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新闻传播效果,是指新闻传播者发出的讯息,通过一定媒介渠道到达受众后,引起受众感情、思想、态度和行为等方面的变化。军事新闻传播价值观的中心是受众,其传播的全过程都是把着眼于受众这一客体当作挖掘军事新闻价值、实现军事新闻价值的立脚点,选择能够引起受众关注的事实。传播的军事新闻越被受众欢迎,社会反响越强烈, 相似文献
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新闻影像已成为人们获取日常信息的一种重要方式。新闻影像叙事与传播的共时性再现功能是如何实现的?它具有怎样的特点?新闻影像的再现究竟离本真现实有多远?又会对受众产生怎样的影响?通过对新闻影像叙事与传播的共时性再现功能的解析,我们可以知道,声音和文字是电视叙事符号的三大系统,各自承载着不同的叙事功能:影像着重于描写与再现、声音侧重于叙 相似文献
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受众是新闻传播的接收者,用市场经营理论来定位,受众也是新闻媒体这一商品生产者的唯一客户。受众行为对新闻传播产生重要的影响与作用,尤其在当前市场经济体制下,新闻传播备受市场化冲击,探析受众行为对新闻传播的作用与影响,从媒体本位向受众本位过渡,已成为当前新闻媒体所面临的重要课题。 相似文献
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分众影像传播是大众传播理念差异化和受众市场细分化应运而生的产物,其诞生的初衷就是为了弥补大众影像传播无法顾及的传播空间、传播广度、传播深度和传播效率。其发展趋势离不开消费社会、受众细分、大众媒体的弱化等社会语境的促动,而行业自我调适与国家法制监管的有机结合则是分众影像传播健康发展的保障。 相似文献
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网络时代的新闻写作的新特性体现在传播介质的不同使网络媒体新闻的采写有着与传统新闻相比更为特殊的要求,鉴于受众在网络新闻传播过程中的心理及行为方式出现的新变化、新特点,网络新闻传播在遵循新闻写作基本原则的同时,运用网络新闻传播自身的特殊规律,使用专门技术,运用特殊技巧,以保证满足受众需求,实现传播目标。 相似文献
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新闻受众既是新闻传播的对象,又是新闻传播活动的积极参与者,新闻传播的社会功能的发挥,社会效果的体现,最终反映在新闻受众身上。反观中国媒介近年来的发展曲线,正符合受众心理变化的趋势。 相似文献
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环境问题和生态危机使人们的生态意识觉醒,生态纪录片以真实的影像、客观的纪录、流畅的叙事对生态影像进行了有效的视觉传播,给人类留下反思空间.以鸟类生态纪录片为例,分析和研究生态影像视觉传播的特点、价值和效果,有利于让受众认识了解鸟类的生活习性和生存现状,增强生态意识. 相似文献
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在当今数字化影像时代,电视民生新闻处在一个类似"七年之痒"的低谷期.社区影像的传播是发展传播的重要实现方式,也是电视民生新闻最终走向公共新闻、构建公共领域的必经之路.树立话语观念,转变价值取向,发展传播手段,培养影像民主素养,是电视民生新闻走向社区影像的几个切实措施. 相似文献
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互联网时代的新闻传播环境发生了巨大变化,虚假新闻及其传播也呈现出新特点。作为互联网技术条件下新闻生产过程的方法论变革,新闻“透明性”原则在实践和理论两个层面不断发展。本文结合《新闻记者》2010—2018虚假新闻研究报告,从“新闻生产前”“新闻生产中”和“新闻生产后”三个层次分析了虚假新闻产生的原因,论述了透明性原则在新闻生产各阶段对规避虚假新闻的生产与传播起到的作用,探讨了透明性原则作为一种新的理念引入新闻工作实践对规避虚假新闻的可行性。 相似文献
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在新闻智能化传播的环境下,传统媒介的新闻信息资源理念发生变化,智能算法成为新闻信息资源获取和开发的重要手段。智能化传播的新闻信息价值判断,建构了新闻事实信息-社会数据信息-用户需求信息三位一体的新闻信息价值确认系统,体现了智能化新闻信息价值理念的特殊追求。新闻信息生产流程中人工智能系统与新闻传播者形成特殊的生产关系,新闻信息生产理念强调人机协作与共处,由此产生新闻报道视野和新闻产品形态的变化。智能化的新闻发布机制,促进了新闻信息的多渠道推送和分散化传播,也有力推动了传统媒介新闻信息传播理念的智能化转变。 相似文献
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面向新闻领域的中文文本分类研究综述 总被引：1，自引：0，他引：1
在对文本分类及中文新闻分类概述的基础上,归纳出网络新闻文本特征及当前新闻文本分类特点,并总结新闻文本分类在新闻网站分类导航、话题识别与跟踪、个性化推荐三方面的应用。其后,总结中文新闻分类存在的问题,诸如缺乏通用语料和评价方法、分类体系粗略、分类维度单一等,并提出相应措施。最后,针对当前信息环境,提出新闻分类不仅将朝着多层次、多维度、跨语言方向发展,还将与多媒体信息、大数据、社会化媒体相结合。 相似文献
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The Role of Engagement in Learning From Active and Incidental News Exposure on Social Media 总被引：1，自引：0，他引：1
Anne Oeldorf-Hirsch 《Mass Communication and Society》2018,21(2):225-247
The growing reliance on social media as news platforms may lead to more passive news consumption but also offers greater potential for engaging in news. This study investigates the role of engagement with news content on Facebook and Twitter between news exposure and current events knowledge. An online survey (N = 400) tests the relationships between social media news seeking, incidental exposure to news on social media, engagement in shared news content, cognitive elaboration, and current events knowledge. The results show that both active seeking of and incidental exposure to news on both sites