共查询到19条相似文献，搜索用时 406 毫秒
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[目的/意义] 探究用户使用电子书意愿的影响因素，以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础，从需求满足和外部情景因素两个层面构建影响因素模型，并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份，使用AMOS21软件对模型进行验证。[结果/结论] 研究发现，需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用，而激励措施对使用意愿有负向影响作用，努力期望对使用意愿的影响不显著，并依据研究结果提出促进电子书产业发展的建议。 相似文献
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以整合技术接受模型为理论基础,以西安航空学院的学生为对象开展问卷调查,分析读者对大学图书馆电子书阅读器借阅服务的使用行为、行为意愿及其影响因素.研究结果发现,绩效期望、努力期望与社会影响是其行为意愿的主要影响因素.最后建议从社群推广、有用性、易用性、完善辅助体系等方面改进电子书阅读器借阅服务. 相似文献
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自我决定理论视角下高校读者阅读意愿影响因素探究 总被引：2，自引：0，他引：2
[目的/意义] 研究高校读者阅读意愿的影响因素,有的放矢地开展阅读推广活动,对提高高校图书馆阅读推广活动的效果有着积极的促进作用。[方法/过程] 将自我决定理论引入阅读动机研究,并基于阅读动机构建高校读者阅读意愿影响因素理论模型,通过量表问卷和结构方程模型进行实证研究以验证模型的有效性。[结果/结论] 数据分析结果表明,读者的自主动机、基本心理需要满足对读者课外阅读意愿产生正向影响,而受控动机对课外阅读意愿不产生影响。分析结果有助于高校图书馆了解读者阅读意愿的影响因素,对阅读推广工作的开展起到一定的指导作用。 相似文献
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移动图书馆用户使用意愿实证研究 总被引：2，自引：1，他引：1
[目的/意义]移动图书馆的发展使得公众随时随地享受图书馆公共馆藏资源成为可能.基于用户角度分析影响移动图书馆用户使用行为意愿的因素,对推动移动图书馆的应用可起到重要作用.[方法/过程]鉴于用户对移动图书馆的使用意愿受到多方面因素的影响,以整合式技术接受与使用模型理论为基础,引入感知风险、信息质量、服务质量3个变量,构建出6个变量的移动图书馆用户使用行为意愿影响因素理论模型,采用实证研究方法,通过结构方程模型探究6种因素对用户使用行为意愿的影响作用.[结果/结论]数据分析表明,感知风险变量对移动图书馆用户使用意愿产生负向影响,绩效期望、信息质量和服务质量3个变量对移动图书馆用户使用意愿产生正向影响,而努力期望和社会影响两个影响因素显著性未达到标准. 相似文献
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[目的/意义]探索各个年龄段用户数字阅读使用意愿的影响因素,为数字阅读推广的个性化服务提供理论依据。[方法/过程]以"数字原住民"划分标准作为年龄分层的依据,以申农的信息传播模型和阅读心理学相关理论作为构建数字阅读使用意愿影响因素模型的基础,运用问卷调查和结构方程模型,分析影响数字阅读使用意愿的因素在年龄上的差异。[结果/结论]研究结果显示,数字阅读使用意愿的影响因素在年龄上存在差异;使用意愿受到信源特征、动机和信息内容特征等因素的影响;数字阅读推广服务可结合这些差异,为各个年龄层的读者提供个性化服务。 相似文献
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美食社交媒体发展迅速,消费者接受程度和持续使用意愿为何,有必要找出影响在线美食消费的主要因素.此研究选择美食社交媒体消费者为调查对象,基于技术接受模型和计划行为理论模型,并将外部变量网络口碑纳入研究模型,提出C-TAM-TPB整合模型,以检验美食社交媒体消费者持续使用影响因素研究.问卷实证结果表明:网络口碑、感知易用性、感知有用性、主观规范、使用态度是影响美食社交媒体消费者持续使用意愿的重要影响因素.此研究结果可协助第三方美食电商平台和餐饮企业经营决策参考,具有理论和实务管理意义. 相似文献
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[目的/意义]构建大学生参与高校图书馆创客空间意愿的影响因素模型,为高校图书馆创客空间的构建提供理论性的指导。[方法/过程]以高校大学生为访谈对象,采用扎根理论质化研究方法,构建大学生参与图书馆创客空间意愿的影响因素模型,并设计问卷进行实证研究。[结果/结论]参与态度、参与规范与参与知觉行为这三个主范畴对大学生参与图书馆创客空间的意愿存在显著的影响。参与态度是影响大学生参与意愿的内部驱动因素,参与规范是影响大学生参与意愿的外部驱动因素,参与知觉行为是影响大学生参与意愿的情景因素。 相似文献
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[目的/意义]社交媒体成瘾危害日益凸显,厘清社交媒体使用从成瘾到不持续使用的行为转变机制,为用户减轻社交媒体问题性使用提供新的视角。[方法/过程]文章基于自我差异理论,构建社交媒体用户不持续使用意愿模型,揭示社交媒体成瘾、负面情绪（社交焦虑、抑郁）与不持续使用意愿三者之间的相互作用机理,分析自我效能在社交焦虑和抑郁与不持续使用意愿关系中的调节作用。通过网络调查问卷收集到399份有效数据,采用偏最小二乘结构方程模型（PLS-SEM）方法进行模型的实证分析。[结果/结论]结果显示,社交媒体成瘾正向影响社交焦虑、抑郁、不持续使用意愿;社交焦虑正向影响抑郁、不持续使用意愿,抑郁正向影响不持续使用意愿。自我效能对社交焦虑、抑郁与不持续使用意愿之间的关系具有调节效应。 相似文献
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随着移动互联网的深度普及应用,大数据时代已经到来。以大数据为依托的信息流广告随之应运而生。因此,选择TAM模型作为理论基础,实证分析受众对信息流广告的认知和使用动机,进一步分析信息流广告的认知和使用动机对广告效果的影响,最后构建信息流广告用户使用意愿模型。研究发现,信息流广告的认知因素包括信息性、趣味性、厌烦,其中,信息性和趣味性对广告态度存在显著的正向影响,而厌烦对广告态度产生了负向影响;使用动机中"便利互动性"和"娱乐性"对广告态度存在显著的正向影响。通过用户使用意愿模型建构,其中4个因素对广告态度产生正向影响,按其影响力大小排序为:娱乐性>便利互动性>趣味性>厌烦。 相似文献
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Melissa Raynard 《The Journal of Academic Librarianship》2017,43(1):82-86
