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少儿科普期刊的读者对象是少年儿童群体,他们是国家的未来和希望,承载着社会进步的希望,因此做好少儿科普期刊意义重大.本文以少儿科普杂志《我们爱科学》(趣味画报)为例,浅谈如何打造少儿科普期刊特色. 相似文献
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医学科普期刊肩负着传播健康知识的重要使命;医学发展的趋势表明,将医学知识与人文关怀相结合才能将健康知识和健康理念有效地传递给读者.结合办刊实践,从栏目策划、选题视角、编辑加工、版式设计四个方面对如何在医学科普期刊编辑工作中注入人文关怀进行探讨. 相似文献
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科普期刊如何迎接挑战？ 总被引：1，自引：0，他引：1
一、科普期刊的现状科普的传播方式主要有书、报刊、影视作品、博物馆模型展示、科技报告会和社会性科普活动等。随着信息时代的到来,大众传媒在科普工作中的作用越来越重要。科普期刊作为大众传媒中重要的一种,在我国目前的社会状况和市场经济的影响下,其状况如何？《... 相似文献
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在少儿科普期刊发展进程中,期刊编辑作为影响少儿科普期刊发展的直接因素,能以期刊编辑综合能力,助力少儿科普期刊向更好的态势发展.新媒体时期为少儿科普期刊带来广阔的发展前景,同时,也对少儿科普期刊编辑现有的期刊编辑能力形成冲击,需少儿科普期刊编辑具有新媒体期刊编辑能力、思维,推助少儿科普期刊向新媒体方向发展.对此,立足于新媒体时期对少儿科普期刊带来的机遇,分析新媒体时期少儿科普期刊编辑应具备的能力,提出新媒体时期少儿科普期刊编辑跨界新路径. 相似文献
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农业科技期刊一心为农服务 总被引：2，自引：0，他引：2
作为农业科普期刊,其主要发行市场在农村,其主要读者对象是乡村干部、农技人员、知识青年和广大的农民。在当前政府强调减轻农民负担的同时,如何处理好减轻农民负担的政策和做好农业科普期刊在农村发行的关系,这是从事农业科技期刊编辑出版工作者值得重视和认真研究的一个问题。 相似文献
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在现代科普工作中,公共图书馆要找准定位,充分发挥文化传播职能,积极开展科学普及工作,将公共事件科普、应急科普、公众理解科学等纳入科普重点内容,集中优势资源,结合自身业务,做好对重点人群的科普教育工作.参考文献15. 相似文献
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医学科普期刊的创新,主要是期刊编辑工作创新。医学科普期刊作为医学研究过程中最新成果的重要载体,承担着启迪后人和普及科学知识的社会责任。这就要求期刊的编辑工作要不断地推陈出新,具备一定的创新精神,尤其是在高度信息化、知识化、专业化和技术化的时代,医学科普期刊编辑工作必须整体创新。医学科普期刊的编辑工作创新包括编辑理念创新、选题策划创新、编辑技术创新。 相似文献
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结合办刊实践,论述产品策略在办刊中的地位,探讨科普期刊如何实施产品策略以适应市场,从而获取赖以生存的空间,指出目前科普期刊实施产品策略的局限性. 相似文献
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Mike Shatzkin 《Publishing Research Quarterly》1999,15(3):95-99
The rhythm of publishers’ marketing efforts is dictated by an entirely outmoded historic model of publication of seasonal
lists. Publishers should recognize that market conditions that drove this cycle are long gone and adjust to the realities
of the 1990s. Properly used, many of today’s technology tools can assist publishers in building and exploiting the “communities
of interest” that are the stock-in-trade of every book marketer.
Mike Shatzkin is co-chairman of the VISTA Editorial Board. His Idea Logical company produces content for Sportsline USA web
sites. Address for correspondence 相似文献
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Jennifer L. Bol 《Learned Publishing》1998,11(1):33-37
Publishers and learned societies in the scientific marketplace are faced with new challenges as they move their existing journals from the traditional print format and distribution to an electronic environment. Many of the traditional marketing approaches need to be modified to reflect new features and benefits that online publications offer. In addition, the electronic environment, specifically the World Wide Web (WWW) offer different types of opportunities beyond traditional marketing channels. The following paper will cover several different aspects of marketing electronic journals: traditional marketing considerations; translating traditional methods into electronic marketing strategies; and an emerging marketing channel referred to as the virtual community. 相似文献
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医药卫生期刊的广告产品:分类·设计·营销 总被引：1，自引：1，他引：0
医药卫生期刊广告产品可分为平面广告产品、学术广告产品、电子广告产品、立体广告产品和延伸广告产品.其设计原则为守法原则、学术推进原则、科学真实原则、成果转化原则;其营销应瞄准市场,盯住客户,服务客户,同时策划先行并做好组织运作. 相似文献
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微博营销:网络时代的图书营销新体验 总被引：4，自引：0，他引：4
2009年,微博成为最为火爆的网络工具。在海外,微博已经被大量企业作为营销的利器,而国内出版机构尤其是民营出版企业及书店也已经关注并开始运用这一工具推销自己的品牌与产品。将微博引入到图书营销中,是一种全新的体验,很有可能引发一场出版营销变革,值得业界认真加以研究。 相似文献
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Jamie Cameron 《Learned Publishing》1993,6(2):23-27
Considers how, with the currently accelerating pace of change, publishers must adjust their attitudes and practices to stay in business and maximize the revenue from published journals; the particular difficulties of the North American market; and the nature of the economic, technological, behavioural and funding changes occurring. 相似文献
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The University of Wollongong (UOW) in New South Wales, Australia, has undertaken an innovative and collaborative research project to demonstrate the value that can be provided by academic libraries through a tool called the “library cube”. The library cube consists of two major components: a backend system containing a multidimensional data warehouse linking student borrowing and use of electronic resources to students' academic marks (grades); and a frontend system that allows users to quickly and easily create cross tabulated data views, such as average student marks by frequency of library resource usage and gender. The project is different from the efforts of other institutions to link usage to student outcomes, in that the library cube is not an isolated research project, but is now an ongoing part of UOW's systems and performance reporting. The library cube represents a fundamental shift in evaluating the student experience through the integration of discrete systems and datasets. It has revealed a very strong relationship between student library usage and academic performance. This information will improve UOW library's ability to demonstrate value to clients and stakeholders. The library cube has also delivered some anticipated and unexpected findings on the relationship between social variables, such as gender, age, and citizenship, and library usage behaviors; and in doing so has also identified potential target audiences for library promotions and engagement strategies. 相似文献