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SUMMARY Jacksonville State University's Cole Library implemented electronic course reserves in 2002. As with any new service, a marketing plan was prepared to ensure success. This article details the methods used to market the new service to the faculty and students at JSU. Included is a discussion of some unexpected benefits of the marketing effort and how to address resistance to the change from a traditional print service to an electronic service. This article will help fill a gap in the literature by describing one library's attempt at marketing electronic reserves to ensure a smooth transition from traditional reserves to electronic. 相似文献
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《Journal of Business & Finance Librarianship》2013,18(2):17-33
The purpose of this study is to determine the comprehensiveness and composition of university library holdings of marketing journals for three types of university library holdings of marketing journals for three types of institutions: schools that offer a doctoral degree program in marketing; non-doctoral degree programs in marketing offered at schools accredited by the AACSB; and non-doctoral degree programs offered at non-AACSB accredited schools. The results offer useful information for university librarians and marketing educators responsible for making journal acquisition and discontinuation decisions. 相似文献
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In recent years academic journal publishers have explored a variety of new business models. The Berkeley Electronic Press (bepress), founded by professors in 1999, now publishes 39 electronic‐only journals. bepress's own model rests on three principles: improve, but do not break, the traditional journal; allow non‐subscribers to read articles as guests; and offer reasonable and sustainable prices to libraries. This model has resulted in steady growth. Even in the shifting landscape of open access, there remains a place for professional journal publishers who offer innovative improvements, traditionally qualified content, and reasonable prices. 相似文献
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《期刊图书馆员》2013,64(3):5-15
SUMMARY Librarians need to embrace marketing and promotion to better understand customers' needs and to communicate with them regarding the services libraries offer. This chapter discusses basic marketing concepts and adapts them to the non-profit library environment. The marketing process, including the development of a marketing plan and the utilization of the marketing mix to develop tactics for promoting library services, is reviewed. The chapter lays the groundwork for subsequent articles, where authors employ these promotional techniques to develop and implement successful campaigns for promoting electronic resources. 相似文献
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国外电子期刊的发展研究 总被引：17，自引：0，他引：17
国外电子期刊的发展已有近20年的历史。电子期刊的超文本、超链接及多媒体特性和传统印刷型期刊大不相同，除了可省去储存空间、实时传送、提供个人化的期刊外，还提供资料库检索的功能。从资科使用的角度看，内容庞杂的期刊资料经过整理并建立起数据库后，资料的保存与查询将变得十分重要。本文将就电子期刊的定义、特色及发展进行初步探讨。 相似文献
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国外电子期刊发展研究 总被引：24，自引：0，他引：24
国外电子期刊的发展已有20年的历史，电子期刊的超文本，超链接及多媒体特性和传统印刷型期刊不大相同，除了省去储存空间，实时传送，提供个人化的期刊外，还提供资料库检索的功能，从资料使用的角度来看，内容庞杂的期刊资料经整理建立数据库后，将方便资料的保存与查询，本文就电子期刊的定义，特色及发展做一初步探讨。 相似文献
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大势所趋的数字化出版具有良好的发展前景,数字出版将成为学术期刊转型和发展的必由路径。在数字化生存环境中,学术期刊的出版和传播模式变得更加复杂多样,传统意义上的编辑人员在数字出版产业链中遭遇边缘化及更明显的身份泛化。学术期刊编辑为应对数字出版的冲击,必须进行身份重构,重新自我定位,成为策划型、技术型、学术型或营销型等有所专长又熟知数字出版产业知识的复合型人才。 相似文献
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Roger C. Schonfeld 《期刊图书馆员》2013,64(1-2):121-126
Two-sided markets are a relatively new economic concept that has relevance for scholarly communications. Scholarly journals, as well as bundles of scholarly journals, can best be understood as examples of two-sided markets, and journal-pricing issues can best be examined using this concept. Serials librarians, electronic resources librarians, and scholarly communications specialists should incorporate two-sided markets into their understanding of the shifting journals environment. 相似文献
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基于事件营销的科技期刊多元素融合营销策略 总被引：1，自引：0，他引：1
针对科技期刊在广告经营中模式单一、营销方案老套、客户要求越来越高等问题,提出科技期刊应根据企业宣传和营销诉求等因素帮助企业策划事件营销,并在这个过程中向企业进行广告销售的营销策略。认为在事件营销过程中,科技期刊应尽可能融合较多的关联元素,使其相互影响,实现共赢。通过对多个营销案例的分析,证明融入多元素的事件营销是科技期刊行之有效的营销策略。 相似文献
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《期刊图书馆员》2013,64(1-2):21-43
