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1.
The growing ubiquity of mobile telephony able to send e-mail raises new questions, and renews old issues, about the effect of the medium on a message. This article reports experimental results testing effects of user- and medium-generated cues on perceptions of message senders. Grounded in warranting theory, we assess the interaction of low- and high-warrant cues on perceptions of the sender's professionalism, hypothesizing senders of grammatically accurate messages are perceived as more credible. However, we also hypothesize an interaction between grammatical accuracy and the system-generated high-warrant cues from the mobile device used to send the message. Responses from 111 students assessing the credibility of an e-mail sender indicate that, although a message's user-generated content (grammatically accurate vs. erred) influences receiver's perceptions, negative attributions are attenuated by cues reflecting the transmission medium (i.e., a message's mobile signature block). Findings offer theoretical implications for warranting theory. Additionally, results suggest practitioners need to craft a message and indicate the transmission medium strategically to mitigate any impacts on attributions of professionalism to message receivers.  相似文献   

2.
Using a 3x3 factorial design, nine scenarios were developed in which a spouse had either a strong, moderate, or weak justification for becoming angry at a subject who was instructed to assume the role of the other spouse. In each senario, the spouse confronted the subject and expressed anger in one of three ways: assertively, aggressively, or non‐assertively. Subjects responded to the spouse's expression of anger on scales measuring perceptions of appropriateness, competence, and satisfaction. Findings contradicted conventional wisdom and research findings on assertive communication. Implications of the results along with suggestions for future research were offered.  相似文献   

3.
《Communication monographs》2012,79(4):335-350
Televised debates are now an expected component of the American presidential election campaign. A meta-analysis was used to cumulate the research on the effects of watching presidential debates. General campaign debates increase issue knowledge and issue salience (the number of issues a voter uses to evaluate candidates) and can change preference for candidates' issue stands. Debates can have an agenda-setting effect. Debates can alter perceptions of the candidates' personality, but they do not exert a significant effect on perceptions of the candidates' competence (leadership ability). Debates can affect vote preference. Primary debates increase issue knowledge, influence perceptions of candidates' character, and can alter voter preferences (the effect sizes for these variables are larger in primary than general debates). The effect sizes for the dependent variables with significant effects were heterogeneous (except for effects of debates other than the first on vote preference). No support was found for several possible moderator variables on issue knowledge, character perceptions, candidate competence, and vote preference: nature of subject pool (students, nonstudents), study design (pretest/posttest, viewers/nonviewers), number of days between debate and election, or data collection method (public opinion poll or experimenter data). The first debate in a series had a larger effect on vote preference than other debates, but was not a moderator for other dependent variables. The possibility that other moderator variables are at work cannot be rejected.  相似文献   

4.
Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting.  相似文献   

5.
ABSTRACT

Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation.  相似文献   

6.
Swearing is a frequent language form in a number of contexts, including the work setting. This investigation extends research on expectancy violations theory as an explanation for how people perceive swearing by examining violation valence. Study 1 concludes that violation valence is positively related to perceptions of message appropriateness and effectiveness and to perceptions of the speaker. Study 2 replicates these findings using a national sample. These results provide support for the role of expectancy violations in swearing and show that swearing is not always perceived as negative in work settings.  相似文献   

7.
《Communication monographs》2012,79(2):158-177
This paper examined the effects of strategic voir dire questions on juror evaluations of trial participants. The influence of three types of voir dire questions was assessed on ratings of defendant guilt, defendant credibility, and defense attorney credibility. Using both a control group composed of non‐strategic questions and a control group with no voir dire questions, results indicated that the use of strategic voir dire questions influenced decisions and ratings of trial participants. In particular, questions asking jurors to disregard the defendant's unsavory past produced a main effect on perceptions of guilt. Among other effects additionally, the absence of any voir dire questions seemed to affect negatively perceptions of trial participants on the competence dimension. On both the ratings of defendant character and competence, an interaction emerged between the use of questions encouraging jurors to hold the prosecution to its burden of proof and questions urging jurors to overlook the defendant's unsavory background. Though use of the defendant background question enhanced credibility ratings when the burden of proof question was omitted, these effects were suppressed when both question types were used. In addition, a significant main effect revealed that competence was reduced when jurors were exposed to the question encouraging them to resist group pressure to convict. Furthermore, a three‐way interaction indicated that the highest ratings of defendant competence occurred when jurors were not asked any strategic questions except those urging them to overlook the defendant's unsavory background.  相似文献   

