首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 843 毫秒
1.
LBS技术与团购相结合是一种新的消费方式,用户接受程度如何是商家关心的问题。以TAM理论为基础,构建影响用户LBS团购接受意愿的理论模型,运用情景实验法利用SPSS和结构方程模型对360份有效问卷进行检验。研究结果表明,感知有用性和感知易用性对用户LBS团购接受意愿有正向影响,产品因素、个人因素、情境因素及网站因素又会影响用户对LBS团购的感知有用性和感知易用性。  相似文献   

2.
李纯青  郭承运  孙瑛 《科学学研究》2003,21(Z1):238-242
为促进我国互联网商务的发展,本文根据传统环境下的SERVQUAL模型、技术采用模型和自服务技术理论,识别出了e 服务质量的决定因素,并提出研究模型及相应的假设。选择中国B—C网上经营环境为背景,以网络调研的方式收集了138份客户的样本数据,利用SPSS11 0软件对该研究模型进行了检验。检验结果表明:信任、易用性、反应性和可靠性是e 服务质量的决定因素。其中,信任的影响作用最大,其次是易用性、反应性,可靠性的影响较小。  相似文献   

3.
Customer acceptance of IPTV service quality   总被引:1,自引:0,他引:1  
The purpose of this article is to provide insights into the effects of Internet Protocol Television (IPTV) service quality and reveal mediation effects in the process of forming the repurchase intention. This study incorporates additional theoretical construct, perceived enjoyment, to reflect IPTV characteristics using extended technology acceptance model (TAM). This study empirically investigated a research model and conducted a survey of IPTV service users. The results of this study are as follows. First, IPTV service quality is summarized as design, security, and customer service, which is supported by second-order factor analysis. Service quality had an influence on perceived usefulness, perceived ease of use, and perceived enjoyment. Second, perceived ease of use had a significant effect on perceived enjoyment, and perceived usefulness also had an effect on repurchase intention. Third, attitude, trust, and satisfaction had a positive effect on repurchase intention. To reveal the impact on repurchase intention of the IPTV service quality, this study proposes customer acceptance on IPTV service based on a modified TAM.  相似文献   

4.
SaaS方式有助于中小企业快速实现信息化并有效降低企业的实施成本和实施风险.本研究以技术接受模型(TAM)为主要理论基础并根据管理型SaaS和中小企业的特征对其进行扩展,将风险感知、信任、结构保证、管理适应性、技术支持、企业形象及财务成本等因子同时引入TAM,构建了基于TAM的中小企业管理型SaaS消费决策模型.  相似文献   

5.
The purpose of this study is to explore differences of adoption of smartwatches in China, France, and Thailand. We propose an analytical framework aggregating the technology acceptance model (TAM) elements, perceived affective quality (PAQ), mobility, availability, and trust. A quantitative approach with Smart-PLS software is used. Results show significant differences (1) between France and Thailand for availability - perceived ease of use (PEOU) and PEOU - perceived usefulness (PU) links; (2) between France and China, for PEOU - PU and trust – PU links; and finally, (3) for trust – PU, and PAQ - PEOU links between China and Thailand. The results give practitioners insights on how to successfully propose their devices in three countries, using both general strategies and specific communication systems. In China, practitioners should focus on PAQ, mobility, and trust. In Thailand, on PAQ, mobility, while differentiating based on the age and sex of their targets. In France, PAQ should be the focus, with a concern about gender with regard to communication strategies.  相似文献   

6.
This research examines the effects of type and displaying phase of trust assurances on consumers’ initial trust in an online retailer. We propose a two-stage formation process of initial online trust. The main effects of trust assurances on initial trust and the interaction between type and displaying phase of trust assurances are explored. We conducted a laboratory experiment to test our hypotheses. The results demonstrate that there exist positive effects of displaying trust assurances on initial trust. In particular, general trust assurances perform better when displayed in the information-searching stage, while specific trust assurances lead to higher initial trust when displayed in the choice stage. In the context of providing trust assurances, consumers’ knowledge of trust assurances exerts a direct and positive effect on initial trust. High knowledge level of trust assurances helps to generate the advantage of displaying assurances in the right stage. These findings have several important implications for research and practice.  相似文献   

