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1.
This article presents a content analysis of 93 televised adwatches that appeared on ABC, NBC, and CBS network evening news programs during either the 1996 presidential primary (n = 40) or general election campaign (n = 53). Since the media's role in a democracy often is highlighted by its responsibility to provide citizens with information needed to make informed and rational decisions, this article analyzes political adwatches in regard to the social responsibility theory of the press. Findings indicate that CBS Evening News journalists did a better job at incorporating adwatch recommendations suggested by academicians to improve voter understanding about potentially misleading advertising con tent. However, content analysis of 298 primary and general election presidential candidate ads revealed that television journalists did not identify or discuss ethically suspect technological manipulations present in a large percentage of the 1996 spots.  相似文献   

2.
ABSTRACT

Scholarly and pragmatic definitions of the term “engagement” vary drastically. This article attempts to capture the nuances of the term by exploring journalists’ roles on social media where “engagement” is supposed to be particularly prevalent. Using in-depth interviews, we gauge the attitudes of traditional political journalists as well as those who think of themselves as “engagement specialists” about their responsibilities in interactive spaces. In addition, we analyze what kinds of engagement are happening in these spaces, and how citizens’ expectations are being articulated, in terms of journalist-audience relationship—an organic resultant of engagement. We found that journalists are taking on new kinds of roles in social spaces—often in the name of “engagement”—but that work is not always particularly interactive with citizens; rather, content is engaged with. In contrast, citizens look to journalists to play a number of roles that range from civic guide to therapist. Thus, relationship building happens sporadically. Furthermore, engagement level is dependent on the platform and its affordances. This research offers a continuum of social media engagement conceived as relationship building that can reconcile the disparities in how we define engagement, and suggests newsrooms appreciate the nuances via a series of recommendations.  相似文献   

3.
American newsrooms are adopting social media as an innovation for greater engagement. However, several organizational and individual factors may affect the extent to which news outlets adopt social media innovations. In particular, there is assumed to be a divide among different age groups of journalists in embracing social media. Utilizing a structural equation modeling (SEM) analysis, the study seeks to understand how social media culture in newsrooms affects journalists’ strategies of taking social media as an innovation, and how journalists of different age groups differ in the SEM model fit. The analyses indicated Twitter engagement mediates social media culture and journalists’ attitude toward social media. However, that was not the case with Facebook. Additionally, while younger journalists favored Twitter, older journalists embraced Facebook and middle-aged journalists adopted both Facebook and Twitter. The analyses showed the more that middle-aged journalists interacted on Twitter, the more they tended to have a positive attitude toward social media. However, the more that younger and older journalists engaged on Twitter, the more they tended to have a negative attitude toward social media. Journalists from all three age groups tended to hold a negative attitude toward social media if they engaged more on Facebook.  相似文献   

4.
This study investigates how journalists covering international humanitarian crises make decisions regarding what types of information to include in stories. Specifically, the inclusion/exclusion of solutions-oriented information is addressed, since crises represent a key time during which the potential for international engagement is discussed in the mainstream media. Interviews with journalists covering hunger crises in Africa reveal an internal tension between maintaining a neutral, unbiased position and writing in a way that supports engagement and action. Ironically, perhaps, journalists find that including solutions-oriented information amounts to unethical and biased coverage, despite the fact that inclusion of solutions to social problems is an accepted and institutionalized aspect of the US news media’s mandate to the public. Reasons for this seeming contradiction are discussed, and I argue that solutions-oriented information not only can be included without demonstrating bias, but that it ought to be included to support ethical coverage that properly informs citizens about potential paths for political engagement.  相似文献   

5.
The 2016 U.S. presidential election saw social media continue to play an important role in citizens’ political engagement. This study examines the effect of seeing social media political post sharing on individuals’ own political post sharing. Results from a two-wave survey suggest the interplay within the network is important. Seeing others share political posts and perceiving posts were biased towards a candidate predicted sharing political posts.  相似文献   

6.
The effects of new communication technologies on election campaigns, and the effectiveness of media-centered campaign strategies more broadly, remain ongoing subjects for debate in political science. This study provides some of the first empirical evidence about the potential impact of social media on the 2012 U.S. presidential elections, by testing the association between “candidate salience” and the candidates' level of engagement in online social media sphere. We define “candidate salience” as the extent to which candidates are discussed online by the public in an election campaign, and have selected the number of mentions presidential candidates receive on the social media site, Twitter, as means of quantifying their salience. This strategy allows us to examine whether social media, which is widely recognized as disruptive in the broader economic and social domains, has the potential to change the traditional dynamics of U.S. election campaigns. We find that while social media does substantially expand the possible modes and methods of election campaigning, high levels of social media activity on the part of presidential candidates have, as of yet, resulted in minimal effects on the amount of public attention they receive online.  相似文献   

