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1.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

2.
《Public Library Quarterly》2013,32(1-2):181-190
SUMMARY

Public libraries have long played an active role in creating literate communities, and we must now take steps to create information literate communities. Librarians and library stakeholders can use reliable advocacy techniques to strengthen information literacy in their own communities.  相似文献   

3.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

4.
Academic libraries are increasingly engaged on social media in order to connect with diverse community groups and move beyond the traditional bounds of the library. This research uses a phenomenological approach and Institutional Theory to explore social media postings at six different public and private university libraries in two Midwest states. The research addresses what themes emerge among the university library's social media pages and what, if any, differences in themes emerge based on the status of the library in question. Social media postings included ten different codes: archives; collections; events; exhibits; facility; library community; sentiments; services; site management; and university community. These codes were tied to three different themes: libraries create a sense of outreach and advocacy with the goal of establishing community connection, providing an inviting environment, and access to content as needed or desired. Ultimately, while libraries at universities with an ARL library or an MLS granting degree program showed a similar breakdown between these three themes, libraries at other master's degree institutions spent less time on making community connections in lieu of posting content and information about the library's environment.  相似文献   

5.
Abstract

Geographic Information Systems (GIS) as part of the academic library is central on the campus and succeeds with collaboration—in the library, across campus, in the community and region, throughout the state, and at the national level. The integrated components of GIS—hardware, software, data, people, and methods—provide a framework for collaboration. Initiated in 2001, the Geographic Information Systems & Maps Program at the University of Arkansas (UA) Libraries resulted from and developed through collaborative opportunities. The program, which is primarily web based, incorporates locally developed yet nationally recognized resources including Starting the Hunt—a guide to geospatial data on the Web—and GeoStor—a statewide, comprehensive and seamless geospatial data warehouse and delivery system. A model incorporating spheres of collaboration describes the nature and benefits of collaboration at the five different levels, as experienced in the UA Libraries. The model can guide other libraries proactively seeking opportunities of collaboration, in order to develop resources and services for a successful GIS program.  相似文献   

6.
《The Reference Librarian》2013,54(93):137-149
Abstract

The information age has changed libraries of all types and sizes in ways that no one could have predicted. For a rural library, though, changes have been fast and furious and have made a dramatic impact on the very nature of the library and the services the library offers. Rural libraries went from a gathering place for community activities to fully wired information centers in a matter of a few years. The article addresses what these changes mean for reference services-one of the most basic functions of a public library. While people are consuming more information than ever, will the rural library be able to keep up with this demand even with the Internet? The article explores reference services in rural public libraries, using examples from libraries in central and northern Illinois, giving consideration to the nature of reference services, how they have changed over time, and how this compares to small libraries in a metropolitan setting.  相似文献   

7.
《图书馆管理杂志》2013,53(3-4):139-148
Abstract

Technology-related organizations have several important leadership roles to play in creating an environment to nurture a successful transition of libraries into the new roles they will play. Among these roles are helping to create standards and protocols, advocacy, mentoring, creating heroes, and underwriting leadership training for new members of the profession. The willingness to take a leadership role presents several potential traps, which must be avoided diligently, through humility and vision.  相似文献   

8.
ABSTRACT

Academic libraries are desirable work locations for undergraduate students and graduate library science interns alike. However, using undergraduate and graduate library science students only to perform task-oriented work within a traditional, hierarchical supervisory structure does not provide the maximum benefit to the student or the library, as it removes opportunities for students learning from each other. Our model proposes to create a team-based framework that engages students around a project and makes uses of myriad centers of expertise in the library. We employed this framework around the Douglass Alumnae Oral History Project, which provided opportunities for students to build their skills in digital projects, communication, teamwork, and community building.  相似文献   

9.
《Public Library Quarterly》2013,32(1-2):137-154
SUMMARY

Current research conducted by the Information Use Management and Policy Institute, Florida State University, identifies the characteristics of the successfully networked public library (SNPL) and in particular explores the impact of technology on both library advocacy and networking in the political system. This paper identifies the factors that are critical to a public library's success in advocacy, community support, government relations, and ultimately the perceived importance of the library in the community. This perspective on the SNPL is reinforced by the examination of Cuyahoga County Public Library's program to use the strategies of the SNPL.  相似文献   

10.
Abstract

Public and school library development has been slow in Third World countries. This can only be overcome by a shift in perception whereby libraries become important to national development and educational and literacy goals. When considering transformation in library mission and delivery systems, combined school and public libraries offer an alternate and innovative model. Research has determined conditions under which combined libraries are successful and when these success factors and conditions in developing countries are juxtaposed, striking correlations appear. Combined libraries may offer the integration necessary in a climate of scarcity; they may provide the framework in which libraries can serve all the people by contributing to a literate environment and literacy efforts, while supporting formal education and development programs.  相似文献   

11.
《Public Library Quarterly》2013,32(1-2):117-135
SUMMARY

There is renewed interest in building and sustaining support for public libraries in this country. This paper looks at the concepts of marketing and advocacy as integral components for building this sustain-ability and uses two related initiatives in the State of Kentucky to illustrate, in practice, how these concepts differ and how they need to work together for long term success. In short, “selling” libraries in itself won't get the job done; nor will just building a public advocacy infrastructure. Taken together, however, both can advance the case for libraries and build the support needed for sustainability.  相似文献   

12.
《The Reference Librarian》2013,54(82):107-124
Abstract

A partnership formed between a special library and a public library system to address the information needs of local farmers is the subject of this paper. The special library partner is an information center for agricultural medicine and health. The public library system is one which serves its fourteen member libraries in central New York. These libraries, together with several community-based organizations, combined their leadership, resources, and expertise in a successful outreach effort that saved a village library, improved community relations, enhanced awareness of the role of libraries, and disseminated information necessary for sustaining a viable and healthy farming community.  相似文献   

13.
《Public Library Quarterly》2012,31(4):369-387
ABSTRACT

Many of us remember the library from our childhood because it had one simple objective: to provide open and free access to information. This has largely been the case since Andrew Carnegie developed his formula to build libraries for communities across North America in the late 1800s and early 1900s.

