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主持人语言的概念
主持人语言是指广播电视节目主持人在节目传播过程中的语言活动,亦即主持人在节目中的语言运用。“主持人节目”规定了主持人语言的范畴,同时说明其必须符合广播电视传播规律,符合主持人节目传播特点,符合主持人职业角色规范的质的规定性。（吴郁：《主持人的语言艺术》北京广播学院出版社1999年）
主持人应该使用什么... 相似文献
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节目主持人主要是通过有声语言与受众进行信息传播、交流与沟通的,因此,如何运用语言对节目主持人来说十分重要。可以说,节目主持人的语言修养,关系到节目主持的成败。节目主持人的语言修养问题包括许多方面。本文从节目主持人的语言审美、节目主持人的修辞水平、节目主持人的语境适应三个方面进行了分析。 相似文献
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电视节目主持人形象包括气质、语言、着装、表情等方面。而服装作为电视节目主持人的无声语言,与有声语言和体态语言共同构成主持人进行大众传播的基本载体。服装能够直接参与视觉形象的塑造,传达主持人的思想、个性、文化修养、艺术品位,帮助主持人与受众进行美的交流。服饰语言是否得体,与电视节目的成功与否相互关联。因此,电视节目主持人应该学会正确的运用服饰语言, 相似文献
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随着媒体的发展,电视节目主持人的语言风格不断演进。本文对新媒体时代电视节目主持人语言风格发展进行梳理,分析了主持人语言风格演变过程,总结出10种主要语言风格类型及其特性,并讨论了主持人语言风格演变的逻辑。 相似文献
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广播节目主持人语言的艺术性与主持人的思想水平、艺术把握能力有着密切的关系。广播主持人语言的艺术性体现在主持人语言的基调、语音的造型以及主持人驾驭语言的能力三个方面。有了艺术性才能有欣赏性,欣赏性的本质是提高主持人语言的塑造和理解能力。具备艺术性与欣赏性的广播节目能够给受众带来审美的享受。 相似文献
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本文主要分析电视新闻主持人的语言风格,分别介绍电视新闻主持人的语言特点与语言风格类型,解析具体语言风格特点所展现的语言魅力,从而更好地展现主持人的风采,为新闻主持人语言风格的形成提供借鉴,为观众带来更好的观看体验. 相似文献
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主持的语言形象是主持人整体形象的重要组成部分,语言形象体现在主持人的语言风格和语言个性等方面,良好的语言形象有助于提高主持人与观众的沟通能力。 相似文献
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When Pope Francis, the leader of the Roman Catholic Church, released his encyclical on climate change in June 2015, the Fox News Channel, the most watched cable news network in the United States, faced a dilemma. Some of its news anchors and regular commentators are Catholics, and therefore have a positive bias for the Pope. But the network is also known for its bias against man-made climate change. Guided by cognitive dissonance theory, this study analyzed how Fox News’ anchors and commentators discussed Pope Francis’ stance on climate change. The analysis found a clear ambivalence in their discourse and identified four discursive strategies that they used to navigate discursive dissonance. 相似文献
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网络语言传播与规制的多维审视 总被引：1，自引：0，他引：1
网络传播的拟态环境中,网络语言作为一个特殊的语言变种,已经成为虚拟社区中的交流工具,研究网络语言的传播路径和引导策略,使其成为网络文化传播的有效渠道是一个重要课题,本文对此进行了系统的思考. 相似文献
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我国电视节目主持人队伍的急速膨胀,使得传统的管理观念和管理方式难以控驭。特别是作为电视媒体特殊符号的明星节目主持人,队伍管理失衡,制度空白现象严重。本文从管理的一般模式入手,以电视产业领域的特性为基础,探讨了有利于实现经济利益和社会利益,人本管理和制度管理双重目的的有效管理模式,并对模式的特点和结构进行全方位分析,旨在解决电视业主持型人才培育开发实践中遇到的现实问题。 相似文献
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Alessia Bianco 《文物保护研究》2017,62(5):283-293
This paper provides a theoretical, methodological, and practical contribution to the debate about strategies for the divulgation of the Italian technical literature of the eighteenth century in English-speaking countries with attention to the Italian universities and cultural institutions of the time. The paper contains a survey of the historical bibliography of contemporary translations of non-technical treatises of architecture in the English language and it proceeds to draw up a set of guidelines (decalogue) of different recently proposed methodologies and strategies. It describes the selection of the treatise to translate, relevant to the context and authoritative knowledge in the European scientific background of the eighteenth century; it continues by proposing a synopsis of the original text in the Italian modern language, a strategy used in order to make historical technical treatises accessible to the contemporary scientific Italian language. Approaches and strategies are experimented with in the case study of Historic Memories about the Great Dome of the Vatican Church (Le Memorie Istoriche della Gran Cupola Vaticana) by Giovanni Poleni, one of the most authoritative scholars of eighteenth-century Europe. 相似文献
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网络环境下信息检索语言的优化研究 总被引：22，自引：0，他引：22