are linked to engagement, which is linked to greater cognitive elaboration about the content. Furthermore, engagement mediates the relationship between both types of news exposure and cognitive elaboration. However, engagement and elaboration are not related to knowledge. These results indicate that the key role of social media in news content is not knowledge gain but the ability to engage users who may be passively receiving news on these sites. This study extends the cognitive mediation model of learning from the news in the context of current social media, with updated news consumption norms such as engagement with news on these sites, and incidental news exposure. 相似文献
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《Journalism Practice》2013,7(3):304-318
This article explores the growth and character of breaking news on two 24-hour news channels in the United Kingdom, Sky News and BBC News 24. Our purpose is to examine, in detail, the nature and role of breaking news and, more generally, its impact on the quality of television news journalism. We draw upon a series of content analyses of news programming conducted in 2004, 2005/6 and 2007, and compare the elements of a breaking news item with more conventional forms of news. Our findings indicate that “breaking news” has become an increasingly important part of the 24-hour news culture. This growth means that the typical breaking news item is becoming increasingly predictable and routine. Moreover, by most measures, breaking news items are less well informed and feature less independent reporting than conventional news items. As a consequence, we argue, the decision to cover more breaking news stories impoverishes the quality of journalism. 相似文献
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ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow. 相似文献
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报料新闻是最近几年才出现的新闻表现形式,这种形式改变了以往新闻来源的单向性,更大程度提高了普通公众参与新闻“提供”的热情。报料新闻的出现是新闻媒体市场化成长的产物。也是推动新闻媒体前进的标准之一。报料新闻经营得如何,可以从另一角度考察其新闻媒体的运作机制及成熟程度。而对当下报料新闻的样本分析,则是为了更详细地了解报料新闻的现状并对此今后的发展趋势做些分析。 相似文献
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Fake news has become a prominent topic of public discussion, particularly among elites. Recent research has explored the prevalence of fake news during the 2016 election cycle and possible effects on electoral outcomes. This scholarship has not yet considered how elite discourse surrounding fake news may influence individual perceptions of real news. Through an experiment, this study explores the effects of elite discourse about fake news on the public’s evaluation of news media. Results show that exposure to elite discourse about fake news leads to lower levels of trust in media and less accurate identification of real news. Therefore, frequent discussion of fake news may affect whether individuals trust news media and the standards with which they evaluate it. This discourse may also prompt the dissemination of false information, particularly when fake news is discussed by elites without context and caution. 相似文献
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各类新闻时时都在发生,突发性灾难性事件成为新闻报道中的一个重要内容,做好重大突发事件的新闻报道,既是新闻媒体应履行的社会责任,也是新闻业务工作的重要组成部分.如何把握新闻的时效性与准确性,以及在视觉新闻报道中如何体现人文关怀,是新闻报道中诸多要素之一,也是容易被忽略的客观存在,文章就如何处理好新闻报道中的这两个环节,从不同的方面加以解析. 相似文献