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1.
Amber M. K. Smallwood Ph.D. 《广播与电子媒介杂志》2013,57(2):323-324
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have helped broadcasters manage audience flow for decades. This study uses 2004 national peoplemeter data collected by Nielsen to replicate a study of inheritance effects done 20 years earlier. It finds the same predictors explain either 96% or 58% of variance in the duplicated audience, depending upon the measure of duplication that is used. The research resolves discrepancies in the literature on inheritance effects and casts serious doubt on the common practice of inferring audience duplication from the strength of correlations between lead-in and lead-out program ratings. 相似文献
2.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
3.
Roger Cooper 《广播与电子媒介杂志》2013,57(1):96-111
Audience duplication is recognized as a major component of program choice models and a fundamental aspect in understanding television viewing patterns. This study evaluates the utility of a specific set of ratings‐based audience theories developed over the past 25 years, and critiques their future relevance in an increasingly dynamic, complex media environment. An integrated model of audience duplication is presented as a way to assess the ability of current structural theories to explain audience behavior in the future. Recommendations are given for the direction of this research. 相似文献
4.
Camille Zubayr 《广播与电子媒介杂志》2013,57(3):346-363
This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing. 相似文献
5.
Thomas B. Ksiazek 《Journal of Media Economics》2013,26(4):237-251
This article explains and implements a network analytic approach to the study of cross-platform audience behavior. It begins by conceptualizing large-scale patterns of media use in network terms, treating media outlets as nodes and the levels of audience duplication among them as links. Following that, it explains 2 common measures of audience duplication, Absolute Duplication and Primary Duplication, and offers a new measure, Deviation-from-Random Duplication. In doing so, techniques for converting duplication data into network data are discussed. This approach is then applied to analyze patterns of audience fragmentation, media publics, and audience polarization using data from Nielsen's TV/Internet Convergence Panel. The findings show the value of using a network approach, by contributing to an alternative understanding of these patterns. Economic and policy implications are discussed, as well as broader reflections on the use of network analysis in the study of audience behavior. 相似文献
6.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
7.
John R. Thayer 《广播与电子媒介杂志》2013,57(3):217-225
The mountains of data amassed by the various audience research services are rarely mined for the underlying factors of audience behavior. Published as part of the rating service reports is a vast amount of qualitative information that can be used to build a coherent picture of some of the many audiences to broadcast programs. (See “Qualitative Information Concerning Audiences of Network Television Programs” by Harrison B. Sommers, Journal op Broadcasting, Vol. V, No. 3, pp.147–160, Spring 1961.) The present study offers some predictable and some unpredictable findings from such published data on television program types and audience composition. 相似文献
8.
方言电视栏目是中国电视节目发展过程中出现的一个特色组成部分,它用地道的方言展现着受众周围的日常生活,它是媒体在多元文化背景下探索本土化发展战略的一种尝试,它也使得以普通话栏目为主体的电视行业呈现出一种新的景象。然而,它在发展过程中出现了种种问题,需要思考和改进。 相似文献
9.
E A Bering 《Bulletin of the Medical Library Association》1967,55(2):135-140
The National Institute of Neurological Diseases and Blindness (NINDB) has the responsibility of trying to alleviate the morbid and mortal effects of all the diseases of the nervous system and the special senses including speech, hearing, and vision. The information problem facing the NINDB is only a fraction of the total information problem of the biomedical community, but it is probably representative. The NINDB information audience has a core of about 19,000 persons, 10 percent of whom are nonclinical research scientists; 10 percent of whom are engaged in patient care, teaching, and some research; 12 percent in training (post doctoral); and 68 percent chiefly involved in the care of patients. In addition, there is an unknown number of other interested scientists. Fifty to eighty thousand journal articles, an unknown number of technical reports, and other items produced each year are potentially valuable to this group. The exact needs of each subgroup must be identified and ways developed to deliver the required information quickly, accurately, and in an easily useable form. NINDB has undertaken a large information program as a service to the biomedical community to help cope with these information problems. This program is to serve the needs of the practicing physician, the research scientist, and NINDB program analysis and planning. The Neurological Information Network is the core effort of the program.The Neurological Information Network envisions large units incorporating both information storage and retrieval and information analysis. These will be in universities with strong biomedical libraries where there are ongoing research programs in some area relevant to NINDB responsibilities. These units are to be integrated and will interact with each other and with the National Library of Medicine to avoid duplication of work. In addition to their own information analysis activities, the major documentation centers will be able to support information analysis satellites at other research centers where specific categorical research programs are underway. 相似文献
10.
11.
