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1.
《Communication monographs》2012,79(4):334-346
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels. They also reveal the weakness of GS‐GO discrepancy models as compared to more straightforward gratification/expectancy‐value models. 相似文献
2.
Andrew Billings Natalie Brown-Devlin Kenon Brown Michael B. Devlin 《Mass Communication and Society》2019,22(4):535-557
A survey of 2,296 people from 6 nations (Canada, China, Germany, Japan, Sweden, and the United States) deciphered uses and gratifications for consuming content on a variety of media platforms during the 2018 Pyeongchang Winter Olympic Games. Results indicate that media diets significantly differed by platform and device, all 16 uses and gratifications were significantly different by nation, and the 2 inverse predictors of Olympic media consumption relate to the desire to interact (companionship and relationship building), whereas none of the 4 direct predictors (entertainment, arousal, competition, and Schwabism) pertained to interpersonal aims. Findings bifurcated by media platform as well; for instance, the inverse predictor of smartphone use—passing time—was a direct predictor of television use. Moreover, relationship building and habitual use were direct predictors of tablet use for Olympic consumption yet were both inverse predictors within the television realm. Implications for uses and gratifications and cross-nation media research are advanced. 相似文献
3.
Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies. 相似文献
4.
Guided by uses and gratifications theory and prior research on cross-cultural adaptation (CCA), this article investigated how loneliness influenced Chinese students’ Internet use and CCA. The results showed that chronically lonely, situationally lonely and non-lonely groups were significantly different in their motives for Internet use. Non-lonely Chinese students were more likely to use the Internet for acculturation and less likely to use it for passing time and companionship than did chronically lonely Chinese students. Moreover, loneliness was a significant negative predictor of both sociocultural adaptation and psychological adaptation. Consistent with previous research on CCA, the findings lent support to the uses and gratifications paradigm which posits that individual differences influence people's motivation for media use. Implications of the results for uses and gratifications and CCA research are discussed. 相似文献
5.
《广播与电子媒介杂志》2013,57(4):766-774
One can hardly be considered knowledgeable of uses and gratifications theory without being familiar with the work of Alan M. Rubin. His advancement of our knowledge about the centrality of the individual in the media uses and effects relationship has inspired numerous scholars to add to the body of knowledge guided by uses and gratifications research. The breadth of Rubin's work in this regard is extraordinary, but his devotion to clarifying central concepts of uses and gratifications in his audience-centered research should also be recognized. Rubin's pioneering studies in uses and gratifications remain as benchmarks for scholars seeking to understand electronic media and how engaged audiences relate to media content. 相似文献
6.
This article explores how Indonesian children have integrated media into their daily lives: media ownership at home, media uses, and gratifications sought, are discussed, as is the way in which gender and social-status influence the children–media relationship. Survey data of Jakarta-based children aged 9–15 (N=589) reveal that Indonesian children live in a media saturated environment, with high availability of media platforms in their homes and bedrooms. Similar to children in the US and Europe, children in Jakarta spend considerable amounts of time on a wealth of media platforms and experience multiple gratifications from using multiple media. Gender differences persist in that boys tend to be more into gaming, while girls focus more on communication aspects. High social-status children tend to have more media at their disposal in their bedroom, especially electronic games, computers, and Internet connections. Television is still prominent in the media menu of today, but mobile phones are ready to take its place in the near future. 相似文献
7.
Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use. 相似文献
8.
以“使用与满足”理论作为切入点,分析受众对App杂志的“使用”状况以及四种需求“满足”形态,以期为App杂志的发展提供一些思路上的参考。 相似文献
9.
《广播与电子媒介杂志》2013,57(3):358-377
Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Bandura's (1 986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a.new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage. , 相似文献
10.
Binge-watching, simultaneously treated as both guilty pleasure and legitimate health concern in popular press and academic discussions, is a pervasive media behavior. Yet distinguishing it from other ways of television viewing remains elusive in communication research. The present study employs empirically supported variables to determine if different outcome expectancies are relevant to the frequency of binge-watching as contrasted with appointment viewing of television through the lens of the model of media attendance. Survey results (N = 797) of a college student and representative adult sample reveal that binge-watching is motivated in large part by the behavior already being an entrenched habit among viewers, while suspense and anticipation associated with content and motivation to use viewing to regulate one’s emotions are also significant antecedents. Conversely, more frequent appointment viewing of television viewing was driven by viewing efficacy and older age. 相似文献
11.
