共查询到20条相似文献，搜索用时 31 毫秒
1.
Phillip J. Hutchison 《广播与电子媒介杂志》2013,57(1):21-37
This historical study addresses the social impact of early local television by examining the ritual aspects of its now-extinct entertainment programming genres. The study assimilates several theories of ritual and collective memory to explain how this programming shaped the daily lives of television viewers in postwar America. It examines both the nature and form of this programming and how viewers remember it, largely via Internet-based tribute venues. This perspective helps better explain how such programming created a sense of community among technologically determined viewing audiences, and why it continues to structure the collective and individual memories of former viewers. 相似文献
2.
Can the comments of a few viewers on social media affect viewers’ perceptions of audience sentiment or their own program enjoyment? If so, do the effects of comments vary based on their valence or placement during programming? We conducted a 2 (positive vs. negative tweets) x 2 (beginning vs. end of program) factorial experiment with an additional control condition (N = 196) to answer these questions. Negative comments undermined perceived bandwagon support for the program and reduced enjoyment, regardless of contextual or trait moderators. Findings suggest that the effects of social television may be attributable to systematic processing of bandwagon cues. 相似文献
3.
Adolfo R. Mora 《The Communication Review》2018,21(1):1-23
This survey-based study explored the mediated social attraction that a sample of Modern Family viewers had for Gloria Pritchett. Statistically speaking, viewers generally liked Gloria Pritchett, but her intersected social identity characterizations (e.g., harlot-spitfire prototype) guided her likability. Moreover, how viewers felt toward their ethnic, gender, and social class (not their membership in these groups) predicted viewer-character likability. Discussed are implications regarding the liking of Othered television characters and group identity, notions of intersectionality, and challenges associated with mainstream Latinidad. 相似文献
4.
Antonio C. La Pastina 《Critical Studies in Media Communication》2013,30(2):162-181
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted according to their own values and beliefs about gender roles, relationships, and sexuality. I argue that the geographical isolation and the local patriarchal culture mediated the process of reception, interpretation, and appropriation of telenovelas. The isolation in which Macambira is located in relation to the urban representations in the telenovela narratives intensified the perceived gap between the local patriarchal culture and the urban reality constructed in the television text. 相似文献
5.
Reaching a Moving Target: How Local TV Stations are Using Digital Tools to Connect With Generation C
Local television in the United States is experiencing dramatic changes due to shifts in viewership and digital technologies. This study examined the extent to which a sample of local television stations in the United States are meeting the demands and needs of Generation C/Millennials through the use of social media, mobile technology, and other online communication tools. The major finding of this study was that television stations have a growing repertoire of social media and other connectivity tools with which to engage their viewers, but that stations in larger markets are making fuller use of interactive technologies. 相似文献
6.
The literature on public, educational, and government (PEG) access channels has focused on production rather than audience analysis, which hinders our understanding whether such channels remain relevant forums for public expression and a source of community information in an increasingly digitized and converging media landscape. To address this gap, this study draws on random sampled survey data in Austin, Texas to analyze the audience of PEG access channels. Findings suggest that public access television remains relevant for underprivileged populations, especially racial minorities and less educated people. Online media do not reduce the importance of cablecasting public access content to local residents. Compared to non-viewers, viewers of public access channels have significantly higher social capital. This research has practical implications because many PEG channels across America have been cut back or shut down due to budget cuts. 相似文献
7.
Jacob Shamir 《Journal of Applied Communication Research》2013,41(3):320-341
Television programs' production value is highly regarded by professionals as a crucial dimension of program quality. This study examines the degree to which lay viewers, rather than professionals, are sensitive to television programs' production value as a distinct evaluative dimension, their ability to pass educated judgments on production value, and the impact of these judgments on their overall program appreciation and quality assessment. Based on a large-scale survey of television viewers in Israel, we find that production value makes up a distinct evaluative dimension, indicating that viewers are sensitive to production considerations. Production value assessments also explain television program appreciation and quality evaluations. On the other hand, there are indications that lay viewers are not very good at discerning gradations of production value among different programs and genres. These findings are discussed in the context of the conflicting interests among Israeli program makers and television channel franchisers to cut costs or to invest in the quality and production value of domestically produced programs. Based on the findings, a deliberative procedure is suggested which can accommodate these conflicting interests by combining lay viewers’ quality assessments with professionals’ more considered and informed judgments. 相似文献
8.
This experiment examined reciprocal communication among support seekers and support providers in online support forums. An interactive online support forum web page was employed where comments to a support-seeking post and a support seeker’s reply to previous comments were manipulated, and participants could post their responses on the interactive web page. Results showed that support seekers received more supportive responses from subsequent viewers when they expressed appreciation for earlier comments. Compared with an appreciative reply to supportive comments, the same reply to unsupportive comments elicited more positive expectancy violations and thus higher levels of action-focused supportiveness in viewers’ responses. This study extended the application of expectancy violations theory to the context of online support forums. 相似文献
9.
Tanya Muscat 《Journalism Practice》2018,12(2):220-235
When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism. 相似文献
10.
《Journal of Applied Communication Research》2007,35(3):320-341
Television programs' production value is highly regarded by professionals as a crucial dimension of program quality. This study examines the degree to which lay viewers, rather than professionals, are sensitive to television programs' production value as a distinct evaluative dimension, their ability to pass educated judgments on production value, and the impact of these judgments on their overall program appreciation and quality assessment. Based on a large-scale survey of television viewers in Israel, we find that production value makes up a distinct evaluative dimension, indicating that viewers are sensitive to production considerations. Production value assessments also explain television program appreciation and quality evaluations. On the other hand, there are indications that lay viewers are not very good at discerning gradations of production value among different programs and genres. These findings are discussed in the context of the conflicting interests among Israeli program makers and television channel franchisers to cut costs or to invest in the quality and production value of domestically produced programs. Based on the findings, a deliberative procedure is suggested which can accommodate these conflicting interests by combining lay viewers' quality assessments with professionals' more considered and informed judgments. 相似文献
11.
