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1.
A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption. 相似文献
2.
This study examines the adoption of centralized customer service systems in local governments in the United States. Survey data is used to show the relationship between different factors of E-Government adoption and the implementation of this information technology (IT). The results of this study show that the adoption of a centralized customer service system was related to the form of government that the local government had and being located in a central city. The results also indicated that the sophistication of the local government's website was related to the adoption of a centralized customer service system. The results of this study did not support the claim that larger cities are more likely to be adopters of this type of IT. Other results indicate that only 15% of local governments have adopted this IT. These information systems are well-integrated with existing online communication methods such as email and the internet. The information from this IT is commonly used by local governments for performance management and budget development. 相似文献
3.
The success of online communities depends heavily on the providers' abilities to motivate potential users to adopt the service and to actively participate. Because research in this field of media economics is rare, especially with regard to newly established communities, this study analyzes what drives community adoption and how direct and indirect financial incentives influence user participation. Extending Ajzen's (1991) Theory of Planned Behavior, this article shows, in 2 empirical studies, that network size significantly affects adoption in newly established communities. The results of the first study indicate a strong effect of indirect financial incentives (saving money) on the intention to adopt. The second study indicates that direct financial incentives (earning money) may well help increase the network's size without altering user motivation through crowding-out effects. It is interesting to note that the presence of direct financial incentives attracts new users, but it does not increase usage. 相似文献
4.
ABSTRACT This study examines the individual and organizational level factors shaping Brazilian journalists’ use of social media. Results from a survey of 774 reporters show that individual factors influence awareness and reporting uses, while organizational factors are associated with branding. Results suggest no difference between groups of journalists, when it comes to incorporating social media for reporting; but online reporters engage in branding and use social media as an awareness system more than their counterparts. Findings also reveal that journalists have not fully embraced the participatory potential of social media, as only trust in information posted by other journalists relates to adoption. 相似文献
5.
在风险社会中,科技的发展不仅是衡量现代性的核心要素,同时也是催生不确定性的重要原因。社交媒体的发展很大程度改变了风险传播的景观,使得风险认知和媒介信息之间的关系更加复杂。本研究采用问卷调查法对临近核电站建设区域社交媒体用户进行调查,旨在探讨社交媒体环境下的信息对受众风险信息搜索行为的影响。本研究采用结构方程模型的分析方法,从社会认知理论出发考察社交媒体环境中信息的质量对受众反应的作用过程。结果显示信息质量可以通过影响用户的风险认知、风险知识水平和自我效能三个变量影响其风险信息搜索行为,从而证明社交媒体所构建的信息环境会显著作用于人们对于风险的认知和行为反应。本研究的发现期待可以为风险传播中的有效公众沟通策略以及线上风险信息管理提供参考。 相似文献
6.
Lindita Camaj 《Mass Communication and Society》2014,17(5):689-712
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity. 相似文献
7.
Gang Han Ph.D. 《Mass Communication and Society》2013,16(1):62-81
Based on General Social Survey data, this study employs logit models to clarify the effects of new media use and sociodemographic characteristics on voter turnout in the 2000 presidential election. It also discusses the predicting power of social-demographics on new media use behavior. Findings highlight that the behavior of actively seeking political information online, which can be expected by the level of education and income of Internet users, raised their likelihood of voting. General Internet exposure, which is reduced by age and affected by gender, however, could not increase the turnout as expected. Among sociodemographic indicators, education counted the most in the 2000 presidential election. People's sociodemographic characteristics were stronger predictors than their new media use behavior for voter turnout. 相似文献
8.
《Government Information Quarterly》2023,40(1):101775
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital currency). The study validated the inter-relationships between government social media effort, privacy concerns, trust in technology, reachability, and citizens' participation in government-initiated digital innovations. A total of 505 responses from Chinese citizens were collected through an online self-administered questionnaire survey, and the data was submitted to a two-stage Partial Least Squares Structural Equation Modelling-Artificial Neural Network analysis. The analytic results revealed that privacy concerns, trust in technology, and reachability positively influence digital participation. In addition, the information quality and perception of trust in government social media have significant positive influences on government social media engagement. The study provides strategic practical suggestions to government agencies in effectively utilizing social media as a communication platform to foster citizens' participation in government's digital initiatives. 相似文献
9.