7.
《Journalism Practice》2013,7(6):688-703
Social media allow everyone to show off their personalities and to publicly express opinions and engage in discussions on politicised matters, and as political news journalists engage in social media practices, one might ask if all political news journalists will finally end up as self-promoting political pundits. This study examines the way political news journalists use social media and how these practices might challenge journalistic norms related to professional distance and neutrality. The study uses cluster analysis and detects five user types among political news journalists: the sceptics, the networkers, the two-faced, the opiners, and the sparks. The study finds, among other things, a sharp divide between the way political reporters and political commentators use social media. Very few reporters are comfortable sharing political opinions or blurring the boundaries between the personal and the professional, indicating that traditional journalistic norms still stand in political news journalism.  相似文献   

8.
During the past decade, great changes have occurred in journalism, many of them due to the rapid rise of social media. What has happened to American journalists in the decade since the early 2000s, a time of tumultuous changes in society, economics, and technology? What impact have the many cutbacks and the dramatic growth of the internet had on US journalists’ attitudes, and behaviors—and even on the definition of who is a journalist? To answer the questions raised above, in late 2013 we conducted a national online survey of 1080 US journalists. The survey is part of the American Journalist project, which conducted similar surveys of US journalists in 1982, 1992, and 2002. We found that US journalists use social media mainly to check on what other news organizations are doing and to look for breaking news events. A majority also use social media to find ideas for stories, keep in touch with their readers and viewers, and find additional information. Thus, journalists use social media predominantly as information-gathering tools and much less to interview sources or to validate information. Our findings also indicate that most journalists consider social media to have a positive impact on their work. Of particular value, it seems, was the fact that social media make journalism more accountable to the public. However, only about a third of the journalists also think that social media have a positive influence on the journalistic profession overall. One of the most common negative perceptions was that online journalism has sacrificed accuracy for speed. Overall, then, it appears that most journalists do see the benefits of social media, but fewer are convinced that these new forms of digital communication will benefit journalistic professionalism.  相似文献   

9.
This study collected data before and after the 2012 Taiwanese presidential election to examine active and passive Facebook (FB) participation on subsequent attitudinal and behavioral outcomes. Based on the differential gains model, the results showed that active engagement in FB political activities before the election directly affected offline political participation after the election. However, this direct effect occurred for first-time voters (20–24 years old) but not for the 25 and older generation. Passive exposure to politically related FB activities before the election indirectly affected offline political participation after the election and voting behavior through perceptions of FB use on political engagement. These indirect effects occurred in both first-time voters and in the rest of the voters. The results extend the differential gains model to social network sites (SNSs) and suggest that FB participation is another form of political participation among the younger generation that may serve as a gateway to motivate first-time voters to become more engaged in political participation. In addition to active discussion, passive exposure to politically related activities within FB networks indirectly contributes to voting and offline participation, expanding the current differential gains model.  相似文献   

10.
This study is based on a survey of 526 adult Malaysians who were interviewed shortly before the 2008 national election about online media use, levels of political participation, and voting intentions. The goal was to document the role of online media in a society that controls political information in traditional media and, in turn, compels citizens to seek alternative news sources online. As predicted, the findings indicated that online media use was positively associated with higher levels of political participation among Malaysian voters. The use of and exposure to social networking sites, political blogs, political online videos, party websites, and political ads on cell phones showed strong associations with political activism. However, the use of political online media did not predict voters’ likelihood of voting.  相似文献   

11.
Popular narratives assume that digital media play a central role mobilizing voters and especially young adults. Based on unique survey data of a diverse group or young adults from Spring, 2009, we consider the relationship between differentiated internet uses, and online and offline political engagement around the time of the 2008 U.S. presidential election. Thanks to our rich data set, we are able to consider both online and offline activities while taking into consideration more traditional measures. Our findings suggest that online forms of political engagement complement offline engagement. The pathways to young adults' political participation remain relatively stable. We also find an association between Internet skills, social network site usage and greater levels of engagement. These findings imply that although Internet usage alone is unlikely to transform existing patterns in political participation radically, it may facilitate the creation of new pathways for engagement.  相似文献   

12.
As newspapers continue to wrestle with diminishing resources, they have, in part, turned to freelance journalists to help fill holes in content production. In light of this amplified reliance on freelancers, some media scholars have examined the ways in which they fit into the news process, arguing that they have the potential to override traditional journalistic norms in ways that can enhance news work and audience engagement while possibly breathing new life into news organization business models. Semi-structured interviews with 19 freelance journalists and nine newspaper editors in the United States help reveal that freelancers are harnessing social media to engage with and build audiences and individual brands. Freelancers frequently immerse themselves in social media experimentation that editors monitor and often incorporate into organizational strategies that may help inform newsroom practices and audience engagement. This hints at a shift for freelance journalists from the timeworn role of newsroom outsider to one of “intrapreneurial informant.”  相似文献   

