共查询到20条相似文献，搜索用时 31 毫秒
1.
《广播与电子媒介杂志》2013,57(3):358-377
Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Bandura's (1 986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a.new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage. , 相似文献
2.
Michael J. Socolow Ph.D. 《广播与电子媒介杂志》2013,57(4):526-543
In 1946, at the age of 38, Frank Stanton was named President of CBS. While much of Stanton's work as a corporate executive has been chronicled, his accomplishments as one of America's earliest scholars of radio audience measurement remain neglected in media scholarship. This article reviews Stanton's research efforts between 1933 and 1942, and in doing so it places his work within the contexts of contemporaneous social and psychological media inquiry. Discussions of Stanton's methodological approach, his innovative dissertation, his scholarship, and his collaboration with key figures in the history of communication research are informed by primary and secondary sources. 相似文献
3.
Guided by uses and gratifications theory and prior research on cross-cultural adaptation (CCA), this article investigated how loneliness influenced Chinese students’ Internet use and CCA. The results showed that chronically lonely, situationally lonely and non-lonely groups were significantly different in their motives for Internet use. Non-lonely Chinese students were more likely to use the Internet for acculturation and less likely to use it for passing time and companionship than did chronically lonely Chinese students. Moreover, loneliness was a significant negative predictor of both sociocultural adaptation and psychological adaptation. Consistent with previous research on CCA, the findings lent support to the uses and gratifications paradigm which posits that individual differences influence people's motivation for media use. Implications of the results for uses and gratifications and CCA research are discussed. 相似文献
4.
Seong-Jae Min 《Mass Communication and Society》2013,16(2):225-226
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations. 相似文献
5.
《Communication monographs》2012,79(3):274-288
Despite the potential of the uses and gratifications paradigm to explain the etiology of media uses and effects, most research to date has ignored the issue of etiology and has focused on creating motivation typologies. Recent advances in bio-behavioral research provide a new way to address the question of etiology. A survey of 285 adults showed that the biologically rooted individual difference behavior variable of temperament was a consistent and moderately strong causal factor in forming television use motivations. Distinct patterns of relationships between temperament and all television use gratifications were found, supporting the uses and gratifications paradigm. Particularly potent predictors of television use motivations were negative mood, low task orientation, and behavioral rigidity. These results point out the importance of future bio-behavioral etiological media uses and effects research. 相似文献
6.
Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use. 相似文献
7.
Andrew Billings Natalie Brown-Devlin Kenon Brown Michael B. Devlin 《Mass Communication and Society》2019,22(4):535-557
A survey of 2,296 people from 6 nations (Canada, China, Germany, Japan, Sweden, and the United States) deciphered uses and gratifications for consuming content on a variety of media platforms during the 2018 Pyeongchang Winter Olympic Games. Results indicate that media diets significantly differed by platform and device, all 16 uses and gratifications were significantly different by nation, and the 2 inverse predictors of Olympic media consumption relate to the desire to interact (companionship and relationship building), whereas none of the 4 direct predictors (entertainment, arousal, competition, and Schwabism) pertained to interpersonal aims. Findings bifurcated by media platform as well; for instance, the inverse predictor of smartphone use—passing time—was a direct predictor of television use. Moreover, relationship building and habitual use were direct predictors of tablet use for Olympic consumption yet were both inverse predictors within the television realm. Implications for uses and gratifications and cross-nation media research are advanced. 相似文献
8.
Steven Holiday Matthew J. Lewis Rachel Nielsen Harper D Anderson Maureen Elinzano 《Visual Communication Quarterly》2016,23(3):175-187
Photographic self-portraits have existed since the mid-19th century, but the emergence of digital photography and social media as tools that facilitate rapid visual communication have contributed to a surge of self-photographs, or selfies, and the practice has become a ubiquitous part of today's culture. This exploratory research employed a Q-method analysis to quantitatively and qualitatively identify what archetypal motivations exist among individuals who take and share selfies. The findings largely validated past scholarship on the uses and gratifications of photography, new media, and visual rhetoric individually, but also identified that the motivation to take and share selfies is a complex balance of preservation, communication, and entertainment for most individuals who engage in the practice. 相似文献
9.
《Journal of Radio & Audio Media》2013,20(2):257-259
When Rush Limbaugh made his now famous remarks about Sandra Fluke's Congressional testimony he set off a social media firestorm. The ensuing backlash cost Limbaugh many prominent advertisers and damaged his public image. In this study, we examine the characteristics that motivated some to engage in the social media conversation while others remained on the sidelines. We find that political information efficacy, or confidence that one has the knowledge and skills necessary to participate, dictate political engagement online. We discuss the implications of this finding for radio, communication and media scholars, and healthy democratic deliberation among young Americans. 相似文献
10.
The notion of social media affordances has not been fully integrated into the uses and gratifications literature. Building on the MAIN (modality, agency, interactivity, and navigability) model, this study develops and tests a social media uses and gratifications scale with a sample of 393 college students. Results of the study support the MAIN model, as conceptualizing social media uses and gratifications as a second-order factor structure with 4 different types of affordances displays similar goodness-of-fit to a single-order factor structure. A confirmatory factor analysis with a second sample of 313 adults further confirms the applicability of the scale among the general population. 相似文献
11.
