined measures for availability and retrievability, based on obtainability. Results: There were significant differences among the databases in precision, originality and availability, but other differences were not significant (Friedman test). Odds ratio tests indicated that bni , followed by cinahl were the most effective, cinahl the most efficient, and bni the most accessible. Conclusions: The methodology could help library services in purchase decisions as the measure for accessibility, and odds ratio testing helped to differentiate database performance. 相似文献
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ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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《图书馆管理杂志》2013,53(1-2):301-314
Abstract Handheld electronic devices are becoming popular and are playing an increasingly important role in the distributed learning environment. Enabling library users to maximize their access to library resources through these devices involves challenges that include determining the level of interest among users, identifying relevant resources, and establishing technical and compatibility standards. Affordability of devices for consumers, and availability of resources and support for handheld computing initiatives within libraries must also be considered. This study examines issues and challenges surrounding the design and delivery of library services and resources for personal digital assistants (PDAs) at Royal Roads University Library, finding that there are beneficial research applications for handheld devices that can be implemented even while related technologies continue to evolve. 相似文献
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《Journal of Web Librarianship》2013,7(1):93-108
Abstract Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+(tm) results and strategic-planning documents indicated a need for a new type of measurement. The current literature on e-metrics focuses predominantly on vendor-based network statistics and reporting standards and other collaborative projects by various academic libraries around the world, such as the International Organization for Standardization, National Information Standards, Project COUNTER, and the Association of Research Libraries. There is no evidence within the body of library literature of academic libraries incorporating the use of e-metrics to measure the success of the library website in relation to library strategic planning and marketing. The purpose of this research paper is to consider how academic libraries can use web-conversion rates as a managerial tool for measuring a website's success and provides an outline for further research into a more strategic application of e-metrics as it relates to library strategic planning and marketing. 相似文献
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Hae Min Kim John Wiggins Lynda Sadusky 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2019,28(5):115-128
AbstractInterlibrary loan (ILL) services receive requests for resources that are available locally and form a major portion of canceled requests. The purpose of this study is to examine the relationship between requests canceled due to local availability and three aspects to identify impacts on ILL. The authors explored library service aspects such as collection format, the link resolver knowledge base, and discovery system functionality for potential influence on requests for locally available resources. Quantitative methods were used to identify evidence of different aspects’ impact through analysis of ILL borrowing request data. The most important finding was that the discovery system had impact on ILL services by improving retrievability of locally available resources published recently. The results suggest that a modern discovery system can efficiently provide more relevant results sourced from a carefully curated set of authoritative resources, save users’ time to access available materials, and reduce library staff members’ time and effort. This study will be helpful to libraries through its analysis of library services that impact the cancelation of ILL requests due to local availability and how those services may influence service improvement. 相似文献
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P. O. E. Igwe 《International Information and Library Review》2013,45(1):75-84
AbstractReading in Czechoslovakia under Communism did not conform to the official line maintaining that citizens were primarily interested in serious political works. On the contrary, surveys revealed that light fiction and works from the West were the books with the highest public library circulation. The long period of spiritual stagnation led to the degradation of critical ability, one result of which was that some sophisticated and controversial Western works such as John Irving’s The World According to Garp were acceptable to Communist authorities because they were mistakenly deemed “light literature”. In the years immediately following the demise of Communism, Czech public library users did not show a radical change in their choice of titles, but the author points out that the recently improved distribution and availability of both “high” and “low” literature may have altered habits considerably in the period since the survey was done. 相似文献