Academic libraries are choosing to purchase electronic books (e-books) rather than print more frequently for multiple reasons. Unfortunately, e-books are not being used as much as they should be. With increasing academic e-book collections, many studies have examined student and faculty use of and attitudes towards this innovation. This paper will analyze the results in this area of research and align them with the Diffusion of Innovations Theory that includes the Rogers Diffusion of Innovations Curve, innovation categories, and the factors affecting the diffusion process of an innovation. This analysis will give libraries a better understanding of who is using academic e-books, why academic e-books are being used, and how to influence the behaviour of the academic libraries' patrons to increase their use of academic e-books. An analysis of these three areas will help libraries to develop effective marketing and education strategies aimed at increasing e-book usage. 相似文献
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This study examined the effectiveness of a physical display for increasing use of business e-books. The authors created three topical displays and compared the average use of the display titles to the average use of titles in the general collection. The overall rate of use for display e-books (12.3%) was lower than the average rate of use for nondisplay e-books (14.4%), suggesting that displays are not effective tools for increasing business e-book use. However, one display had a significantly higher average rate of e-book use (26.6%), suggesting that factors other than visibility may affect e-book use. 相似文献
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Devendra Potnis Kanchan Deosthali Xiaohua Zhu Rebecca McCusker 《Library & information science research》2018,40(2):106-117
Academic libraries invest millions of dollars to make electronic resources such as e-books available to students for free. However, free access might not necessarily result in students' sustained interest in and use of e-books. This interdisciplinary, mixed methods research investigates the factors influencing the intention of 279 undergraduate students to use e-books at a land-grant university in the southern US. Structural equation modeling of the survey responses suggests that organizational environment for information technology, external locus of control, subjective norm, perceived enjoyment (i.e., joyfulness), and information technology features play a significant role in influencing the intention of students to use e-books. Based on a combination of quantitative results and qualitative findings, this study identifies eight activities that libraries need to undertake in order to increase the use of e-books by undergraduate students. 相似文献
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Edward W. Walton 《College & Undergraduate Libraries》2013,20(4):19-35
ABSTRACT At the beginning of this decade, research on e-books clearly indicated that e-books were neither well received nor desired by students in higher education. However, in the past few years, academic institutions have begun reporting very good use rates for e-books. In this article, the change taking place in e-book use is explored. Faculty and student preference for reading print books, and not e-books, is the background for exploring the effects of forced adoption and user adaptation on e-book use in a small academic institution. In addition, the effect that relative advantage, current adoption rates, cultural norms, publishers' business models, and print book/e-book competition are having on current and future e-book use are discussed. 相似文献
