共查询到20条相似文献，搜索用时 250 毫秒
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澳大利亚华文纸质媒体与网络媒体在全球华文媒体中占有重要位置。本文回顾了澳华传媒的历史 ,着重探讨其如何在近二十年间崛起 ,并描述不同的报纸和网络媒体的生存环境和特色 ,预测澳华传媒将在激烈的竞争中与时偕行的前景。 相似文献
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论新媒体时代的泛在传播特征 总被引：6，自引：0，他引：6
本文从传播层级、传播关系、传播介质、传播主体四个方面分析了新媒体的泛在传播特性,探讨了新媒体在传播领域所凸现的传播价值和后现代传播力量。 相似文献
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Patrick Scott 《The Communication Review》2016,19(3):237-247
Following his death in 2011, there has been a spate of publications on the work of Friedrich Kittler. This review essay discusses The Truth of the Technological World (2013), Kittler Now: Current Perspectives in Kittler Studies (2015), and Media After Kittler (2015). These three recently published collections feature essays that cover the history of Kittler’s writing, and trace out the debates about the significance of technical operation to the effects of media. Most importantly, the exegetical essays in these volumes signal a shift from earlier efforts to introduce Kittler’s writings towards a more robust conceptualization of how his work might benefit English-language theorizations of the contemporary media situation. 相似文献
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[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。 相似文献
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[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。 相似文献
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青年亚文化与当代媒介素养教育 总被引：8，自引：0，他引：8
本文探讨了媒介素养教育中的一个特殊但极具现实意义的命题。青年亚文化在青少年中很有影响力,它的存在自然会影响青少年对媒介使用和对信息的接受,也自然会影响他们的世界观、价值观的形成。青年亚文化背景下媒介素养教育的难点较多,最突出的是认同感的调整。青少年媒介素养教育的一项重要工作就是努力使青少年从对亚文化的强烈认同中转化过来。为此,要发挥学校社区的作用、组织讨论、让学生学会控制自身行为、强调媒体自律、强化经典的传播渠道等。 相似文献
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本文从美国总统电视辩论竞选的历史谈起 ,论述了电视辩论对美国总统竞选和电视传媒的重要性 ,指出电视辩论既有好的一面 ,也有显在的缺陷 ,为电视机构带来滚滚财源的同时 ,也凸现了其负面意义。文章最后还论述了面对网络的挑战 ,电视辩论形式必须创新的观点 相似文献
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《Journalism Practice》2013,7(2):178-195
One of the characteristics of convergence journalism is the prominence of repurposing of content. This article analyses news production processes at the Norwegian public service broadcaster, NRK, through the concepts of genre and adaptation. Convergent, or cross-media, news journalism involves media content travelling across media boundaries. As different media platforms use different sets of sign systems (audio, video, writing, images and graphics), this requires some form of translation or adaptation. This article analyses some examples of audiovisual content that travels across media platforms; mainly from television and radio to the Web, but also between radio and television. News content made for a specific programme on a specific platform, with a characteristic rhetoric, is adapted in part or as a whole to be republished on a different platform with a different rhetoric. In conclusion, the article outlines a typology of different forms of repurposing in cross-media news journalism, expanding on those found in Dailey et al.'s (2003) “convergence continuum”. 相似文献
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Nancy A. Walker 《Media History》2013,19(2):129-138
Drawing upon studies of media history and print culture, this article analyzes the relationship among early-nineteenth-century Latin American periodicals, literary institutions, and new experiences of time and history. Framing these periodicals as a new medium which boomed during and immediately after the wars of independence, it underscores their impact upon forms of reading and writing, as well as their importance for concurrent and later debates on the norms governing literary institutions, including the status and definition of literature. Ultimately, this new medium gave rise not only to a new prose—which was described as accelerated and therefore ‘modern’—but also to new forms of discursive authority and to an unprecedented legitimacy for literary genres such as the novel. As such, this article departs from the nation-building paradigms that have governed studies of the Latin American nineteenth century, establishing instead a dialog between periodicals of the whole region, with an emphasis on Cuba, Chile, and the Río de la Plata. 相似文献
