首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献，搜索用时 31 毫秒
1.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

2.
《图书馆管理杂志》2012,52(3-4):294-303
ABSTRACT

Academic special collections librarians have made great strides in making their collections discoverable and accessible to a wide audience. This article examines use of special collections departments and the many kinds of outreach librarians undertake to increase access to and knowledge of their collections, including creating electronic finding aids, digitizing material, collaborating with faculty, increasing participation in instruction and reference, and using exhibits, social media, and relationships with community partners to further the mission and goals of the library and the college or university. The article uses the University of Illinois at Chicago Special Collections Department as a case study.  相似文献   

3.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.  相似文献   

4.
ABSTRACT

Although computational approaches to ideology-based audience fragmentation are promising, they are not without limitations. First, most existing studies have focused on the US, and the cross-national validity of their results has rarely been tested. Second, previous studies that rely solely on behavioral data from social media tend to make strong analytical assumptions such as that Twitter users prefer to follow media and politicians whose ideological positions are similar to their own, and that the ideologies of political elites can be extrapolated to infer the ideologies of ordinary users. We aim to address these limitations. First, we focus on Japan to test the generalizability of US findings in an Asian context. Second, we do not rely solely on behavioral measurement but combine survey and social media data to infer the ideologies of Twitter users. Results indicate that our classifier built based on these self-reported ideologies produces more valid estimates than naïve extrapolation from views of the elites. Based on these improved estimates of Twitter users’ ideologies, we demonstrate that the ideological distributions of those who follow major Japanese media accounts on Twitter largely overlap, suggesting an absence of ideology-based audience fragmentation.  相似文献   

5.
Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

6.
This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers.  相似文献   

7.
PurposeThis study analyze academic library services during Covid-19 pandemic (2020 and 2021), as well as the challenges they face, emerging library roles, and the most effective communication tools.MethodA systematic review of the relevant literature was undertaken following PRISMA guidelines. The relevant literature was retrieved from four major scholarly databases (Scopus, Web of Science, Library, Information Science & Technology Abstracts (LISTA), and Library and Information Science Abstracts (LISA)). The relevant 23 studies were included fulfilling inclusion criteria. A quality assessment of the included studies was also performed.FindingsThe findings revealed that Covid-19 pandemic is certainly effecting and transforming libraries, their services and management. The library services during Covid-19 pandemic, their fundamental challenges, emerging roles, and available preferable communications tools are the categories in this study to better understand the pandemic-transformation.ImplicationsThe practical and policy implications are that libraries must establish infrastructure and improve accessibility in order to provide the best possible support to modern library users who access resources remotely in this rapidly evolving digital environment. Organizational policymakers and library directors should prepare emergency and disaster management plans. The libraries should ensure their presence on social media and make use of their library websites.  相似文献   

8.
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.  相似文献   

9.
Abstract

Institutions of higher education are among the most prominent proponents of portals. A group of resident librarians at the University of Illinois at Chicago (UIC) has targeted a larger audience by creating a customized Web portal to be used by library patrons throughout the Chicago area, whether they are academic, public, school or special library users. The portal project has raised issues of maintenance and administration, as well as those of the collaborative process between libraries in a system.  相似文献   

10.
Abstract

Usability and user experience are an important factor in the overall value of products and services offered by law libraries. User experience evaluation tools can help librarians make better decisions for their users when choosing databases to purchase or subscribe to, designing a library website, or selecting and implementing discovery layers. This article describes an array of evaluation tools and discusses how and when they can be implemented in the law library context.  相似文献   

11.
ABSTRACT

Virtual reference using chat or instant messaging clients (IM) has become an expected service offering for libraries seeking to cater to today's Web 2.0 patrons. The use of chat aggregators to monitor multiple accounts in one interface allows libraries to reach a wider audience of IM/chat users. Embedding chat widgets into library Web pages can further increase chat reference use because it allows patrons without IM/chat experience or accounts to reach librarians seamlessly. This article reviews the use of aggregator software for chat reference monitoring, examines the popularity of the MeeboMe! chat widget for embedded virtual reference and briefly describes the experiences and recommendations of librarians at Samford University Library as they have implemented its use.  相似文献   

12.
Abstract

This paper examines the addition of “asexuality” to the Library of Congress Subject Headings as a case study from which to examine the critical cataloging movement. Beginning with a review of some of the theoretical and practical issues around subject access for minoritized and marginalized sexualities, this paper then contextualizes, historicizes, and introduces the critical cataloging movement to the literature, situating it within a larger and longer history of radical cataloging. It will define critical cataloging as a social justice-oriented style of radical cataloging that places an emphasis on radical empathy, outreach work, and recognizes the importance of information maintenance and care. This paper introduces the concept of “catalogic warrant” to characterize the process of “reading” the catalog to examine the harm or benefit of terms on users and the wider library community.  相似文献   