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ABSTRACTLibraries are responsible for the safety, security, and welfare of their patrons, employees, collections, buildings, and property. Well-designed library spaces enhance the overall security and safety of the library building and its users. One potential tool to assist in assessing library spaces and building design is the Crime Prevention through Environmental Design (CPTED) methodology. This article presents a case study in which a CPTED checklist was used to examine safety and security design features in an academic library environment. In conjunction with other safety measures, including dedicated safety committees, expert-led safety trainings, and ongoing conversations about security in the library, the CPTED checklist can help inform library conversations about building security and contribute to a safer, more secure atmosphere in which students can thrive. 相似文献
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《College & Undergraduate Libraries》2013,20(1-2):153-164
Abstract A university library implemented a three-pronged marketing action plan to increase library visibility on campus. The plan included a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success. 相似文献
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Elizabeth Stephan 《College & Undergraduate Libraries》2013,20(4):59-72
ABSTRACT It is no secret that the nature of reference is changing. Users no longer have to go to the library to find the resources needed for their research. The library is becoming a place to study more than a place to do research. Business students at the University of Mississippi are no different. With nice computer labs, a big building, and atriums for relaxing, there was little need for them to leave the School of Business Administration. How do you reach users who won't come to the library? You take the library to them. In 2004, the business librarian at J.D. Williams Library at the University of Mississippi began offering satellite or on-site reference to the School of Business Administration. Three years later the program is still running and considered a success—not only as a way to provide reference to a user group but also as a form of marketing and outreach for the library. 相似文献
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ABSTRACT The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences—what worked and what did not—and what remains to be done in terms of supporting the curricula and bringing library resources and services to a mixture of remote site users. The authors recount how the gap between reality and the ideal is reduced and unique issues relevant to remote users are resolved by the Brooklyn Campus Library, in collaboration with other units of Long Island University. We relate how we combine library instruction with our marketing efforts to promote library resources and services. We also analyze survey data and interlibrary loan statistics to assess our success. The article contributes to the ongoing discussion of improving and promoting library resources and services to remote sites. 相似文献
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《Public Library Quarterly》2013,32(1-2):43-56
SUMMARY While there is agreement amongst professionals that the location of a public library facility affects use, there is little research on the impact of closure. Such an investigation is complex and rarely conducted. For the most part–there are simply news stories lamenting closure or impending closures. A recent national study by the authors of this paper offers a methodology for identifying branches which close, and a proposed research agenda to assess the impact of closures. The study provides a base upon which to build additional research on the effects of public library closures on actual and potential users. 相似文献
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《期刊图书馆员》2013,64(3-4):461-466
Summary “Sometimes the perfect solution is not an option” was the opening attention-grabber for this workshop. From different perspectives, a library director, a serials librarian, and a serials vendor each recognized a trend towards library directors becoming more directly involved in collection development and technical services decision-making. The presenters believe a number of factors are creating this trend, including tighter budgets but higher service expectations, increasing availability and importance of library materials in electronic formats, and their accompanying complexity, costs, and related issues. This interactive workshop explored several scenarios related to the changing roles of library directors, serials librarians and vendors. 相似文献
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Abstract Primo Analytics from two campuses of the California State University system has revealed that a dramatically low proportion of Primo searches originate from mobile devices. The current study focuses on usability concerns as one area that may be preventing students from searching the Primo mobile interface. The sample for this study includes students from two campuses with a variety of experience with library instruction and searching the library’s discovery system. Participants were given the same set of six common academic tasks to complete. Both mobile and desktop participants found three tasks relatively easy to complete. When there were differences in completion rates between the mobile and desktop users, the desktop users were overall more successful. No task was consistently difficult for desktop users to complete, while mobile users found two of the tasks very challenging to complete. Based on the findings, the authors make recommendations for improving the experience of mobile users. 相似文献
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《图书馆管理杂志》2013,53(3-4):199-212