Amy B. Becker 《Mass Communication and Society》2014,17(3):424-445
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media. 相似文献
10.
《媒体管理杂志》2013,15(3):134-145
Newspapers that seek first-mover advantage too often have expended financial capital and personnel resources on new media initiatives without fully appreciating the obstacles or the potential outcomes, an approach that may be understandable in an increasingly competitive marketplace fueled by the explosive growth of the Internet. Newspaper editors still question whether and how to integrate their Internet editions into existing newsrooms in hopes of leveraging the strengths of each. A survey of 63 major metropolitan U.S. newspaper editors showed that these managers have a high level of commitment to integration. In addition, a statistically significant relationship was found between multiple procedural or policy factors and management perception that integration had met management objectives. If integration between the newspaper and its online service is the desired outcome, the most important factors appear to include having a partnership with other media, instituting a converged news desk that handles stories regardless of medium or distribution method, having management commitment to integration, equalizing perceptions of status between newspaper workers and online workers, empowering online staff to actively participate in planning meetings, utilizing the online service for breaking news that occurs off-publication cycle, and encouraging print-side staff members to generate content for exclusive use online. 相似文献
11.
《Journal of Media Economics》2013,26(3):159-173
Although the deadline for mandated digital transmission for broadcast television (DTV) is fast approaching, we still know relatively little about viewer knowledge about and interest in adopting the new, higher resolution television receivers. This study profiles likely DTV adopters in terms of social locators, media adoption, orientation toward adopting new media, and affective measures. The relative success of the latter in distinguishing between likely DTV adopters and nonadopters underscores the utility of a new set of attitudinal variables to supplement demographics and technology adoption measures. These elements were less successful in explaining DTV awareness levels, which were relatively low. 相似文献
12.
This study examines predictors of online content purchases through media dependency theory and comparing young and older people. It focuses on actual online content purchases instead of willingness-to-pay used in previous studies. The effects of two dimensions of media dependencies are compared: intensity and referent scopes. Social media dependency and mobile media dependency are examined specifically, in addition to general Internet dependency as new media dependency. Our results show young people make more actual purchases of online content than older people. Predictors of online content purchases include age group, online shopping habits, ownership of mobile applications and mobile devices, Internet referent dependency, and social media intensity dependency. New media referent dependency is more important than intensity dependency for predicting online content purchases. 相似文献
13.
《Government Information Quarterly》2020,37(3):101478
Governments and citizens alike are reaching maturity levels in their Internet adoption. With citizens using online channels for more and more purposes, governments around the world are moving to a ‘digital by default’ service delivery strategy. The question arises as to whether online channels are indeed suited for all purposes and are the “go-to” channels when citizens need information in a variety of situations. In this study, we compare data collected in 2008 and 2017 in the Netherlands to assess the evolution in channel behavior. The analysis suggests that channel preferences and general usage are indeed shifting towards online channels, whilst gaps in online usage between age groups are narrowing. However, the findings also show that this shift is not uniform across all tasks. For certain purposes, choices for traditional channels remain surprisingly resilient. The findings suggest that while online channels are maturing, they are still not ready to replace other existing channels for all types of services. Our findings call for continued attention to integrated channel strategies that incorporate the strengths of individual service channels. 相似文献
14.
This study advances the cognitive mediation model (CMM) by examining the factors behind acquiring knowledge about climate change. Based on a nationally representative survey of Singaporeans (N?=?1,083), this study supported the original CMM. The extended CMM showed that surveillance gratification was positively associated with traditional and online media attention, while social utility was positively associated with online media attention. While attentions to traditional and online media were positively associated with elaboration, online media attention was positively associated with selective scanning. Elaboration was positively associated with knowledge. Implications for theory and practice were discussed. 相似文献
15.