8.
A waning sense of community has been well documented and widely accepted as among the most significant problems of our time. Both social capital (trust in others and civic participation) and interpersonal acts of assistance (or helping) are considered to be common indicators of community. The question of whether certain personally held beliefs about communication correspond to differences in individuals' community behavior is a timely and important one. This study investigated whether individuals' levels of social capital and prosocial behavior differed as a function of message design logic. Results indicated that individuals employing the rhetorical message design logic reported significantly greater levels of social capital and prosocial behavior than did those employing expressive or conventional message design logics. The implications of this difference for communication scholarship and community health are discussed.  相似文献   

9.
The current study focuses on the delivery of negative feedback and how supervisors can accomplish that delivery while maintaining their own image and their employees' face. We look at delivery of feedback with and without face-saving messages through two different channels: face-to-face (FtF) and email. Results indicate that the inclusion of face-saving messages had relatively consistent positive effects on a variety of employees' impressions of supervisors. Channel was found to interact with message content to impact perceived face threat of a message and the perception of the supervisor's appropriateness. These findings are discussed in terms of theoretical and practical applications, as are limitations and directions for future research.  相似文献   

10.
《Communication monographs》2012,79(3):354-378
This study investigated the influence of context in the production of messages by stakeholders about organizational change. We analyzed messages produced in response to hypothetical organizational change scenarios. The message production task was implemented within a 2×2 experimental design (N = 1,205) fielded at three different organizations. We included multiple replications for each manipulation, and multilevel structural equation modeling allowed for analysis across scenario replications. Results indicated that perceptions of change and context do influence message design mediated by intensity of beliefs about a change. The study extends message design logics theory and contributes to a conceptualization of stakeholder interaction during organizational change as a problem of communication design.  相似文献   

11.

The success of Marabel Morgan's Total Woman indicate its rhetorical effectiveness despite its substantive flaws. This article argues that the book's strong appeal to readers stems from: (1) its promise of fulfillment if woman expiate the guilt they bear for marital discord by self sacrifice; (2) its reinforcement of readers perceptions of themselves and their husbands; and (3) its emphasis on the power of “Total Women”; and its encouragement of sexual fantasy and play. These strategies produce a persuasive message which plays on readers’ concerns for their marriages, offers an alternative to the self consciousness urged by feminists and permits women to fulfill comfortable stereotypes yet experience the power and sexual freedom promised by liberationists. For readers with troubled marriages Morgan provides an alluringly simple, emotionally attractive answer to complex questions. Her message is rhetorically effective even if intellectually weak and psychologically misleading.  相似文献   

12.
Among the strategic uses of various communication media is the practice of addressing and sending messages to multiple participants. The present study was a test of the hypothesis that the participation framework within which a message is sent and the sender's level of message design logic interact to affect message content. Participants sent complaints via email either to a target or to a target and a third‐party peer. Complaints were segmented into thought‐units, with each thought‐unit subsequently categorized according to its junction. The results showed that the two factors interacted to affect complaining, such that persons with conventional and rhetorical design logics often adapted messages to the target‐peer condition, whereas persons with expressive design logics generally did not. Discussion focuses on the implications for research on participation, complaining, and message design logics, as well as for the study of mediated communication.  相似文献   

13.
The purpose of this study was to examine how patients' perceptions of source credibility related to their satisfaction with the quality of medical care they received and satisfaction with their physician. Patients' perceptions of the competence and caring dimensions of source credibility were analyzed for physicians, nurses, and support staff members. Three hypotheses were proposed and supported. Results indicated that higher perceptions of competence and caring for each member of the medical team were related to more patient satisfaction. This paper discusses the importance of the doctor-patient, nurse-patient, and support staff-patient relationships in light of the findings.  相似文献   

14.
In an experimental study conducted in Switzerland the effects of newscasters' gender and age on credibility were analyzed using a 2 × 2 × 2 factorial design. Participants (N = 160) evaluated Swiss, German, and Austrian TV news items in terms of credibility of the newscaster and credibility of the message. News items read by female newscasters were perceived as being more credible. In contrast, male newscasters were considered to be more credible persons. Furthermore, a significant interaction between the newscasters' gender and age was observed: Age had no effect on the credibility of the younger newscasters, whereas older male newscasters were perceived as being the most credible.  相似文献   

