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Despite news fragmentation, declining levels of voter knowledge, and waning interest in U.S. politics, debates attract mass audiences, reduce barriers of learning, and offer a greater focus on policy issues than that typically found in campaign news coverage. Nonetheless, debates are routinely driven by the same commercial, for-profit news journalists who routinely emphasize strategic campaign issues (e.g. the horserace) at the expense of policy content. As moderators, journalists have been scrutinized for the agenda they set in electoral debates. Using a multiyear dataset that treats debate questions as the unit of analysis, this quantitative content analysis explores news routines in the context of mediated debates while isolating media characteristics predictive of news attention to policy matters. The data show that journalists working for local news outlets and those working for commercial outlets are more likely to emphasize policy issues. Implications for debate sponsorship and campaigns are discussed.  相似文献   

3.
Traditionally, two competing claims have arisen that attempt to explain the role of political sophistication in media effectiveness. I reassess the positive versus negative impacts of political sophistication on media priming effects by considering a curvilinear approach. I combine public opinion data (National Election Studies) on candidate selection criteria in 1992 and 2000 presidential elections with content analyses of campaign news coverage to see which segment of voters at different sophistication levels is most susceptible to media agendas. Quadratic regression analyses reveal that an inverted U-shaped relationship exists between voters' susceptibility to campaign news and their level of political sophistication. Such a curvilinear relationship means that the moderately sophisticated are more likely to accept news agendas than the least or most sophisticated. The findings illuminate the long-standing debate about the inconsistent linear relationships between the two variables, providing a more cogent explanation underlying media priming effects.  相似文献   

4.
《Communication monographs》2012,79(4):296-310
Citizens can gain a better understanding of the important issues of a campaign and where candidates stand on those issues from three primary sources: direct candidate-to-citizen mass media messages (e.g., political advertisements, debates), news (e.g., newspapers, television news), or discussion with fellow citizens. The current study conducted a secondary analysis of 1996 American National Election Study (ANES) data to replicate Brians and Wattenberg's (1996) findings concerning the relative influence of political advertisements, television news use, and newspaper use on voter issue knowledge and salience in the 1992 United States presidential campaign. We also analyzed two additional communication information sources, general political discussion and debate viewing. The effects of political advertisement recall, television news viewing, and newspaper use replicated across election studies. General political discussion was found to affect both issue knowledge and salience, and when introduced into the regression analyses nullifies the predictive power of political advertisement recall for knowledge. Talk's influence on salience wanes in subsequent analyses. Viewing the first debate was a strong predictor of issue knowledge, but was not associated with issue salience. Advertisement recall maintained predictive power for issue salience even after taking into account the other four information sources, and watching the second debate also predicted salience. The combination of results presents evidence that candidate-to-citizen and citizen-to-citizen communication play unique roles in determining levels of issue knowledge and salience.  相似文献   

5.
Throughout the literature much of the research on political campaign debates has focused on presidential debates and has largely ignored non‐presidential debates, particularly those featuring candidates competing in mixed‐gender races. The purpose of this study is to draw attention to these non‐presidential debates and particularly those in which gender may play a pivotal role. Through our analysis of four debates—two gubernatorial and two U.S. Senate debates—we advance the notion of debatestyle as a useful analytic scheme to examine the verbal content of female and male candidate debate dialogue. While few differences in female and male debatestyles ultimately emerged, results of the current study indicate that female and male political candidates, when engaged in debate, adopt a strategy of gendered adaptiveness that offers important contributions to both research on political debates as well as research on gender and politics.  相似文献   

6.
《Communication monographs》2012,79(3):259-273
Research on the effects of watching presidential debates tends to show that these messages can foster learning about the candidates' issue positions and influence voters' impressions of the candidates. This study uses a pretest/posttest design to assess more subtle effects of watching a 2000 presidential debate on attitudes and vote intention. Leadership and overall policy stance became more important factors in vote choice after watching the debate. Specific groups of issues also became more important in vote choice. Viewers reacted to the candidates differentially: Bush enhanced perceptions of his character (but not of his policy positions), while Gore improved perceptions of his policy positions (but not of his character). The data also reveal that the debates increased the confidence of vote choices for those who did not change their preferred candidate over the course of this study (which could make them more likely to vote on election day and/or less likely to change their vote choice). This study demonstrates a variety of potentially important effects of watching presidential debates.  相似文献   