《Communication monographs》2012,79(4):334-346
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels. They also reveal the weakness of GS‐GO discrepancy models as compared to more straightforward gratification/expectancy‐value models. 相似文献
12.
David L. Swanson 《广播与电子媒介杂志》2013,57(3):237-254
Research strategies are suggested for clarifying and advancing understanding of some key elements in uses and gratifications. These elements concern the role of gratification seeking in exposure to mass communication, the relation of gratification seeking to the interpretive frames through which audience members understand media messages, and linking gratifications to the content of mass media. 相似文献
13.
This article explores how Indonesian children have integrated media into their daily lives: media ownership at home, media uses, and gratifications sought, are discussed, as is the way in which gender and social-status influence the children–media relationship. Survey data of Jakarta-based children aged 9–15 (N=589) reveal that Indonesian children live in a media saturated environment, with high availability of media platforms in their homes and bedrooms. Similar to children in the US and Europe, children in Jakarta spend considerable amounts of time on a wealth of media platforms and experience multiple gratifications from using multiple media. Gender differences persist in that boys tend to be more into gaming, while girls focus more on communication aspects. High social-status children tend to have more media at their disposal in their bedroom, especially electronic games, computers, and Internet connections. Television is still prominent in the media menu of today, but mobile phones are ready to take its place in the near future. 相似文献
14.
This study delves into the motivations, symbolic rewards, and experiences of Filipinos involved in the creation of a magazine catering to the Filipino migrant workers’ community in Israel. Although practices of resistance are the prevailing framework within research about diasporic media, this paper offers another perspective of the construction of a subjugated minority's sphericule. Power (or lack thereof) is not necessarily a basic force of motivation. Participation in cultural production is not perceived as a journalistic endeavor by Filipinos, but a rare and crucial opportunity to be heard, to have a voice, to win over coerced living circumstances of alienation, solitude, and hard work. In this context they are not ‘just the caregiver,’ but accomplished writers, winners of competitions, and recipients of respect. Empowerment is derived from pleasure; it is grounded in recreational gratifications and a sense of mission that have no political dimensions. 相似文献
15.
Richard P. Smiraglia 《Cataloging & classification quarterly》2017,55(5):269-288
Richard P. Smiraglia shares his personal evolution from early studies in music, to music cataloging, instantiation theory, and knowledge organization. People who have impacted his career and research direction are featured, as well as his work editing such publications as Library Resources & Technical Services, The Soldier Creek Music Series, and his continuing editorship of the journal Knowledge Organization. His contributions to the fields of cataloging, especially music cataloging, and his research in instantiation, domain analysis, and knowledge organization serve to advance Patrick Wilson's notion of exploitative power within a connected universe of knowledge. 相似文献
16.
Angela M. Lee 《广播与电子媒介杂志》2013,57(3):300-317
With a plethora of news outlets today, audiences have more choices than ever. Yet, academic and professional understanding of news audiences from a uses and gratifications perspective remains limited. Using a national survey (N = 1143), this study uncovers distinct news consumption patterns across 4 types of motivations, and predicts media uses across 30 sources with noticeably higher explanatory power as compared to previous uses and gratifications studies, answering the question: Who is using what type of news, and why? 相似文献
17.
Increasingly, media consumers follow entertainment across media; migrating from one medium to the next seeking to fulfill different needs. Using survey methods (N = 444), this exploratory research examines the underlying elements of media migration by studying the uses and gratifications of migration behavior. Specifically, findings of this survey identify migration activities, motivations, and predictors of migration. Results suggest that several of the top migration activities are strongly tied to Internet use. Findings indicate that media migration is motivated by different needs, including entertainment, escape, enlightenment, and more content-congruent exposure. Finally, amidst various predictors, the need for content-congruent exposure emerged as a strong predictor of migration. 相似文献
18.
Katie Day Good 《传播与批判/文化研究》2016,13(1):75-92
In the last century, teachers have come under pressure to incorporate new media technologies into their lessons. Comparing educational research, press coverage, and teachers' firsthand accounts of mediated instruction between 1919 and 1946, this article highlights a historic discrepancy between anticipated and actual uses of media in classrooms. Drawing on de Certeau's theory of “making do,” the author argues that teachers' efforts to balance high technologies with simpler, more do-it-yourself varieties of media in their lessons constituted critical forms of participation in educational media culture and small acts of resistance against industrial, top-down efforts to streamline, modernize, and technologize their work. 相似文献
19.
Kimberly B. Massey 《广播与电子媒介杂志》2013,57(3):328-349
Diaries and narratives produced by 29 college students during the 1989 Loma Prieta earthquake served as the data for a qualitative analysis grounded in the conventional philosophy, if not the traditional methodology, of the uses and gratifications perspective. Two hundred ninety‐nine individual media episodes were interpreted. Audience activity before, during, and after media exposure was studied through the application of the Levy and Windahl Typology of Audience Activity which demonstrated the operation of the nine types of media activity proposed by its creators. Conclusions call for the redirection (rather than abandonment) of audience‐based research away from general‐trend audience consumption and towards more specific cultural interaction of people with media. 相似文献
20.
Jeremy L. Osborn 《Mass Communication and Society》2013,16(5):739-757
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship. 相似文献