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电视剧《甄嬛传》能得到众多阶层的喜爱和关注,是因为其反映了当下＂女性＂、＂职场＂、＂古典文化＂等现实。对其的解读和参与形成了一种受众参与式文化,他们不仅热爱文本,还具备高度的身份认同感,进而建构了自身的虚拟社区。本文以粉丝型受众为视角,分析《甄嬛传》受欢迎的原因,粉丝型受众的参与表现,以及由此反映的当下的价值观念、道德判断、行为方式、审美情趣等特点。 相似文献
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新媒体平台的涌现使得受众话语有被听得见的可能,搭借流量热度,粉丝群体的诉求和意见逐渐被关注和采纳,粉丝的主体性与“偶像人设”开始交汇,但粉丝群体再中心化建构的“偶像人设”其合理性还有待商榷。新媒体视域下,资方在偶像人设的建构与运营过程中影响力依旧庞大,但粉丝对人设建构的主导性潜力却愈发不可忽视。本文将转变视角,立足于粉丝内核,从粉丝文化角度运用案例分析法来研究偶像建构与崩塌过程之中“人设”问题,试图概括这一过程中背后的粉丝特征的和深层粉丝文化社群逻辑。 相似文献
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作为后工业社会的一种泛文化现象,后现代主义本身是漠视阶层的划分和对立的,也对传统的价值观念、等级观念提出了前所未有的挑战,彰显了极大的个性与自由.而作为后现代主义重要组成部分的解构主义也是反对形而上学和逻各斯中心,乃至一切封闭僵硬的体系,凸显了对传统与权威的挑战.在高雅文化与传统文化的关系方面,后现代艺术在弥合现代主义时期二者的鸿沟的同时,也改变了艺术与大众之间的对立关系,而发展成为一种双向的互动关系,并逐步地将高雅文化解构,使之融人大众文化、进入广大受众的生活空间. 相似文献
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随着文化产业的发展,"粉丝经济"成为相关文化产品市场研究的重要议题,围绕粉丝消费行为本质及其影响因素的研究日渐增多。在费斯克的经典受众研究理论基础之上,许多学者指出除粉丝消费的心理动机以外,传播技术的变革、粉丝社群的建构以及媒介、商家和粉丝之间权力关系的变化也在一定程度上对粉丝的消费行为产生了影响。同时就国内关于粉丝消费行为的实证研究而言,其研究方法、研究结论上仍存在着一定的局限与可供探讨发展之处。 相似文献
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电视基于拓展自身传播力、影响力以及文化传承的考虑,在电视文本的编制和传播过程中为其粉丝建构多元参与和表达空间,满足了粉丝诸多媒介使用意愿。通过建构文化发展空间,助力粉丝创造性传承我国优秀传统文化;通过建构普通人价值展示空间,凸显粉丝个体社会价值;通过建构文化传承人才培养空间,培育粉丝扎根成长的沃土。 相似文献
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商业广告的文化功能与文化责任 总被引：3，自引：0，他引：3
商业广告既是一种促销工具,也是一种社会文化现象,具有文化的特征 和功能。广告文化不断地渗透,不但影响受众的文化心理,改变受众的文化观念。 价值取向,示范、引导受众变革生活方式,而且推动文化的变迁,促进文化的交流 与整合。今天,商业广告已经成为一种重要的文化传播渠道。广告文化既可在社会 精神文明建设中发挥积极的作用,也能对受众产生不良影响,广告主、广告公司和 媒体都应该认识到这一点,在广告活动中不能重利轻义,而要兼顾经济与社会两方 面的效益,自觉地承负起文化服务、文化教育和文化建构的责任。 相似文献
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随着大众传媒的蔓延及网络的发展,粉丝及其文化逐渐从边缘化的地位走向人们的视野中心,一方面汲取着早已有之的媒介研究、受众研究及青少年亚文化研究的理论及研究方法,另一方面也为其提供了新的研究视角和研究对象,吸引着包括学术界在内的众多关注。本文拟从大众传媒研究、受众研究、青少年亚文化研究等多重角度切入,对粉丝文化进行多维度的审视,以阐发这一文化现象背后的深层含义。 相似文献
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在现代社会,大众传媒因为覆盖面广、信息传递迅速而成为文化传播的主要载体,文化的教导性决定传媒所表达的文化规范和价值理念,对受众思想意识的形成有着不可低估的影响。媒介女性形象的建构有其深沉的文化内涵,它与一定社会的政治、经济、文化、历史等各方面均有千丝万缕的联系。大众传媒作为一种文化,具有建构意义和模式的功能,是社会意识形态的反映,它利用受众非常熟悉的价值观念创造一种东西。媒介传播中女性形象的传统文化象征反映了性别文化作用于社会生活以及性别制度作用于时代文化的一些典型特征,它们与不同历史文化背景中的社会生活和价值观有着不可分割的联系。 相似文献
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本文从受众研究的实践范式出发,以日常生活实践理论为基础研究托台维吾尔族村民的日常生活电视实践,以此探讨村民如何通过日常电视实践活动创造自己的意义空间。研究主要使用民族志方法进行。 相似文献
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This study explores the uses of Islamic television content in bridging the gap between Javanese and Malay identity among the Malay women of Javanese descent in Malaysia. Malaysian religious television programmes have constantly promoted the Islamic identifications of Malayness, enabling the Malay audience to reconstruct the culturally religious identity. While the reconstruction of Islamic identity through television viewing simply represents a lived experience for the majority of the Malay society, it has some cultural meanings for certain Malay sub-ethnic communities, such as the Javanese. This ethnographic study on a Malaysian Javanese community reveals that the interpretive engagement of this particular community in Islamic television viewing serves the purpose of negotiating Malay identity. The results of this study suggest that religious content can serve as an engaging platform to construct multi-ethnic identities beside popular and ethnic-related contents. 相似文献
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《Journal of Radio & Audio Media》2013,20(1):110-122
