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《Communication Teacher》2013,27(4):234-239
Courses: Mediated Communication Theory; Media Criticism; Media Literacy; Senior Capstone Objectives: (a) To utilize service-learning to educate youth on media literacy; (b) to apply course materials and witness the connection between theory and practice; and (c) to promote personal and social responsibility through civic engagement 相似文献
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ABSTRACTThis study investigates the site of intersection between legacy and social media, whereby it asks how local legacy media (St Louis Post-Dispatch and Richmond Times-Dispatch) invoked social media (Facebook and Twitter) discourse within their coverage of the Ferguson (2014) and Charlottesville (2017) events. It thus explores how gatekeeping is manifested and, consequently, how the protest paradigm emerged in a news landscape of proliferating social media. Thematic textual analysis indicates that coverage of Charlottesville and Ferguson clearly relied on indulging the social media sphere in important ways. Common themes of social media as multipurpose platforms, as interfacing with law and order, and as reconciling material and digital modes culminating in social activism were revealed. The study shows that the protest paradigm that has long characterized legacy media’s coverage of social protest is not as “pure” as it may once have been, since a social media component is helping define the contours and content of legacy media’s landscape. 相似文献
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《Communication Teacher》2013,27(2):92-95
Courses: This assignment, with modifications, can be used in most Communication Studies courses along with other courses across disciplines Goals/Objectivies: Students will (1) demonstrate an awareness of their digital media use, (2) identify how their digital media use affects their communication behaviors, and (3) identify how their digital media use affects other aspects of their lives 相似文献
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Carola Binder 《Journal of Media Economics》2013,26(4):191-214
ABSTRACTThe effectiveness of monetary policy and political legitimacy of central banks depend on monetary policymakers ability to communicate through the media. The literature on monetary policy communication remains disconnected from relevant research in communication and media studies. This article uses a new database of Federal Reserve communication events merged with a database of 310,565 news stories to analyze the prominence and distribution of coverage of the Fed and the response of coverage to communication events. 相似文献
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Abstract This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies. 相似文献
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《Communication Teacher》2013,27(3):105-109
Courses: Public Relations; Internet & Public Relations; Social Media & Public Relations Objectives: At the end of the semester, students should be able to: (a) demonstrate proficiency in the use of social media technologies, and (b) explain how these technologies could be used as strategic PR tools 相似文献
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ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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Jay Stein's Mass Media Education, and a Better Society (Chicago: Nelson-Hall, 1979---$ ) Gavriel Salomon's Interaction of Media, Cognition, and Learning (San Francisco: Jossey-Bass Publishers, 1079---$ ) Dennis D. McDonald et al, Directory of Public Broadcasting Information Resources (Washington: Corporation for Public Broadcasting, 1979--- free , paper) Religious media communication, two recent titles 相似文献
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《Communication Teacher》2013,27(4):148-152
Objectives: Students will understand the implications of media conglomeration. Students will also realize how difficult it is for independent media outlets to communicate as efficiently and broadly as large media conglomerates. Courses: Mass Communication Theory, Mass Communication & Social Issues, Media Effects, Advertising, Public Relations, Media Literacy 相似文献
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Armand Mattelart 《Communication Booknotes Quarterly》2013,44(3):65-67
Armand Mattelart's Multinational Corporations and the Control of Culture: The Ideological Apparatuses of Imperialism (Brighton, Sussex: Harvester Press Ltd./Atlantic Highlands, N.J.: Humanities Press, 1979 ---$37.50) Unesco, two other reports on media in developing nations Statistics on Radio and Television, 1960-1976, Statistical Reports and Studios No. 23 (1979, 124 pp.---$4.75, paper) 相似文献
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Philip Schlesinger's Putting 'Reality' Together: BBC News (London: Constable, 1978---E8.50/4.50 or about $17.00/9.00) Australia, latest round-up of media publications from John A. Lent, Third World Mass Media and Their Search for Modernity: The Case of Commonwealth Caribbean, 1717-1976 (Cranbury, N.J.: Bucknell University Press, 1978---$22.50) 相似文献
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Ronald G. Hick Everette E. Dennis Leslie J. Friedman Maurine Beasley Sheila Silver Preben Sepstrup 《Communication Booknotes Quarterly》2013,44(6):86-89
