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1.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

2.
To help users find their way around the large number of titles available, public libraries organize the collection by placing titles on shelves by genre, by adding classification codes in their online catalogs, and by pictograms on book covers. However, users may have different perceptions of how titles are to be grouped in genres or categories. Public library collections will be more accessible when the way their collection is organized matches these users' perceptions. The authors show how user perceptions can be derived from library loan transaction data. To overcome the particular methodological issues in using such data, a method of ultrametric trees and latent class analysis is developed to determine segments of users and how they categorize the collection. Results show clear user categorizations that in particular respects differ from conventional public library categorizations.  相似文献   

3.
Large scale open-source library automation systems can increase efficiencies in bibliographic production. The implementation of such a system, Evergreen, was examined in order to ascertain whether it facilitated detection and use of library collections in Indiana public libraries. Three hundred forty-nine participants recruited from nine public libraries completed user surveys. Additionally, library server data about interlibrary loan (ILL) statistics were collected from participating libraries on a monthly basis. The self-reported user survey included questions about patron history at local public libraries, use of the previous Online Public Access Catalogs (OPACs), and use of the Evergreen OPAC for finding and accessing multiple library collections since library users could directly request interlibrary loans via the Evergreen OPAC. The findings indicate that the implementation of the Indiana Evergreen system received moderately positive ratings from the participants; the positive evaluation was primarily related to the use of the ILL function. The ILL service satisfied the participants' needs and motivated them to use the Evergreen OPAC. Benefits for Evergreen users were confirmed.  相似文献   

4.
[目的/意义] 现有用户行为模型能甄别用户的差异,挖掘用户深层次需求,实现图书馆智慧化精准服务,将用户行为模型运用于"智慧门户"建设,可为"智慧图书馆"建设提供实践案例和参考依据。[方法/过程] 在对现有的图书馆门户系统和用户行为模型进行分析和梳理的基础上,以重庆大学图书馆"智慧门户"建设为例,探索用户行为模型在图书馆"智慧门户"的架构方式。[结果/结论] 实践证明,基于用户行为模型的图书馆"智慧门户"可实现用户、资源、服务以数据为中介的交互,能更准确地预测用户行为和需求,让数据成为图书馆智慧服务的决策依据,是图书馆实现"智慧化"的重要手段。  相似文献   

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ABSTRACT

User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it.  相似文献   

7.
Millions of library items are held in storage locations, but how well are libraries providing access to those materials? A survey of North American research libraries was conducted to examine the services that were available at library storage facilities for researchers and students before the global pandemic, during the pandemic, and as libraries adjust and plan for the new normal as the pandemic recedes. In addition, results of previous studies of storage facilities are compared to understand historical trends in access to library materials held in storage. A better understanding of user services as a component of library storage facilities will allow libraries to better serve the needs of scholars and researchers as well as provide insight to those who may be planning future library storage facilities.  相似文献   

8.
This study examines user perceptions regarding level of satisfaction with library collections, organization, facilities as well as traditional and IT enabled services. A questionnaire was administered to the faculty members, research scholars and students of the Aligarh Muslim University (AMU), Banaras Hindu University (BHU), Allahabad University (ALU) and Baba Bhim Rao Ambedkar (BBRAU). Overall, respondents indicated that library collections are adequate. In the case of newly centralized university libraries, users were dissatisfied with library collections, particularly at BBRAU, though they were satisfied with the existing infrastructure. Overall, satisfaction levels of users at old centralized universities are good.  相似文献   

9.
Total Quality Management (TQM) is a process which focuses on understanding customer needs and improving customer service and satisfaction. A TQM committee was created at the Devereux Foundation's Professional Library to assess user satisfaction and make recommendations for improving library services to better meet consumer needs. The committee distributed a satisfaction survey to 156 of the most likely library users and 84 (54%) were returned. Overall, survey results indicate that most consumers are satisfied with the materials and services provided by the Professional Library. Recommendations for improving library services and strategies for implementing these recommendations are discussed.  相似文献   

10.
A standardized procedure was developed for eliciting those details of a library's service policies that are important to its users and for recording the data by checking appropriate categories on a form. This inventory procedure covers the entire spectrum of user services and accommodates a wide range of policies. The inventory was originally designed for use by trained interviewers in largescale surveys of academic medical libraries. However, it is also suitable for other kinds of libraries, and the Interview Guide and Checklist can be used for a self-survey by library staff. In addition to survey use, the inventory has a variety of educational, administrative, managerial, and research applications. A method for weighting the categorical inventory data to reflect the relative desirability of different policies makes it possible to calculate scores indicating how a library's policies compare with those of an "optimal" library. An analogous inventory of the services a library provides to other libraries was developed for surveying major backup resources in the medical library system.  相似文献   

11.
用户需求是图书馆提供学习支持服务的基础。由于用户需求的复杂性、动态性、零散性、多样性和即时性等原因,图书馆很难及时捕捉、了解和回应用户需求,导致图书馆在线学习支持服务难以令用户满意。本文基于需求管理理论,在结合图书馆实践的基础上,构建了用户学习需求管理概念框架和用户在线学习需求管理体系,分析了该体系对原有图书馆学习支持服务的改进之处,并提出了基于该体系优化图书馆在线学习支持服务的策略。  相似文献   