This article presents a qualitative content analysis of Metro FM, a commercial music station owned by the South African Broadcasting Corporation (SABC). Metro FM has the second largest audience in the country and was the first SABC station to intentionally target a black audience. While fostering black pride, the station attempts to create a narrative of responsibility while simultaneously negotiating the cultural imperative to interpellate listeners as consumers. The narrative of black identity assumes a homogenous black audience located in urban areas, and while broadcasts are in English, a great degree of codeswitching allows for in-group identification. 相似文献
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当前,媒体融合成为文化经济发展中的新常态。影视与出版这两大文化行业之间的合作,逐渐从图书影视化进阶到影视图书化的新阶段,这一转变彰显了影视对出版创新的反哺作用。从媒介视角看,影视反哺是媒体融合时代的一种文化互利;从受众视角看,影视反哺现象的盛行离不开粉丝型受众的参与,粉丝们在情感逻辑的支配下演绎多样化的趣缘传播行为,以强大的传播力和消费力推动影视向图书顺利转化;从产业视角看,影视反哺现象彰显了 IP 经济的发展潜能,出版行业应围绕图书 IP 进行多维度的产业开发,建设以出版文化为基础的产业融合生态,致力于全民阅读的复兴与书香社会的建设。 相似文献
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Kristin Moran 《Mass Communication and Society》2013,16(1):79-96
The television landscape has expanded to include an ever-increasing crop of culturally themed programs aimed at the Latina/o audience. Assumptions about the audience have shaped this trend, resulting in questions about the effectiveness of niche programming to satisfy viewer taste. This project investigates LatiNation with specific focus on the differences in the reception process based on participants' connection to their ethnic identity. In-depth interviews were conducted with self-identified Latina/o students who were also given a survey with scaled items to measure their connection to their ethnic identity. In general, the findings indicate that audience members produce varied readings of the text showing the participants actively negotiate identity by using LatiNation as an opportunity to both embrace and critique Latinidad. 相似文献
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Jimmy Sanderson 《Mass Communication and Society》2013,16(4):487-509
This research explored how University of Cincinnati football fans used Facebook to manage a social identity threat arising from head football coach Brian Kelly leaving the school to become the head coach at the University of Notre Dame. A thematic analysis of 717 wall postings in the “Get Out of Our City Brian Kelly” Facebook group was conducted. Results revealed that fans responded to this social identity threat in the following ways: (a) rallying, (b) stigmatizing, (c) victimization, (d) intimidation, and (e) degradation. The results suggest that social media sites are prime vehicles for sports fans to collectively manage social identity crises. Social media enables fans to perpetuate messages that elevate group distinctiveness, minimize in-group issues, and derogate out-group members. 相似文献
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Christina Morus 《传播与批判/文化研究》2013,10(2):142-165
Through this essay, I assert that the intellectual authority of prominent cultural intellectuals can affect a form of “cultural pedagogy” that can essentially re-educate an audience through constitutive discourses that can re-articulate that audience's identity, cultural framework, and historical references, and in so doing can normalize mass violence. Serbian intellectuals and cultural elites played a prominent role in initializing the extreme nationalist mindset that increasingly polarized Yugoslavia throughout the 1980s. In 1986, the Serbian Academy of Arts and Sciences (SANU) drafted a Memorandum, the publication of which in the Serbian newspaper Vjecernje Novosti is