13.
Responding to the rapid adoption of new technologies, political parties, both incumbent parties and minor ones, have been quick to leverage web 2.0 technologies for party communication and mobilization. A coterie of work addressed how social media such as Facebook are used as political tools for the promotion of candidate and party campaign platforms. However, a present bias is observed as current literature focus on western democracies. To bridge the gap, this study examines the gradual, yet significant, evolution in technology deployment by the ruling elite in Singapore. This paper traces the developments in e-engagement to bridge the affective gap between the ruling elite and an increasingly IT-savvy population, one which has demonstrated its astuteness in using new media to articulate its disenchantment. Developments in the last five years indicate that the government's earlier endeavor to centralize and streamline its political engagement via a single portal, REACH, is insufficient to say the least. Between the general election in 2006 and the watershed election in May 2011, the repertoire of media tools deployed by the political elite has broadened, with the inclusion of personal blogs, Facebook, and Twitter. In this paper, we apply Kent and Taylor's public relations dialogic communication framework to examine how Facebook fosters greater mutuality, propinquity, and empathy between the government and the electorate. However, problems arising from new technologies themselves inadvertently create risks and challenge the government's ability to commit to dialogic communication.  相似文献   

14.
By studying candidates’ Facebook fan pages and rolling poll data during the Hong Kong Legislative Council election in 2016, this article aims at examining the relationships between candidates’ campaign performance on social media, electoral momentum, and vote shares. We contend that, under specific contextual conditions, social media campaigns could affect candidates’ momentum during the election period, which can in turn affect vote shares. We also examine how the relationships between social media performance and electoral momentum vary according to the candidates’ background characteristics, including age, political affiliation, incumbency status, and scale of the campaign of the political group to which the candidates belong. The results show that candidates’ social media performance can indeed predict vote shares indirectly via the mediation of electoral momentum. The predictive power of social media performance is stronger for pro-democracy candidates, incumbents, and candidates belonging to political groups with larger election campaigns.  相似文献   

15.
Validity indeed!     
A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to concerns expressed by some scholars and journalists concerning the negative impact of superficial media coverage on political participation, however, mass media use positively predicts voting behavior. In addition, negativism toward campaign tactics appears unrelated to political participation.  相似文献   

16.
Fake news, propagated on social media platforms, is regularly used as a tool to influence political beliefs. In this paper, we investigate the impact of fake news on perceptions of election processes by drawing on the theory of motivated reasoning. We use survey data on partisan alignment, news consumption habits, and voting methods collected before and after the 2020 United States general election. Our pre-election results indicated that political alignment and the type of news a voter consumes influences their trust perceptions of election processes. These findings were replicated in the post-election results. We also found that Facebook users were more likely to consume fake and hyper-partisan news, whereas people who directly navigate to news websites consume primarily mainstream news sources. Implications for research and policy are discussed along with opportunities for future research on the impacts of fake news.  相似文献   

17.
Using Leeds City Council in the United Kingdom as a case study, we analyse comparatively the changing role of local journalism in the public communications and engagement strategies of local government. Drawing on over 20 semi-structured interviews with elected politicians, Council strategists, mainstream journalists, and citizen journalists, the article explores perceptions of the mainstream news media's role versus new modes of communication in engaging and communicating with citizens. We evaluate the Council's perceptions of its online and offline practices of engagement with different publics, and focus in particular on their interactions with journalists, the news media, and citizen journalists. The article considers how moves towards digital modes of engagement are changing perceptions of the professional role orientations of journalists in mediating between the Council and the general public.  相似文献   

18.
The televised debates in the 2016 presidential election took place between two controversial candidates, Hillary Clinton and her opponent, Donald Trump, who faced a deeply divided electorate of highly opinioned voters that had already decided on their supported candidates. How did viewing the debates influence them? Would the debates reinforce their existing opinion, or provide them with useful information about the candidates? Drawing on Davison’s third-person effect hypothesis, this study aims to shed light on the question of how viewing the debates influences voters relative to others in the era of social media. The study focuses on the need for orientation as a predictor of debate exposure and the behavioral consequences of debate exposure for electoral engagement on social media. Findings show that partisans are not impacted by viewing the debates, but respondents perceived Independents to be most vulnerable. Further, need for orientation moderated the relationship between debate exposure and perceived effects of the debates on self, which prompted respondents to mobilize support for the candidate of their choice and to vote for their supported candidates.  相似文献   

19.
This study uses qualitative interviews with 66 women journalists from print, broadcast, and online media in India, to understand how women political reporters assigned to the political beat negotiate gender issues and organizational and news routines while being effective journalists entrusted to cover matters of policy and enhance political awareness among audiences. Using Shoemaker and Reese’s hierarchy-of-influences model that introduces five levels of influence on news content, this study explores how institutional, news gathering, societal procedures, and professional practices influence the functions of women journalists on the political beat and percolate into the content they produce. The results show that in India’s growing media market, organizational and news routines, as well as the contentious issue of gender, control access to beats, especially the political beat, and percolate into news content produced by women political reporters.  相似文献   

20.
This study investigated social television viewing behavior by introducing the social engagement construct and validating its measurement scale. A total of 655 social media users in 2 online consumer panels were sampled to complete the 3-stage research strategy. Through conceptualization and operationalization of social engagement, this study identified 4 underlying dimensions in social engagement, i.e., vertical involvement, diagonal interaction, horizontal intimacy, and horizontal influence. These 4 dimensions represent a continuum in which audiences’ social engagement behaviors range from a lower level (vertical involvement) to a higher level (horizontal influence). The theoretical and practical implications of the social engagement construct were also discussed.  相似文献   

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