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1.
刘阳 《自然科学博物馆研究》2020,(5):53-60
该研究以接受美学为视角,通过对《国家宝藏》弹幕评论进行内容分析,讨论文博类电视节目受众的期待视野。研究结果显示,文博类电视节目受众的期待视野由文化期待、娱乐期待、身份期待、情感期待和社交期待等五种期待构成,其中文化期待、身份期待与情感期待尤能彰显文博类电视节目受众在期待视野上的特殊性。要保持自身的吸引力,文博类电视节目应与受众的期待视野保持一定的审美距离,不仅要满足受众的娱乐期待与社交期待,更要通过引导文化期待、平衡身份期待、强化情感期待实现对受众期待视野的超越乃至校正。 相似文献
2.
This study adopts Rogers's diffusion of innovation model to examine the factors affecting the willingness of the Taiwanese to pay a license fee to watch public television. A telephone survey was used, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The data analysis showed that most findings of this study were not congruent with the prediction of Rogers's model, indicating that the Taiwanese do not consider paying a license fee a feasible means to support public television. However, this study found that the frequency of public television viewing was the most powerful factor positively affecting people's intention to pay for public television. 相似文献
3.
Jamie Medhurst 《Media History》2013,19(3):292-306
There is no doubting the influence and impact of (Lord) John Reith on the shape of British broadcasting, both radio and television. As one cultural historian argues: ‘he occupies an important place in the social and cultural history of twentieth-century Britain.’ The most commonly-accepted view in television histories is that John Reith disliked television, would have nothing to do with the medium, viewed those involved with establishing and running the BBC's television service with contempt, and refused to watch television programmes. However, drawing on both archival and secondary resources, together with Trine Syvertsen's notion of ‘media resistance’, I argue that Reith's relationship with television was far more complex than has been understood thus far and that his attitude towards the new technology was shaped by a combination of personal and professional factors. 相似文献
4.
《广播与电子媒介杂志》2013,57(3):394-417
This study examines parental mediation of preschool children's television viewing. Becker's (1981) theory of parent-child relations is used to frame mediation in terms of parenting resources. A survey of 129 parents of preschool children (ages 1-5) reveals that when resources are in highest demand, attitudes toward television are a factor in deciding whether television mediation will benefit children. Demographic variables, parents' attitudes about television, and parents' involvement with children all significantly predicted restrictive and instructive mediation. The findings are discussed in light of young Children's needs for mediation as a guide to television's novel set of technical and cultural codes. 相似文献
5.
This study analyzes the progress of copyright enforcement in Taiwan in the period from 1985 to 2000. As a rapidly industrializing region, Taiwan has faced significant pressure from its international trade partners to improve intellectual property protection. This pressure has been strongest from the United States, Taiwan's largest partner. Analysis of the progress of intellectual property protection in Taiwan provides an opportunity to learn more about the dynamics of intellectual property policy development in developing countries, and the impact of U.S. actions on internal IP politics and cultural development. The paper will survey the significant milestones in Taiwanese copyright policy development over the last two decades and conclude with a conceptual model that can be tested by analysis of other case studies of cross-jurisdiction intellectual property relationships. 相似文献
6.
Tuen-yu Lau 《亚洲交流杂志》2013,23(3):320-333
Despite the country's population base of 240 million, Indonesian television has not been widely explored in academic and professional venues. This paper examines the impact of competition on the popularity of foreign programs in the Indonesian market during the mid-1990s. Analyzing recently released ratings data from a television ratings service, this paper suggests that competition has given rise to the popularity of local programs, while foreign program popularity has declined steeply during the same three year period. The findings also suggest that cultural proximity is a factor of the popularity of programs. By 1997, Asian programs outnumbered Western programs on the top 100 highest rated program lists in Indonesia. We explore implications of study findings for filling this void in the literature. 相似文献
7.
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most countries, it is important to understand the relation between market competition and public interest goals like program diversity. To find a general pattern governing TV programming in a commercial environment, this study examines the relations between competition and diversity trends for programs oriented toward the public interest and for entertainment shows. The results show that overall diversity is a decreasing function of competition, but that competition's effects on diversity differ for informational and cultural programs and dramas. Both the degree of competition and broadcasters' goals for each program genre have important effects on the diversity of television programming. 相似文献
8.
Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing. 相似文献
9.
Abstract This multiple-case study explored television programming products offered by U.S.-originated cable networks—namely, Music Television, Cartoon Network, Entertainment and Sports Programming Network, and Discovery Channel—in such Asian markets as Japan, Singapore, and Taiwan and attempted to identify factors that shape their programming strategies. On the basis of theoretical foundations concerning product standardization and adaptation in international marketing research, this study found that various external and intrafirm factors, ranging from host country's cultural and environmental characteristics to network's business orientation, are relevant to the decision on programming products by global television networks. 相似文献
10.
This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership. The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles. 相似文献
11.
Chiung‐Wen Hsu 《亚洲交流杂志》2013,23(1):79-99
This study examines news reports of the US September 11 incidents in the Chinese and Taiwanese press. In the Chinese press, the party newspaper (People's Daily) and the new mass‐appeal tabloid (Nanfang Daily) were studied. In the Taiwanese press, the traditional top circulation newspaper (United Daily) and the emerging pro‐Taiwan independent newspaper (Liberty Times) were chosen. Based upon a content analysis of news reports, supplemented with Chinese and Taiwanese government documents, the study found that the Chinese and Taiwanese press tended to report the incident along with the government stances and each represented its own side even after the economic reform and ruling party shift. However, the mass‐appeal tabloid in China moved slightly toward the pattern found in capitalist countries, without violating the government policy severely. The pro‐Taiwan independent newspaper showed more loyalty to the ruling party, but both Taiwanese newspapers covered diverse topics apart from the government stance. To what degree did the press follow the government stances? This study provided the preliminary answer that business interests might influence the press not to follow completely the government stances. 相似文献
12.
This study analyzes the 2000 presidential television advertisements in Taiwan and the United States. Contrary to the common cultural assumption that Asian messages are more positive than those in the US, there is no significant difference of acclaims (positive utterances) and attacks (negative utterances) between the two countries. It appears that the cultural influence on utterance functions was overridden by situational factors in campaign communication. Nevertheless, Taiwanese spots differ from those in the US in three aspects, emphasizing character over policy, addressing past deeds more frequently than future plans, and focusing on leadership abilities more often than the US counterparts. Overall, this comparative analysis suggests a character-centered culture of political communication in Taiwan, which is different from the common emphasis of policy over character in Western political advertisements. 相似文献
13.
We examined how motivation, audience activity, and attitudes influenced the likelihood of watching societal‐issue and relational topics on television talk programs. Path analysis supported differences in ritualized and instrumental motives for watching talk shows. Information and exciting‐entertainment motivation predicted greater’ realism of, affinity with, involvement with, and intent to watch talk television. Pass‐time motivation predicted reduced affinity with and intent to watch talk television, and reduced likelihood of watching relational topics. Information motivation predicted greater likelihood of watching relational topics. We discussed these findings in light of the concept of audience activity. 相似文献
14.
Ji-Hyun Ahn 《亚洲交流杂志》2013,23(6):445-463
This paper examines the rise of anti-Korean sentiment in contemporary Taiwan particularly at the turn of the 2010s. It moves beyond conceptualizing emotion as psychological status to conceive anti-Korean sentiment as a cultural text that debunks the complexity of emotion as an active agent of collective (un)consciousness. Specifically, the paper considers anti-Korean sentiment in Taiwan as an affective space where young Taiwanese demonstrate their active engagement in (re)locating Taiwan in the global imaginative map and their struggle for national identity in the midst of increasing geopolitical tensions in East Asia. Instead of seeing anti-Korean sentiment from an international relations perspective, this paper studies anti-Korean sentiment from a bottom-up perspective through in-depth interviews with young Taiwanese who are actively engaging with anti-Korean discussions and explore various ways that anti-Korean sentiment mediates and transforms imaginative relations between Taiwan and Korea and beyond. 相似文献
15.