Summary The level of activity among libraries and publishers in Scandinavia with regard to electronic journals is relatively low. However, the interest in and discussions of this subject are widespread and it is on almost everybody's agenda. Some electronic journals are considered, including the Nordic Journal of Philosophical Logicand several pilot projects are also presented and discussed. There are considerably more initiatives in the international arena, and one important conclusion is that the development of electronic versions of scientific journals makes the world “smaller,” that is, it is less difficult for the regional publisher to reach the international community of scientists. Many of the challenges that publishers face in the world of e-journals are considered, including copyright, fair use, one-stop-shopping, access control, printing, pricing and licensing. The traditional system of scholarly communication has emerged over a period of hundreds of years and is now well-established regionally as well as internationally. This article attempts to identify whether there are specific characteristics with regard to new ways of disseminating scientific results in the Scandinavian region, and looks into practical experiences from the development of electronic journals. 相似文献
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新媒体环境下图书馆营销面临新的挑战,针对高校图书馆营销对象的新特点,高校图书馆应充分利用各种新的营销技术手段,加强硬件、软件系统建设,构建更加人性化的图书馆立体营销模式,实现传统营销与新媒体营销相融合。 相似文献
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The purpose of this study was to create a substantial body of knowledge about the factors that influence the success of electronic journals, and to share this knowledge with that in the fields of astronomy and astrophysics in order to help facilitate change.Structured questionnaires for users (Academic Members, Post-Doctoral Fellows and Research Scholars) containing 40 different questions, many of which were further subdivided and framed in order to get information on various aspects of the usage of electronic journals. The purpose was to identify the basic minimum infrastructure necessary to provide users access to electronic journals and to facilitate easy response in all major A&A organizations in India.The increasing use of the electronic information-seeking environment has produced changes in the practice of science. Significant research has been conducted already on the impact of new information and communication technologies on scholarly work.This study was limited to astronomy and astrophysics libraries and information centres in India.This paper identifies the information needs of the users. Each community and discipline has its own specific legacy of journal structure, reading, publishing, and researching practices, and it will take trial and error to establish which kinds of e-journals are the most effective and useful.Case study. 相似文献
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《期刊图书馆员》2013,64(3-4):327-331
The issues surrounding methods for collecting, processing, and providing access to electronic serials are discussed. Weston debates the access versus ownership issues of electronic journals, and discusses the changing roles of systems and acquisitions librarians in the provision of access to these journals. Reinke outlines the University of Houston's acquisitions process, an approach paralleling traditional serials acquisitions methods. Morgan describes an automated serials acquisitions process developed at the North Carolina State University. 相似文献
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This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-index which is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Factor for 2008, and rankings in previous citation-based studies of marketing journals. They also test two models of consumption of marketing journals that take into account measures of citing (based on the hg-index), prestige, and reading preference. 相似文献
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简论网络电子期刊的特点与服务功能 总被引：4，自引：1，他引：3
林倩青 《大学图书情报学刊》2003,21(3):90-91
网络电子期刊的出现引起现代期刊信息服务业一场重大变革．作为新生事物．它具有的一系列与传统型期刊截然不同的本质特点．使它拥有强大的生命力和发展优势。 相似文献
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[目的/意义]调查新媒体环境下高校研究者科研信息行为,分析新媒体环境下高校研究者科研信息行为特征,为知识信息服务者提供科研信息服务提出建议与对策。[方法/过程]构建新媒体环境下科研信息行为特征模型,选取高校研究者作为调查样本,运用问卷调查法对其科研信息资源使用情况、科研信息获取行为、科研信息消化行为、科研信息追踪行为、科研信息交流行为及科研信息服务需求进行调查分析,验证新媒体环境下科研信息行为特征模型。[结果/结论]高校研究者对新媒体科研信息资源依赖度较高,对电子期刊的偏好最高,且关注信息资源的质量;科研信息获取行为呈现途径多元化的特征;科研信息消化行为呈现碎片化特征;科研信息追踪行为呈现传统途径居多、方式单一化的特征;科研信息交流行为呈现新媒体平台交流主导化的特征;新媒体平台科研信息服务需求呈现个性化的特征。除科研信息追踪行为特征与模型存在偏差外,基本验证了所构建的新媒体环境下科研信息行为特征模型。 相似文献
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《Library Acquisitions: Practice & Theory #》1997,21(3):355-363
Measuring in-library use of printed journals has always been difficult. Even when libraries monitor the use of their journal collections, data collected rarely go beyond the level of title and are often incomplete. Participation in a European Union funded project on the delivery of electronic files of journals to end users (DECOMATE) has enabled the London School of Economics (LSE) to collect qualitative and quantitative data on the use of its journal collections. This paper describes how user statistics are being collected at the LSE. It looks at the difficulties that have been encountered in collecting the data and at the solutions that have been found. Comparisons will be made between patterns of use within a traditional library environment and user behavior as journal literature becomes available as electronic images, accessible over the network. The paper concludes with speculation about the benefits that may derive from collecting and analyzing user statistics. 相似文献