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高校图书馆OPAC系统对电子书的整合为编目工作带来了一系列挑战,包括有限的可用的记录、缺乏标准化、难以管理添加和删除电子书问题、供应商提供的低质量数据。图书馆使用资源发现系统面临的困难包括电子资源的不完全覆盖,依赖其他来源的元数据、访客用户访问存在障碍、依赖电子书供应商平台获取全文。对于所存在的问题,电子书数据库、资源发现系统开发商应进一步完善其系统功能,电子书元数据制作的标准化问题也应引起关注。 相似文献
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Due to the growth in both the number and use of e-books, the question arises as to which factors may influence information professionals and library and information science (LIS) students when considering adopting e-books in their organizations. This study uses the technology acceptance model (TAM), a well-known theory for explaining individuals' technology behaviors, and cognitive appraisal theory as theoretical bases from which to predict factors that may influence information professionals and LIS students in their adoption of e-books in their organizations. This study explored two main themes: whether there are differences between information professionals' and LIS students' perspectives towards e-books, and to what extent the TAM, as well as other personal characteristics such as threat, challenge, and motivation, explain information professionals' and LIS students' perspectives. Researchers used questionnaires to gather data on computer competence, attitudes to ebooks, motivation, and cognitive appraisal. Findings reveal that there are major differences between the two groups concerning computer competence, motivation, and challenge. In addition, the TAM, as well as other personal characteristics, can predict the likelihood of e-book adoption, and highlights the importance of individual characteristics when considering technology acceptance. 相似文献
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This paper presents the results of a large scale survey designed to investigate usage patterns and library patron attitudes toward e-books. The survey reveals a university community's discovery and knowledge of e-books, their likes and dislikes about book content in electronic format as opposed to print, and their predictions of how they will use electronic and print book materials in the future. The survey shows that acceptance of e-books has reached a level where they have become an important library service. The results, based on a study conducted in collaboration with Springer, break down e-book awareness and attitudes into faculty, graduate student, and undergraduate student constituent groups. Additionally, statistics are presented to complement the survey results by showing that the usage of e-book content at the University of Illinois is increasing at a rapid pace.1 相似文献
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[目的/意义]探析用户在学术社交网站中社交不足的影响机理,为用户优化学术社交行为提供理论指引,同时也为学术社交网站探索和开发社交功能提供一定借鉴与参考。[方法/过程]借助NVivo 11质性分析软件,对获取的41篇研究文献进行内容分析,梳理出学术社交网站用户社交不足的9个关键影响因素并聚焦为3个主要影响因素,在此基础上构建学术社交网站用户社交不足影响因素理论模型。[结果/结论]通过文献梳理表明,个体意向因素是学术社交网站用户社交不足的直接影响因素和内部驱动因素,平台客观条件与信息因素是间接影响因素和外部情境因素。其中,个体意向因素包括学术资本、主观规范、分享意识以及时间精力;平台客观条件包括学术声誉机制和后发劣势;信息因素包括信息效益、隐私信息和专业知识。 相似文献