Mates or Married? Implications of Gender Composition and Physical Intimacy on Evaluation of Images Tested for Advertising     

Glenna L. Read  Isaiah J. Innis  Irene I. van Driel  Robert F. Potter 《Communication Research Reports》2013,30(3):220-230

Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of images to be used in a national advertising campaign, participants viewed still images while neuroelectric brain responses were recorded. Each image featured two women, two men, or a man and a woman presented in positions of physical intimacy. Results indicated that event-related brain potentials (ERPs) associated with attention did not differ overall based on couple composition. However, ERPs associated with working memory and emotion were enhanced when processing images with two men. Preference for these images was reflected in self-reported attitudes.  相似文献   

Using Relevant Humor to Moderate Inappropriate Conversations: Maintaining Student Communication Satisfaction in the Classroom     

Robert John Sidelinger 《Communication Research Reports》2013,30(3):292-301

This study assessed students’ (N=195) perceptions of instructors’ relevant humor and inappropriate conversations in the classroom and used expectancy violation theory (EVT) as a lens to position instructor relevant humor as a moderator between instructors’ inappropriate conversations and student communication satisfaction. Results showed a positive association between students’ perceptions of instructors’ use of relevant humor and student communication satisfaction, and in contrast, a negative relationship between perceptions of instructors’ inappropriate conversations and student communication satisfaction. Consistent with the tenets of EVT, results also indicated that instructors who use relevant humor in the classroom may overcome students’ negative perceptions of inappropriate conversations and maintain student communication satisfaction.  相似文献   

Standpoint: Communication for the hell of it: The triviality of U.S. broadcasting history     

Robert W. McChesney 《广播与电子媒介杂志》2013,57(4):540-552

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Single versus multiple‐system cable television     

Rolland C. Johnson  Robert T. Blau 《广播与电子媒介杂志》2013,57(3):323-346

The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants.  相似文献   

A selected bibliography of works on the federal communications commission, 1967–1969 supplement     

Robert Sperry 《广播与电子媒介杂志》2013,57(3):377-389

In the Winter 1967–68 issue of the Journal of Broadcasting Mr. Sperry published a highly selective bibliography of works on the FCC prepared following a search of the various periodical indices, lists of theses and dissertations, the Monthly Catalog of U. S. Government Publications, the Library of Congress Catalog and similar sources. The following supplement to that bibliography, extending through 1969, is provided as a somewhat less exclusive guide to more recent materials on the Commission. Mr. Sperry is Librarian in Lyndon State College, Lyndonville, Vermont.  相似文献   

Focusing on the Thinking,Not the Tools: Incorporating Critical Thinking Into an Information Literacy Module for an Introduction to Business Course     

Robert Detmering  Anna Marie Johnson 《Journal of Business & Finance Librarianship》2013,18(2):101-107

Two librarians at the University of Louisville explain how a university-wide Quality Enhancement Plan focused on critical thinking led to positive changes in information literacy instruction at their institution. A revised information literacy module for an introductory business course serves as an example of a new instructional approach that emphasizes critical thinking about information, rather than library tools such as catalogs and databases.  相似文献   

Measures of concentration in the daily newspaper industry     

Robert G. Picard 《Journal of Media Economics》2013,26(1):61-74

The author argues that the amount of circulation controlled by, and number of papers owned by, major newspaper firms does not provide adequate measures of economic concentration. The study measures the national newspaper market and thirty local markets using various concentration ratios and finds that all markets surpass the levels of concentration normally associated with monopoly.  相似文献   

Cost analyses of predation involving free circulation subsidiaries of paid newspapers     

Robert G. Picard 《Journal of Media Economics》2013,26(2):19-34

The complexities of cost allocation in predatory pricing lawsuits involving pricing of free circulation subsidiaries are examined in this article. The author discusses three methods for allocating costs to find evidence of below‐cost sales and argues that proportional cost allocation provides the most balanced treatment of the interests of plaintiffs and defendants.  相似文献   

Emergent Agents: The Forgotten Publics in Crisis Communication and Issues Management Research     

Damion Waymer  Robert L. Heath 《Journal of Applied Communication Research》2013,41(1):88-108

Crisis communication research rarely highlights the voices of marginalized publics or their advocates whose interests are affected by crisis situations. We take a different approach by using a response to a natural disaster to expand our theorizing about crisis situations beyond those that hurt the bottom line. Using official statements from Senators Landrieu and Obama about events surrounding Hurricane Katrina as texts for analysis, we demonstrate how they used transcendence, rhetorically, and appropriated the Bush administration's key term—security—to garner more support for their positions, Katrina sufferers, and relief efforts. Implications of this strategy serve to broaden crisis communication theorizing, and to provide insights into ways to strengthen the quality of crisis emergency response planning and response protocols.  相似文献   

Best Practices in Crisis Communication: Evolution of Practice through Research     

Robert L. Heath 《Journal of Applied Communication Research》2013,41(3):245-248

The stories of four practitioners are presented regarding their involvement with the Aspen conference and their reflections on the essays in this forum. Their stories suggest that the ability for academics and practitioners to co-create engaged scholarship depends on articulating common values and interests, creating a shared language that allows them to develop and execute a project and to disseminate their findings in useful ways, and constructing a space for reflection on organizational processes. This suggests that academic and practitioners need to negotiate their differences in values, language, and approach in ways that co-create a mutually satisfying project.  相似文献