共查询到20条相似文献，搜索用时 46 毫秒
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赛事球迷忠诚是联赛生存和发展的基础,运用文献资料、逻辑分析等研究方法对赛事球迷忠诚的内涵、影响因素及其提升的路径进行了研究,以培育CBA赛事球迷忠诚度,促进联赛收益的持续增长。研究认为：CBA赛事球迷忠诚度影响因素主要包括赛事服务产品质量、赛事球迷价值和赛事球迷满意等因素;CBA赛事球迷忠诚度提升不仅需要确立CBA赛事球迷忠诚营销理念,还需要构建CBA赛事球迷忠诚驱动机制,进一步打造CBA赛事品牌,促进联赛持续发展。 相似文献
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本文分析NBA联盟的成功营销策略及品牌打造,从NBA的发展经验中,找出我国CBA联盟市场化发展和营销策略中的不足,并通过对比分析,针对我国CBA体育赛事品牌中存在的问题加以讨论.文章认为:第一,我国应改善整合型发展全球化推广理念的不足,调整媒体整合宣传力度,改善沟通渠道单一和宣传渠道贫乏的问题;第二,提高赛场环境及球员自身运动素质,使整个比赛精彩程度大幅提高;第三,针对市场不能深度开发,衍生产品薄弱的问题,应该借鉴NBA经验,成立我国专门的赛事衍生产品的开发部;第四,应增加与球迷互动的活动和比赛,并且打造CBA赛事的品牌公益形象,提高品牌认知度. 相似文献
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王婷婷 《体育成人教育学刊》2012,28(1):9-10,13
2011-2012NBA停摆后CBA迎来最佳的发展时机,高水平外援进入CBA对其品牌、赛事经营、竞技水平、观赏性、国内球员提高等方面产生有利影响;对联赛盈利、外援管理、球队整体打法、国内核心后卫和中锋培养、篮球文化等方面产生不利影响。并提出了CBA的应对策略,为CBA品牌国际化和中国篮球健康快速发展提供参考。 相似文献
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利用文献法、访谈法、比较分析法等研究方法,对世界沙滩排球巡回赛(福州站)市场化运作管理机制进行归纳梳理,对其市场化运作现状进行研究分析。结果表明:福州世界沙滩排球巡回赛市场化运作缺乏长期规划,赛事宣传工作相对滞后、赛事主题活动开发深度不够、市场开发与其他部门协调不畅。并在本文中提出了发展对策,以便能够给今后福州品牌赛事的市场化运作提供一些理论和实践经验方面的借鉴。 相似文献
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我国体育舞蹈赛事经历了单一赛事时期、多元赛事时期和赛事改革时期.在发展过程中精品赛事逐渐成形、市场化发展凸显效果.但仍存在赛事之间联系较弱、赛事结构不够完善、赛事服务和产品供给与需求之间存在差距等问题.建议通过加强赛事联系,优化赛事结构;突出赛事特点,集合力打造品牌赛事;创新赛事体系,进行节赛合一、多赛合一实践等措施加以改进. 相似文献
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魏晓磊 《哈尔滨体育学院学报》2009,27(6)
中国篮球职业联赛经历14年的不断完善,逐步成为一项具有独特文化内涵的赛事.此文从CBA联赛的主场文化、球队文化、球迷文化和品牌文化等几个方面,对中国CBA男子篮球职业联赛文化进行阐述分析,旨在使中国篮球职业联赛文化得到进一步丰富发展,为将CBA打造成为具有世界影响力的精品联赛做出贡献. 相似文献
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魏晓磊 《哈尔滨体育学院学报》2010,(6):47-49,53
中国篮球职业联赛经历14年的不断完善，逐步成为一项具有独特文化内涵的赛事。此文从CBA联赛的主场文化、球队文化、球迷文化和品牌文化等几个方面，对中国CBA男子篮球职业联赛文化进行阐述分析，旨在使中国篮球职业联赛文化得到进一步丰富发展，为将CBA打造成为具有世界影响力的精品联赛做出贡献。 相似文献
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This study examined the effect of carbohydrate ingestion on metabolic and performance-related responses during and after a simulated 1h cycling time trial. Eight trained male cyclists (VO 2 peak = 66.5ml kg -1 min -1 ) rode their own bicycles mounted on a windload simulator to imitate real riding conditions. At a self-selected maximal pace, the cyclists performed two 1h rides (separated by 7 days) and were fed either an 8% carbohydrate or placebo solution. The beverages were administered 25 min before (4.5ml kg -1 ) and at the end (4.5ml kg -1 ) of the ride. With carbohydrate feeding, plasma glucose tended (P = 0.21) to rise before the time trial. Compared with rest, the plasma glucose concentration decreased significantly (P < 0.05) at the end of both rides, with no statistically significant difference being observed between treatments. Thereafter, plasma glucose increased significantly (P < 0.05) at 15 and 30 min into recovery, and was significantly higher at 30 min during the carbohydrate trial compared with the placebo trial. No significant changes in plasma free fatty acids were observed during the ride. However, a significant increase (P < 0.05) in free fatty acids was found at 15 and 30 min into recovery, with no difference between trials. Mean power output was significantly (P < 0.05) greater during the carbohydrate compared with the placebo trial (mean - S.E.: 277-3 and 269-3W, respectively). The greater distance covered in the carbohydrate compared with the placebo trial (41.5-1.06 and 41.0–1.06km, respectively; P < 0.05) was equivalent to a 44s improvement. We conclude that pre-exercise carbohydrate ingestion significantly increases endurance performance in trained cyclists during a 1h simulated time trial. Although the mechanism for this enhancement in performance with carbohydrate ingestion cannot be surmised from the present results, it could be related to a higher rate of carbohydrate oxidation, or to favourable effects of carbohydrate ingestion on the central component of fatigue. 相似文献
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Roy J. Shephard 《Journal of sports sciences》2013,31(7):603-620
