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1.
By the multiple usage of immaterial resources across organizational and national market borders, globally acting media conglomerates are able to achieve outstanding synergies. For this reason, they are expected to realize higher margins of profit than smaller-size, nondiversified media firms. However, no empirical evidence has been found for a positive correlation between a firm's size or its presence in many businesses of the media industry and its economic performance until now. Consequently, possible synergies do not seem to be fully exploited in many cases. This article analyzes how to institutionalize and implement synergy management in decentralized media organizations. For these purposes, we first develop a basic understanding and then conduct an exploratory case study on Bertelsmann's approach, which overcomes the stress ratio between corporate coordination and independent action at the operational level. Distinguishing various product types and triggers, this case study renders the process of synergy management more precisely and illustrates how to arrange responsibilities between organizational units. Finally, by relating the results of the case study to the body of literature, we work out patterns of responsibility assignment and drivers of success for strategic integration. In contrast to operational integration, the latter may lead to synergies due to cross-divisional cooperation and business development. 相似文献
2.
《Journal of Media Economics》2013,26(4):261-265
Over the last 2 decades, mergers and acquisitions (M&;A) have become the most preferred strategic tool of firms in the media industry. As still claimed by analysts and managers, M&;A deals are expected to generate greater economic efficiency, especially through size effects (economies of scale and scope and other synergies). However, it seems that the hopes placed in these synergies are generally disappointed. Indeed, among a sample of 11 media firms for fiscal years 1998 and 1999, it appears a firm's size and a simultaneous presence in many businesses of the media industries do not improve economic performance, nor does the possession of complementary assets. The existence of economies of scale and scope, or at least the ability of firms to implement them, has still to be proved. Inversely, the internationalization rate of firms, especially for non-U.S. firms, and their level of focus on the media industries both appear to improve economic performance. These results, based on data available when AOL Time Warner and Vivendi Universal M&;A deals took place, raise the issue of the economic rationality of such mergers. 相似文献
3.
ABSTRACT A constant theme in strategic media management literature is the transformational impact that digital media technologies and deregulation have had on shaping media firms’ corporate strategies. Whilst the role of corporate strategy is to encapsulate a firm’s long-term direction and scope of activities, it will also give a strong indication of how the firm will compete and be positioned in an industry. However, the transformative effects of a highly technological media environment have changed our traditional view of how the media industry is defined, and so developing a strategic recipe for competing in an ill-defined industry becomes more challenging. This paper examines a single media firm’s corporate strategy and perimeter and considers this in the context of a changing media industry. The paper takes a practice-led approach by undertaking a longitudinal analysis of a firm’s acquisition and divestment activities in order to understand its corporate perimeter and by implication the industry or industries where it competes. We argue that by exploring a media firm’s corporate strategy and perimeter over time, scholars will not only be able to better understand the dynamics of media practice and strategy, but also gain an insight into the changing nature of the media industry. The paper concludes that the 'five forces framework' on industry structure, profitability and attractiveness remains a relevant form of strategic analysis that can help media management researchers to conceptualize and understand the evolution of media firm corporate perimeter and the industries in which they compete. 相似文献
4.
Markus Will 《媒体管理杂志》2013,15(1):46-53
Abstract Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team‐orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines. This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world‐wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect. 相似文献
5.
Christopher Cwynar 《Journal of Radio & Audio Media》2020,27(1):74-92
ABSTRACT This article details the various forces that shaped public radio station KEXP’s evolution from the 70s to today. It addresses the ways that Seattle’s specific cultural, economic, and technological advantages enabled it to take on its current form as a key presence in global pop music curation and discovery. It argues that the station’s progression thus represents a potential model for other legacy public radio stations in an era of diminishing public and institutional funding. However, this approach’s viability will depend upon how effectively stations are able to leverage their local communities to compete in the networked digital media paradigm. 相似文献
6.
Dmitri Williams 《媒体管理杂志》2013,15(1):41-54
Abstract The video game industry has continued to grow dramatically over the past decade, cutting into mainstream media in participation and revenues as it becomes part of mainstream media culture. Following the industrial organization model, this paper conceptualizes and systematically analyzes five vertical stages and the key market segments of consoles, handheld and PC‐based games. Genre‐based measures of content show that the different game platforms have varying levels of product diversity, driven by differing levels of risk and rewards. Comparisons in production and distribution are made with other major media. The main conclusion is that the industry is reaching a mature phase with concentration and integration beginning to be found in its stages. A mainstreaming of content is partially countered by a vibrant community of developers, mostly for PC games. As a standard‐based industry, non‐interoperability and network effects continue to play a key role in preserving competition in a field with a shrinking number of firms. 相似文献
7.
产业融合对传媒产业边界产生深远的影响,主要表现在:产业融合使传媒产业内部以及传媒产业与相关产业之间的技术边界逐渐消失。在产业融合的推动下,不同媒介之间的业务出现更多的交叉互补现象,传媒产业内部各子产业之间以及传媒产业与相关产业之间的市场边界趋于模糊,整个产业结构体系将发生明显的变化。 相似文献
8.