Fast forward to the 21st century and our world has become increasingly interconnected and less predictable. Rapid change due to innovation and technology is the norm and as a result, we expect our buildings to adapt to these changes as seamlessly and immediately as possible. Across the built environment, we are finding ways to make buildings amenable to changing user groups. Schools absorb changes in pedagogy and enrollment. Commercial space adapts to changes in tenants and brand. Workplace environments evolve with technology, headcount and collaborative styles.

As libraries continue to evolve, architecture will be at the forefront of solving real, functional issues for clients, while honoring everything libraries are trying to accomplish. At the same time, the design expression reflects the truly unique expectations we are now asking our buildings to solve.

As architects, we can be your advocates in planning new facilities that are amenable to change, as well as existing facilities that require reimagining in order to meet new criteria. Through design, we meet these new challenges, while inspiring community connections in well built, well cared for and well loved spaces.  相似文献   

14.
The library profession needs to improve its ability to critically examine advocacy research and statistical studies. More proactive evaluations of claims made in advocacy campaigns and research reports will help improve the overall quality of library advocacy and fortify the institutional standing of libraries. As an illustration, this paper provides an in‐depth assessment of a measurement scheme used in the OCLC study From Awareness to Funding (2008).  相似文献   

15.
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16.
Abstract

This concept was initially developed by William Wilson, library consultant, PROVIDENCE Associates Inc. It was modified for a presentation at die 1996 Texas State Library Association Convention. It outlines a different way of thinking about funding libraries, an innovative framework that will interest legislators in the plight of their under-funded library services. Wilson and Waters refer to this new structure as a “Library Authority.” The concept would allow the question of funding to go directly to the voters, who are those most concerned with the quality of libraries. This quality is also addressed by Waters, who considers quantity and volume as a faulty line of reasoning for gathering support. “We make little mention of the long-term impact associated with introducing a four-year old to the world of books… or to the economic impact derived from helping a saleswoman locate a new market for her products.” Mr. Waters hopes others will assist in fleshing out this concept for the good of all libraries.  相似文献   

17.
ABSTRACT

Uncovered in the course of a 2011 study looking at partnerships between academic and public libraries in Canada was a unique series of partnerships among a college library, public library, regional library system, and school district library system in Medicine Hat, Alberta. With little or no additional funding, these libraries have partnered to deliver library services beneficial to both their primary clients and the broader community. Through a case study of the libraries, it is possible to determine the value and the challenges of partnerships and the elements of organizational culture necessary for successful partnerships.  相似文献   

18.
《Public Library Quarterly》2012,31(4):410-427
ABSTRACT

In an era of rural service decline and population aging, some rural libraries rely on volunteers to keep them open within the community. This paper outlines the challenges of sustaining such volunteer-based rural libraries, drawing on a case study of a volunteer-based library in rural Ontario, Canada. Findings suggest that age of volunteers, volunteer participation, territoriality, branch polarization and the burden of volunteering present challenges in sustaining the volunteer program at the library, yet the library contributes to the community through community engagement, enabling aging in place and through economic development. The paper concludes with recommendations from the case study on how the sustain such a volunteer program.  相似文献   

19.
This article is a companion to “The Role of Public Libraries in Community Building,” which appeared in Public Library Quarterly 30, no. 3. That article explored five facets of public libraries as agencies of community building: (1) how libraries serve as a conduit to access information and to learn, (2) how libraries encourage social inclusion and equity, (3) how libraries foster civic engagement, (4) how libraries create a bridge to resources and community involvement, and (5) how libraries promote economic vitality within the community. The goal of this article is to provide concrete examples of library community building. The focus here, therefore, is on the specific strategies that libraries employed to create and operate library programs that effectively built a library community.  相似文献   

20.
ABSTRACT

This article discusses the theory of exhibition presentation as a genre, the specific issues of curatorial styles, and the distinct features of exhibitions in libraries. Based on my personal reflections on taking part in curating the Russin Revolution: Hope, Tragedy, Myths exhibition at the British Library, the article discusses the tension between the nature of collections held in libraries and their transformation when turned into an exhibition display, as well as the tension between the purpose of collecting for libraries and collecting for displays. It also presents the author’s experience of the challenges and solutions that exhibitions in libraries normally face. As the number of exhibition projects in all kinds of libraries is growing, the library communities are looking toward a better understanding of how libraries’ special and general collections can function in an exhibition environment and how information professionals can contribute to curatorial practices. Sharing experience about library exhibitions in the wider framework of art and museum curation will help to recognize exhibition curating as a requisite part of librarianship, which might change our perception of libraries and their relations with users now and in the future.  相似文献   

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