12.
Public libraries play a vital role in providing information, education, and cultural activities to local populations. Digitization and the Internet have changed the traditional functions of public libraries and caused them to become more community-centered and offer more diverse services. Agent-based geographical modeling is a method for simulating complex urban environments using heuristic and approximated algorithms. The agent model for public libraries developed for this study demonstrates the possibilities for analyzing accessibility, exploring demographic data of potential users, finding underserved areas, and searching for the best locations or relocation sites for libraries. This model has been implemented and tested using the entire public library network of Slovenia. Results suggest that agent-based geographical modeling is a promising method for research in the field of library and information science.  相似文献   

13.
公共图书馆用户需求结构研究:现实需求的调查分析   总被引:3,自引:0,他引:3  
公共图书馆要在持续关注社会变化的基础上把握用户需求结构状态,掌握用户核心需求的变迁情况.本研究抽取五所公共图书馆的954名现实用户进行了问卷调查和系统分析.研究发现,由于环境的变化,新时期用户对信息资源及信息服务的需求均呈现鲜明时代特征,具体表现出五方面的新需求倾向.论文最后提出了三点推论.  相似文献   

14.
Academic library websites need to support a variety of users (student, faculty, staff, administrator, alumni, etc.) with intellectual pursuits related to research, teaching, and learning, in addition to being user-friendly, valuable and informative. Although the CUNY Queens College Library (QCL) website has been redesigned multiple times, there has not been a formal user research study of the website and its users to inform the redesign. Taking a user-centered approach, specifically the user-centered design (UCD) methodology, this study explores users of an urban academic library website in the United States through the use of triangulation, a mixed-methods approach that includes user survey, user interviews, and website analysis. The findings reveal that the majority of users like the QCL website and find the content valuable for teaching and research, but users also thought the website design was dated (not a modern design), some of the content was inconsistent, and access of all types emerged as a major theme. The results provide recommendations for the library website redesign and are important in helping librarians of similar libraries use triangulation of data to gain a multidimensional understanding of their users in order to inform the design and development of library websites.  相似文献   

15.
Academic libraries can effectively plan and market their services by identifying the value users perceive in their services and in their social media communications about those services. This study reports on findings of a survey of 104 undergraduate students in information technology courses at a large research university. Results of an ordered logistic regression analysis indicated that students considered access to information and computer resources and study support services as the most important library services offered. Likewise, students perceived library social media postings related to operations updates, study support services, and events as the most useful. Future related research will investigate the needs and priorities for library services of other key user populations of academic libraries, such as graduate students and online students, to assemble service repertoires that are tailored to individual user groups. In addition, future research will examine whether and how libraries can use the analysis of users' engagement with a library's social media postings to inexpensively gauge the value they perceive in library services.  相似文献   

16.
With nearly all library resources and services delivered digitally, librarians working for the New York University Health Sciences Library struggled with maintaining awareness of changing user needs, understanding barriers faced in using library resources and services, and determining knowledge management challenges across the organization. A liaison program was created to provide opportunities for librarians to meaningfully engage with users. The program was directed toward a subset of high-priority user groups to provide focused engagement with these users. Responsibility for providing routine reference service was reduced for liaison librarians to provide maximum time to engage with their assigned user communities.  相似文献   

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Citizens' use of the public library in their local community is explored, focusing on social activities and how the libraries function as meeting places. The findings are important because of the need for meeting places across cultural, ethnic, generational, and social lines in a complex multicultural and digitized society. How library visitors use the library space and services, so that the overall societal goals of the library and the local community are obtained, is still rarely examined. An in-depth observational study was conducted in three library branches of Oslo, combined with interviews with patrons to establish the context and purpose of their library activities and to which life spheres they are linked. The research used concepts from social theory. The overall finding is that the public library use is very diverse. Patrons move easily between high and low intensive activities and float between life spheres and roles—student, family member, friend, neighbor, and citizen. The library is a complex arena. It is a public realm, in the sense that most of the visitors are strangers to each other; most of the individual uses belong to a private realm, and the library's community activities constitute it as a parochial realm. In the library, users are exposed to the plurality of the community and learn about otherness. People are not categorized by profession or as being unemployed, a patient or a client, but are all library users. This quality of the library contributes to social inclusion.  相似文献   

19.
[目的/意义]从非用户视角思考研究型图书馆创新改革问题,为研究型图书馆确立适应发展要求的战略、选择合理的变革路径提供参考。[方法/过程]通过对大量文献的调研,对主要用户大量流失的原因进行系统的分析,在此基础上提出可以供研究型图书馆选择的几种变革路径。[结果/结论]基本观点:用户与非用户之间可以相互转化,当前传统用户的大量流失需要引起学术界和图书馆界的高度重视,加大这方面的研究。对于非用户的研究需要与图书馆战略研究相配合,因此,图书馆战略研究成为解决此问题的关键点。图书馆必须提供与主要用户需求相匹配的服务,而不是期待用户改变以适应图书馆。通过加大对用户与非用户的研究,可以使决策者们对图书馆转型与变革的方向更加明晰;同样对非用户和用户的研究是图书馆战略研究不可或缺的组成部分,甚至是特别重要的关键点。因此,通过对非用户的研究,提供图书馆的变革路径,将具有重要的学术价值和现实意义。  相似文献   

20.
公共图书馆除了为用户提供基础业务服务外,还应与时俱进,不断拓展服务功能,创新服务形式与内容。解密档案的开放和使用为图书馆拓展服务功能提供了可能;公共图书馆既有强大的文化优势又有广大的用户优势,还有政策支持,能更好地发挥解密档案的特殊价值。本文拟以解密档案为切入点,就如何把可能变为现实,以及公共图书馆收藏解密档案所需解决的问题等方面作了一些思考。  相似文献   

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