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1.
Gerardo Blanco Ramírez 《International journal of qualitative studies in education》2016,29(2):186-204
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values. 相似文献
2.
There are two basic guiding referents in the present investigation: the teaching and learning of school-level geometry (basic concepts of Euclidian geometry and measure) and the analysis of the conceptions of prospective primary teachers in Spain. The work assumes that such conceptions appear and develop during school years, and that consequently, for the prospective teachers to learn to teach mathematics, account must be taken of the requirements that arise from these conceptions themselves and from the prospective teachers’ knowledge of school-level mathematics. The objective of the study was to describe and analyse prospective primary teachers’ conceptions of school-level geometry and it teaching and learning. To this end, we considered the hypothesis that the students’ memories and expectations provide information with which to characterize their conceptions of the field of geometry and its teaching/learning at the primary school level. 相似文献
3.
Cinema Demand in Spain: A Cointegration Analysis 总被引：4，自引：3，他引：1
In this paper we explain the decline in cinema attendance in Spain since 1968. We use a cointegration analysis to estimate
an individual demand function for cinema, with annual data and in terms of average attendance per inhabitant. We find that
cinema is a luxury good and that its demand is elastic with respect to its price. We also show that television acts as a deterrent
with regard to cinema attendance.
This revised version was published online in August 2006 with corrections to the Cover Date. 相似文献
4.
5.
Gerardo Blanco Ramírez 《Assessment & Evaluation in Higher Education》2015,40(7):943-957
This article reports on findings from a sociolinguistic qualitative study exploring inter-discursive relations manifested in the approaches and strategies that regional accrediting agencies in the United States utilise when recognising foreign universities. Even as most countries have developed national quality assurance systems and whilst international rankings comparing institutions globally are available, a growing number of universities around the world seek recognition from American regional agencies. By comparing policy statements, manuals, guidelines and other documents, and after interviewing top-level officers at US accrediting agencies, this study makes explicit the assumptions and central discourses associated with US accreditation of non-US institutions of higher education, from the accreditors’ perspective. Following constant comparison and cultural critical discourse analysis, the study reveals concerns about the equivalency of quality, emphasis on capacity building and reluctance toward adapting US standards. An interest in building international partnerships, in order to respond to globalisation, is also identified. 相似文献
6.
Elia Fernández-Díaz Carlos Rodríguez-Hoyos Adelina Calvo Salvador Gloria Braga Blanco Lorea Fernández-Olaskoaga Prudencia Gutiérrez-Esteban 《Educational Action Research》2019,27(3):362-378
ABSTRACTThis article focuses on the deconstruction of an inter-university action research project that has allowed us to rethink our teaching and research, questioning the social, political and ethical dimensions of the university. Following the pre-assembly proposal to promote participatory convergence, organized within the framework of the 1st Global Assembly for Knowledge Democracy (2017), an action research process was implemented in order to generate systematic inquiry around the current situation of the university and the need to act and rethink our commitment to promoting changes in this context. We have reflected on the meaning of democratization, rethinking the pedagogical relationship with our students and how we critically commit them to promote activism. We generated an environment where we look for the meaning of our practices by means of a visual narrative which has enabled us to weave and identify our own biography and become aware of where we are and why we act in one way or another. We have also focused on the search for the meaning of our actions in relation to the community we belong to and how to deal with the challenges of social justice, encouraging collaboration with other networks in a wider inter-university framework. 相似文献
7.
