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11.
Cognitive response theories such as the Elaboration Likelihood Model (ELM) have been criticized for lacking appropriate and rigorous empirical testing. As a result, the ELM in particular has little support for the proposed causal mechanism, cognitive responses, as a mediating variable between messages and attitude change. Using argument quality and source credibility manipulations, this investigation examines several causal models to assess the role of cognitive responses in the ELM. In general, the data supported the ELM's prediction that high quality arguments produce more favorable thoughts and subsequently more attitude change for high involvement receivers. Although a structural equation model supports the mediating role of cognitive responses in the ELM, the data are more consistent with a model derived from Information Processing Theory. 相似文献
12.
William L. Benoit 《Communication Studies》2013,64(1):89-100
George Campbell's The Philosophy of Rhetoric is one of the most significant works of rhetoric in the new‐classical period. Campbell's work provides an example of theory development, for his theory integrates competing psychological/philosophical theories of his era. Campbell's classification aligns the ends of discourse with specific mental faculties: Rhetors enlighten the understanding, please the imagination, move the passions, and influence the will. The philosophy of association underlies the materials for these appeals, utilizing ideas obtained from experience and memory. The foundation for this structure, common sense philosophy, supplies information (i.e., testimony) and assumptions essential to all reasoning. Implications for work on rhetorical theory development are addressed. 相似文献
13.
William L. Benoit 《Communication Studies》2013,64(1-2):89-105
Jim Conran of the California Department of Consumer Affairs accused Sears’ auto repair centers of overcharging their customers. This accusation raised serious questions about whether Sears’ customers could really “Count On Sears” as its advertisements had assured us for years. I analyze this persuasive attack and apply the theory of image restoration discourse to Sears’ attempt to restore its tarnished reputation. I argue that the accusations were persuasive, while Sears’ response—especially its initial response—was weak. 相似文献
14.
Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK. 相似文献
15.
This study analyzes the 2000 presidential television advertisements in Taiwan and the United States. Contrary to the common cultural assumption that Asian messages are more positive than those in the US, there is no significant difference of acclaims (positive utterances) and attacks (negative utterances) between the two countries. It appears that the cultural influence on utterance functions was overridden by situational factors in campaign communication. Nevertheless, Taiwanese spots differ from those in the US in three aspects, emphasizing character over policy, addressing past deeds more frequently than future plans, and focusing on leadership abilities more often than the US counterparts. Overall, this comparative analysis suggests a character-centered culture of political communication in Taiwan, which is different from the common emphasis of policy over character in Western political advertisements. 相似文献
16.
Presidential debate questions and the public agenda 总被引：1，自引：1，他引：0
Presidential debates have become an institutionalized component of presidential campaigns. Debates have been shown to create learning in voters and are capable of influencing vote choices. Although candidates have some control over their utterances, questions, usually asked by journalists, have a strong influence on the topics candidates can address. It is fashionable to criticize the questions posed by journalists in these “joint press conferences.” This study adds a new twist to media agenda‐setting, providing empirical evidence on the question of whether voters’ issue interests influence the topics of journalists’ questions. Results show that the questions asked by journalists in debates do not reflect the public interest. We recommend that future debates eschew the use of journalists as sources of questions for presidential debates. 相似文献
17.
This study investigated issue ownership patterns in 602 U.S. House and Senate Democratic and Republican political campaign television advertisements from 1980–2000. First, the themes in these ads were about equally split between policy and character (unlike presidential TV spots from the same time period, which are roughly two-thirds policy and one-third character). Candidates from each political party addressed their own party's issues more than issues owned by the other party. However, unlike presidential spots, congressional ads discussed Democratic issues more than Republican issues (59% to 41%). Although candidates from both political parties discussed their own issues more, winners tended to discuss issues from the other party more than losers. There was no difference in issue ownership emphasis between the House and Senate ads in this sample. 相似文献
18.
For interactants to build a relationship over the course of several encounters they must be able to remember at least some of what transpired in earlier interactions. This study investigated two questions: do expectations about future interactions influence conversational memory, and do conversational participants remember more than observers? Subjects with a choice about whether to interact with their partner again (or about whether to interact with one of the persons they observed) remembered less in general than those expecting to interact with the same person or expecting to interact with a different person. This may be because interactants with a choice focused on securing non‐discursive information in order to reduce uncertainty, rather than on remembering details of what was said in the conversation. Participants remembered significantly more conversational information using cued recall than observers. They also remembered more than observers using recognition items for actual communication behavior. Participants are likely to have stronger memory traces than observers, which explains generally superior memory performance. 相似文献
19.
Pierre Touzard Richard Kulpa Benoit Bideau Bernard Montalvan Caroline Martin 《European Journal of Sport Science》2019,19(6):765-773
Waiter’s serve (WS) is a specific tennis serve posture frequently observed in young players, and commonly considered as a technical error by tennis coaches. However, biomechanical impact of WS is unknown. The aims of this study were to identify the potential consequences of WS in young elite players relating to performance and injury risk, and to explain the kinematic causes of WS. Serve of 18 male junior elite players (Top 10 national French ranking, aged 12–15 years) was captured with a 20 camera, 200?Hz VICON MX motion analysis system. Depending on their serve technique, the players were divided into two groups (WS versus Normal Serve [NS]) by experienced coaches. Injury data were collected for each player during a 12-month-period following the motion capture. Normalized peak kinetic values of the dominant arm were calculated using inverse dynamics. In order to explain WS posture, upper limb kinematics were calculated during the cocking and the acceleration phases of the serve. Shoulder internal rotation torque, wrist proximal and anterior forces (P?P?P?相似文献
20.
This article examines how host populations perceive immigrants. Research in intercultural psychology has shown that the acculturation strategies (integration, assimilation, separation or marginalization) adopted by immigrant populations may be viewed very differently by the host population. In addition, social perception studies have demonstrated that host populations evaluate immigrants on two dimensions, warmth and competence. Our research brings together these two findings to investigate whether perceptions of immigrants on these two dimensions are affected by the acculturation strategy adopted. We present two studies that focus on the host population in France, a country that has adopted a policy of assimilation towards its immigrant populations. In general, the participants rejected separation on the part of immigrants. Evaluations of assimilation and integration were similar, although the student population showed a preference for integration. Adoption of the host culture and conservation of the original culture were both found to be pertinent for the warmth dimension, but only adoption was pertinent for the competence dimension. The effect of immigrant origins was found to be marginal. 相似文献