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1.
As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment. 相似文献
2.
Larry Nash White 《图书馆管理杂志》2013,53(7-8):1017-1026
ABSTRACT Through a review of the literature, the author sought to identify what assessment planning practices exist in libraries, how the assessment planning process works in libraries, and what components constitute a library assessment plan. The findings suggest that, while libraries determine and report a great many aspects of organizational performance, general assessment planning (which encompasses total organizational impact and value) is not frequently used or integrated into the library's comprehensive strategic planning process, and it does not always effectively cover the scope of the assessment activities and information needed by organizational leaders and administrators to develop effective strategic plans and decisions. This lack of integration creates disconnects between the library's ability to determine and report organizational value and the library's need to provide accountability evidence to stakeholders and use the performance measurement results effectively in executing strategic planning and decision making. Using the findings of the review, the author proposes an alternative set of assessment planning components and focus areas. 相似文献
3.
This article aims to present an insight into some of the factors influencing the attitudes of academic library staff in three UK university libraries toward marketing and how these factors could be incorporated into an existing model. An online questionnaire about attitudes to marketing and personality was completed by 54 academic library staff from three UK universities. Four academic library management staff were also selected for in-depth interviews. The results indicated that academic library staff have a positive attitude toward marketing and feel that it is vital in the current environment. The research found that personality factors such as extroversion and openness to change, experience and training influenced marketing attitudes. It also revealed that academic library staff were unclear of the definition of marketing, leading to a possible misunderstanding and mistrust of the terminology. The research discovered a gap in marketing knowledge and understanding that must be addressed for marketing success to be achieved. The findings supported the definition of marketing for individual academic libraries as a prerequisite to strategic marketing planning and the importance of considering the attitudes of staff when implementing marketing strategy. 相似文献
4.
《图书馆管理杂志》2012,52(1):94-107
ABSTRACT Academic research libraries can employ several approaches to advance the institutional mission. First, libraries can shift from goals focused on collections and traditional library services and instead align with their campus academic plan and an emphasis on supporting the institution's strategic initiatives. A second approach is for libraries to modify their organizational structures from being function-based on the tasks that traditional libraries performed (e.g., public services, technical services, collection development) and move instead toward organizational units that directly support their university's missions (e.g., undergraduate education; graduate and professional education; research, scholarship, and creative activity; and public engagement). The key is to have library staff engaged in work that contributes to vital institutional outcomes such as student success and faculty research productivity. Academic research libraries should also continue to work towards an assessment program that demonstrates the value of the academic research library in providing quality services that advance the institutional mission. 相似文献
5.
Dan Maxwell 《图书馆管理杂志》2013,53(2):111-123
ABSTRACTWhat is the role and purpose of the academic library in the 21st century? Increasingly, this question is being asked on campuses around the country. The thesis of this article is that academic libraries will continue to play a vital role on campus, provided they align their services to the research and discovery missions of their respective institutions. If this is true, a clear definition of the research lifecycle now becomes a strategy roadmap, allowing academic libraries to see the bigger picture as well as the sweep of research services they might offer. The case for crafting the library's strategic plan around the research lifecycle is presented in four parts in this article. In part one, a review of the literature is presented, specifically that having to do with the continuing imperative of academic libraries to practice strategic alignment. An exploration of the increasing importance of the research experience in higher education is then presented in part two, followed by a detailed look at the research lifecycle. And finally, an overview of strategic opportunities and partners is presented in a final section. 相似文献
6.
Abstract In library user experience (UX) literature, physical and digital spaces are often studied separately. In academic libraries, different stakeholders often control and operate the logistics of each set of spaces. Additionally, library UX studies seldom consider the physical experiences of users beyond the borders of library websites or buildings. Our survey of 37?U.S. academic library websites found that 97% had some kind of digital representations of physical spaces – predominantly floor plans. A content analysis of those floor plans found that many were poorly designed, and identified two specific themes: non-accessible content and a lack of comprehensive information to facilitate the user journey. This paper offers several recommendations for building more accessible digital representations of physical spaces for the library website. These trends and recommendations are intended to be instructive for managers of library websites and elucidate larger themes about academic libraries. 相似文献
7.