Contextualized in television program viewing, the current study seeks to develop a new scale that captures individuals' feelings of being connected to others via media consumption. Literature on general human motivation and media consumption motivation sheds light on social relatedness in television experiences. Data suggest a three-factor structure of the focal concept of feeling connected via television viewing (FCTV): (1) a perception of shared viewing among one's immediate social circle and anticipation of subsequent communication as aided by television programs, (2) a sense of global community enhanced by shared television experiences, and (3) communication with distant unknown others. A stronger sense of FCTV predicts a greater tendency for an individual to watch a program when it is first released, and to watch it together with one's friends, as well as a higher level of general involvement with television. Further, we differentiate the focal concept of feeling connected to other television viewers via television viewing from the related concept of parasocial interaction with television characters. Relative to parasocial interaction, FCTV better predicts collective viewing and first-run viewing. 相似文献
12.
Vincent Cicchirillo 《Communication Research Reports》2013,30(2):151-156
This study examined the relationships between television viewers’ empathy and affective orientation and their identification with their favorite television characters. Results showed that viewers’ perspective taking and affective orientation positively predicted cognitive-emotional identification and group identification, and affective orientation positively predicted similarity identification. Similarity in viewer and favorite character sex and the genre in which the favorite character appeared also predicted identification. 相似文献
13.
Renewed attention to the use of expletives on television has been spurred by several recent high-profile on-air incidents. This study investigates which words television viewers find most offensive in varying contexts: broadcast TV, cable, and premium channels. Results show significant differences in perceived offensiveness of words depending on the context in which words are heard. Male and female respondents, liberals and conservatives, and religious and nonreligious respondents also differ in their perceptions of the offensiveness of words spoken in prime time. 相似文献
14.
The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current research effort utilizes two experimental studies to explore the effects of this new media production practice on viewer's attitudes and opinions. In these studies, a Twitter feed was integrated in to entertainment (Study 1) and political (Study 2) television broadcasts and manipulated to convey either positive or negative opinions of the content. Participants' opinions were found to conform to the majority opinion presented in the manipulated Twitter feed in nearly all of the analyses. Implications for dual viewing and second screen use are discussed in light of findings. 相似文献
15.
Diana C. Mutz 《Mass Communication and Society》2013,16(2):196-217
This study examined reactions to a temporary parasocial breakup situation during the television writers’ strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling for the number of favorite programs that went off the air. Moreover, those with greater television affinity reported greater distress when their favorite show was disrupted, although television viewing motives also played a role in this process. Finally, when their favorite shows were no longer airing new episodes, viewers primarily replaced television viewing time with other media exposure rather than increasing nonmedia activities such as social interaction. However, a number of these activities varied by gender. 相似文献
16.
《广播与电子媒介杂志》2013,57(1):143-154
If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers. 相似文献
17.
Arvind Rajagopal 《The Communication Review》2013,16(4):441-469
This article theorizes non‐Western media reception, based on a reception study of a Hindu epic, “The Ramayan,”; screened on the state‐owned Indian television system, Doordarshan, in 78 episodes beginning in January 1987. Based on interviews with viewers from a variety of social backgrounds and on analysis of press response to the epic, it argues that the epic represented, for many viewers, a narrative of community opposed to bourgeois modernity, and superior to it. For Doordarshan, as a broadcaster in a non‐western/incompletely modern society, the epic represented a way of mediating between a secular bourgeois public, and a “communitarian public sphere”; which, it is argued, characterizes Indian popular culture. 相似文献
18.
The scope and nature of reality television has changed since researchers last conducted a content analysis of the antisocial behavior for this type of programming. This study examines the content of seven seasons of Survivor, one of America's longest running reality television programs, to determine the types, frequency, and context of antisocial behavior presented in the series as well as the possible effects of the program on longtime viewers using social learning and cultivation theories. In the 76.4 hours of programming analyzed for this study, 4,207 antisocial acts were documented in the coding database. Indirect aggression and verbal aggression were found to be the most frequently occurring types of antisocial behavior. The number (4,207) and the rate (45.7 acts per hour) of antisocial acts in the seven seasons of Survivor analyzed in this study is higher than the findings of a previous study of antisocial behavior in reality-based television conducted in 1997. This study clearly demonstrates that longtime viewers of Survivor get a higher dose of antisocial behavior than did regular viewers of news programming and other reality-based programs that aired slightly more than 10 years ago. 相似文献
19.
《广播与电子媒介杂志》2013,57(4):742-761
Trajectories of television viewing throughout adolescence were described using the data of a panel study in 12- to 17-year-olds. Results indicated that changes in viewing habits are different when daytime, prime-time, and late-night television viewing are examined separately. Although daytime and prime-time viewing showed a decline, viewing during later waking hours increased. Teenagers who have access to a television set in their room watch more; male viewers tend to avoid the "family hour" and "female contents." Findings are discussed within the framework of developmental processes as separation, the growth in alternative opportunities, and identity formation. 相似文献
20.
Stephen Price Jr. M.A. 《广播与电子媒介杂志》2013,57(4):646-647
Two experiments, one with college students and one with older participants, examine how the addition of text and animated graphics influence the processing of television news stories. Recall data suggest graphics help younger and older viewers store and retrieve information presented in television news stories. Graphics also enhanced encoding of harder stories for younger viewers but not older viewers. The recognition and heart rate data indicate that older viewers engage in more controlled processing of television messages, whereas college students process television in a more automatic fashion. 相似文献