13.
《资料收集管理》2013,38(4):31-42
Abstract

For decades libraries have created subject guides to assist users in navigating their collections. These guides are universally accepted as a core library product of high value across all user groups. No longer confined to paper stashed in kiosks and on counter tops, subject guides are now available online from library Web sites and often emphasize and link to other Web resources. Typically, a link on the library's home page directs users to a Subject Guide List which offers active links to the topical guides. But are these links and listings sufficient to attract users? This article describes the results of a study to catalog selected subject guides on U.S. and British History and analyze usage statistics before and after cataloging. It appears that the library catalog is effective at exposing subject guides and should be considered an additional point of access amidst a growing number of discovery mechanisms.  相似文献   

14.
Abstract

Like most academic libraries, Purdue University Calumet depends heavily on student workers for its daily operations. After the investment of time and effort involved in training student workers, it is important to retain them from one year to the next. This case study examines training procedures that are designed to cultivate a sense of mutual respect between library staff and student workers, with the goal of keeping those whose skills and work experience prove valuable. A training program developed with retention as a goal yields benefits to the student and the library. It can also be a recruitment tool for the profession.  相似文献   

15.
Academic libraries can effectively plan and market their services by identifying the value users perceive in their services and in their social media communications about those services. This study reports on findings of a survey of 104 undergraduate students in information technology courses at a large research university. Results of an ordered logistic regression analysis indicated that students considered access to information and computer resources and study support services as the most important library services offered. Likewise, students perceived library social media postings related to operations updates, study support services, and events as the most useful. Future related research will investigate the needs and priorities for library services of other key user populations of academic libraries, such as graduate students and online students, to assemble service repertoires that are tailored to individual user groups. In addition, future research will examine whether and how libraries can use the analysis of users' engagement with a library's social media postings to inexpensively gauge the value they perceive in library services.  相似文献   

16.
ABSTRACT

With the rapid rise in distance education and online courses, the need to provide effective library services to the faculty and students involved in online courses is vitally important. Traditional services cannot always be transferred easily to the online environment and may need to be modified, or new services may need to be created to meet the needs of online users. This article examines the needs and wants of faculty involved in offering online courses. A Web-based survey was administered to faculty teaching an online course within the past 2 years at the authors’ organization. Faculty were asked a series of questions including their use of current library services, their emphasis on students using library services, and the services and resources they would like the library to provide in the future. Questions for the survey were inspired by LibQual comments received during our 2005 and 2007 surveys as well as comments received from both faculty and students while teaching and participating in online courses. Faculty who took the survey teach in a variety of disciplines and have different experience levels with teaching online courses. Results of the survey will be presented along with inferences from the current literature. The audience will be invited to share their innovative service ideas. Participants will gain ideas for updated or new services to faculty teaching online courses.  相似文献   

17.
Abstract

In library makerspaces, there is a potential for users to infringe on other’s intellectual property rights through illegal reproduction. There is also the opportunity for makerspace users to create their own new intellectual property which could then be protected. This article presents a case study from a library makerspace working to address intellectual property issues, as well as a survey of other library makerspaces detailing how they are currently addressing such concerns. Results conclude that while currently there is a lack of targeted services and resources, libraries need to create policy, services, and collections targeted towards intellectual property in their makerspaces.  相似文献   

18.
Abstract

Primo Analytics from two campuses of the California State University system has revealed that a dramatically low proportion of Primo searches originate from mobile devices. The current study focuses on usability concerns as one area that may be preventing students from searching the Primo mobile interface. The sample for this study includes students from two campuses with a variety of experience with library instruction and searching the library’s discovery system. Participants were given the same set of six common academic tasks to complete. Both mobile and desktop participants found three tasks relatively easy to complete. When there were differences in completion rates between the mobile and desktop users, the desktop users were overall more successful. No task was consistently difficult for desktop users to complete, while mobile users found two of the tasks very challenging to complete. Based on the findings, the authors make recommendations for improving the experience of mobile users.  相似文献   

19.
Abstract

High-impact practices (HIPs) have been adopted on college campuses to enhance student learning. The academic library provides services and space contributing to learning at its institution. Librarians conduct space research to learn how the library building can better serve its users. Library space assessment is one way for librarians to engage with faculty and students to create an HIP in the library. This article is a case study of a collaboration between a librarian and a sociology professor to design an observational study. It demonstrates how librarians can contribute to HIPs at their institution by involving students in meaningful research.  相似文献   

20.
This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号