Ronald G. Hick A Survey of Mass Communication (Gretna, La.: Pelican Publishing Co., 1977—$7.95, paper) Everette E. Dennis The Media Society: Evidence About Mass Communication in America (Dubuque, Iowa: Wm. C. Brown, 1978—$6.95, paper) Leslie J. Friedman Sex Role Stereotyping in the Mass Media: An Annotated Bibliography (New York: Garland Publishing, 1977—$25.00) Maurine Beasley and Sheila Silver Women in Media: A Documentary Source Book (Women's Institute for Freedom of the Press, 3306 Ross Place, N.W., Washington, D.C. 20008—$5.95, paper) Preben Sepstrup Consumption of Mass Communication: Construction of a Model on Information Consumption Behavior (Handelsvidenskabelig Boghandel, Fuglesangsalle 4, DK-8210 Aarhus V, Denmark—D. kr . 12, paper) J. Michael Crabtree and Kenneth E. Moyer Bibliography of Aggresive Behavior: A Reader's Guide to the Research Literature (Alan R. Liss, Inc., 150 Fifth Ave., New York, N.Y. 10011—$35.00). Marcia Guttentag and Shalom Saar, Evaluation Studies Review Annual, Volume 2: 1977 (Beverly Hills, Calif.: Sage Publications, 1977—$29.95) Paul C. Cozby Methods in Behavioral Research (Palo Alto, Calif.: Mayfield Publishing, 1977—$6.95, paper) 相似文献
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David L. Swanson 《广播与电子媒介杂志》2013,57(3):237-254
Research strategies are suggested for clarifying and advancing understanding of some key elements in uses and gratifications. These elements concern the role of gratification seeking in exposure to mass communication, the relation of gratification seeking to the interpretive frames through which audience members understand media messages, and linking gratifications to the content of mass media. 相似文献
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Harold L. Nelson Dwight L. Teeter Jr. David Gordon John Foley Robert C. Lobdell Robert Trounson 《Communication Booknotes Quarterly》2013,44(2):31-32
Harold L. Nelson and Dwight L. Teeter, Jr.'s Law of Mass Communications: Freedom and Control of Print and Broadcast Media (Mineola, N.Y.: Foundation Press, 1978—$16.00) David Gordon's Problems in Law of Mass Communications: Programmed Instruction (same publisher–inquire for copies), which in a few cases also updates the basic text (as in the Supreme Court case on crossownership of media) John Foley, Robert C. Lobdell, and Robert Trounson, eds. The Southern California Conference on The Media and the Law (Los Angeles: Times Mirror Press, 1978—price not given, paper) 相似文献
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《Communication Teacher》2013,27(4):187-191
Courses: Advanced Public Speaking, with possible application to courses in Media Literacy, Rhetorical Criticism, Argumentation Theory, Interpersonal Communication, and Small Group Communication Objectives: Students will broaden their repertoire of persuasive tools; strengthen their media literacy skills; critically analyze their audience; and create a digital media story which integrates images, music, text, and narration 相似文献
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《Communication Teacher》2013,27(3):129-134
Courses: This exercise can be applied to any course or discipline, particularly those that utilize public speaking techniques, interviewing skills, or media Objectives: ? Students will identify key concepts from course readings and deliver verbal responses to the instructor's question, photo, and/or video example. ? Students will learn to effectively communicate and organize ideas around the course readings. ? Students will engage with technology that will enhance the in-class learning experience. ? Students will produce competent communication dialogue and discussion in an asynchronous online format. 相似文献
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Marina Levina Jennifer R. Hannah Richard J. Ring Laura Ducceschi Courtney Bennett 《Communication Booknotes Quarterly》2013,44(3):168-174
AMERICAN FILM INSTITUTE [website] (http://www.afionline.org), reviewed 9 June 1999. GOING DIGITAL: STRATEGIES FOR ACCESS, PRESERVATION, AND CONVERSION OF COLLECTIONS TO A DIGITAL FORMAT edited by Donald L. DeWitt (New York: Haworth Press, 1998—$45.00, ISBN 0–7890–0521–2, 232 pp., index) ELECTRONIC FRONTIER FOUNDATION [website] (http://www.eff.org), reviewed 17 April 1999. Founded in 1990 by John Perry Barlow and Mitch Kapor (of Lotus 1–2‐3 fame) FACT: FIRST AMENDMENT CYBER‐TRIBUNE [website] (http://w3.trib.com/FACT), reviewed 17 April 1999. FACT is hosted by Wyoming's Casper Star‐Tribune and edited by Charles Levendosky (a columnist and editor for that newspaper) THE HISTORY CHANNEL [website] (http://www.historychannel.com), reviewed 11 June 1999. THE NATURE OF THE BOOK: PRINT AND KNOWLEDGE IN THE MAKING by Adrian Johns (Chicago: University of Chicago Press, 1998—$40.00/no paper price, ISBM 0–226–40121–9 hard, 0–226–40122–7 paper, 753 pp., bibliography, index) K.I.S.S. OF THE PANOPTICON [website] (http://carmen.artsci.washington.edu /panop/home.htm), reviewed 12 May 1999. THE MEDIA AND COMMUNICATION STUDIES SITE (MCS): CONSTRUCTIVISM AT WORK [website] (http://www.aber.ac.uk/‐dgc/media.html), reviewed 23 April 1999. MEDIA AWARENESS NETWORK [webstite] (http://www.media‐awareness.ca/), reviewed 11 March 1999. CIVIC SPACE/CYBERSPACE: THE AMERICAN PUBLIC LIBRARY IN THE INFORMATION AGE by Redmond Kathleen Molz and Phyllis Dain (Cambridge, MA: MIT Press, 1999—$30.00, ISBN 0–262–13346–6, 259 pp., appendix, notes, bibliographical references, index) RADIO VATICAN CITY [website] (http://www.wrn.org/vatican‐radio/), reviewed 12 May 1999. SARAH ZUPKO'S CULTURAL STUDIES CENTER [website] (http://www.popcultures.com/), reviewed 12 May 1999. 相似文献
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《Communication Teacher》2013,27(4):227-233
Courses: Media and Society, Media Literacy, Communication Research Methods, Mass Media and Pop Culture.Objectives: This semester-long activity uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. To this end, students create a valid and reliable codebook for the purpose of content analyzing a mass-mediated text for its treatment of a dominant discourse. 相似文献