共查询到20条相似文献，搜索用时 78 毫秒
1.
James G. Webster 《广播与电子媒介杂志》2013,57(2):121-133
Inheritance effects, especially high levels of audience duplication between adjacent programs, are a widely observed but little understood feature of audience behavior. This study places inheritance effects within a theoretical model of television program choice that attributes the general phenomenon to underlying patterns of audience availability. The absolute level of audience duplication between adjacent programs broadcast on the same network is determined by the rating of each program, the structure of available program options, and similarities in program type. 相似文献
2.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
3.
Thomas B. Ksiazek 《Journal of Media Economics》2013,26(4):237-251
This article explains and implements a network analytic approach to the study of cross-platform audience behavior. It begins by conceptualizing large-scale patterns of media use in network terms, treating media outlets as nodes and the levels of audience duplication among them as links. Following that, it explains 2 common measures of audience duplication, Absolute Duplication and Primary Duplication, and offers a new measure, Deviation-from-Random Duplication. In doing so, techniques for converting duplication data into network data are discussed. This approach is then applied to analyze patterns of audience fragmentation, media publics, and audience polarization using data from Nielsen's TV/Internet Convergence Panel. The findings show the value of using a network approach, by contributing to an alternative understanding of these patterns. Economic and policy implications are discussed, as well as broader reflections on the use of network analysis in the study of audience behavior. 相似文献
4.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
5.
Roger Cooper 《广播与电子媒介杂志》2013,57(1):96-111
Audience duplication is recognized as a major component of program choice models and a fundamental aspect in understanding television viewing patterns. This study evaluates the utility of a specific set of ratings‐based audience theories developed over the past 25 years, and critiques their future relevance in an increasingly dynamic, complex media environment. An integrated model of audience duplication is presented as a way to assess the ability of current structural theories to explain audience behavior in the future. Recommendations are given for the direction of this research. 相似文献
6.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments. 相似文献
7.
Pianpian Wang 《广播与电子媒介杂志》2020,64(2):193-214
ABSTRACT Scholars disagree on whether the media environment has become more concentrated, fragmented, polarized or overlapped. By pooling data from a total of 250 audience surveys conducted over 9 years, we investigated the evolution of a cross-platform audience network during a time of transition in the media environment. We found that both the fragmentation and duplication of the media system changed in a curvilinear manner. More importantly, this study showed that the center of the cross-platform network was transferred from offline to online. This study emphasizes the dynamic of media choice at various stages of media technology development. 相似文献
8.
This study investigates networked framing of terrorism news in Twitter by distinguishing three proximity effects (geographic, social, and temporal proximity) on audience and media institutional frames (i.e., episodic/thematic and space frames), based on construal-level theory. An analysis of tweets during the Boston Marathon bombing and the Brussels Airport attack finds that institutional and audience frames show similarity but do not always converge on Twitter. Similarities in the audience and institutional frames are attributed to a universal human tendency for social categorization, inherent in the minds of not only ordinary citizens but also journalists. Proximity effects, however, were more salient on audience frames than on institutional frames. 相似文献
9.
Catherine Tyler Mooney 《Journal of Media Economics》2013,26(4):231-248
Radio listening in the United States fell by more than 10% between 1998 and 2003. During this time, broadcast radio faced new competition from satellite radio and the Internet while the industry was also undergoing significant changes due to increased radio ownership caps. This article quantifies the effects of these factors on audience sizes and explores the implications for audience composition and programming content. The results show that industry consolidation played a larger role in decreasing overall listening than new technology. New technology did have a role in altering the distribution of listeners among programming formats. 相似文献
10.
Abstract Recognizing the recent dramatic increase in the number of channels available to the typical American household coinciding with an equally dramatic decrease in audience ratings for the major broadcast networks, there was reason to hypothesize that, in recent years, lead‐in or inheritance effects have diminished. However, an analysis of prime time ratings comparing 1992 with 2002 for ABC, CBS, NBC and Fox showed no support for this notion, suggesting that, despite the recent upheavals in the television industry, lead‐in has not lost its punch. 相似文献
11.
媒介文本的符码呈现与受众的差异化意义生产——源自实证调查的《蜗居》受众分析 总被引：1，自引：0，他引：1
电视连续剧《蜗居》引发的全民热议,为研究受众的媒介使用行为提供了良好契机。对《蜗居》受众的实证调查表明媒介文本的符码因为受众生活境遇和所属阶层的不同而拥有了差异化的意义生产过程,并且经由受众的媒介体验行为在其内心投射出强弱不一的心理影响。 相似文献
12.
《Journal of Radio & Audio Media》2013,20(2):216-230
Previous research into sports-talk radio focused on the relationship between hosts and callers or examinations of audience effects and behaviors. This study looks at the mutually dependent, uneasy and sometimes contentious relationship between the hosts and the newsmakers who appear on their shows. While many of the hosts have journalism degrees and say they practice good journalism, the sources don't see it that way. For this study the author interviewed sports-talk radio personnel and the newsmakers they cover. Most of the subjects work in the area of Lawrence, Kansas, and Kansas City, Missouri. 相似文献
13.