Erica Weintraub Austin Christopher Knaus Ana Meneguelli 《Communication Research Reports》2013,30(4):418-430
A random telephone survey (N = 255) of Washington state parents of children between the ages of 2 and 17 assesses parents’ reported patterns of interaction with their children regarding television, along with parental viewing habits and perceptions of television content. Demographic differences in mediation and coviewing patterns, as well as parental attitudes toward television, are explored, and explanations for these differences are considered. It is concluded that education is a weak predictor of mediation levels, single parents do not differ from dual parents in attitudes about television, and that the negative relationship of income to positive mediation and use of television as a babysitter is related more to overall viewing patterns and environmental constraints, rather than to attitudinal differences. It is suggested that demographics hold little value jar explaining why and how parents hold particular attitudes or engage in particular behaviors relevant to television and parenting. 相似文献
16.
Julie Uldam 《广播与电子媒介杂志》2013,57(3):431-434
This study examines the attitudes and the selection criteria of U.S. television journalists toward international news. Q factor analysis of 3I journalists from major national networks and local television stations reveals that journalists select international news based on market demands and local relevance. The findings strikingly delineate along the line between network versus local television. Network journalists manifest a global view, selecting international news with diverse themes, while local television journalists adopt a more pragmatic stance due to business pressures and audience demands, choosing international news with a local angle. All, however, emphasize timeliness and U.S. involvement in news selection. 相似文献
17.
《广播与电子媒介杂志》2013,57(3):502-523
This study examines viewers' reactions to parasocial breakup with mediated characters in light of interpersonal and mass communication theories. Following the airing of the last episode of the television show Friends, 279 students completed surveys assessing their viewing habits, their attitudes toward the show and their favorite character, and their loneliness. The intensity of the parasocial relationship with the favorite character is the strongest predictor of breakup distress. Other predictors include commitment and affinity to the show, the character's perceived popularity, and the participant's loneliness. The results shed light on the similarities and differences between parasocial and social relationships. 相似文献
18.
Matthew M. Martin Carolyn M. Anderson Grant C. Cos 《Communication Research Reports》2013,30(2):195-202
This study investigated the relationship between people's communication tendencies for sending and receiving verbally aggressive messages with their opinions and feelings about a verbally aggressive television show. Participants (N=216) completed measures of verbal aggressiveness and psychological hurt before viewing a 7‐minute clip from the television show Daddy Dearest. Participants then completed measures for show affinity, character affinity, and show realism. The results showed that people who were verbally aggressive, tended to watch more television weekly, and did not report being hurt by receiving verbally aggressive messages, expressed more affinity for the character and the show and perceived the show to be similar to real life. People who reported greater psychological hurt from receiving verbally aggressive messages and tended to watch more television weekly also reported that the show was similar to real life. 相似文献
19.
This study describes the changes over time in the portrayal of socio-cultural characteristics; namely gender, age, ethnicity, religious outlook, family unit, violence experienced, living conditions, and cultural values in Indonesian children's television programs. Using systematic-quantitative content analysis of popular locally produced Indonesian children's television programs in the 1980s and the 2000s, this study found that all socio-cultural characteristics changed over time, except for gender representation with male actors consistently outnumbering female actors. There were some predominant socio-cultural characteristics in the 1980s, the era of authoritarian broadcasting system in Indonesia: most of the major characters were children and preteens, from Western Indonesia, not showing religious symbols or practices, having more than one sibling, and the majority of the adult characters were married. In the 2000s, the era of liberal broadcasting system, major characters were children and teens, showing certain religious symbols, having no or only one sibling, and the majority of the adult characters were single. Indonesian children's television brought certain cultural values to the fore for their young audiences to identify themselves with: self-direction and benevolence. 相似文献
20.
The purpose of this study is to provide a comprehensive investigation on perceived media credibility in China. In order to assess people's attitudes toward six media formats (television [TV], newspapers, radio, magazines, websites, and mobile devices), a series of surveys were conducted with a random sample of 5807 residents in 10 cities in China. Findings indicated that Chinese respondents perceived TV to be the most credible among all media and that TV was rated as more credible than newspapers. In addition, two official mouthpieces, China Central Television and the People's Daily, were both perceived to be highly credible. But readership in general was a nonfactor in terms of credibility. These findings challenged conventional thinking on media credibility. Implications and directions for future research are discussed. 相似文献