7.
《Communication monographs》2012,79(4):335-350
Televised debates are now an expected component of the American presidential election campaign. A meta-analysis was used to cumulate the research on the effects of watching presidential debates. General campaign debates increase issue knowledge and issue salience (the number of issues a voter uses to evaluate candidates) and can change preference for candidates' issue stands. Debates can have an agenda-setting effect. Debates can alter perceptions of the candidates' personality, but they do not exert a significant effect on perceptions of the candidates' competence (leadership ability). Debates can affect vote preference. Primary debates increase issue knowledge, influence perceptions of candidates' character, and can alter voter preferences (the effect sizes for these variables are larger in primary than general debates). The effect sizes for the dependent variables with significant effects were heterogeneous (except for effects of debates other than the first on vote preference). No support was found for several possible moderator variables on issue knowledge, character perceptions, candidate competence, and vote preference: nature of subject pool (students, nonstudents), study design (pretest/posttest, viewers/nonviewers), number of days between debate and election, or data collection method (public opinion poll or experimenter data). The first debate in a series had a larger effect on vote preference than other debates, but was not a moderator for other dependent variables. The possibility that other moderator variables are at work cannot be rejected.  相似文献   

8.
Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK.  相似文献   

9.
This study intends to examine the representation of cultural values through the presidential candidate debates of the US and South Korea. A content analysis of the videostyles of debates in these two countries showed that political debates seemed to manifest differences in cultural values at large due to their nature as conspicuous indicators of cultural values. By examining specific verbal components of the debates, however, this study revealed that the nature of presidential debates might actually overpower cultural norms, which are likely to be embedded in debates. These findings imply that by imitating campaign practice developments in the US, many countries are transitioning to media-centered democracies in which various forms of mass media, particularly television, technological innovations, and political marketing approaches, have grown to play a significant role in influencing and changing the nature of electoral communication and other political practices around the globe.  相似文献   

10.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996.

A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates.

The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control.  相似文献   

11.
This article develops a theoretical model consisting of three mechanisms that link metacoverage, a type of election campaign news, to mediatization, a meta-process in which media organizations influence politics. The mechanisms hinge on the point that metacoverage—consisting of both topics and frames—constitutes a rich set of process-oriented cues that influence how campaign organizations adjust to the media logic in the course of performing functions associated with the office-seeking political campaign logic. A case study of 2012 US presidential election news was conducted to illustrate how metacoverage influences campaign strategies.  相似文献   

12.
This study examined substantive political coverage of the first presidential debate and the political conventions in 2004 on The Daily Show with Jon Stewart and the broadcast television networks' nightly newscasts. The study found the networks' coverage to be more hype than substance and coverage on The Daily Show with Jon Stewart to be more humor than substance. The amount of substantive information in The Daily Show with Jon Stewart and the broadcast network newscasts was the same, regardless of whether the unit of analysis was news stories about the presidential election campaign or the entire half-hour program.  相似文献   

13.

The role of mass media in the presidential primaries has not been examined in the same fashion as in the presidential general elections, congressional elections, and gubernatorial elections. This study is based on a survey (face‐to‐face interviews) of 392 adults randomly selected from a city with a population of 444,000 during the 1996 presidential primaries. The results of the hierarchical multiple regression analyses show that television news programs increase learning about candidate issue policies. People's confidence in judging which candidate has a better chance to win the party's nomination is influenced by reading of newspaper campaign stories, viewing of the campaign commercials, and their attention to the campaign news on TV. This study enriches our understanding of media effects in the presidential primaries.  相似文献   

14.
This experimental research examines how different presentation modalities in presidential debates and post-debate spin influence the ability to form evaluations about candidates' character, shape perceptions of their incivility, and alter judgments of political trust and news credibility. Results indicate that these experimental factors work together to encourage character judgments, diminish perceptions of candidate civility, and reduce levels of trust in government. In addition, political talk conditioned experimental effects on perceptions of news credibility, with the adverse effects of split screen presentations concentrated among those who talked about the debate. Thus, the negative effects of “in your face” politics conveyed by the “split-screen” modality appear to be most pronounced among those primed to think about performance and those attuned to politics through interpersonal talk.  相似文献   

15.
This study investigates the impact of dual-screening on audiences’ perceptions of presidential candidates during the 2016 electoral campaign. The results suggest that dual-screening can exert a significant moderation role, weakening the direct effects of the televised debates on candidate perceptions. The results also imply that the role of dual-screening might be dependent on the audience’s need-to-evaluate characteristic. These findings address the pressing societal questions on ways that digital disruption is impacting the role of traditional media in political campaigns and our theoretical understanding of this process.  相似文献   

