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1.
Tamara Witschge 《Journalism Practice》2014,8(3):342-356
Mediatization of politics in the institutional perspective is commonly taken to refer to the interactions between political actors and media actors, where the first become increasingly governed by media logic and the latter become increasingly independent from other institutions. Even though we could picture the relations between the different constituents as a triangle with audience, media and political actors as equally important corners, the institutionalist perspective does not give equal attention to the audience as actor in the process. In this article, I ask to what extent audience participation in news production affects our understanding of the process of mediatization of politics. I discuss both how audience participation can be seen as a challenge to media's role in politics (challenging the current conceptualization of mediatization of politics) as well as how the theory of mediatization can be seen to be confirmed by currently dominant audience participation practices. In the first understanding, we can argue that audience participation challenges independence of institutional media actors (to give more power to both audiences and politicians). In the latter understanding, audience participation can be seen to be governed by the same commercial interests as other media production and in addition that both mainstream and alternative media are subject to search engine logic. This article then calls for a critical examination of our understanding of mediatization of politics to do justice to the multiplicity of logics informing media practices, the multiplicity of actors producing news and, crucially, the interaction between those logics and actors. 相似文献
2.
Brandon Bosch 《Mass Communication and Society》2014,17(2):217-235
The people we see in news media can affect our perceptions of public opinion through exemplification. Although research shows that individuals interviewed in a news story can influence perceptions of public opinion, little attention has been paid to the role that source type and audience attitudes play in the exemplification process. This study tests how the exemplification process is influenced by different types of news sources featured in an article (e.g., vox pop, protester, and interest group interviews) and the audience's own political ideology. The study finds that the perceived typicality of sources is affected by both source type and how much an audience member agrees with the source. Source type is also found to directly affect perceptions of public opinion. 相似文献
3.
The article contributes to the research on media management by approaching the audience as consisting of communities, instead of considering it a mass audience. By developing audience community as a concept in media management and audience research and investigating mainstream newspapers’ perceptions and practices of audience community relations, the study aims to provide a future outlook for the changing community nature of audiences. Newspaper organizations are starting to perceive the audience as a more concrete network of people, and journalistic processes can increasingly consist of generating platforms and practices for communication and communal activities with and among the audience. In the article, these processes are studied empirically by means of a qualitative study carried out in Finnish, Japanese, and Korean newspapers. Interestingly, the findings indicate that audience communities do not, after all, play an important role in the daily practices of the newspapers. The engagement with audience communities in social media is only occasional, intermittent, and by no means systematic. By contrast, interaction with offline communities seems to be more familiar and considered more valuable than connecting with audience communities in social media. 相似文献
4.
Heikki Heikkilä 《Journalism Practice》2015,9(1):50-64
The media-saturated nature of everyday life is well acknowledged in current audience research, but the role of journalism for people living in this digitalised environment remains less clear. To provide a better understanding of the role of journalism and news in everyday life, this article states the case for combining two complementary analytical perspectives in cultural audience research that draw on the framework of practice theory. We need to focus on both interpersonal communication practices within social networks and on discursive practices and patterns of how people use the media. Empirically, this article draws on an extensive audience study conducted in Finland, whose findings provide a cause for moderate optimism regarding the sustaining relevance of journalism in people's everyday life in the digital era. Firstly, social networks—both offline and online—constitute a vital structure within which the output of journalism is rendered meaningful by users. Secondly, the discursive practices applied by the participants emphasise the importance of news as a central means of orientation to society and making sense of the political nature of the public world. However, much of this potential remains unknown to journalists because users' activities occur at a distance from journalism and political institutions, which poses a challenge to digital journalism. 相似文献
5.
[目的/意义]整合定性与定量的舆情研究视角,统一多模态研究对象,实现网络舆情信息受众的观点测度,可修复网络舆情分析与治理的理论与实践裂痕。[方法/过程]通过引入网络舆情场的概念,对网络舆情信息受众、受众观点测度的内涵进行诠释,就网络舆情场与信息受众观点测度的逻辑关系加以辩证讨论。[结果/结论]提出网络舆情场内舆情受众观点测度机理和具体测度路径,为后续网络舆情场中的网络舆情信息分析、多维度信息受众观点测度,受众认知规律发现,网络舆情监督和管控限制等层面的研究做相应铺垫。 相似文献
6.
Clare Horrocks 《Media History》2014,20(1):21-33
In a climate of fear about funding for libraries and the arts, the preservation of many periodicals and newspapers is under threat. Digitisation is therefore justifiable as a conservation directive however what of those volumes that are not chosen? Are we creating an alternative version of Victorian culture through so selective a gaze? Indeed, who is choosing these titles? There is a question of access, both of what material is available to digitise and also what it is perceived ‘the audience’ want. However, a further question is raised—who are ‘the audience’? What are these archives going to be used for? This article will examine the different forms of nineteenth-century periodical and newspaper archives that are available, how they are organised and who their perceived audience is, before going on to consider the pedagogical utility of such sites. How can we enhance students' understanding of nineteenth-century culture by using these archives in our lecture theatres? And if we do, what are the implications for research in the future? 相似文献
7.
