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Drawing on the model of managerial responses to multiple organisational identities (integration, aggregation, compartmentalisation, deletion and multivocality), this article explores managerial responses in Ukrainian research universities whilst means-ends decoupling takes place at the state level. The latter term implies that practices of state policies are disconnected from the state’s core goal of enhancing public welfare. Data is taken from recent interviews with 11 top managers from three Ukrainian research universities. Our findings reveal that the greater the institutional complexity experienced by the university and the more the top managers maintain confidence in practices and organisational identities that deviate from the global model of the research university, the greater the means-ends decoupling at the organisational level. The university that sustains the least degree of means-ends decoupling at the organisational level shows aggregation as the managerial response, while the university with the highest degree of means-ends decoupling is characterised by multivocality with underdeveloped identities of research at the international level and knowledge transfer. As a higher degree of means-ends decoupling at the organisational level implies a larger efficiency gap and significant diversion of both human and financial resources, a managerial response that lacks synergy, in our case multivocality, also leads to the above-mentioned negative consequences. 相似文献
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平面广告设计的创意 总被引：1，自引：0，他引：1
熊英 《承德职业学院学报》2004,9(3):51-52
平面广告设计作为一种包容性很强的领域,其创意由广告的观念派生,以美学和视觉心理学的规律为依据,通过确立主题来凝聚广告的诉求重点,具有多义性,多层次性.其创意过程可归纳为感觉性、趋向性、想象性、情绪性、逻辑性、视觉性等方面,因其是在有限时空氛围中,求得无限创造力,往往作为优先决断被放在重要位置上. 相似文献
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