网络环境下信息检索语言的优劣、利弊直接影响网络信息检索系统的效率。本文在论述受控语言与自然语言的功能、特点及其在网络检索中应用的基础上 ,归纳了国内外这一领域的先进成果 ,进一步探讨了网络环境下检索语言的优化策略与方法 相似文献
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Interlending Services: Trends,Languages, and use for Collection Development at North-West University
Siviwe Bangani Mathew Moyo Sabelo Chizwina 《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(3-5):157-179
This paper uses the bibliometrics methods to analyse the interlending service trends, language and collection development at the North-West University. The results show that despite some challenges, ILS services at the NWU decreased. More than 98.5% of all documents requested are in English language followed by Setswana and Afrikaans. Out of the 535 books requested by the Mafikeng Campus, 138 were added to the collection of the library. These results point to a need for academic libraries in Africa to adopt strategies for the development of African languages. The results support the continued use of ILS data for collection development purposes. 相似文献
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Amy Jo Coffey 《媒体管理杂志》2013,15(2):81-90
Abstract In what has become an increasingly multilingual United States, growing numbers of television advertisers have begun targeting foreign language speakers. Because of the increased cost and effort in crafting unique ad campaigns, however, the factors behind this investment decision are explored. Using an online survey, advertisers (N?=?1,150) were asked how they valued various demographic audience traits as they considered potential target markets. T tests revealed significant differences between foreign language and non-foreign language advertisers' audience preferences. Logistic regression showed that, contrary to previous audience valuation findings, household income was not a primary factor in foreign language audience investment decisions. Rather, advertisers who valued household income more were less likely to invest in foreign language audiences in the United States, with language dependency and cultural traits predicting a greater likelihood of investment. The Audience Investment by Isolation Model is offered, which can help explain the investment decision-making process by advertisers as they weigh demographic audience traits, audience isolation strategies, and costs. 相似文献
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Television anchors are key public figures in the American news media, vital for the ratings success of their outlets. This study uses content analysis and framing theory to examine US network news anchors’ role at a pivotal career moment—the last minutes in the all-powerful anchor chair—their swan songs. These final words are examined for messages as anchors express gratitude, sum up careers, provide journalism insights, and pronounce final words of wisdom. The textual analysis revealed several dominant frames—becoming one with the audience, expressions of gratitude to staff and viewers, the anchors’ perception of their historical role noting predecessors and successors, and insightful wisdom about journalism’s role in society. The visual analysis showed a style reinforcing a professional presence, signaling authority, and objectivity. Each American lodestar anchor was different, yet they were similar in how they said goodbye and how they wanted to be remembered. 相似文献
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通过对上海图书馆2008—2010年采选的西文经济类文献的调研可知,西文经济类文献的各细分学科构成不够合理,核心出版社的认定与国际著名选书杂志推荐的核心出版社还没有完全接轨,图书学术价值的确定方法有待完善。为此,结合未来馆藏建设发展思路,西文经济类文献资源建设应重新提炼各细分学科的重点关键词,调整核心出版社的确定范围与方法,建立核心作者数据库,从而更科学地制定采选决策,建立特色藏书体系。 相似文献
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自然语言语义分析研究进展 总被引：5，自引：0，他引：5
按照自然语言的构成层次——词语、句子和篇章,分析各层次语义分析的内涵、现有的研究策略、理论依据及存在的主要方法,并对现存的两类主要研究策略进行对比分析.认为词语语义分析是指确定词语意义,衡量两个词之间的语义相似度或相关度;句子语义分析研究包含句义分析和句义相似度分析两方面;文本语义分析就是识别文本的意义、主题、类别等语义信息的过程.当前的自然语言语义分析主要存在两种主要的研究策略:基于知识或语义学规则的语义分析和基于统计学的语义分析.基于统计与规则相融合的语义分析方法是未来自然语言语义分析的主流方法,本体语义学是自然语言语义分析的重要基础. 相似文献