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1.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

2.
ABSTRACT

Saint Leo University faculty provide instruction at SCE sites located on eight community college campuses and three military bases in the Florida region. This article will examine ways in which the Distance Learning/Reference (DL/Ref) librarian facilitates off-campus student access to both the university library's online and print resources and to library resources at nearby supporting, or “proximal,” libraries for students who are too far from the University Campus to use anything except the Ask-a-Librarian, 1–800 reference, and Interlibrary Loan services. These students must rely on proximal libraries, which include large public library systems, library consortia, community college libraries, and military base libraries, for access to print resources as well as Internet access to the university's online content. Providing library access services for such a large, disparate group requires the additional combined efforts of administrators, other faculty librarians, and supporting libraries.  相似文献   

3.
《图书馆管理杂志》2013,53(1-2):409-424
Abstract

Reaccreditation offers academic libraries concerned about improving library services to distance students with an important opportunity to obtain support from their academic institutions. Nova Southeastern University (NSU) Libraries provides a case study of how one library has used the reaccreditation process to increase both the administration's cooperation and funding for document delivery, online resources, bibliographic instruction, and local library resources to distance students.  相似文献   

4.
SUMMARY

Since 2001, librarians at Oregon State University's Valley Library have been working to build a “teaching library” supported by a clearly articulated instruction program. From the start, we believed that we needed to assess the teaching library's impact, not only to determine the success or failure of our efforts but also to demonstrate the need for intentional, proactive information literacy instruction on our campus. No single assessment tool or method proved adequate to effectively measure student learning happening both inside and outside the library. We describe our evolving, multi-pronged approach to measuring the impact of the library on student learning in the context of current assessment practices in academic libraries and higher education.  相似文献   

5.
ABSTRACT

Rural libraries whose librarians have expertise in digital literacy and a deep understanding of unique communities contribute to improving quality of life for residents. However, many library education programs do not include the development of students as future leaders of community growth. In this article we describe efforts to build on prior research in the Appalachian region. Offered by Texas Woman’s University School of Library and Information Studies (TWU SLIS), a designated Hispanic-serving institution in Texas, the program extends library roles by getting librarians out into their communities, working with community leaders and residents to facilitate needed and wanted change.  相似文献   

6.
ABSTRACT

Strategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed to, and actively support the university's goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behavior of library staff does not truly reflect the library's and the university's branding or goals, this undermines more explicit measures of value. It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organization, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape. In large-scale organizational change, both intellectual and emotional buy-in to the organization can wane. We seek to show how a people-centered change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organizational change.  相似文献   

7.
《Public Library Quarterly》2013,32(1-2):191-197
SUMMARY

In the past, mid-sized public libraries left the literacy needs of their patrons to other agencies in the community, preferring to focus on the traditional library roles of being a center in the community for popular materials, community information, reference assistance, life-long learning, etc. As the literacy levels in the community weakened and began to affect both the status of a community and children's ability to learn, traditional services and literacy can be combined into a successful program that benefits all who participate.  相似文献   

8.
在文化消费视域下,作为文化品牌的图书馆具有鲜明的符号价值与象征意义,图书馆品牌化的过程就是对特定符号价值与象征意义的生产和消费过程。图书馆品牌承载的形象、故事、情感、价值观成为文化消费的对象,以及图书馆从工具性到文化性定位转型的关键要素。文旅融合背景下,以"悠·图书馆"为代表的城市社区图书馆通过赋予图书馆的象征价值和体验价值,并通过品牌个性、传承文化资产、开发美学价值、讲述品牌故事等品牌意义重构的实践破解城市社区图书馆发展困境。"悠·图书馆"作为重构的城市社区图书馆品牌,通过品牌象征意义、价值观、形象、故事4个层面的符号重构策略,实现城市社区图书馆品牌创新与传播。  相似文献   

9.
《The Reference Librarian》2013,54(67-68):289-298
Summary

Bell Library at Texas A&M University-Corpus Christi has reached beyond its walls to utilize as well as to enrich the diverse community resources in our midst. In terms of distance education library support, the purpose is to compensate libraries that support A&M-Corpus Christi students living in their locales. In terms of consortium arrangements, we have played an integral part in the creation of the Coastal Bend Health Information Network, which is a unique blend of local college/university libraries and local hospitals. We have implemented the rather novel idea of having a specialized library, specifically a hospital library, outsource its library operations to our university library. When the local Art Institute of South Texas was brought under the university's organizational umbrella, Bell Library's contribution was to provide acquisition, processing, and cataloging support for Art Institute library holdings. We have entered into a Memorandum of Understanding with a “sister library” in Mexico. In summary, Bell Library strives to know and cultivate community interests that parallel our own.  相似文献   

10.
ABSTRACT

This article seeks to provide an understanding of the issues in and possible steps of aligning the library's assessment processes to distance education service delivery. Through a review of the literature and current practices, the researcher sought to identify the need and value of aligned performance assessment processes for libraries, the primary contributing alignment factors affecting the library assessment process, and potential benefits of improved alignment of the assessment process for libraries in aligning assessment to the distance education services provided to customers. The results of the review suggest that libraries can improve the reporting and value of their assessment processes by improving the alignment of their assessment processes to distance education service delivery in 2 ways: internally through the use of consistent and innovative processes, metrics, and culture within the library and externally by embracing the alignment factors and available technologies of the library's service environment. The library must progressively elevate the alignment of the library's assessment processes from the traditional internal nonalignment of assessment to the total internally–externally integrated aligned assessment. This article concludes with a conceptual model of aligning library performance assessment to distance education service delivery for the effective reporting of library value and performance to stakeholders.  相似文献   

