Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign.  相似文献   

Objectives: The purpose of this semester-long project is student application of research-based strategic communication strategies and techniques used in executing a professional strategic communication campaign for a client.  相似文献   

Objectives: Students will develop an understanding of the two principal theories of technology and culture: technological determinism and the social construction of technology.  相似文献   

Objectives: This activity will help students to understand major shifts in the organization of work and creatively represent changing work structures and practices.  相似文献   

Objectives: This single-class activity aims to engage students actively in explaining and applying systems components, processes, and properties.  相似文献   

Objective: This activity increases students’ understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.  相似文献   

Objectives: Students will identify and categorize organizational discourses on their campuses; students will become aware of the ethical considerations of communication; students will recognize the different perceptions of organizational culture on campus.  相似文献   

Objective: The aim of this activity is to introduce and explain the method of ideological criticism through commonplace advertising.  相似文献   

Courses: Unit activity suited for undergraduate and/or graduate Health Communication courses.

Objectives: Students will increase their proficiency in working with health narratives. Students will apply listening strategies to improve their communication. Students will develop skills necessary for communicating with health professionals.  相似文献   

Objective: At the end of this activity, students should be able to define key components of expectancy violations theory and apply the theory to analyze violations that occurred in Clint Eastwood’s speech at the 2012 Republican National Convention.  相似文献   

Objective: Students trace a social hierarchy created through the visual reason of memes.  相似文献   

Objectives: The goal for this activity is not only to provide students with an understanding of their initial, derived, and terminal credibility when relating a personal, edifying story but also to understand how they are initially perceived by their fellow students.  相似文献   

Objectives: This activity allows students to explore the embodied nature of metaphor and its interpretative significance by using gesture and physical movement. Students also understand how, in metaphor, abstract entities are conceptualized in terms of something more concrete.  相似文献   

Objectives: At the end of the activity, students will be able: to identify and analyze the socialization of gender expectations, to recognize and describe how early this type of socialization can occur, to critique the early socialization of gendered career expectations through the analysis of toy-store shopping, and to propose new ways to approach this experience.  相似文献   

Objectives: After completing this single class activity, students will be able to: (a) define listening; (b) identify listening as a top skill employers desire; (c) explain how listening may be perceived as an act of love; and (d) critically assess ways in which their listening behaviors may be improved.  相似文献   

Objectives: Students will demonstrate understanding of some of the effects of culture on business communication. Students will explore cultural diversity in customer–seller relationships.  相似文献   

Objective: By taking part in a classroom activity, students will explore how cognitive frames and media frames play a role in learning from political debates.  相似文献   

Objectives: Through the use of a game-based framework, students will build intrinsic motivation to engage with course material and course content, and will engage their critical-thinking, problem-solving, and communication skills in relation to conflict management over the length of the course.  相似文献   

Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.  相似文献