7.
基于社会心理学的理性行为理论,借鉴两栖模型,构建一个整合模型,分析技术接受模型的两个维度——感知有用性和感知易用性——对中小企业管理创新的影响。以珠三角地区的449家制造型中小企业为调查对象,运用层次回归分析方法进行实证检验,结果表明:管理创新对成长绩效具有显著正向影响;感知易用性不仅对管理创新有正向直接影响,还正向调节管理创新与成长绩效的关系;感知有用性对管理创新与成长绩效间关系的调节效应不显著,但对管理创新具有显著正向影响。  相似文献   

8.
黄柏淅  朱小栋 《现代情报》2016,36(12):57-64
本文基于TAM模型、网络外部性、转换障碍、感知隐私风险和信任,构建了移动社交类APP用户持续使用意愿影响因素的研究模型,并以移动端微信(微博)为例进行了实证对比研究。利用结构方程模型对调查问卷数据进行分析,研究结果表明,两者大部分假设均得到支持,满意度和信任对用户持续使用意愿有直接影响,而网络外部性和感知有用性、感知易用性、感知娱乐性对用户持续使用意愿有间接影响,可替代平台吸引力对用户满意度与用户持续使用意愿的调节作用显著。最后根据结论提出了相关的建议。  相似文献   

9.
Mobile payments are the future as we move towards a cashless society. In some markets, cash is already being replaced by digital transactions, but consumers of many developing countries are slower in transition towards digital payments. This study aims to identify major determinants of consumer mobile payment adoption in India the country with second largest mobile subscribers in the world. Existing mobile payments adoption studies have predominantly utilised Technology Acceptance Model (TAM), which was primarily developed in organisational context and criticised for having deterministic approach without much consideration for users’ individual characteristics. Therefore, this study adapted meta-UTAUT model with individual difference variable attitude as core construct and extended the model with consumer related constructs such as personal innovativeness, anxiety, trust, and grievance redressal. Empirical examination of the model among 491 Indian consumers revealed performance expectancy, intention to use, and grievance redressal as significant positive predictor of consumer use behaviour towards mobile payment. Moreover, intention to use was significantly influenced by attitude, social influence, and facilitating conditions. The major contribution of this study includes re-affirming the central role of attitude in consumer adoption studies and examining usage behaviour in contrast to most existing studies, which examine only behavioural intention.  相似文献   

10.
朱侯  李佳纯 《现代情报》2009,40(3):169-177
[目的/意义] 为研究中国情境下社交媒体用户隐私设置行为的影响机制,为隐私设置功能的设计与开发提供参考依据。[方法/过程] 本文以微信活跃用户为研究对象,基于计划行为理论和技术接受模型,构建了隐私设置行为影响因素理论模型。[结果/结论] 研究结果表明:隐私设置行为主要受到隐私设置意愿和感知控制影响;隐私关注、感知有用性、感知易用性正向影响隐私设置意愿;感知易用性、信任、交互公平正向影响感知控制;隐私关注和感知易用性都正向影响感知有用性。  相似文献   

11.
The primary aim of this study is to examine the factors that predict end users’ intention to adopt mobile government (m-government) services in a developing country. The research is based upon a self-administered questionnaire survey of 120 current users’ in the United Arab Emirates (UAE), a leader in m-government development in the Arab world. The study employs advanced statistical techniques to test an extended the Technology Acceptance Model (TAM) by incorporating the determinants of trust, cost, social influence, variety of services, perceived usefulness in information technology and demographic profiles. The findings revealed that trust and social influence are positively associated with end users intention to adopt m-government services in the UAE. By identifying the predictors of users’ adoption of m-government, this study provides several theoretical and practical implications related to m-government service adoption.  相似文献   