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詹成大 《浙江传媒学院学报》2004,11(1):32-34
市场的变化,竞争的加剧,媒介日益重视自己的品牌和形象.本文从现代市场营销学的视角,提出了媒介品牌是一种资产的新观点,并对其增值进行了探析.主要包括:一、品牌是媒介的资产:二、品牌运营是使媒介品牌增值的活动过程;三、品牌增值是媒介各环节联动、各部门整合的动态过程. 相似文献
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Ioannis Angelou Vasileios Katsaras Dimitris Kourkouridis Andreas Veglis 《Journalism Practice》2020,14(6):730-748
ABSTRACT News organizations increasingly focus their efforts to boost traffic on their websites to grow their share of online advertising. We investigated the relationship between news websites’ traffic ranking and their social media tools of Facebook, Twitter, YouTube and Google Plus. For a year we monitored the followers of all Greek regional newspapers in relation to the traffic on their websites. We continued monitoring for a second year to validate the robustness of the findings and we hereby present results for 86 weeks. Statistical analysis leads to the conclusion that the number of social media subscribers can predict the competitive position of a newspaper in the market based on its website traffic. The effect lasts for a limited period of time, one to three weeks, depending on the specific medium. Importantly, results indicate the potential of developing a prediction model of the website’s traffic, based on the social media metrics of the organization, as a useful tool to increase traffic and revenues from online advertising. 相似文献
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媒介终端化和终端媒介化是两种新的市场现象,也是两种营销模式和媒介发展趋势。对这两种关联现象进行分析和梳理后发现,媒介终端化和终端媒介化是一个双向运动的过程,其实质是在新媒体营销背景下,媒介和终端在经过市场价值裂变过后,各自功能和地位发生变化,从而引发的一场市场话语权的重新分配。 相似文献
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本文主要论述了东盟五个代表国家的对外媒介政策。指出保护本国文化 ,对外来传媒实行有效控制 ,是东盟国家发展经济和民族文化的重要手段。他们对外来传媒所实施的政策 ,恰好为我国入世后的文化产业的保护与发展提供借鉴 相似文献
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以CNKI的中国引文数据库(CCD)为数据源,考察三个学科在不同载体环境下的文献被引情况,发现不论是纸质-网络混合载体环境还是纸质载体环境,文献的被引曲线变化趋势都较为相似,但混合载体环境下文献的被引程度明显大于纯纸质载体时期,而文献被引峰值的出现时间则稍晚于纯纸质载体时期.回归分析的结果表明不同载体环境、不同学科间文献被引的历时分布数据需要用不同的数学模型来描述. 相似文献
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Jamie Medhurst 《Media History》2013,19(3):292-306
There is no doubting the influence and impact of (Lord) John Reith on the shape of British broadcasting, both radio and television. As one cultural historian argues: ‘he occupies an important place in the social and cultural history of twentieth-century Britain.’ The most commonly-accepted view in television histories is that John Reith disliked television, would have nothing to do with the medium, viewed those involved with establishing and running the BBC's television service with contempt, and refused to watch television programmes. However, drawing on both archival and secondary resources, together with Trine Syvertsen's notion of ‘media resistance’, I argue that Reith's relationship with television was far more complex than has been understood thus far and that his attitude towards the new technology was shaped by a combination of personal and professional factors. 相似文献
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John Nerone 《Media History》2015,21(1):1-7
This article introduces a group of articles on the history of paper and issues of scarcity in the history of newspapers and news media generally. The articles discussed share a concern with the parallels between paper scarcities in newspaper history and spectrum scarcities in broadcast history. This introductory essay comments on the similarities and differences between the two kinds of scarcity and comments more broadly on the rise and fall of bottlenecks in media systems, paying attention both to how scholars have discussed materialities of media communication and how legacy news media in the digital era have encountered a new competitive landscape. 相似文献
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大众媒体信息资源管理研究 总被引：1，自引：0，他引：1
从延长大众媒体产品使用周期和保护公民信息权的角度出发,在综合调研国内外大众媒体信息资源管理相关研究的基础上,针对目前大众媒体信息资源管理存在的垄断、管理技术和管理经费等问题,从确定责任人,建立分类体系,开发多媒体信息检索技术,争取管理经费等几个方面,有针对性地提出了大众媒体信息资源管理措施,使之真正成为大众免费、自由获取的信息资源。 相似文献