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1.
ABSTRACT

Academic libraries are facing additional calls for improved accountability while the academic library distance education service environment continues a rapid pace of evolution. The Nash Model for Improved Demonstration and Reporting of Organizational Performance assists librarians in the assessment of distance education services by focusing on integrating and aligning the assessment process components of capacity, stakeholders, participation, technology, and organizational leadership to improve effectiveness and increase positive outcomes. Using the Nash Model for Improved Demonstration and Reporting of Organizational Performance, libraries can effectively align their distance education processes and services with the distance education service environment in which they operate and support. Nash Model aligned assessments for distance education services have the potential to be more successful in exhibiting and reporting assessment of their overall performance to stakeholders, therefore opening new doors to strategic opportunities and resources.  相似文献   

2.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

3.
ABSTRACT

Through a review of the literature, the author sought to identify what assessment planning practices exist in libraries, how the assessment planning process works in libraries, and what components constitute a library assessment plan. The findings suggest that, while libraries determine and report a great many aspects of organizational performance, general assessment planning (which encompasses total organizational impact and value) is not frequently used or integrated into the library's comprehensive strategic planning process, and it does not always effectively cover the scope of the assessment activities and information needed by organizational leaders and administrators to develop effective strategic plans and decisions. This lack of integration creates disconnects between the library's ability to determine and report organizational value and the library's need to provide accountability evidence to stakeholders and use the performance measurement results effectively in executing strategic planning and decision making. Using the findings of the review, the author proposes an alternative set of assessment planning components and focus areas.  相似文献   

4.
ABSTRACT

Academic libraries are facing increased demands for improved accountability while the academic library service environment is in a constant flux of transition. Aligned assessment processes focus on integrating and aligning the assessment process components of assessment, capacity, stakeholders, participation, technology and organizational leadership to improve their effectiveness and their results. Libraries that can effectively align their assessment processes to the service environment in which they operate will be more successful in demonstrating and reporting assessment of their organizational performance to stakeholders, thus increasing access to strategic opportunities and resources. doi:10.1300/J106v14n03_08  相似文献   

5.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

6.
ABSTRACT

This article describes a library's implementation of digital resources for research, teaching, and learning at a higher education institution in Portugal. A school specializing in education and teacher education established strategic performance areas related to digital resources for the fulfillment of its mission, which included some functions of the academic library. The library implemented a discovery system, and the school invested in a wider range of resources, including e-books, both acquired and institutionally published. The library's training programs were also revised to promote the new system and electronic resources. This case study describes how an academic library in Portugal responded to institutional needs, illustrating how libraries everywhere must connect to the larger vision and demonstrate value through technologies, integrating digital and print resources to provide access built around users' needs.  相似文献   

7.
Abstract

The purpose of this article is to outline the “best common practices” at Regent University Library, and share survey data illustrating their effectiveness. Also discussed is how transitioning from an entirely graduate university to a university serving both graduates and undergraduates has influenced library services. The new constituency will increase interlibrary loan transactions and test the library's practices. Providing quality interlibrary loan service to a growing academic population requires innovative ideas and practices while keeping the workflow streamlined. New programs implemented over the past several years include books on demand and providing more electronic books and journals. A growing distance education student population has led to paying for library cards for academic libraries located near students' homes and permitting them to return materials to satellite campuses.  相似文献   

8.
9.
The outbreak of the global COVID -19 pandemic has affected all aspects of life, access to higher education has not been out of danger as evidenced by the enforcement of official closures, enforcement lockdown and social distancing rules by governments throughout the world. However, while the COVID-19 pandemic has presented the world with numerous socioeconomic challenges, it has also helped to spur creativity and information as evidenced by the responses of academic libraries that have seen a heighted use of digital platforms to support education, teaching and research. The study sought to establish how librarians in Zimbabwe responded to the outbreak of COVID-19 and the implications of the pandemic on library service delivery. A qualitative research was adopted for the study. Using snowballing, interviews were used to gather data beginning with the library association's branch leadership. The researchers ensured that the questions were aligned to the research objectives. The interview schedule included open and closed questions to enable participants to provide further details relating to the phenomenon under study. The participants were guaranteed their rights to consent, privacy and anonymity in the introduction of the interview schedule. An The study reveals that there has been an increase in the use online platforms for accessing information especially library's webpages, electronic books and journals. The use of library online resources from distance locations also rose following closure of campuses. Library patrons' perceptions towards electronic resources significantly improved as they realized that they were equally useful as the print. Findings from the study provide useful recommendation on how librarians can remodel their services to match new demands presented by the COVD-19 pandemic. The study provides a starting point upon which further research on the effect of COVID-19 or other similar pandemics have on library service delivery.  相似文献   

10.
FROM THE EDITOR     
Abstract

American University Library participated in the LibQUAL+ survey of library service quality sponsored by the Association of Research Libraries. Upon analyzing the results, the library's Assessment Team decided to engage in follow-up assessment in order to gain a better understanding of undergraduate perceptions of and priorities for library service. The team conducted three focus groups of randomly selected undergraduate students. This article addresses the team's methodology, implementation, and results of the focus group study. It also describes how the results of LibQUAL+, the focus groups, and other assessment activities are being incorporated into the library's short- and long-range planning and marketing activities.  相似文献   

11.
《图书馆管理杂志》2013,53(3-4):557-558
ABSTRACT

With distance education rapidly expanding at many institutions, the successful promotion of services designed for distance learning faculty, staff, and students is essential since most of the students will never visit the library building.

