| 山东省城市大众体育现状与消费需求特征研究 |
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| 引用本文： | 李红绵,李小军.山东省城市大众体育现状与消费需求特征研究[J].北京体育大学学报,2005,28(9):1179-1180. |
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| 作者姓名： | 李红绵 李小军 |
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| 作者单位： | 青岛科技大学,山东,青岛,266042 |
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| 摘 要： | 对山东省城市大众体育现状与消费需求特征进行了调查研究与分析,结果显示:山东省城市大众体育参与的主体意识不断增强,参与体育活动的价值取向以强身健体为主流,呈现明显的趋同化特征.山东省城市居民的体育生活化趋势初露端倪,体育人口比例数量可喜.山东省城市居民参加体育活动的形式以自发为主,活动项目囿于传统.山东省城市居民的体育消费水平与消费结构仍处于较低层次,但发展前景良好.研究对全民健身计划二期工程的实施提出了相关建议.
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| 关 键 词： | 城市大众体育 消费需求 全民健身计划 山东省 城市 体育现状 消费需求 特征研究 Shandong Province Cities Demand Consumption Sports Characteristics the Current Situation 相关建议 实施 二期工程 全民健身计划 前景 发展 层次 消费结构 |
| 文章编号： | 1007-3612(2005)09-1179-02 |
| 修稿时间： | 2005年1月13日 |
Research on the Current Situation of Sports for all and the Characteristics of Sport Consumption Demand in Cities in Shandong Province |
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| LI Hong-mian,LI Xiao-jun.Research on the Current Situation of Sports for all and the Characteristics of Sport Consumption Demand in Cities in Shandong Province[J].Journal of Beijing Sport University,2005,28(9):1179-1180. |
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| Authors: | LI Hong-mian LI Xiao-jun |
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| Abstract: | This study conducted a profound and extensive investigation with attention to the current situation of sports for all and the characteristics of sport consumption in Shandong Province. The results can be concluded as follows: the individual consciousness of participation in sports is remarkably increasing; the value-tendency for sports and physical activities emphasized on keeping healthy; which showed common characteristics; the trend of sports-as-lifestyle tends to emerge and the ratio of sports population increase significantly; the participation style is mainly self-participation; the content of sports are mostly nationality traditional sports; the level of sport consumption and the consumption structure is still relatively low. Several suggestions in relation to the implementation of the second program of the National Fitness Program were given. |
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| Keywords: | Regional mass sport consumption demand National Fitness program |
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