16.
As election campaigns changed substantially in Western countries, it is generally hypothesized that this change in campaign communication is rooted in a revolution in communications, with the media rejecting its former role as mere transmitters and becoming a major actor in the campaigning process. Regarding the analysis of the “mediatization of politics”, Strömbäck presented a four phases model which offers a way to explore such a process in an explicit and systematic fashion. The resulting struggle between political parties and the media over who shall control the agendas of campaigns forces politicians to adapt to and, finally, to adopt media logic. By operationalizing these four phases in order to allow for empirical research, we investigated the roles of the news media and the political parties in Austrian campaign communication in the last four decades. Taking the agenda-setting power as an indicator for changes in this relationship, our study is based on the concepts of agenda-building and policy agenda-setting as extensions of the agenda-setting model. To establish party and media agendas, a content analysis was conducted on news releases of all Austrian parliamentary parties, the main evening newscasts of all Austrian broadcasters, as well as the political coverage of two quality papers and two major tabloids during the “hot phase” of the campaign. For examining the “struggle over agendas”, a time-series cross-section design (including data on 20 different policy dimensions) was applied. First results are based on the analysis of five election campaigns in 1970, 1983, 1990, 1999, and 2008.  相似文献   

17.
Considerable research over the years has been devoted to ascertaining the impact of media use on political cynicism. The impact of the Internet has been difficult to assess because it is not a single monolithic medium. For example, the 2008 presidential campaign was the first presidential campaign in which popular social networking sites such as Facebook, MySpace, and YouTube were widely available to voters. Therefore, the campaign offered the first opportunity to explore the influence of these social media on political cynicism. In this study, we examined whether the use of such social media influenced political cynicism. We also considered the influence of user background characteristics (e.g., self-efficacy, locus of control, political orientation, demographics, and influence of family and friends), motives for using social media for political information, and users’ elaboration on political content. Several individual differences were stronger predictors of political cynicism than was social media use. In fact, social networking use was a negative predictor of political cynicism. Results supported uses and gratifications’ notions that the influence of social media on political cynicism is more attributable to user background and media-use differences than to sheer use of these popular sites.  相似文献   

18.
The televised debates in the 2016 presidential election took place between two controversial candidates, Hillary Clinton and her opponent, Donald Trump, who faced a deeply divided electorate of highly opinioned voters that had already decided on their supported candidates. How did viewing the debates influence them? Would the debates reinforce their existing opinion, or provide them with useful information about the candidates? Drawing on Davison’s third-person effect hypothesis, this study aims to shed light on the question of how viewing the debates influences voters relative to others in the era of social media. The study focuses on the need for orientation as a predictor of debate exposure and the behavioral consequences of debate exposure for electoral engagement on social media. Findings show that partisans are not impacted by viewing the debates, but respondents perceived Independents to be most vulnerable. Further, need for orientation moderated the relationship between debate exposure and perceived effects of the debates on self, which prompted respondents to mobilize support for the candidate of their choice and to vote for their supported candidates.  相似文献   

19.
This study investigates the processes by which competition in the television news market might promote the presence of arousing characteristics in television news. A total of 3,024 news stories from six Dutch television news programs over the period 1990 to 2004 were investigated through content analysis. The findings of the study show overall increases in all 6 arousing characteristics. The findings also show that commercial newcomers included more arousing characteristics in their news stories than the public service broadcasters, that commercial newcomers developed a news format that featured more arousing characteristics, and that existing programs reacted to newcomers by increasing the amount of arousing characteristics in their news stories.  相似文献   

20.
Presidential election campaigns provide opportunities for parents to socialize their children to become politically engaged citizens. However, news coverage of the 2016 U.S. presidential campaign contained inappropriate content, leading parents to possibly restrict or denigrate rather than encourage child campaign news consumption. This study built on literatures in political socialization and parental mediation to explore mediation of campaign news coverage. Data from a representative sample of American parents during the Autumn of 2016 revealed that co-viewing, active mediation, and restrictive mediation were relatively common. The predictors of mediation included political variables, parenting orientations, and child factors, with the latter two often interacting with one another. The results have implications for how we conceptualize both political socialization and parental mediation.  相似文献   

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