The biology and medicine of rowing are briefly reviewed. Effort in a 2000 -m race is about 70% aerobic. Because the boat (and in some instances a cox) must be propelled, successful competitors are very tall, with a large lean mass and aerobic power. Large hearts may lead to erroneous diagnoses of a cardiomyopathy. Large respiratory minute volumes must be developed by chest muscles that are also involved in rowing. The vital capacity is typically large, and breathing becomes entrained. Expiration cannot be slowed relative to inspiration (as normally occurs at high rates of ventilation) and the limiting flow velocity may be reached, with the potential for airway collapse. Performance is strongly related to the power output at the ‘anaerobic threshold’, and lactate measures provide a guide to an appropriate intensity of endurance training. Peak blood lactate levels are higher in males (commonly 11–19 mmol·l -1 and occasionally as high as 25 mmol·l -1) than in females (9–11 mmol·l -1), probably because males have a greater muscle mass in relation to blood volume. The skeletal muscles are predominantly slow twitch in type, developing an unusual force and power at low contraction velocities. Many rowers have a suboptimal diet, eating excessive amounts of fat. Lightweight rowers also have problems of weight cycling. Aerobic power and muscle endurance often change by 10% over the season, but such fluctuations can be largely avoided by a well-designed winter training programme. Injuries include back and knee problems, tenosynovitis of the wrist and, since the introduction of large blades, fractures of the costae. 相似文献
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Alan M. Nevill Roger L. Holder Andrew Bardsley Helen Calvert Stephen Jones 《Journal of sports sciences》2013,31(4):437-443
A regression analysis of competitors' tournament results in relation to their world rankings was proposed to identify the effect of home advantage in international ‘grand-slam’ tennis and ‘major’ golf tournaments. The results provided little evidence of home advantage in either the grand-slam tennis or the golf tournaments held in 1993. The only possible evidence of home advantage was found in the Wimbledon tennis and the US Open golf championships. Even these findings can be explained, at least partially, by (1) the availability of information concerning the low world rankings of the British tennis players competing at Wimbledon, and (2) selective entry, allowing only the world's top-ranked foreign golfers into the US open golf tournament. In both cases, the lower ranking home competitors have a greater opportunity to perform above their anticipated world rankings. Therefore, provided entry into tennis and golf tournaments is truly ‘open’ to both the host nation's representatives and foreign competitors alike, home advantage does not appear to be a major factor influencing the competitors' performance in such competitions. These findings may be explained by the relatively objective nature of the scoring systems used in tennis and golf, unlike the subjective influence of refereeing decisions on the results of team-games such as soccer. 相似文献
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许良 《体育科技文献通报》2011,19(2):1-4
基于1985、1995和2005年全国学生体质调研数据,对各时期我国城乡学生形态、机能、体能发展水平进行系统地定量研究,动态分析20年全国城乡学生体质发展的特点与规律。主要研究结果：（1）近20年城乡学生生长发育持续提前,城市学生各项形态指标生长水平高于乡村,身高城乡差距缩小,体重、胸围城乡差距加大;（2）城市学生肺活量水平高于乡村,城乡学生肺活量20年持续下降,前10年乡村学生下降快、后10年城市学生下降快;（3）乡村学生800m、1000m跑水平高于城市,城市女生50m跑、仰卧起坐水平高于乡村,其他素质城乡学生水平波动较大;（4）城市女生50m跑20年持续下降,城乡学生800m和1000m跑、城市学生50m×8往返跑20年加速下降,其他素质20年间有增有降发展极不平稳。 相似文献
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采用测量、问卷调查、数理统计等方法,分析定向运动学习前后对大学生身心健康的影响.结果经T检验和x2检验且表明：定向运动不仅能增强学生体质健康水平,而且有助于学生的情绪调节,增强自信心与创新意识,培养勇敢顽强的意志品质,建立良好的人际关系,能有效地促进学生身心健康发展.为了全面提高大学生整体素质,积极实践,构建定向运动课内外一体化教学模式,进行定向运动课程模块化教学,以满足学生的多元化需求. 相似文献
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重新认识体育的社会关联 总被引：3，自引：1，他引：2
体育与政治之间存在一个悖论，体育的发展与经济实力之间没有直线相关，体育与教育部分重叠，体育与宗教最为近缘，体育可借用科学手段，体育的艺术禀性日益明显，体育与养生反映着两种人生观。 相似文献
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本文在专家访谈、问卷调查、数理统计和文献资料分析的基础上,探析了上海社区体育竞赛参与者的特点、参与者对社区体育赛事运作管理的看法等问题。在此基础上从引进社区体育赛事的志愿者、整合社区体育赛事的各种资源、开发社区体育竞赛的无形资产、组建非营利性的专业团队、规范社区体育赛事的服务管理等方面提出了进一步满足上海社区居民日益增长的体育竞赛参赛需求的对策与措施。 相似文献
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对全面把握游泳训练环节的探讨 总被引：4，自引：0，他引：4
从系统观点出发,结合训练实践,对全面把握游泳训练环节进行探讨。认为应强化非智力因素在运动员多年训练中的作用,在育材全过程中不断选材,从整体上把握动态训练的全过程,把培养高水平运动员的整个过程置于一个严格的科学控制之下。 相似文献
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提高重大体育赛事风险识别能力的研究 总被引：1，自引：0，他引：1
范明志 《体育科技文献通报》2011,19(1):120-122
以风险管理理论为基础,采用文献资料法和访谈法,对重大体育赛事风险识别的理论进行了研究.建构了重大体育赛事风险识别的过程模式;提出了重大体育赛事风险识别的技术方法. 相似文献