| 提高高校学报知名度的宣传策略 |
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| 引用本文： | 梁洁.提高高校学报知名度的宣传策略[J].编辑学报,2013,25(2):153-155. |
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| 作者姓名： | 梁洁 |
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| 作者单位： | 《北京工业大学学报》编辑部,100124,北京 |
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| 基金项目： | 中国高校科技期刊研究会基金资助课题 |
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| 摘 要： | 科技期刊面临的竞争越来越激烈,高校学报编辑必须有紧迫感,通过利用刊物自我宣传、开展多种活动宣传、利用网络宣传和通过服务作者宣传等途径开展学报宣传工作,加强与科研活动的有机结合,进而扩大学报的读者群和作者群,逐渐树立起学报的品牌形象。
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| 关 键 词： | 高校学报 宣传 品牌 |
| 收稿时间： | 2012/12/3 0:00:00 |
| 修稿时间： | 2012/12/3 0:00:00 |
Improving popularity of university journals by propaganda strategy |
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| LIANG Jie.Improving popularity of university journals by propaganda strategy[J].Acta Editologica,2013,25(2):153-155. |
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| Authors: | LIANG Jie |
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| Institution: | LIANG Jie Editorial Department of Journal of Beijing University of Technology,100124,Beijing,China |
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| Abstract: | Sci-tech journals are now facing more fierce competitions; therefore, university journal editors must have the sense of urgency. Journals should strengthen publicity through self-promoting, carrying out multiple activities, using network and serving authors, so as to strengthen participation of journals in scientific research activities, and then broaden readership and authorship of the journal, gradually setting up the brand image of the journal. |
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| Keywords: | university journal publicity brand |
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