共查询到20条相似文献，搜索用时 33 毫秒
1.
Cen April Yue 《亚洲交流杂志》2013,23(6):500-524
ABSTRACTApplying four generic principles that are most relevant to strategic public relations management, this study examines the extent to which public relations is strategically managed in China. Public relations practitioners from four types of organizations participated an online survey (N?=?92) and an interview (N?=?20). It was found that public relations mainly contributes to routine operations rather than strategic policy-making. While typically given a direct reporting line with top management, public relations departments are not trusted to handle government relations and are considered inferior to the marketing department. Practitioners in the survey indicated the use of all four models to various degree in their organizations, despite that interviews revealed the difficulty to implement symmetrical communication model as compared to the other three models. In addition, practitioners were more proficient in fulfilling technician roles than managerial roles. 相似文献
2.
Mohamed Zayani 《亚洲交流杂志》2013,23(3):207-222
Over the past few decades, public relations has developed significantly in the West into a sophisticated management function which is recognized as an integral part of any organization's attempt to communicate with various persons, both within and outside the organization, in order to achieve its goals and objectives. However, this is not the case in the Arab world where public relations remains underdeveloped and, even when practised, is relatively unsophisticated. This paper deals with the public relations function in a prominent though controversial Arab media organization: Al Jazeera Satellite Channel. It explores how Al Jazeera has been dealing with internal and external communication issues impelled initially by its role as a satellite broadcaster spearheading changes in a vibrant Arab mediascape and subsequently by its expansion into a global broadcaster. Drawing on James Grunig's four models of communication to analyze Al Jazeera's public relations practices, the case study at hand outlines some of the communication challenges and opportunities the organization has been facing during its 10 years of existence. The case of an indigenous organization like Al Jazeera operating in a culturally distinct environment puts into perspective communications issues and complicates our understanding of how public relations is understood and practised outside the normative Western public relations paradigm. 相似文献
3.
This study analyzes how the aggressiveness of China-based foreign reporters when questioning Chinese officials changed as a function of the macrolevel international media relations strategies of the Chinese government. Over the past decade, the Chinese government has increasingly relaxed regulatory policies for foreign reporters and gained knowledge of modern public relations, particularly media relations. This study found that the level of foreign reporters' aggressiveness did not decrease in a linear fashion but rather displayed a ‘V’ shape. Implications for future initiatives by the Chinese government regarding foreign reporters are also discussed. 相似文献
4.
论公共关系给图书馆带来的四大影响——基于案例分析的综合研究 总被引：1，自引：0，他引：1
文章研究了公共关系在国内的产生及图书馆公共关系活动的开展情况,并基于案例分析了公共关系给图书馆带来的增进对图书馆的了解、提高图书馆效益、提高图书馆地位、促进图书馆发展四大影响,认为各图书馆通过开展公共关系活动,协调图书馆的社会关系,对图书馆自身而言,能优化图书馆的工作,提高整体效益,从而塑造良好的形象;对图书馆事业而言,能提高图书馆的社会地位;促进图书馆事业的发展。 相似文献
5.
6.
图书馆危机公关的策略研究 总被引：1，自引：0，他引：1
陈莉 《图书馆工作与研究》2011,(9):56-58
在危机处理中,危机公关在争取舆论支持、重塑形象等方面有着重要作用。本文提出图书馆在开展危机公关活动中态度比方法更重要,并提出了四项危机公关的应对策略。 相似文献
7.
同所有企业一样，图书馆在经营管理过程中也会面临公关危机。本文通过对近年来图书馆突发性公共事件的阐述，说明在当前信息开放透明的大环境中，图书馆也要有敏锐的公关危机意识。并且对公关危机进行了简要分析，提出展开危机公关的手段。建议图书馆要尽快建立危机公关决策系统，以便应对突发危机的发生。 相似文献
8.
儒家文化与中国公共关系的建构 总被引：3，自引：0，他引：3
研究业已证明远东国家的公共关系实践中普遍存在着一个“个人影响”的模式。本文探讨了中国的传统文化在“个人影响”模式发展中的作用 ,特别是“关系”的影响问题。通过对照性的比较研究 ,在考查西方国际公关理论的基础上 ,作者试图建构当代中国的公共关系哲学准则。 相似文献
9.
论图书馆公共关系活动的开展——基于案例分析的综合研究 总被引：1，自引：0，他引：1
图书馆公共关系有利于图书馆的生存发展。文章选取了国内3个较为典型的图书馆公共关系案例进行分析,对图书馆行业以及单个图书馆如何开展公共关系活动进行了论述。 相似文献
10.
科技学术期刊在以往的运营当中,出于期刊的功能,重视学术性建设,忽略公共关系的维护和发展。在信息量极速膨胀的现代社会,科技学术期刊也该高度重视公共关系的发展策略,通过树立全员意识、构建互动交流平台、整合内外部资源、采用危机管理等策略来维护和加强公共关系,最终实现"内求团结完善,外求和谐发展"的目标,达到获得良好的社会效益和经济效益的目的。 相似文献
11.