Summary Recent research findings have documented the relationship between fostering diversity in organizations and overall organizational success. From the perspective of the library administrator, it is incumbent upon those in library and information science education to provide instruction and an academic environment, which facilitates learning about diversity among those who will be expected to contribute to the success of their employing organizations. However, there are difficulties associated with communication and instruction about issues such as diversity, race and gender. The scholarship associated with communication theory provides a worthwhile basis for understanding the nature of these difficulties and for identifying factors to consider in enhancing that instruction in better preparing graduates. 相似文献
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Janet A Crum 《Journal of the Medical Library Association》2011,99(4):290-296
Objectives:
The purposes of this study were: to determine the number of articles requested by library users that could be retrieved from the library''s collection using the library catalog and link resolver, in other words, the availability rate; and to identify the nature and frequency of problems encountered in this process, so that the problems could be addressed and access to full-text articles could be improved.Methods:
A sample of 414 requested articles was identified via link resolver log files. Library staff attempted to retrieve these articles using the library catalog and link resolver and documented access problems.Results:
Staff were able to retrieve electronic full text for 310 articles using the catalog. An additional 21 articles were available in print, for an overall availability rate of nearly 80%. Only 68% (280) of articles could be retrieved electronically via the link resolver. The biggest barriers to access in both instances were lack of holdings and incomplete coverage. The most common problem encountered when retrieving articles via the link resolver was incomplete or inaccurate metadata.Conclusion:
An availability study is a useful tool for measuring the quality of electronic access provided by a library and identifying and quantifying barriers to access.Highlights
- Lack of holdings, including access to recent articles restricted by embargoes, was the most common barrier to locating full text, accounting for over 90% of all identified problems.
- Availability rates for electronic articles varied by year of publication and by the database in which the OpenURL request originated.
- Link resolver error rates varied widely based on the source of the request and frequently resulted from incomplete or inaccurate metadata.
Implications
- An availability study is an inexpensive, practical tool for assessing the quality of electronic access to journal articles.
- The results of an availability study can help libraries identify barriers to access and thereby allocate limited resources to areas that will provide the most benefit to users.
- Link resolvers might be more accurate if the quality of metadata in OpenURLs was improved and the behavior of full-text targets was standardized.
- Collection and acquisition problems: The library may not subscribe to the desired journal, or the article and/or journal may be unavailable for some other reason.
- Cataloging and holdings problems: The journal may be cataloged or indexed incorrectly, or the library''s holdings data may be wrong.
- Technical problems: Problems may occur with the journal provider''s site or the library''s proxy server.
- gather actual user requests (or simulate them)
- try to fill those requests using the same tools and methods a user would use
- record what happens
- analyze the results
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Muhammad Jaber Hossain 《图书馆管理杂志》2013,53(6):462-482
ABSTRACTThis article investigates students’ perceptions and expectations of service quality to understand the causes of dissatisfaction with the services delivered by the university libraries in Bangladesh. A total of 623 usable responses were collected from ten public and private university libraries in the country. The survey data were collected using a modified five dimensional SERVQUAL-based questionnaire, consisting of 26 service items. To determine the level of user satisfaction/dissatisfaction with the service items, the study used the disconfirmation theory with slight modification. It was found that users’ unrealistically high expectation for quality services is one of the key sources of their dissatisfaction. The other causes of dissatisfaction include lack of user-employee relationships, lack of attention to users’ needs, an external communication gap between library and users, lack of attention to enhance staffs’ performance, etc. Based on the service deficiencies identified, the study offers some measures that could be used as a way to improve service quality, and thereby user satisfaction. 相似文献
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ABSTRACT The Library 2.0 movement emerged as a response to the technologies and concepts in the Web 2.0 movement and has been taking the library world by storm. Web 2.0 takes the stagnant Web 1.0 and makes it more user-driven, collaborative, participatory, and personalized. Library 2.0 takes the tools of Web 2.0 and moves them into a library setting with libraries that are user-centered, networking faculty, students, and librarians to create a vital and evolving organization designed to meet the needs of the current information culture. Library 2.0 is especially relevant to institutions providing services to off-campus students. Many students taking courses remotely have full-time jobs and busy lives beyond their coursework. Providing those students with a customizable, personalized, and collaborative library assists in their success as a student. Using Web 2.0 technologies and other social networking tools in the library setting brings the library to our users, making them more relevant in today's information society. 相似文献