Hai-Tao Yu Adam Jatowt Roi Blanco Hideo Joho Joemon M. Jose Long Chen Fajie Yuan 《Information processing & management》2018,54(4):507-528
To cope with ambiguous and/or underspecified queries, search result diversification (SRD) is a key technique that has attracted a lot of attention. This paper focuses on implicit SRD, where the subtopics underlying a query are unknown. Many existing methods appeal to the greedy strategy for generating diversified results. A common practice is using a heuristic criterion for making the locally optimal choice at each round. As a result, it is difficult to know whether the failures are caused by the optimization criterion or the setting of parameters. Different from previous studies, we formulate implicit SRD as a process of selecting and ranking k exemplar documents through integer linear programming (ILP). The key idea is that: for a specific query, we expect to maximize the overall relevance of the k exemplar documents. Meanwhile, we wish to maximize the representativeness of the selected exemplar documents with respect to the non-selected documents. Intuitively, if the selected exemplar documents concisely represent the entire set of documents, the novelty and diversity will naturally arise. Moreover, we propose two approaches ILP4ID (Integer Linear Programming for Implicit SRD) and AP4ID (Affinity Propagation for Implicit SRD) for solving the proposed formulation of implicit SRD. In particular, ILP4ID appeals to the strategy of bound-and-branch and is able to obtain the optimal solution. AP4ID being an approximate method transforms the target problem as a maximum-a-posteriori inference problem, and the message passing algorithm is adopted to find the solution. Furthermore, we investigate the differences and connections between the proposed models and prior models by casting them as different variants of the cluster-based paradigm for implicit SRD. To validate the effectiveness and efficiency of the proposed approaches, we conduct a series of experiments on four benchmark TREC diversity collections. The experimental results demonstrate that: (1) The proposed methods, especially ILP4ID, can achieve substantially improved performance over the state-of-the-art unsupervised methods for implicit SRD. (2) The initial runs, the number of input documents, query types, the ways of computing document similarity, the pre-defined cluster number and the optimization algorithm significantly affect the performance of diversification models. Careful examinations of these factors are highly recommended in the development of implicit SRD methods. Based on the in-depth study of different types of methods for implicit SRD, we provide additional insight into the cluster-based paradigm for implicit SRD. In particular, how the methods relying on greedy strategies impact the performance of implicit SRD, and how a particular diversification model should be fine-tuned. 相似文献
8.
Vicente Mellado María Luisa Bermejo Lorenzo J. Blanco Constantino Ruiz 《International Journal of Science and Mathematics Education》2008,6(1):37-62
We describe research carried out with a prospective secondary biology teacher, whom we shall call Miguel. The teacher’s conceptions
of the nature of science and of learning and teaching science were analyzed and compared with his classroom practice when
teaching science lessons. The data gathering procedures were interviews analyzed by means of cognitive maps and classroom
observations. The results reflected Miguel’s relativist conceptions of the nature of science that were consistent with his
constructivist orientation in learning and teaching. In the classroom, however, he followed a strategy of transmission of
external knowledge based exclusively on teacher explanations, the students being regarded as mere passive receptors of that
knowledge. Miguel’s classroom behavior was completely contrary to his conceptions, which were to reinforce the students’ alternative
ideas through debate, and not by means of teacher explanation. 相似文献
9.
Diego-Mantecón José Manuel Haro Elena Blanco Teresa F. Romo-Vázquez Avenilde 《Educational Studies in Mathematics》2021,107(2):339-357
Educational Studies in Mathematics - The competency-based approach conceives mathematics as a necessary tool for dealing with daily-life tasks. Many studies have focused on examining the low math... 相似文献
10.
The main objective of this study is a reconstruction of students' and teachers' understanding of structure of the atom based on the following framework: a) history of science can be conceived as that of competing rival research programs; b) some of the greatest scientific research programs progressed on inconsistent foundations; c) in actual scientific practice, counter-examples would be considered as mere anomalies; d) work of Thomson, Rutherford and Bohr led to the postulation of atomic models based on competing frameworks of understanding. This study is based on 171 freshman students enrolled in General Chemistry I and 7 chemistry teachers at the Instituto Universitario de Tecnología, El Tigre, Venezuela. All the students and teachers were asked to respond to a 11 item questionnaire and explain their responses. The questionnaire was administered about a month after the students/teachers had finished the topic of atomic structure. Students' and teachers' responses were classified in the following categories: Positivist/inductivist, Transitional and Lakatosian. Results obtained show that students and teachers: a) have a very similar positivist understanding of the progress of science; b) are inconsistent in their responses by switching from a positivist response on one item to a Lakatosian on an another; c) also showed some consistent response patterns by resisting changes in some of their core beliefs by invoking "auxiliary hypotheses"; and d) consider that observable hard experimental facts give science its objective status, whereas the interpretations being subjective perhaps go beyond the fold of science. 相似文献