11.
ABSTRACT

The use of virtual or Web-based tours is on the rise in academic libraries, but with the loss of face-to-face contact and direct experience with the library's physical spaces, questions abound about this format's efficacy. Do online tour experiences measure up to those of a guided, face-to-face tour? Do online tours help mold students' perceptions of the library, while imparting important practical knowledge about the library's resources and services? Librarians at Kent State University in Kent, Ohio, recently confronted these questions, as they added an option for an online library tour to a large library tour program for freshman that had previously been offered strictly through guided, librarian-led tours. This paper presents the results of a preliminary study comparing the efficacy of learning and affective outcomes between face-to-face library tours and online library tours at Kent State University.  相似文献   

12.
Abstract

The paper discusses the efforts of the PCC Task Group on Identity Management in NACO to explore and advance identity management activities. The Task Group’s work serves as a recent example of how the Program for Cooperative Cataloging has engaged the metadata community to incubate practical solutions to the perennial capacity issues that libraries face in creating and maintaining authority and bibliographic data. The Task Group's multi-pronged charge compelled several outputs including research, collaboration, education, and publication. This paper outlines the Task Group's labors within the context of the decades of innovations carried out under the banner of the PCC.  相似文献   

13.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

14.
Abstract

Each fall, the Tunxis Library hosts a party. Usually thematic, sometimes didactic, and always cerebral, the library uses the party to communicate our “party line” to the entire campus community: we are here to make your life easier. It's particularly effective when delivered at the start of the semester, before the unrelenting rhythm of classes, committee work, and meetings has begun.

Showing the campus community that the library is here to support them is our core theme, wrapped in a party context. Our goal is to create a party that jump-starts the fall semester for everyone. In this article, we describe our most recent parties, focusing how we develop, plan, and execute these promotional initiatives, with little money, but plenty of creativity and teamwork.  相似文献   

15.
ABSTRACT

Small business owners and entrepreneurs have the potential to be a large user group for public libraries and are in need of many of the library's resources and services. One opportunity that can be used to reach this audience is by offering specialized library programming. In this article, the author describes a small business lecture series that was launched at the St. Louis County Library in 2012, including how this opportunity was identified, the process for developing the programming, creating a community partnership, marketing and evaluating the series, and other benefits that have arisen from the library's new initiative.  相似文献   

16.
Background:Prior to 2020, library orientation for first-year medical students at Weill Cornell Medicine took the form of an on-site treasure hunt competition. Due to the COVID-19 pandemic, the orientation for the MD class of 2024 was shifted to an all-virtual format. This shift mandated a full redesign of the library orientation.Case Presentation:The Samuel J. Wood Library sought to preserve the excitement and fun of the treasure hunt in the new virtual format. The competition was redesigned as a Zoom meeting using breakout rooms, with library faculty and staff serving as team facilitators. Tasks were rewritten, shifting the focus from the library''s physical spaces to its virtual services and online resources. The redesigned orientation was evaluated using two data sources: a postsession survey of student participants and a debriefing of the library employees who participated. Student evaluations were positive, while the faculty and staff provided numerous suggestions for improving future virtual orientations.Conclusions:A successful virtual library orientation requires careful preparation, including testing the competition tasks, full rehearsal with library facilitators, and a thoughtful approach to technology and logistics. We have chosen to share the materials we developed for other academic health sciences libraries that may wish to take a similar approach to their own virtual orientations.  相似文献   

17.
ABSTRACT

Special academic libraries are in the unique position to blend the innovative and user focused services of academic libraries with the niche collections of special libraries when serving their Millennial student population. Millennials are a highly researched generation, but special libraries may have not updated their services to reflect the needs and expectations of this rising generation. Maine Maritime Academy's Nutting Memorial Library serves as a case study of methods in which special academic libraries can incorporate Millennials' expectations of library spaces, services, and collections in sustainable ways.  相似文献   

18.
ABSTRACT

As libraries continue to grow and change in the 21st century, we are seeing an increased emphasis on outreach, engagement, creativity, and innovation for academic libraries. These ideas are crucial to the future of academic libraries and makerspaces are one way for academic libraries to realize these ideas. Makerspaces can be affordable, don't need to take up a lot of space, and have potential to be catalysts for creating partnerships within one's community. Engaging making events can stimulate broader conversations among library patrons and library employees as well as a way for library liaisons to connect with their faculty, students, and staff.  相似文献   

19.
ABSTRACT

The automated library system (ALS) has undergone significant changes since its inception in the 1970s. It is no longer simply a database to house and retrieve a library's holdings. It has become an integrated library system (ILS) comprised of robust clusters of systems involving every process and module related to libraries.

The Internet, open source, the increase in electronic resources, and the rising expectations of library users are changing the nature of the ILS. Library vendors are at times struggling to keep up with the demand for new services while providing support for existing services.

This article details the evolving role of the ILS and discusses where it could and should be headed.  相似文献   

20.
ABSTRACT

An academic library's space has traditionally operated as a repository, but with the proliferation of new media and interactive technologies, libraries now also serve as incubators of ideas. Architecture students at Auburn University recently took part in renovating the design library. With the librarian acting as client, they were asked to investigate diverse materials and design methods to create a dynamic and interactive exhibition wall which would showcase the creation of new knowledge and facilitate the dissemination of new information. This article discusses how the plug-in wall acted as a catalyst for the school's renewed communal investment in the library.  相似文献   

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