12.
This paper examines empirically the factors that affect the adoption of Internet banking by Tunisian bank customers. As base model, we use the technology acceptance model (TAM) and theory of planned behavior (TPB). The model employs security and privacy, self efficacy, government support, and technology support, in addition to perceived usefulness, perceived ease of use, attitude, social norm, perceived behavior control and intention to use Internet banking. Structural equation modeling is employed to examine the inter-correlations among the proposed constructs. A survey involving a total of 284 respondents is conducted and confirmatory factor analysis was used to determine the measurement efficacies. Theoretically, this study confirms the applicability of the TAM model and TPB in predicting Internet banking adoption by Tunisian bank customers. The results allow banks' decision makers to develop strategies that can encourage the adoption of Internet banking. Banks should improve the security and privacy to protect consumers' personal and financial information, which will increase the trust of users. Government should also play a role to support bank industry by having a clear and solid law on this will ensure that customers are more confident for using Internet banking, ensuring a better Internet infrastructure and helps them to encourage users to use Internet banking. Lastly, Tunisian Banks should focus on those clients who already have a home PC, access Internet and more educated and younger since they are the most likely to adopt Internet banking.  相似文献   

13.

This study focusses on the role of trust in knowledge sharing within the context of virtual communities of practice. Trust is widely accepted as an important enabler of knowledge management (KM) processes. We conceptualise trust across three dimensions, namely: competence, integrity and benevolence; we test hypotheses as to the effect of these facets of trust on knowledge sharing by surveying an intra-organisational global virtual community of practitioners. The results indicate that all three dimensions of trust are positively related to knowledge-sharing behaviour. Trust based on the perceived integrity of the community was found to be the strongest predictor of knowledge-sharing behaviour. Our findings suggest that the dimensions of trust buttress each other; although they are theoretically distinct, they appear to be empirically inseparable. We propose that in order for knowledge sharing to be enabled, trust must concurrently exist in all three dimensions. Implication to organisations in their recruitment policy is to include competence, integrity and benevolence in their sought-for attributes of new employees. KM practitioners also have to encourage these attributes in existing employees, who are potential members of on-line communities of practice. Knowledge sharing itself was conceptualised with three components – quantity (frequency), quality (usefulness or value) and focus (the degree to which an individual feels that they engage in knowledge sharing). Of the three components, focus exhibits the most significant relationship with trust factors. This finding makes knowledge sharing less tangible than perhaps would be expected. It suggests that establishing whether knowledge has been shared is more than counting the frequency or trying to evaluate the usefulness of the shared knowledge. These aspects are important especially to management, but to the individual who shares knowledge, her feelings of having shared knowledge appear to be more important. With the current understanding that knowledge sharing is more of a human activity than technology, it is important that any information system should be assistive in boosting users’ confidence that they are indeed sharing knowledge. If the systems do not re-enforce the users’ knowledge-sharing orientation, knowledge sharing may be discouraged. Notwithstanding the point made about knowledge-sharing focus, it is necessary to take into consideration all the components of knowledge sharing to fully capture the concept. This was well indicated when the combined variable of all (rather than individual) knowledge-sharing items had the strongest correlation with trust factors.

  相似文献   

14.
阮鸿鹏  池仁勇  张军 《科研管理》2022,43(5):104-112
管理者如何在不确定环境下管理好组织间信任模式,继而提升企业合作创新绩效成为企业面临的现实问题。本文基于战略决策视角分析不确定环境下组织间信任对合作创新绩效的影响机制。研究结果显示,组织间计算信任与关系信任对企业间合作创新绩效的影响具有差异性,具体表现为组织间计算信任能显著提升企业间合作创新绩效,组织间关系信任与企业间合作创新绩效间呈倒U型非线性关系,且关系信任的合作创新激励效应强于计算信任。进一步,市场不确定正向调节关系信任与合作创新关系,负向调节计算信任与合作创新关系。行为不确定负向调节关系信任与合作创新关系,正向调节计算信任与合作创新关系。本文丰富了供应链网络下组织间信任与企业创新发展相关理论研究,为企业在不确定环境下管理合作信任模式提供借鉴与指导。  相似文献   