Stacy Davis 《广播与电子媒介杂志》2013,57(4):476-491
This study investigated the influence that audience reaction shots have on viewers’ attitudes towards controversial issues discussed on television. It was hypothesized that viewers would show stronger agreement with a side of an issue which was coupled with positive reaction shots. No evidence was found to support a main effect, but evidence was found to suggest that the effects of reaction shots is contingent on viewers’ beliefs that the audience holds the same position on the issue as they do. 相似文献
14.
This study examines the interaction effects of camera perspectives used to portray a victim of a social problem and the sex of audience members on empathy and intentions to help people sharing the victim's problem. As predicted, the study found interaction effects for camera perspectives and viewers' sex on empathy and care for the victim group. The findings corroborate not only the role played by empathy in inducing care for people in need but also the parallels between one's real and mediated experiences. Most importantly, the findings contribute to our understanding of how media portrayals of human suffering can increase empathy for those in need. 相似文献
15.
[目的/意义]整合定性与定量的舆情研究视角,统一多模态研究对象,实现网络舆情信息受众的观点测度,可修复网络舆情分析与治理的理论与实践裂痕。[方法/过程]通过引入网络舆情场的概念,对网络舆情信息受众、受众观点测度的内涵进行诠释,就网络舆情场与信息受众观点测度的逻辑关系加以辩证讨论。[结果/结论]提出网络舆情场内舆情受众观点测度机理和具体测度路径,为后续网络舆情场中的网络舆情信息分析、多维度信息受众观点测度,受众认知规律发现,网络舆情监督和管控限制等层面的研究做相应铺垫。 相似文献
16.
随着移动互联网的发展,"永久在线、永久连接"成为当代受众的新生活方式,也挑战了传统的受众与效果研究范式。本文从理论上阐释"永久在线、永久连接"概念,并运用一个全国性的随机抽样调查数据,首次实证描述中国受众"永久在线、永久连接"的行为与心理现状,并分析其影响因素。研究发现:移动互联网的技术可供性显著正向影响永久在线与连接行为,价格敏感、时尚国际、积极进取、稳定悠闲等生活方式对永久在线与连接具有不同方向的显著影响,错失恐惧对"永久在线、永久连接"的行为及心理均有显著的正向影响。本文在此基础上对研究的理论与实践意涵进行了讨论。 相似文献
17.
《Journal of Radio & Audio Media》2013,20(1):66-82
What factors predict listening to Limbaugh's program? Previous studies, many more than a decade old, analyze his audience at one or two data-points. This study differs from earlier studies of Limbaugh's audience in two ways: (1) the data come from six Times Mirror/Pew Research Center polls between July, 1994 and April–May, 2006, and (2) the paper focuses on the relationship between listening to Limbaugh and knowledge of public affairs. Conservative Republicans are in his audience, but educational attainment, family income, and race do not predict who listens. Listening to Limbaugh is significantly correlated with public affairs information. 相似文献
18.
《Communication monographs》2012,79(3):213-215
This study tested two hypotheses growing out of the aversive consequences interpretation of counterattitudinal advocacy effects: first, that persons encoding counterattitudinal messages for a known audience will report greater attitude change toward the position advocated than persons encoding counterattitudinal messages for an unknown audience; and, second, that persons encoding counterattitudinal messages for an uncommitted audience will demonstrate greater attitude change toward the position advocated than persons encoding counterattitudinal messages for a committed audience. After completing an attitude pretest, subjects encoded counterattitudinal essays favoring two years of mandatory military service for all male high school graduates. Analyses of the attitude change scores produced confirmation of both hypotheses. 相似文献
19.
《Journal of Radio & Audio Media》2013,20(1):14-31
This investigation explores the interaction between radio listenership, station attributes, branding and promotional strategies, and their impact on total audience and target audience transference during frequency switching. A multistation, single market switch in frequencies serves as the focus of this case study analysis. Although the enhancement or deterioration of signal strength is a primary contributor, stations whose formats had the greatest competition within the market and who had highly accurate and accessible Web sites did the best job of product differentiation through station branding and were most effective in maintaining and, in some cases, increasing audience share. 相似文献
20.
Steve M. Sherman 《广播与电子媒介杂志》2013,57(4):472-481
This study explores the relationship between several structural level variables and repeat viewing of prime‐time public television programming. A strong positive correlation was found between audience ratings and repeat viewing. Analyses of variance were performed on repeat viewing using program scheduling, presence/absence of continuing dramatic story line, and household cable status, and significant effects for repeat viewing occurred for all. A regression model utilizing these variables accounted for a moderate degree of variance in repeat viewing. 相似文献