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1.
新媒体技术的迅速发展为传统科技期刊的出版、传播带来新的机遇和挑战.传统科技期刊的订阅渠道为"被动传播",导致中文科技期刊的影响力弱.基于微信公众号运维的具体实践,本文分享3点经验:首先,利用微信公众号与微信社群协同技术推动期刊的"主动传播",以扩大对期刊品牌的宣传;其次,策划视频直播活动,打造科研垂直领域的"四者"(编者、读者、作者、审者)微信社群,4群联动实现精准阅读、拓展稿源;最后,利用微信生态的传播策略提升期刊活跃度、公众认知度及学术影响力. 相似文献
2.
数字媒体时代,科普传播的方式已不局限于传统媒体的科学文章和新闻通稿形式的内容传播,新媒体、自媒体的蓬勃发展将成为未来科普知识传播的重要途径。微信公众号作为当下自媒体传递信息、传播内容的流行手段,对于公众的影响力越来越强。本文从数字媒体时代的科普传播特点切入,对科普传播类微信公众号的优势及影响力进行分析。 相似文献
3.
医学科普期刊肩负着传播健康知识的重要使命;医学发展的趋势表明,将医学知识与人文关怀相结合才能将健康知识和健康理念有效地传递给读者.结合办刊实践,从栏目策划、选题视角、编辑加工、版式设计四个方面对如何在医学科普期刊编辑工作中注入人文关怀进行探讨. 相似文献
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互联网信息技术的革新在改变社会组织形态和人们交往方式的同时,也重塑着传播产品的形态。在科学传播领域,科普信息的阅读行为场景呈现出移动化、日常化的特点。以微信公众号为代表的新型科学传播方式在传播效果方面体现出巨大的传播优势。本文以中国科协创办的"科普中国"微信公众号为例,通过描述性统计和内容分析法,发现移动化、日常化的科普信息阅读场景对科普公众号创作的影响主要体现在题材选择、叙事方式、表达形态三方面。为了更好地适应移动化、日常化的阅读场景,科普创作还应在内容、互动机制、情感体验方面深入调适,以满足受众的科普需求。 相似文献
5.
《共产党人》杂志是宁夏回族自治区党委的机关刊.作为党的理论宣传和舆论引导的主阵地,面对新的形势任务、新的舆论阵地、新的传播格局带来的巨大挑战,《共产党人》杂志坚定政治站位,坚持政治办刊,积极主动发挥党刊举旗引路的作用,先后荣获宁夏优秀期刊、中国北方十佳期刊称号.近年来,在抓好党刊编辑出版的同时,先后开通"共产党人"网站,法人微博、微信公众号,初步形成了"一刊一网两微"的媒体传播格局,"共产党人"网站被宁夏回族自治区党委确定为党的理论宣传的主阵地. 相似文献
6.
结合办刊实践,论述产品策略在办刊中的地位,探讨科普期刊如何实施产品策略以适应市场,从而获取赖以生存的空间,指出目前科普期刊实施产品策略的局限性. 相似文献
7.
论医学科普期刊的健康传播 总被引：1，自引：1，他引：0
医学科普期刊作为对普通公众进行健康教育的重要载体,需要进行健康传播,而健康传播就是将医学研究成果转化为大众传播的健康知识。医学科普期刊需要以通俗易懂的传播方式为读者提供有效的信息增值服务,进而完成其所肩负的健康传播使命。 相似文献
8.
科普期刊肩负传播知识、普及科学的社会责任,是我国科普事业的有效载体.在新媒体环境下,传统科普期刊单一的传播形式已不能适合广大读者的需求,也成为制约期刊发展的障碍.科普项目能提供政策扶持和资金倾斜,助力科普期刊多渠道发展.文章以《农村新技术》为例,探索科普期刊参与科普项目,带动期刊发展,提升期刊影响力的途径. 相似文献
9.
高校学报不要妄自菲薄 总被引：20，自引：9，他引：11
在这改革的年代,高校学报当然需要改革.我办过高校学报,现在负责期刊(包括高校学报、专业期刊、科普期刊等)的管理工作,也在工作中探索高校学报的办刊和办刊模式. 相似文献
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11.
《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
12.
Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
13.
《Slavic & East European Information Resources》2013,14(1):25-74
ABSTRACT The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs. 相似文献
14.
Neil De Young 《Publishing Research Quarterly》2009,25(3):139-146
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers. 相似文献
15.
Barbara Lison 《图书馆管理杂志》2013,53(2):180-187
ABSTRACTGerman authorities are expecting more than 1 million refugees by the end of 2015. These people come to Germany to seek protection and assistance and to build a new life, therefore it is important to welcome them and to assist them in their integration as soon as possible. This situation creates a versatile and perfectly fitting opportunity for cultural and educational programs, including libraries, which can play a vital role in this integration process. The key to integration is the knowledge of the German language, and the most important challenge now is to teach the necessary language skills to as many asylum-seekers as possible. 相似文献
16.
《Journal of Web Librarianship》2013,7(1):41-59
Abstract Many libraries use RSS to syndicate information about their collections to users. A survey of 65 academic libraries revealed their most common use for RSS is to disseminate information about library holdings, such as lists of new acquisitions. Even though typical RSS feeds are ill suited to the task of carrying rich bibliographic metadata, great potential exists for developing applications that can exploit metadata exposed to Web services via RSS. Using the MODS metadata format, entire catalog records can be seamlessly embedded in RSS 2.0 feeds. Existing tools, such as Library of Congress Java toolkits and XSLT stylesheets, can facilitate this process, while a new XSLT stylesheet may be used to create the RSS feeds complete with MODS records. As an example of the added functionality these MODS/RSS feeds can offer, records from a MODS-enriched RSS feed can be ingested into a non-RSS application such as Zotero. As more emerging library technologies use Web services architectures to handle data objects, the ability to syndicate catalog records will become more critical to providing innovative library Web services. 相似文献
17.
Most studies of collection development mask inadequate theoretical underpinnings with facile assumptions and dazzling statistical manipulations. This essay, in moving toward a model for collection development within both specific collections and library systems as a whole, seeks to demonstrate the full range and complexity of relevant factors. An enlarged theoretical grasp should help highlight both the possibilities and the challenges of existing approaches. One result could be a shift toward gaming or simulation techniques as more realistic analytical tools. 相似文献
18.
Jason D. Phillips 《期刊图书馆员》2013,64(1):82-101
An annotated list is presented describing seventeen periodicals that cover significant aspects of the gay, lesbian, bisexual, and transgender (GLBT) community and their culture in whole or in part, with popular content rather than an academic or research focus. The titles included are a selective and representative sampling. The entry for each periodical includes the following information: periodical title, publisher/editor and address, basic information, publication data, content, Internet information, an abstract/annotation, and evaluative statement 相似文献
19.
SUMMARY The state of Illinois funded a large scale Ariel project. This is a report of the project's successes and shortcomings. Although widely successful, additional training in the use of sophisticated hardware, primarily Minolta scanners, is needed. Data on sending and receiving is included. 相似文献
20.
SUMMARY Ariel files are the starting point for electronic delivery of interlibrary loan articles through ILLiad, Virginia Tech's interlibrary loan system. Despite some advantages to electronic delivery of articles to their desktops, a large majority of ILL customers continue to prefer print on paper delivery rather than electronic delivery. This fact has implications for introducing additional electronic services. Correctly choosing what services to impose on library customers, and what services to offer as value-added options, is fundamental to maintaining the credibility of libraries during these times of rapid change. 相似文献