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1.
《Communication Teacher》2013,27(2):94-99
Objectives: The purpose of this assignment is to increase students’ understanding of health campaign messages and material design. Upon completing this assignment, students should be able to:
  • Understand the importance of effective health campaign material design and the potential problems and implications of ineffective health campaign materials,

  • Evaluate health campaign materials for clarity and readability, and

  • Design effective health campaign materials that are clear and readable for the lay person.

Courses: Health Communication, Communication and Aging, Health Literacy, Health and Medicine Writing, Social Marketing, Health Message Design  相似文献   

2.
《Communication Teacher》2013,27(2):108-114
Objectives: After completing their own health behavior change challenge (HBCC) activity, students will be able to understand better, first hand, the complexities of implementing health behavior change. More specifically, students will increase their understanding of the barriers target audiences’ face by participating in their own personal challenge. They will also be able to identify and apply stages of change (Transtheoretical Stages of Change model) and other health communication models (Health Belief Model), theories, and concepts. At the same time, students will come to develop a deep appreciation of their own barriers, competitions, and motivations for positive health change.

Courses: Health Communication, Health Communication Campaigns, Communication Theory  相似文献   

3.
《Communication Teacher》2013,27(2):109-114
Course: Health Communication or Health Communication Campaigns, in cooperation with Ad/PR Campaigns

Objectives: After completing this assignment students will develop basic skills to change some health-related aspect of their immediate environment via public health communication  相似文献   

4.
《Communication Teacher》2013,27(4):240-245
Courses: Business and Professional Communication; Organizational Communication; any capstone or service-learning course

Objectives: Students will demonstrate their communication abilities and skills to future employers and to graduate school programs by creating an electronic portfolio and will learn how to present their work to an audience while reflecting on course concepts  相似文献   

5.
《Communication Teacher》2013,27(4):194-198
Courses: Media Studies, Gender and Communication, Communication Research Methodologies

Objectives: Students will develop a complex understanding of the critical/cultural media studies concepts of “polysemy” and “encoding/decoding” used in audience research and apply their knowledge of these theories in writing.  相似文献   

6.
《Communication Teacher》2013,27(4):262-265
ABSTRACT

Courses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication.

Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer’s rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis as it relates to given speaking situations; and adapt messages to cater to specific rhetorical situations.  相似文献   

7.
Courses: Introduction to Communication, Public Speaking, Persuasion, Business Communication.

Objective: This activity increases students’ understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.  相似文献   


8.
《Communication Teacher》2013,27(2):93-98
Objective: To help students understand patients’ perspectives on health care and the importance of communication in practitioner–patient interactions

Courses: Health Communication, Practitioner–Patient Communication, Communication and Aging  相似文献   

9.
《Communication Teacher》2013,27(4):211-214
Course: Health Communication (doctor–patient communication)

Objectives: Students analyze doctor–patient communication and practice interpersonal communication to understand effective communication in a patient–physician relationship  相似文献   

10.
Courses: Interpersonal Communication, Health Communication, Intercultural Communication

Objectives: After completing this semester-long activity students, should be able to (1) apply course concepts (i.e., stereotypes, identity, listening, language, and conflict) to diverse real-world scenarios; (2) explain the utility of intergroup contact theory in relationship to communication and social diversity; (3) critically reflect on social diversity explored through communication behaviors; and (4) develop communication competence toward diverse others, specifically persons with disabilities (PWDs).  相似文献   

11.
《Communication Teacher》2013,27(4):187-191
Courses: Advanced Public Speaking, with possible application to courses in Media Literacy, Rhetorical Criticism, Argumentation Theory, Interpersonal Communication, and Small Group Communication

Objectives: Students will broaden their repertoire of persuasive tools; strengthen their media literacy skills; critically analyze their audience; and create a digital media story which integrates images, music, text, and narration  相似文献   

12.
《Communication Teacher》2013,27(1):63-70
Courses: Mass Communication and Public Opinion, Political Communication

Objectives: Often, there are media events (e.g., local and national elections, the Super Bowl) that match up with what we hope to accomplish in a particular class. The purpose of this semester-length project for students was threefold: (1) to read and comprehend literature related to communication studies, media, and political strategy; (2) to collect and analyze data; and (3) to participate in civic engagement by taking part in Presidential DebateWatch events, both as an audience member and through the use of Twitter.  相似文献   

13.
《Communication Teacher》2013,27(4):192-196
Courses: Public Speaking, Argumentation & Advocacy, Interpersonal Communication, Communication & Culture

Objectives: Students will (1) connect a variety of communication concepts taught into a clear contextualized argument, and (2) become “critical producers” of a mix-tape, by recognizing course materials in a popular contexts  相似文献   

14.
Courses: Health Campaigns, Health Communication, Communication Campaigns, Public Relations Campaigns, Persuasion.

Objectives: Students will demonstrate their ability to work effectively both individually and in teams to apply health communication theory to emerging, practical, on-campus health issues via formative research, multimodal message development, community engagement, and effective presentation of findings.  相似文献   


15.
《Communication Teacher》2013,27(3):142-145
Courses: Family Communication, Health Communication

Objectives: Students will create examples of affectionate communication when acting as healthcare providers or family members  相似文献   

16.
Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public Relations

Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign.  相似文献   


17.
Background and objectives: Virtual environments such as Second Life are increasingly used as venues for public health education. This paper reports an evaluation of a sexual health project in Second Life, designed to provide education about sexually transmitted infections, prevention of unintended pregnancy and promotion of equalitarian sexual relationships. Methods: The University of Plymouth Sexual Health SIM provides a wide variety of educational experiences, including opportunities to test knowledge of sexual health through quizzes and games, web resources integrated within the virtual context and live seminars on sexual health topics. Primary methods of evaluation consisted of a survey (n = 135) and traffic statistics on the virtual programme. Results: Evaluation results indicated that the Sexual Health SIM was positively viewed by its audience and fostered development of a vibrant virtual community. Conclusions: While these results are promising, it is important to keep in mind the many challenges of delivering and evaluating the impact of educational programmes within 3‐D virtual environments.  相似文献   

18.
19.
《Communication Teacher》2013,27(4):212-217
Courses: Gender and Communication; Health Communication

Objectives: Upon completing this activity, students will be able to demonstrate the ways in which their voices and actions can be used to reduce gendered violence on their college or university campus  相似文献   

20.
《Communication Teacher》2013,27(4):234-239
Courses: Mediated Communication Theory; Media Criticism; Media Literacy; Senior Capstone

Objectives: (a) To utilize service-learning to educate youth on media literacy; (b) to apply course materials and witness the connection between theory and practice; and (c) to promote personal and social responsibility through civic engagement  相似文献   

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