Jean C. McNeil 《广播与电子媒介杂志》2013,57(3):283-284
The spin‐off program, defined as “a new program derived from an existing one, usually through the appropriation of characters, “ has been used frequently as a primetime network television scheduling strategy since the 1960s. Implicit in the scheduling of spin‐off programs is the belief that they have a greater chance of success than non‐spin‐offs because the audience is already familiar with the characters and/or the situational aspects of the program. The purpose of this paper is to test this implied proposition through statistical analysis. 相似文献
12.
Michael O. Wirth 《广播与电子媒介杂志》2013,57(1):98-101
Nielsen ratings data from sixty markets were analyzed to determine whether factors traditionally thought to influence program ratings continue to do so in the face of affiliation change. Overall, the study concludes that they do. Affiliation change was less significant in predicting ratings than several other variables, suggesting that the audience does indeed watch programs, not stations and will find preferred programs even if they move from one station to another. 相似文献
13.
随着电视产业化和频道专业化的深入,中国的电视媒体显现出空前无比的繁荣景象:频道越来越多,节目五彩斑斓,让人目不暇接.在这种表面“繁荣“的背后却隐含着现实的运营危机.对于电视媒体的发展而言,本文认为塑造收视率高、影响力大、竞争力强的品牌栏目就成为电视媒体的现实需要和当务之急. 相似文献
14.
人文视野中的电视谈话节目 总被引：1，自引：0，他引：1
让节目内容回归生活真实,将人际交流的意趣与大众传播手段巧妙结合,贴近受众生活以及以主持人为"核心"的人本化的节目特质,是电视谈话节目吸引受众的重要人文内核。 相似文献
15.
Mary Myers 《Journal of Radio & Audio Media》2016,23(2):213-228
Early educational broadcast pioneers impacted their listeners and viewers in profound ways. Dr. Clarence M. Morgan went from amateur ham radio operation to permanent status as the Hoosier Schoolmaster of the Air. Morgan involved his students in the creation of the Radio/Television program at Indiana State University (ISU), implemented Entertainment-Education programming for all ages, researched audience reaction and media effects, and assisted his son with doing the same at Murray State University (MSU) and the University of Central Florida (UCF). Morgan broadcast thousands of live radio and television programs, yet his name and voice were never heard on the air. 相似文献
16.
Studies of comparative broadcast programming are still fairly rare, with historical program trend studies being even less common. The following pages attempt the latter, focusing on the organization, finance, and audience for the major types of dramatic programs produced by the BBC and one of the West German broadcast companies. Dr. Bond is a lecturer in West European Studies at the New University of Ulster in Northern Ireland. 相似文献
17.
《Research Strategies》2001,18(2):97-111
The current information environment can pose many problems for undergraduate students conducting research. Students can gain valuable assistance through personalized research clinics (PRCs), highly individualized, scheduled consultations with a librarian that focus on a specific research need. This paper describes PRC programs at three diverse institutions. Logistics, publicity methods, program analysis, and assessment issues are addressed, and the benefits of the labor-intensive service are weighed against other job demands. The authors presented a program on this topic at ACRL X in 2001 and include in this paper an examination of issues shared by audience members and responses to those issues. 相似文献
18.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments. 相似文献
19.
Lynda Kelly 《Archival Science》2004,4(1-2):45-69
Museums present different contexts for learning, particularly when compared with places such as schooos, universities and
libraries. They have been described as free-choice learning environments visited by a broad range of people. Museums have
the opportunity to shape identities—through access to objects, knowledge and information visitors see themselves and their
culture reflected in ways that encourage new connections, meaning making and learning. However, across the world museums are
finding themselves competing with other leisure and learning experiences in an increasingly global world. The long history
of audience research in the cultural sector demonstrates the interest museums have had in their visitors over time. This paper
outlines the development of audience research in museums, the context within which it operates, and describes the processes
of audience research through a series of case studies drawn from the work of the Australian Museum Audience Research Centre.
It is argued that the shift in museums from mission-led program development to balancing content and audience needs through
a transaction approach requires a broader research-focused agenda. While traditional ways of conducting evaluations are necessary
and useful, to remain viable audience research needs to be more strategic, working across the sector in new ways and utilising
new methods. How programs impact on users and facilitate learning about a wide range of key issues that museums are concerned
with is a leadership role that audience research can take across both the cultural sector and other free-choice learning contexts.
To achieve this, a communities of practice approach is suggested as a potential framework for audience research in the contemporary
museum. 相似文献
20.
《Journal of Radio & Audio Media》2013,20(2):236-250
There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian. 相似文献