15.
This paper reports the results of a preliminary study of interpersonal information seeking interactions between a user and a human information source. The study showed that users specify their information needs (uncertainty) largely in terms of what they know (certainty) during the interaction. The articulated certainty and uncertainty in the interaction can be classified as utterances focusing on either the topic (what the user is talking about) or comment (how that topic fits in with the user's situation or problem). We suggest that user studies in information seeking research should conceptually realign from an emphasis on user's uncertainty- and topic-based matching to the inclusion of user's certainty and comment dimensions in order to develop a more linguistically robust, multi-dimensional approach to matching for information retrieval.  相似文献   

16.
Although mobile-related technologies are widely accepted in today's society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. This paper analyzes users’ acceptance of mobile payment in VSN. In order to analyze the level of acceptance of this technology, as well as the factors that determine its use by consumers, we have introduced a modification of the classical technological acceptance models (TRA and TAM). Thus, the study proposes and tests an integrated theoretical model, which establishes the relative importance of the key factors (external influences, ease of use, usefulness, attitude, trust and risk) in terms of the acceptance of the mobile payment system in VSN. It also analyzes the eventual moderating effect of users’ experience with similar tools. The empirical results show that the proposed behavioral model (named MPAM-VSN) is accordingly adjusted, thus showing that previous experience increases intention of use. Finally, the results obtained in this study reveal interesting implications for the diffusion of mobile payment systems in VSN.  相似文献   

17.
作为一项为企业带来巨大价值的信息技术,RFID在我国企业中的采纳受哪些因素影响是一个重要的研究问题。本文以技术接受模型为基础,结合RFID的特征,建立了包含技术、组织和制度与外部环境三方面因素的企业RFID技术采纳模型。实证研究发现:我国目前企业RFID的应用水平还很低;有用性认知、易用性认知、强制性压力、相互信任和客户对隐私的关注都对企业采纳RFID的行为意向产生了显著影响;同时,易用性认知和高级管理层的支持还通过有用性认知对行为意向产生了间接影响;然而,高级管理层的支持、信息系统基础设施、正规化压力和模仿竞争力对企业采纳RFID的行为意向影响不显著。  相似文献   

18.
Artificial Intelligence (AI) has the potential to significantly impact the educational sector. One application of AI that has increasingly been applied is algorithmic grading. It is within this context that our study takes a focus on trust. While the concept of trust continues to grow in importance among AI researchers and practitioners, an investigation of trust/mistrust in algorithmic grading across multiple levels of analysis has so far been under-researched. In this paper, we argue the need for a model that encompasses the multi-layered nature of trust/mistrust in AI. Drawing on an embedded agency perspective, a model is devised that examines top-down and bottom-up forces that can influence trust/mistrust in algorithmic grading. We illustrate how the model can be applied by drawing on the case of the International Baccalaureate (IB) program in 2020, whereby an algorithm was used to determine student grades. This paper contributes to the AI-trust literature by providing a fresh theoretical lens based on institutional theory to investigate the dynamic and multi-faceted nature of trust/mistrust in algorithmic grading—an area that has seldom been explored, both theoretically and empirically. The study raises important implications for algorithmic design and awareness. Algorithms need to be designed in a transparent, fair, and ultimately a trustworthy manner. While an algorithm typically operates like a black box, whereby the underlying mechanisms are not apparent to those impacted by it, the purpose and an understanding of how the algorithm works should be communicated upfront and in a timely manner.  相似文献   

19.
The technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM.  相似文献   

20.
有效的知识转移是提升产业技术创新战略联盟创新能力的关键。基于情境理论提出产业技术创新战略联盟知识转移情境的5个维度,即知识基础、组织结构、信任程度、文化距离与收益分配,并在此基础上剖析产业技术创新战略联盟知识转移障碍,针对产业技术创新战略联盟知识转移障碍提出相应的对策。  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号