The authors present a detailed analysis of the major factors (sales price, net broadcast revenue, average daily audience size, program expenses vs. station profitability, and sales price) which help define a station's economic value. One major conclusion is that higher program expenditures appear to correlate with higher station profits (and economic value). Mr. Blau is a doctoral candidate in mass communications at Indiana University, while Drs. Johnson and Ksobiech are associate and assistant professors, respectively, in that university's department of telecommunications. The study was conducted with the support of grants from the NAB and an Indiana University Faculty, Grant‐in‐Aid. Naturally, the opinions and other content do not necessarily reflect the position or policy of those institutions, and no official endorsement should be inferred. 相似文献
9.
This article explores health journalists’ sourcing patterns in the Dutch-speaking part of Belgium across a range of different media including newspapers, magazines, radio, television and online health news websites. A cross-sectional quantitative content analysis of health news items collected in February 2015 (N?=?981) was established to examine the number and origin (e.g. industry, citizens, experts) of sources (N?=?1998) mentioned in health news stories with particular attention paid to differences across various media types. Despite recent claims of media convergence, cross-media comparisons are scarce and, for a specialized beat such as health, nonexistent. The key findings of this study indicate that ordinary citizens and academic experts constitute the two largest source categories. The small share of industry-related sources confirms journalists’ skeptical attitude towards content provided by the industry. But on closer inspection, large differences can be observed across various media types. On the one hand, ordinary citizens occur with relatively high frequency on television but hardly make an appearance in online news items. Academic sources, on the other hand, are dominant online but nearly absent in television news items. In sum, this analysis demonstrates that health journalists’ source uses differ across various media platforms. 相似文献
10.
Abstract This study examines convergence as both a concept and a process. It examines the current state of convergence, various definitions of convergence, convergence practices, and it identifies Seven Observations of Convergence to be used as a strategy for best practices for organizations to integrate new and old media. Everett Rogers (1995) diffusion of innovations and the five stages of the innovation process in organizations, coupled with innovation management research are theoretical foundations used to examine the infusion of technological changes into business practices in the media industry. The study is based on research conducted during the summer of 2002 that included in‐depth interviews, participation‐observation, and archival documents from three leading corporate media groups and convergence pioneers‐Tribune Company, Media‐General, and Belo Corp at their integrated business units in Chicago, Dallas, and Tampa, Florida. The three organizations were selected for field study because they are convergence pioneers that fell under the grandfather clause of the U.S. Federal Communications Commission 1975 cross‐ownership rule and were allowed to maintain ownership of their television broadcast and newspaper business units in the same market. 相似文献
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12.
Shashidhar Nanjundaiah 《亚洲交流杂志》2013,23(1):71-87
Satellite broadcasting in India can be seen as a metaphor for an integrated national agenda, but the newly deregulated marketplace appears to be setting new agendas for satellite broadcasting by government‐controlled Doordarshan. This qualitative analysis argues that moving to total free market may lead to too little development communication. On the other hand, controlled information may lead to cultural domination ('internal media imperialism') over either one of, or both, rural and urban societies. Diffusion of information may work for rural areas, while urban audiences can afford to spend more time on mass entertainers. There is a need to redefine ‘modernization’ in a non‐global context, and that definition should lead a government towards developmental media policy goals. Further, media policies should be bifurcated to address different developmental goals. 相似文献
13.
Readers with young children may have noticed the occasional Spanish language vignettes appearing from time to time on Sesame Street, the popular public television program for pre‐schoolers. The following article describes the development and audience impact of a program designed to reach a Spanish‐American audience in a Texas city. The study is presented primarily as a guide for other programmers desiring to evaluate audience effects of such content. This article is a summary of a longer report done under an Office of Education subcontract to the Center for Communication Research at the University of Texas. Dr. Williams is Director of the Center and professor in the school of communications, while Diana Natalicio is now an assistant professor of linguistics at the University of Texas at El Paso after having completed her doctorate in linguistics at the Austin campus in 1970. 相似文献
14.
Jaemin Jung 《媒体管理杂志》2013,15(4):237-250
Abstract This study examined the degrees of product diversification of media conglomerates since the Telecommunications Act of 1996 and tested the impact of product diversification of the firms on their financial health. The strategy of related product diversification enables firms to gain market power and synergy effect, then improves financial performance. Based on that assumption, for a sample of 26 media firms from 1996 to 2002, this study conducted a regression analysis to test the hypotheses. The results showed two contradictory curvilinear models. First, revenue, EBITDA and sales growth rates revealed a U‐shaped relationship with diversification. That is, performance decreased as firms shifted from concentrated business strategies to related diversification, but performance increased as firms changed from related diversification to unrelated diversification. On the other hand, financial efficiency variables measuring management effectiveness or profitability (ROS, ROA and ROE) and stock market evaluation (earnings per share) showed an inverted U‐shape relationship. Thus, the unrelated diversification led to a decrease in financial efficiency. 相似文献
15.