田甲乐 《科学传播与科学教育》2024,(4):69-82
现代大学通识教育是对科学在大学教育中扩展的回应,它具有受众性和时代性特征,新时代要求大学通识教育从学科教育走向跨学科教育,从知识教育走向文化教育。科史哲教育是传统的跨学科教育,致力于还原科学发展的真实面貌,研究科学文化的形成与发展,在当代大学通识教育中能够帮助大学生掌握历史与逻辑相统一的方法、形成科学文化与人文文化相融合的理念、提高创新性思维的能力。科史哲教育对当代大学通识教育的贡献不仅是一种理论旨趣,而且是一种实践活动,它可以通过课程设置和学生活动融入通识教育,并积极借鉴公共关系学理论使自己的贡献更容易得到广大教育者和受教育者的认可和接受。 相似文献
12.
论图书馆的公共关系 总被引：6，自引：0，他引：6
马雪敏 《大学图书情报学刊》2003,21(4):12-13,31
文章就图书馆公共关系的概念、构成要素以及图书馆公共关系内容和基本原则、如何强化“公关”意识等进行探讨。 相似文献
13.
《Journalism Practice》2013,7(3):345-361
The challenges and uncertainties that journalism education has historically faced have led to reconsiderations of its approaches, definitions, and functions in society over time. Yet, little attention has been paid to assess how Journalism and Mass Communications (JMC) educators see their roles, as well as individual and contextual factors that influence their orientations. Based on a survey of educators and data collected from JMC schools in Chile, JMC educators' roles can be grouped into four distinctive categories: the scholarly-oriented, the didactic-oriented, the practice-oriented, and the journalistic-oriented roles. Overall, the orientation that received the greatest support was the practice-oriented, followed by the didactic and the scholarly-oriented. The findings also reveal that education level, job commitment, gender, current professional journalism experience, organization type, school accreditation and the existence of graduate programs are factors that best predict educators' orientations. 相似文献
14.
[目的/意义] 通过对美国爱达荷州图书馆委员会STEM教育项目进行个案研究，为我国公共图书馆开展STEM教育提供借鉴。[方法/过程] 通过网络调查法对美国爱达荷州图书馆委员会STEM教育项目进行调查，并对项目的实施情况进行分析，总结其特点，在此基础上对我国公共图书馆开展STEM教育提出建议。[结果/结论] 指出我国可以从成立公共图书馆STEM教育委员会，将阅读推广嵌入STEM教育中，促进STEM教育与创客教育融合发展，重视成人STEM教育等方面着手，推动公共图书馆STEM教育向纵深发展。 相似文献
15.
With the globalization in education, there has been an influx of Chinese students studying in the United States. The needs and challenges of understanding their backgrounds and their perceptions about libraries are becoming more present and urgent for librarians who are on the frontline of serving this special cohort. To discover and address the growing needs and challenges, we surveyed 42 Chinese students at Kennesaw State University, analyzed the data collected, and discussed the research results. Our goal is to identify the characteristics common to this group and to provide some insightful information to our fellow librarians. 相似文献
16.
Tim Coates 《Public Library Quarterly》2019,38(1):3-18
This article challenges the conventional assumptions about the serious decline of public libraries in England. The author asserts that, as shown by the comparative data for the United States and Australian public libraries, it has not been caused by changes in society or technology. Nor has government austerity been the driving force. The loss of public interest originated in the years from 1990 to 2010 when major alterations were made to the ethos of the service. The current budget cuts and moves to ‘hollow out’ and close library services have come because of the consequent fall in public affection. 相似文献
17.
18.
非正规教育机构在发展和支持公众理解科学中的重要性本文系美国伊利诺伊州科技研究所朱迪·S·莱德曼(Judith S. Lederman)教授于2017年5月22日在中国科学技术馆举行的科技博物馆理论研讨会第七次会议上所做的主旨报告，本文的翻译和发表获得了作者的授权。 
下载免费PDF全文
下载免费PDF全文 实现科学教育改革愿景并提高公民科学素质的唯一方法就是使科学探究和科学本质同面向所有学生的科学机构结合起来。非正规环境中的教育者可通过多种方式影响公众对科学、科学探究和科学知识本质的理解,而这是正规教育难以实现的。因此,非正规教育工作者自己需要理解科学探究和科学本质的内容,并有效利用非正规教育环境向公众传达上述理解。 相似文献
19.
网络公关：话语权争夺和网络舆论引导——以美国总统大选中奥巴马的网络公关为例 总被引：1，自引：0，他引：1
网络公关的实质即话语权的争夺和对网络舆论的引导.当前各种公关活动依靠网络媒体的传播优势取得了空前成功,但同时也带来了各种潜在的隐患. 相似文献
20.
Myoung-Gi Chon 《亚洲交流杂志》2013,23(5):424-440
Government agencies may face a crisis due to their inappropriate responses to natural or man-made disasters. However, crisis communication in government public relations has not been extensively researched. This study aimed to explore a segmentation framework to predict the communicative action of citizens by using political dispositions, situational variables and organization–public relationships (OPRs). Ideology, voting history, trust, and problem recognition were significant factors to predict pro-government megaphoning, whereas referent criterion was a significant factor to predict anti-government megaphoning. 相似文献