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Avril Loveless Tim Denning Tony Fisher Chris Higgins 《Education and Information Technologies》2008,13(4):345-355
The paper is a theoretical reflection on a research study of ‘Create-A-Scape’, a software resource for making mediascapes
to support learning in the primary and secondary school curriculum. Mediascapes are collections of location-sensitive texts,
sounds and images that are geo-tagged or ‘attached to’ the local landscape, and learners use mobile technologies, such as
PDAs, to roam in a space or landscape to detect and respond to these multimedia tags. The study, commissioned by Futurelab,
was conducted in the summer of 2007 in England. Its aims were to investigate the Create-A-Scape resource and present insights
into its use, perceptions of use, and the implications and potential of mediascape tools for learning, teaching and pedagogy.
A survey of all who had downloaded the software outlined early perceptions and use of the resource. Five selected case studies
were developed through visits, observations and interviews with teachers and pupils using the resources to create mediascape
activities. A cross-case analysis articulated three distinctive theoretical perspectives, namely creativity, teacher knowledge
and a sense of place. The paper presents the conduct and findings of the study, develops the discussion of the theoretical
framework, and considers the potential of such resources for mobile technologies in curriculum integration, and supporting
learning in meaningful physical places. 相似文献
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Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
Mobile advertising is an increasingly popular marketing channel since it can present advertising in a personalized manner. This study examines the development of customer product loyalty through mobile advertising by considering the drivers from affective and cognitive perspectives. An Expectation Confirmation Model (ECM), as defined for repurchase intention, is proposed as a theoretical basis for the relationship structure of related research variables. An Elaboration Likelihood Model (ELM) identifies affective and cognitive concerns for defining the drivers of consumer behavior. Involvement and interactivity confirmation arise as affective and cognitive concerns in this context. This research model also indicates a particular mediating role of perceived usefulness and customer satisfaction from the two drivers for developing customer product loyalty. Empirical analysis shows that both affective and cognitive perspectives, i.e., involvement and interactivity, are important drivers to motivate customer product loyalty. The findings can help practitioners design more effective approaches for mobile advertising. 相似文献
636.
Growing evidence shows that mobile commerce will increase consumers’ impulse buying behavior. However, existing study examining the impact factors on individuals’ impulse buying in mobile commerce is limited. Drawing on stimulus-organism-response (S-O-R) paradigm, this study focuses on situation factors and reaction factors in mobile commerce to examine impulse buying. Building on prior literature of browsing and motivation theory, this study views hedonic browsing and utilitarian browsing as two key drivers on impulse buying in mobile commerce. This study adopts partial least squares estimation to analyze the data obtained from an online questionnaire. Two main findings emerge. First, three situation factors (portability, visual appeal and interpersonal influence) differently affect hedonic browsing and utilitarian browsing. Second, hedonic browsing directly and positively influences consumers’ urge to buy impulsively, whereas utilitarian browsing indirectly influences consumers’ urge to buy impulsively through hedonic browsing. Discussions, limitations, and implications are also presented in the paper. 相似文献
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J2ME是当前业内流行的一种无线应用开发技术。本文设计了一种基于J2ME的移动火车信息查询平台,平台利用Servlet实现数据库连接。终端客户可以方便的通过现有移动通信网络查询火车信息,通过对数据库的及时更新,还可以查询当前的火车票源信息,方便人们的出行。 相似文献
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通过对山东省40所高中体育组(教研室)发放高中体育教师流动状况调查问卷发现:从总体上看,山东省高中体育教师的流动率偏低;从流动方向看,体育教师流动多以“圈内流动”为主;从年龄的角度,30岁以下的年轻人是流动的主力军;在性别方面,男性仍然是流动的主体,年轻女性体育教师越来越受到关注。 相似文献