《The Journal of Academic Librarianship》2023,49(4):102744
The COVID pandemic forced academic libraries to quickly and dramatically adjust their operations. This article explores how marketing in academic libraries was represented in the research and practitioner literature during the pandemic through an examination of articles published between March 2020 and March 2023 as compared to LIS marketing articles published in the three previous years (between March 2017 and February 2020). Marketing was selected as the lens through which to examine library and information science (LIS) articles because marketing strategies and techniques offer powerful insights into how libraries perceive themselves and the communities they serve. The 2017–2020A set included 165 articles, while the 2020B–2023 set contained 93 articles. These articles were inductively coded to identify marketing-related concepts and themes. The most common marketing themes from the per-pandemic article set were marketing strategies and planning, marketing methods, social media, outreach, and engagement. The most common marketing themes from the pandemic article set were social media, marketing strategies and planning, library instruction and orientations, marketing methods, and perceptions of libraries. The categories that experienced the largest levels of change between the two periods were engagement (a reduction of 12.67 % during the pandemic), marketing methods (a reduction of 11.75 % during the pandemic), marketing strategies and planning (a reduction of 10.75 % during the pandemic), outreach (a reduction of 9.11 % during the pandemic), and library instruction and orientations (an increase of 8.44 % during the pandemic). Recommendations for library marketing practice are provided based on this literature analysis including the use of multiple physical and digital communication channels when developing marketing strategies; the importance of continuing to market core operational services, especially during challenging times; the need for libraries to regularly review their engagement methods as the needs and behaviours of users shift; and that there are many ways in which the voice of the user and the effectiveness of library marketing activities may be captured. 相似文献
8.
Karli R. Mair Kristine J. Shrauger 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(1-2):23-40
As it becomes increasingly difficult to demonstrate the worth of the library to the academic community, gate counts and usage statistics are no longer enough. Showing the impact the library has on the community requires planning new services with outcome measurement from the start. This article outlines a marketing strategy for launching a faculty book delivery service at the University of Central Florida's John C. Hitt Library using Fisher and Pride's (2006) Blueprint for Your Library Marketing Plan. It includes a review of relevant literature on marketing delivery services, service and marketing goals and outcomes, target audiences, marketing messages, message delivery strategies, marketing budget, and management of staff responsibilities. This article is the second in a series of three articles that together make up an entire project planning and management document that is based on Rhea Rubin's (2006) Outcome Measurement model. The plan in its entirety provides an example of how to apply the Outcome Measurement model in an academic library setting. 相似文献
9.
Amanda B. Albert 《Journal of Library & Information Services in Distance Learning》2017,11(1-2):237-250
ABSTRACTFive years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community. 相似文献
10.
Ben Wynne Simon Dixon Neil Donohue Ian Rowlands 《New Review of Academic Librarianship》2016,22(2-3):337-349
ABSTRACTThis article outlines some of the opportunities and challenges of changing what the library “brand” means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how libraries are extending their role and how their customers are responding. It begins by considering the drivers for change in the higher education and scholarly information environments and how these are influencing the development of library services at the University of Leicester. The topics considered include researcher development, Digital Humanities, Open Access, independent learning, and curating the university's own information assets. The impact of these developments is outlined and how an evolving approach to strategic marketing is beginning to change perceptions as the boundaries of the library's role extend. 相似文献
11.
[目的/意义]科学化、规范化、定期化的图书馆战略规划对我国图书馆而言仍处于初始发展阶段,调查研究并吸收和借鉴国外图书馆战略规划的相关成果,将加快我国图书馆战略规划的理论与实践发展。[方法/过程]调研国外39份最新图书馆战略规划,以之作为研究样本,分别从战略规划时间长度、战略规划体例、战略规划文本词频等维度进行较为深入的分析与研究。[结果/结论]国外图书馆重视图书馆战略规划工作,重视图书馆战略规划文本的产生与执行,重视战略环境分析以及战略制定过程中各种因素的协调作用,其开展战略规划图书馆之广泛、战略规划时间之连续以及战略规划体例之规范都为我国图书馆战略规划的制定提供了重要启示和宝贵参考。 相似文献
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13.
ABSTRACT This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community. 相似文献
14.