15.
Results of a 2 (immediacy conditions) X 3 (attire conditions) experimental study indicated lesser effects of attire on person perceptions when studied in a live interaction context as opposed to responses to photographs, as has been typical in previous studies. Influence of attire was largely limited to ratings of instructor extroversion, while immediacy influenced perceptions of extroversion, composure, character, competence, homophily, and learning. There was no statistically significant interaction between attire and immediacy; i.e., there was no indication that strategic choice of attire bolsters student ratings of non‐immediate instructors, or that “non professional” attire hurts judgements of immediate instructors.  相似文献   

16.
A review of extant research evidence indicates that when source identification is delayed until after the message has been presented, the differential effectiveness of high‐ and low‐credibility communicators is reduced. In particular, those combinations of credibility level and advocated position that are ordinarily (i.e., with pre‐message identification) relatively advantageous (a low‐credibility source with a proattitudinal position, or a high‐credibility source with a non‐proattitudinal position) have persuasive effectiveness reduced by delayed identification, whereas those combinations that are ordinarily relatively disadvantageous (a high‐credibility source with a proattitudinal position, or a low‐credibility source with a non‐proattitudinal position) enjoy enhanced effectiveness with delayed identification. The magnitude of the effects associated with identification‐timing variations is quite large (mean absolute value of d = .753), at least by comparison to other factors for which quantitative estimates of persuasive effect are available. The observed effects place constraints on explanations of credibility's effects; in particular, credibility's effects cannot be explained through the mere association of a given communicator with a particular position.  相似文献   

17.
Robots are becoming increasingly popular in social applications and have demonstrated effectiveness in a variety of contexts such as education, health, task management, and other complex cooperative roles. The purpose of this study was to examine human–robot interaction in a nonassistive environment: a negotiation scenario. Specifically, the authors examined what effect message appeals (guilt trip, no guilt trip) and robot agency (principal, agent) had on the negotiation outcomes and perceptions of credibility. Results indicated a significant main effect of agency and an interaction effect between agency and guilt messaging on perceptions of robot credibility such that participants rated a robot agent employing no guilt trips as more credible than one negotiating as principal or one utilizing guilt trips. Neither guilt nor agency had a significant effect on the overall concession of the negotiation task.  相似文献   

18.
This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on research into social dilemmas, it was hypothesized that information about charity goal attainment (e.g., the contributions of others) should increase donation intentions. The hypotheses were tested in a 2 (goal attainment: yes/no)×2 (framing: positive/negative)×2 (evidence: statistical/anecdotal) factorial design. Abstract information was more effective when combined with a negatively framed message, whereas anecdotal information was more effective when combined with a positive frame. In addition, donation intentions were higher for messages that addressed charity goal attainment issues.  相似文献   

19.
Dominance‐submission in interpersonal interaction typically has been conceptualized as largely a function of either highly stable characteristics of individual actors (e.g., basic termperament, genetic heritage, fixed social roles) or highly dynamic properties of situations (e.g., relational control sequences). Too, the dominance end of the continuum frequently has been infused with negative connotations. Here it is argued that a more balanced and comprehensive perspective is achieved by conceptualizing interpersonal dominance as influenced by a combination of person, situation, and relationship factors and as including positive qualities that also underwrite social competence. Experimental data relevant to this interactionist perspective were examined for the impacts of one traitlike actor variable (self‐reported social skills), two situational factors (communication format and message goal), and one relationship factor (acquaintanceship) on dominance displays during dyadic interactions. Sender and receiver perceptions were also triangulated with observational data from trained coders. Results support an interactionist conceptualization of dominance.  相似文献   

20.
The thin-ideal is becoming increasingly dominant among women in Eastern Asian countries such as China and South Korea. The internalization of the thin-ideal leads to body image disturbance and unhealthy weight-control behaviors. Based on the social networks and social norms approaches, this study tests the effectiveness of normative messages in reducing women's internationalization of the thin-ideal and weight-control intentions through an experiment among female college students in China. It investigates how the following three factors: content of normative message (psychoeducational or feminist), source of the message (strong ties or weak ties), and characteristics of the recipients (self-weight evaluations) influence women's body image and weight-control intentions. Results of this study suggest that normative messages with a psychoeducational approach delivered through strong ties are more effective in decreasing women's internalization of the thin-ideal than the same message delivered through weak ties. In contrast, normative messages with a feminist approach delivered through weak ties are more effective in reducing women's internalization of the thin-ideal and unhealthy weight-control intentions than the same messages delivered through strong ties. There is an interaction effect between message content and recipients' self-weight evaluation. The theoretical and practical implications of this study are discussed.  相似文献   

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