retrospectively the precipitating event that awakened Serbian national consciousness. This essay critiques the 1986 Memorandum of the Serbian Academy of Arts and Sciences with regard to its role in constructing an exclusive and politically charged Serbian identity. Beginning with an examination of the Memorandum's central claims, this essay asserts that the dominant mythic themes that emerge in the document were part of a deliberate teleological reordering of historical events that provided the foundation for the constitutive rhetoric of Serbian intellectuals-turned-politicians. This essay allows for a deeper understanding of the effects of constitutive discourses, rooted in a mythos of victimization, on the emergent nationalism and mass violence in the former Yugoslavia. 相似文献
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Lynda Kelly 《Archival Science》2004,4(1-2):45-69
Museums present different contexts for learning, particularly when compared with places such as schooos, universities and
libraries. They have been described as free-choice learning environments visited by a broad range of people. Museums have
the opportunity to shape identities—through access to objects, knowledge and information visitors see themselves and their
culture reflected in ways that encourage new connections, meaning making and learning. However, across the world museums are
finding themselves competing with other leisure and learning experiences in an increasingly global world. The long history
of audience research in the cultural sector demonstrates the interest museums have had in their visitors over time. This paper
outlines the development of audience research in museums, the context within which it operates, and describes the processes
of audience research through a series of case studies drawn from the work of the Australian Museum Audience Research Centre.
It is argued that the shift in museums from mission-led program development to balancing content and audience needs through
a transaction approach requires a broader research-focused agenda. While traditional ways of conducting evaluations are necessary
and useful, to remain viable audience research needs to be more strategic, working across the sector in new ways and utilising
new methods. How programs impact on users and facilitate learning about a wide range of key issues that museums are concerned
with is a leadership role that audience research can take across both the cultural sector and other free-choice learning contexts.
To achieve this, a communities of practice approach is suggested as a potential framework for audience research in the contemporary
museum. 相似文献
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This article analyzes the feeling of communities of female social viewers who watch television fiction and participate in social networks and forums dedicated to the programs. The sample is made up of 7,849 comments from 157 platforms (49 Facebook pages, 71 Twitter accounts, and 37 forums). We describe the characteristics of these communities of fans, which differ significantly from cult fandoms and are based on ICT interweaving between reception and female viewers’ daily lives. The results reveal that these active online poster and lurker communities express themselves through their emotional ties with the television series, self-reflection, and the manifestation of intimacy. Identification with the group is based on the relationship of the storylines with their own lives, with no attempts at constructing a cultural or political identity. 相似文献