According to the uses and gratifications approach, individuals try to satisfy needs by means of media use. The empirical application of this approach is often problematic because of the concept of “needs.” It is argued that the focus should shift to social and psychological factors as direct explanations of behavior. This article hypothesizes that adolescents' television use for mood management is predicted by factors related to the school and family contexts. Results support the hypothesis that tensions generated within the social contexts of home and school life are directly and indirectly related to the use of television for mood management. 相似文献
12.
Diana C. Mutz 《Mass Communication and Society》2013,16(2):196-217
This study examined reactions to a temporary parasocial breakup situation during the television writers’ strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling for the number of favorite programs that went off the air. Moreover, those with greater television affinity reported greater distress when their favorite show was disrupted, although television viewing motives also played a role in this process. Finally, when their favorite shows were no longer airing new episodes, viewers primarily replaced television viewing time with other media exposure rather than increasing nonmedia activities such as social interaction. However, a number of these activities varied by gender. 相似文献
13.
This study examines political and communicative factors predicting trust in mainstream newspapers and television by analyzing a set of survey data collected in South Korea. The results show that supporters of the opposition party are less likely to trust the mainstream news media than supporters of the ruling party. Daily Internet use negatively predicted trust in media only for nonpartisans. However, for supporters of the opposition party, daily Internet use moderated the interaction effect between political discussion and exposure to political news on trust in media. 相似文献
14.
Scholars have long advocated empirical integration of active-audience and structural theories to best explain audience exposure to television. This study incorporated both uses and gratifications and structural variables in an integrated model of audience exposure. Results indicated that seven statistically significant factors—ritualistic motivations, use of the Internet, audience availability, the cost of multi-channel service, age, instrumental motivations, and gender—combined to explain 30.3% of the variance in audience exposure to television. Findings suggest that no single theoretical construct explains the complexities that determine exposure to television. Future inquiry should continue to seek theoretical and empirical integration as a way to understand and explain media behavior. 相似文献
15.
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. 相似文献
16.
J. Brian Houston 《Communication Research Reports》2013,30(3):183-192
This research used a survey to examine how 9/11 television viewing, emotions, and parental conversation influenced current sociopolitical attitudes of young adults who were children in 2001. Young adults who watched more television coverage of the 9/11 attacks as children were found to exhibit lower levels of social trust and support for immigration now, whereas young adults who had more frequent conversations about 9/11 with their parents as children were found to have more confidence in U.S. political institutions and to exhibit more support for immigration. These results illustrate that, although the psychological distress from an event like 9/11 may fade for children not directly affected by the event, the influence of that event on how young people think about the world may remain, and that media coverage of and parental conversation about the event play significant roles in influencing these long-term effects. 相似文献
17.
More recently, many scholars have lamented the decline of social capital, civic and political participation in American society. This study attempts to clarify the concept of social capital and its major components. We differentiate two dimensions of social capital: trust and social connectedness. In addition, we investigate the differential effects of a full range of media use on civic and political participation. Analysis of data from a telephone survey in Clarksville, Tennessee in 2002 showed that people's social connectedness enhances both civic and political participation. Time spent in reading newspaper and watching public affairs on television was positively correlated with political participation whereas frequency of Internet use and entertainment TV viewing was not. The results also showed no correlation between media use and civic participation. Implications of the findings for future research on democratic citizenship were discussed. 相似文献
18.
David L. Swanson 《广播与电子媒介杂志》2013,57(3):237-254
Research strategies are suggested for clarifying and advancing understanding of some key elements in uses and gratifications. These elements concern the role of gratification seeking in exposure to mass communication, the relation of gratification seeking to the interpretive frames through which audience members understand media messages, and linking gratifications to the content of mass media. 相似文献
19.
Jeremy L. Osborn 《Mass Communication and Society》2013,16(5):739-757
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship. 相似文献
20.
Social network sites (SNSs) enable users to self-disclose to broad and anonymous audiences. Drawing on social cognitive theory (SCT) and the uses and gratifications (U&G) approach, this study investigates how reality television (RTV) cultivates desire for fame in its audience, which is operationalized as a human desire motivating nondirected self-disclosure (NDSD) online, a technique seeking fame. Results from an online survey (N = 221) show that whether watching RTV with friends interacted with time spent viewing RTV to affect desire for fame, which in turn affected the use of SNSs to pursue fame. In addition, exhibitionism, a motive of SNS use for the purpose of fame, fully mediated the relationship between desire for fame and NDSD. These results have implications for refining U&G and new media research. 相似文献