If we built it,would they come? Creating instruction videos with promotion in mind     

Leticia Camacho 《Journal of Business & Finance Librarianship》2018,23(1):26-34

This article reports on a video project done in an academic library where faculty were included in the production and marketing of the library instruction videos. The videos allowed the librarian to provide a shorter presentation and spend most of her time working individually with each student. The results showed that 97% of the students watched the videos and were able to benefit from the content. The implementation of the videos was a success due to the collaboration of the professors teaching the three courses and the buy-in of the course coordinator; both factors were essential in the success of the video project.  相似文献   

跨文化交际背景下的涉外商务礼品馈赠分析     

苏玉洁 《贵阳学院学报(社会科学版)》2014,(5):63-64

商务往来中的文化冲击给涉外礼品馈赠带来诸多问题。文化交流中产生差异的根源是民族中心主义,通过以日本、德国等国家存在的典型文化差异为例,阐述文化四维论对涉外礼品赠送产生的指导意义。  相似文献   

Between business and morality: cultural politics in independent bookshops in China     

Zheng Liu 《Journal of Cultural Economy》2020,13(4):461-474

ABSTRACT

This article investigates how cultural businesses may facilitate contentious political activity in authoritarian contexts. Existing research in Western liberal democracies has shown the widespread political activism of actors in the cultural and creative industries. Whether such activism exists in authoritarian society, how it may differ in character and form, and what implications this will have for our understanding of relations between business, politics, and culture in authoritarian countries remain to be addressed. Drawing on data collected from 55 ‘independent bookshops’ in China, I illustrate how these organisations perform ‘cultural politics,’ a type of political participation in which actors employ mainly symbolic means to express social and political concerns. The organisations’ economic relations and conditions facilitate their efforts to create spaces in which contentious questions can be raised, sensitive topics explored, and alternative ideas expressed, despite the Chinese state’s political regulation of the cultural sphere. The finding of the economic embeddedness of cultural politics sheds new light on our understanding of the political economy of cultural businesses in contemporary China.  相似文献   

保山城外来务工人员自主创业状况调查     

蔡红燕  张卫东 《保山师专学报》2006,25(6):21-24

随着改革开放的进一步推进,市场经济的进一步发展,保山城外来务工人员正以群体性的力量渗入保山的各个领域,尤其在自主创业的经营模式上走出了一条创新之路。现通过深入细致的调查,运用社会学、人力资源学、统计学等多种学科原理进行取证分析,并得出结果与评价,以期推进保山城市化研究,为攻克城市化进程中的就业问题提供学术支撑和实践指导。  相似文献   

大学与中学物理实验教学衔接问题研究   总被引：1，自引：0，他引：1  

杨昌权  孟桂菊  祁强 《黄冈师范学院学报》2007,27(6):69-71

分析了中学物理实验教学现状,指出了大学物理实验教学与中学物理实验教学衔接存在的问题,并根据现代教育理论,提出了解决该问题的具体办法。  相似文献   

论商号与商标权利冲突的法律对策     

王志红 《邵阳学院学报(社会科学版)》2007,6(3):24-27

商号与商标的权利冲突现象在实践中大量存在,既有经济利益驱动的内在原因,又有立法不完善的外在原因。为解决这一问题,应改变现有的分别立法的作法,将商号权的保护纳入到商标法的保护范畴之中,同时完善现有的商号登记程序,增加联合检索和公示异议程序,在立法中明确对侵权商号和商标的处理方式。  相似文献   

Empire Redefined: Part 1     

Lorraine A. Busby 《期刊图书馆员》2016,71(3-4):158-161

During the 17th and 18th centuries, the Dutch East India Company exerted monopolistic control over spices and coffee, with huge financial returns for those who invested in the company. Also during this time, a combination of business factors emerged to allow the early distribution of published works to gain hold and become a viable commercial enterprise. The early years of Dutch publishing are not well known but when examined they parallel the historical context in which geopolitical empires were the norm. The story of the start of a modern day publishing house is examined through the dual histories of two Dutch business ventures that thrived and failed during a turbulent time of colonial exploitation.  相似文献   

民营企业融资与民间金融的发展     

张惠君 《广东轻工职业技术学院学报》2004,3(3):46-49

介绍国外民营企业的融资方式，分析我国现有的民营企业融资渠道及其制约因素，指出民间金融的发展是解决民营企业融资的最佳选择。  相似文献   

商贸口译中的语用失误例析     

彭坚  卢立程 《徐特立研究(长沙师范专科学校学报)》2005,(4):31-36

本文以语用学的语用失误理论为指导，通过对商贸口译中存在的语用失误现象的研究，探讨了商贸口译中语用失误的表现形式及其成因，并说明了这些语用失误对口译交流可能造成的负面影响。  相似文献   

情境教学在《秘书实务》课中的运用     

吕涛 《安顺师范高等专科学校学报》2005,7(4):29-30,68

情境教学利于培养大学生的创新意识与实践能力.在大学<秘书实务>课教学中,恰当设置教学情境,引导学生在情境中探究学习、"亲身"体验、多角度思考,可加深学生对知识的理解与把握,从而培养学生提出问题与解决问题的能力.  相似文献