Keith Joseph Zukas 《Mass Communication and Society》2017,20(3):427-449
The dominance of political communication over an issue like wind energy has the power to overwhelm attempts to frame wind farming as a scientific or environmental issue in the mediated public sphere. Using regulation as the primary newsmaker, politicians instead of scientists or environmental organizations become journalists’ sources in framing the issue. Wind energy is a special issue that is framed in unique ways due to environmental, political, and industry ties. Contest framing ensues between institutional stakeholders to win favorable media coverage. Through a sociological lens, this analysis examines how contemporary political communications continue to influence the media through professional routines and relationships even in a scientifically grounded industry during a surge of public environmentalism. Comparisons of political, energy industry, and environmental advocacy communications show that political and energy industry frames dominate newspaper coverage of energy issues even when environmental and scientific issues are inherent to the story. 相似文献
16.
Binge-watching—the intensive, consecutive viewing of televised series—has become a prevalent usage pattern of entertainment media, which may influence users’ psychological well-being both positively and negatively: On the one hand, binge-watching could increase viewers’ enjoyment, recovery experiences, and vitality through an increase in perceived autonomy. On the other hand, binge-watching can trigger goal conflicts and feelings of guilt, which may reduce well-being. Drawing on an online survey (N = 499), the present study examines the tension between these two mechanisms and their effects on users’ well-being. The data largely support the hypotheses: Binge-watching is perceived as recreational as long as goal conflicts and feelings of guilt can be avoided. Well-being, on the other hand, is positively affected by binge-watching-induced increases in perceived autonomy. These results corroborate the central role of self-determination as a link between media reception, media enjoyment, and psychological well-being. 相似文献
17.
《Curator: The Museum Journal》2017,60(2):217-233
Museums of science, technology, and engineering are developing new ways of interpreting and displaying their collections. Increasingly objects are being placed within narratives of everyday use; the human side of technology. The focus of this article is a section of one of the last UK manual telephone switchboards, which was acquired by the Science Museum, London, following its decommissioning in 1960. This artifact offers a unique insight into a communication technology that relied extensively on female telephonists, a distinct way of understanding gender roles in the twentieth century. The authors explore strategies for developing local narratives for objects from national collections and reflect on lessons learned from a cross‐institutional collaboration. This article highlights: the value of local historians, community events and oral histories to developing local narratives; how these activities informed understandings of the telephone switchboard; work life in the communications industry; the relationship between women and technology; and practical strategies that can enhance collections and museum practice through collaboration. 相似文献
18.
Robert Marinov 《The Communication Review》2020,23(1):1-28
ABSTRACTAcademic interest in what has been termed “infotainment” has grown considerably since the term was coined in the 1980s. Today, the burgeoning field of infotainment research has become an important interdisciplinary field of study producing numerous political, cultural, and social insights. Nevertheless, infotainment remains highly contested, multifaceted, and incoherent, both as a term and a field of study. Preliminary attempts have been made to give greater conceptual clarity and standardization to the term, although their success has been limited, leaving difficulties in analyzing and comparing findings in a unified manner. In this review essay I outline the findings from a comprehensive literature review by delineating three mains trajectories of infotainment research: (1) research on soft news programming; (2) research on traditional news media; and (3) research on media systems and global infotainment. To conclude, I offer three suggestions for future infotainment research, arguing that scholars should attempt to achieve standardization and conceptual clarity within, rather than across research trajectories, that political theory should be more explicitly incorporated into the literature for the purposes of standardizing methods and clarifying normative debates, and that research should also focus on the synergies between contemporary trends in political campaign/communications strategies and trends in infotainment. 相似文献
19.
Colin Williams Pieter Kok Hwang Lee Jonathan P. Dowling 《Informatik - Forschung und Entwicklung》2006,70(3):73-82
Quantum information theory holds the promise of revolutionizing technologies other than computing
and communications. In this article we show how quantum entanglement can be harnessed to beat the Rayleigh
diffraction limit of conventional optical lithography, and to permit nano-devices to be fabricated at a scale
arbitrarily shorter than the wavelength used. Given the relative ease of performing optical lithography
compared with other schemes, and the relative costs associated in migrating the lithography industry to
each new fabrication technology, exploiting quantum entanglement to extend the useful life of optical lithography
could be economically attractive. 相似文献
20.
This paper examines the media system of Hong Kong from a socio‐cultural perspective. It proposes to analyse five major factors that determine a media system, namely, political structure, economic structure, media proprietors’ culture, media practitioners’ culture, and audience's culture. Interactions of these five factors result in four ideal‐type media systems. They are: Type I, Free System; Type II, Relatively Free System; Type III, Relatively Repressive System; and Type IV, Repressive System. Analysed in this context, the present media situation in Hong Kong can be considered to be a relatively free system. However, it is also observed that the media system in Hong Kong is likely to become a relatively repressive system after 1997. The paper further suggests that the socio‐cultural model developed here can be used for cross‐cultural comparison. 相似文献