Tatiana Sanches 《Journal of Web Librarianship》2016,10(4):327-342
ABSTRACTThis article describes a library's implementation of digital resources for research, teaching, and learning at a higher education institution in Portugal. A school specializing in education and teacher education established strategic performance areas related to digital resources for the fulfillment of its mission, which included some functions of the academic library. The library implemented a discovery system, and the school invested in a wider range of resources, including e-books, both acquired and institutionally published. The library's training programs were also revised to promote the new system and electronic resources. This case study describes how an academic library in Portugal responded to institutional needs, illustrating how libraries everywhere must connect to the larger vision and demonstrate value through technologies, integrating digital and print resources to provide access built around users' needs. 相似文献
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Kingo Mchombu 《International Information and Library Review》2013,45(3):183-200
AbstractPaul Kantor’s methodology for availability analysis was applied to measure the degree of success or failure of the users of the General Collection of Punjab University Main Library in getting their needed documents. The availability success rate in this library was found to be 41·3%. Measurement of different performance factors indicated that segmentation of the library collection, absence of appropriate records for tracking down searches, inadequate user skills and insufficient and incompatible acquisitions were among the most significant factors impeding the availability of wanted items. These results were then compared with similar studies conducted in the academic libraries of the United States based on the same measurement methodology. Significant differences were noted in the overall measure of availability as well as for the factors related to library, users and acquisition. Implications of the study were reviewed to propose corrective measures. 相似文献
17.
利益相关者视角下科研数据战略规划研究 总被引：1，自引：1，他引：0
[目的/意义]调查与分析科研数据利益相关者制订的战略规划,为我国科研数据战略规划提供经验借鉴及发展思路。[方法/过程]在文献归纳分析基础上,界定科研数据的利益相关主体。通过网络调查和案例研究方法,收集科研资助机构、图书馆、科研机构、数据中心等利益相关主体制订的战略规划,总结其基本内容、特点及发展动向。[结果/结论]建立一个由核心层、战略层和外围层组成的科研数据战略规划理论模型,提出重视制订专门的科研数据战略规划、建立科研数据联盟、开展数据素养教育、充分发挥图书馆作用等建议,以期提高我国科研数据管理服务水平。 相似文献
18.
《The Journal of Academic Librarianship》2019,45(1):50-57
As the growth in Latino college enrollment is expected to continue for years to come, academic libraries at Hispanic Serving Institutions (HSIs) and beyond will be serving increasing numbers of Hispanic students. Since Latino educational attainment remains lower than of other groups and academic libraries' impact on retention, GPA and related educational outcomes has been well documented, it is crucial that academic libraries actively foster Latino students' success. A review of the literature on Hispanic students and library use, the article also includes recommendations for practice and offers a local example to illustrate strategies libraries may implement to better meet the educational needs of Hispanic students. 相似文献
19.
《The Journal of Academic Librarianship》2023,49(4):102739
Diversity is commonly invoked as a goal for libraries in a variety of domains, including collections. This study explores how diversity language is used to characterize collection development efforts at a sample of large North American academic libraries, through content analysis of strategic planning documents as well as library webpages providing information about diversity efforts. The topic of collection diversity was found to be not consistently addressed in these documents. While 90 % of the institutions whose strategic plans were examined mentioned diversity in some way, less than half of these did so in relation to collections; about one-third of the libraries with diversity information pages omitted reference to collections in these documents. Strategic plans and webpages that mentioned collection diversity often did so cursorily, and in vague terms that lacked specific details about the nature and purpose of diversification. This indicates that the academic libraries still have far to go in developing a shared conceptualization of what collection diversity involves. Analysis of updated documents, retrieved two years after the initial sample, suggests that there may be increasing attention to social justice concerns in these contexts, which would potentially enable greater precision in discussions of collection diversification. 相似文献
20.
美国专业图书馆的战略规划--个案研究 总被引：5，自引：0，他引：5
图书馆通常注重制定馆藏计划,但忽略战略远景规划;即便制定了规划计划,总得不到贯彻执行。有的图书馆并没有从满足用户需求、确保完成主管单位(母机构)使命的角度出发来确立起相应的最终目标和阶段性目的。当前的经济形势迫使图书馆必须努力证明自身的存在价值。越来越多的专业文献开始探论图书馆的规划、组织战略、战略管理和战略计划等命题,以期帮助图书馆在主管单位(母机构)的各组织部门中保持战术性优势。通过对图书、管理人员的招聘广告展开调查和分析,不难发现战略规划已经成为图书管理人员的重要工作部分。战略规划已成为现代图书馆管理的核心。小型图书馆的馆长则必须一手制定和实施所有的计划。本文将通过个案调查,解释并且展示美国专业图书馆如何制定和执行战略计划。它同时也将证明专业图书馆能够为确保主管单位(母机构)宏观使命的成功扮演起不可或缺的重要角色。 相似文献