While many libraries have created a logo for their main web page that is also used on publications and handouts, an evaluation of distance learning sites and portals reveals that few libraries use a logo specific for distance learning. Creating a brand identity is a marketing element underutilized in promoting distance learning library services.

In the fall of 2004, it was determined that a distance learning specific logo would help to better promote services. The logo is used on all the library's distance learning sites as well as publications including brochures, bookmarks, and presentations. The goal is to create a unique “brand” to unify all of the library's distance learning materials.

This poster session focuses on the history of the design and selection of the logo. During the creation process, several images were considered as logos. The poster describes the reasons for selecting one design over others, and includes tips for the institutional approval process.

This poster demonstrates the uses of the distance learning logo to brand presentations, publications, and Web pages to successfully increase use of distance learning services, and create a name for the services.  相似文献   

12.
Abstract

Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+(tm) results and strategic-planning documents indicated a need for a new type of measurement. The current literature on e-metrics focuses predominantly on vendor-based network statistics and reporting standards and other collaborative projects by various academic libraries around the world, such as the International Organization for Standardization, National Information Standards, Project COUNTER, and the Association of Research Libraries. There is no evidence within the body of library literature of academic libraries incorporating the use of e-metrics to measure the success of the library website in relation to library strategic planning and marketing. The purpose of this research paper is to consider how academic libraries can use web-conversion rates as a managerial tool for measuring a website's success and provides an outline for further research into a more strategic application of e-metrics as it relates to library strategic planning and marketing.  相似文献   

13.
What value can academic and research libraries contribute to the campus culture for learning? How can these value contributions be measured? This paper offers the campus culture for learning as a new frame of reference for measuring the library's contribution to learning. It examines various means of assessing the role a library plays in a campus learning culture. It identifies related outcome assessment goals, and the means of measuring performance are suggested.  相似文献   

14.
《图书馆管理杂志》2012,52(8):656-671
ABSTRACT

State, public, academic, and special libraries are conducting and publishing the results of studies aimed at showing the value of their services and resources. Librarians must be prepared and proactive so when asked to justify budget allocations they have the tools to show their library's value and understand the importance of expressing value in terms familiar to the administrators. By identifying stakeholders and obtaining their buy in, librarians can turn data into evidence of the organization's return on investment (ROI) in the library. ROI is a powerful tool to use when establishing credibility, accountability, and evidence demonstrating the library's value.  相似文献   

15.
Abstract

InfoQuest is a fee-based document delivery and research service provided by Auburn University Libraries to patrons who may or may not be affiliated with a library. InfoQuest operates on a cost recovery basis and opens up the library's collection to the general public. This article presents an overview of InfoQuest's document supply service including statistics and offers insight into the client base.  相似文献   

16.
Abstract

The article reports the results of a visual survey of library Web sites conducted over a seven-month period in 2000. Included in the survey were 100 ARL libraries in public and private universities in the United States. The author sought information about the libraries' policies regarding access to services and resources for unaffiliated users-library users who are not students, faculty, or staff of a library's parent institution. The author focused on four areas: entrance to the building, circulation policies, interlibrary loan service, and the use of proprietary databases. The author also looked for mention of services to unaffiliated users in library mission statements and the costs for use of services or resources. As expected, the variation among library Web sites was great, in terms of the amount of information provided, the level of access to services and resources, and the cost for access. No attempt was made to confirm the information by direct correspondence with staff at the libraries, in part because the intent was to determine only what one could learn from a library's Web site.  相似文献   

17.
《The Reference Librarian》2013,54(79-80):163-181
Summary

This article explores the opportunities that real-time digital reference service can offer to a variety of library settings from the independent public library to the large multi-campus university or the multi-national corporation. There are many occasions when a real-time digital reference service will be the optimal solution for a portion of a library's reference service. The authors' goal is to offer their original ideas, and examples from the literature, that will stimulate thought about real-time digital reference services that could be offered by your libraries. The numerous ideas and examples should provide the reader with workable methods for extending the reach of reference service to under-served populations.  相似文献   

18.
《资料收集管理》2013,38(4):67-78
Abstract

The WLN Conspectus determines a library's acquisition commitment (growth rate) by considering what percentage of book publishing output it acquired. In 2000, the Bowker Annual changed its source of book publishing from the American Book Publishing Record to Books in Printwith an attendant increase in recorded output. That increase has serious implications for libraries using the WLN formula to determine collecting levels. The recent Art assessment at Jacksonville State University demonstrates how Bowker's change in book title output affects the library's acquisition commitment level, and what adjustments the library made to maintain consistency and continuity.  相似文献   

19.
《The Reference Librarian》2013,54(95-96):113-124
Abstract

The Tampa-Hillsborough County Public Library, as a county government agency, is required to follow a specific budget planning process in order to obtain funding for library programs and services. One tool of this planning process-the “decision unit”-requires advanced planning and continued evaluation of potential and existing library services. Prior to receiving funds for any new service, performance measures must be established in order to measure the success of the service in relation to the public money invested. This article will look at the evaluation process built into the funding of the library's participation in a statewide virtual reference service and the implications for continuation and/or expansion of this service based on continued assessment.  相似文献   

20.
SUMMARY

Since 2001, librarians at Oregon State University's Valley Library have been working to build a “teaching library” supported by a clearly articulated instruction program. From the start, we believed that we needed to assess the teaching library's impact, not only to determine the success or failure of our efforts but also to demonstrate the need for intentional, proactive information literacy instruction on our campus. No single assessment tool or method proved adequate to effectively measure student learning happening both inside and outside the library. We describe our evolving, multi-pronged approach to measuring the impact of the library on student learning in the context of current assessment practices in academic libraries and higher education.  相似文献   

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