This paper explores the dynamic between media and social-political forces through a content analysis of Chinese media coverage of intellectual property rights (IPRs) since China's accession to the World Trade Organization in 2001. We examined how media attributes, such as party affiliation and media location, have influenced the use of media frames. Three media frames were extracted from previous studies: (1) national interest; (2) cost and benefit; and (3) legal/contractual. Our results demonstrate that both media attributes exert significant influence on the use of media frames in IPRs coverage: the closer a news organization is affiliated with the Chinese Communist Party, the more likely it would adopt a national interest frame. Moreover, national press and party newspapers are more likely to adopt the national interest frame in covering IPRs-related issues; whereas, regional/popular and professional press are more likely to report the IPRs-related issues from economic and legal perspectives. 相似文献
16.
新媒体技术环境下图书馆宣传推广策略 总被引：12，自引：2，他引：10
[目的/意义] 分析图书馆资源与服务在推广中存在的问题,进而提出可行的策略,试图为升级优化图书馆服务的宣传推广提供一些参考。[方法/过程] 选取13所具有代表性的图书馆进行考察,通过互联网访问各图书馆主页,分析统计各图书馆应用新媒体技术作服务推广的现状,提出其中存在的问题,并结合新媒体技术的发展提出适合图书馆应用的宣传推广策略。[结果/结论] 通过调研,发现所调研的图书馆存在以下3个问题:图书馆宣传推广不足、新媒体技术的应用浮于表面、利用新媒体技术进行图书馆宣传推广模式仍有待开发。基于上述问题,提出以下策略:开发基于新媒介应用平台的在线活动,提升图书馆品牌的认知度;充分利用现有新媒体技术应用于图书馆服务推广的能力;跟踪技术发展动态,扩展新媒体技术应用的模式。 相似文献
17.
Although the rise of nationalistic activism in the Chinese online sphere has drawn much scholarly attention, few studies have examined how nationalism, usages, and motivations of the Internet affect nationalistic actions among general Internet users in China. Using Sino-Japanese diplomatic disputes as a testing ground, this study investigates the effects of news use from traditional and new media, nationalistic attitudes, and motivations for Internet use on anti-Japanese political behaviors such as boycotting and protest participation. Analyses of online survey data revealed that nationalism is positively correlated with information-seeking and social-interaction motivations for Internet use regarding Sino-Japanese disputes. Results also showed that the stronger the motivation for using the Internet to discuss topics associated with Sino-Japanese disputes, the more likely respondents engaged in anti-Japanese behaviors. This study indicates that nationalistic attitudes and motivations involved in the use of new media technologies have significant effects on mobilizing supporters for anti-Japanese actions. 相似文献
18.
《The Journal of Academic Librarianship》2020,46(5):102193
To maintain relevancy with the ever-increasing competencies required of them, librarians on the job have frequently turned to professional development (PD) opportunities. One outlet that could potentially address barriers librarians face when accessing PD is social media, which can help librarians communicate across distances, are used at low to no cost, and can be accessed asynchronously as needed. Drawing from 25 studies conducted in 21 countries, this systematic literature review explored the empirical themes evident in the current research on librarians' adoption of social media for PD purposes. This review found (1) there is considerable potential in adopting social media for PD across contexts; (2) studies focused on the affordances provided by social media in areas where there is limited infrastructure, support, and resources for PD; (3) in congruence with prior research pertaining to the Technology Acceptance Model, librarians who felt more tech-savvy were more likely to adopt social media for PD; and (4) social media was viewed as democratic in creating a platform where diverse voices could participate. The paper concludes with a discussion of the implications for practitioners and recommendations for future research directions. 相似文献
19.
[目的/意义] 对在线开放课程供给模式和管理机制的分析有利于深入理解公共信息服务社会共治模式构建与运行的机理。[方法/过程] 对在线开放课程的内涵、公共物品属性及其建设意义进行界定的基础上,以Coursera、Udacity、edX、爱课程、清华学堂在线、智慧树在线开放课程平台为对象,分析供给主体结构、主体角色作用、主体作用力差异而导致的公共性差异。[结果/结论] 提出形成专业化建设分工合作机制、探索可持续发展生态系统运行机制、建立在线开放课程公共信息服务标准、加强社会共治法治化等在线开放课程服务的社会共治策略。 相似文献