本文探讨了当前国际受众研究领域的一个新的发展方向,并指出受众性格研究对于中国电视频道品牌管理的重要意义. 相似文献
8.
Pille Pruulmann-Vengerfeldt 《The Communication Review》2013,16(1-2):92-102
This article looks at the ways of finding novelty in communication and audience research and questions the necessity to seek constant innovation in conquering new territories in audience research. Based on both personal experiences and those from the PhD students across Europe, the article maps five Basic elements where novelty in audience research is sought—new technologies, new countries, new audiences, interdisciplinarity and cross-media. The article argues that despite the constant pressure to innovate, there are important elements of value in traditional audience research that need to be kept, including methodological diversity and often repeated feel for the triangulation of audiences, producers and text. In this combination of keeping the old and seeking the new in audience research, the discipline can be seen growing richer and more diverse with every added contribution. 相似文献
9.
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media. 相似文献
10.
Baohua Zhou 《亚洲交流杂志》2013,23(2):119-131
This paper employed quantitative methods to explore the trends of audience research in Mainland China by analyzing research articles in three major journalism and communication academic journals. The author analyzed research approaches, research methods, medium of focus and theoretical frameworks in these audience research articles from 1985 to 2002. Unlike findings derived from the analyses of mass communication research articles in major international journals, most of the research articles in Mainland China used qualitative methods. Chinese scholars tend to adopt behaviorist and structural approaches towards the study of audience. The number of research articles that dealt with broadcast and print media exceeded any other media, while more and more studies on Internet users are being conducted. Chinese scholars began to develop theories in recent years. The future study will continue based on analysis of other research materials and comparison with audience research articles in leading international journals. 相似文献
11.
Tony Harcup 《Journalism Practice》2016,10(6):680-696
Alternative forms of journalism are said to challenge the passive role of audience members as receivers and to foster active citizenship among alternative journalists and audiences. Yet the scholarly literature on alternative journalism contains more assertions about than evidence from the audience. Downing has described the audience for alternative media as “the virtually unknown”, prompting him to urge journalism scholars to undertake more audience research to help increase our understanding of this allegedly active and civic-minded public. This exploratory study of the people who regularly read a contemporary example of alternative journalism—an investigative local blog covering one UK city—is intended to contribute towards filling the gap identified by Downing. Audience views are explored by means of questionnaires and focus groups, providing some evidence that individuals are attracted to alternative journalism by their dissatisfaction with mainstream media; that they see alternative media as helping them make sense of the world; and that, to an extent, engaging with such media is both a prompt to, and a reflection of, readers’ democratic engagement as citizens. Recognising the limitations of this small study, the article concludes by reiterating Downing's call for further research. 相似文献
12.
人工智能技术的兴盛,不论在理论发展或是研究方法层面,都给传播学科的受众与效果研究带来了新契机。本文立足于国际前沿和本土研究的视角,通过与祝建华教授和杰佛瑞·汉考克教授的学术对谈,探讨了智能时代受众研究和媒介效果研究的前沿动向和理论思考,分析了数据时代传播研究方法的变迁,同时展望了传播学研究的未来发展趋势,并针对中国情境下的受众与效果研究如何更好地走向国际化,给出了相应建议。技术与数据为用户研究增添了新的细节,微观和中观层面的理论聚焦依然重要,多元方法、计算技能和数据伦理需要重视,理论化和普适化是中国传播学者尚需提升的能力。 相似文献
13.
Michael Robinson Kevin Jones Helge Janicke Leandros Maglaras 《Government Information Quarterly》2019,36(2):276-293
Cyberphysical societies are becoming reliant upon the cyber domain for everyday life. With cyber warfare increasingly becoming part of future conflicts, new and novel solutions are needed to assist governments in securing their national infrastructure. Cyber peacekeeping is one such solution: an emerging and multi-disciplinary field of research, touching upon technical, political, governmental and societal domains of thought. In this article we build upon previous works by developing the cyber peacekeeping activity of observation, monitoring and reporting. We take a practical approach: describing a scenario in which two cyberphysical societies experience the negative effects of cyber warfare and require cyber expertise to restore services their citizens depend upon. We explore how a cyber peacekeeping operation could start up and discuss the challenges it will face. The article makes a number of proposals, including the use of a virtual collaborative environment to bring multiple benefits. We conclude by summarising our findings, and describing where further work lies. 相似文献
14.
Nando Malmelin 《Journalism Practice》2016,10(5):589-607
This article discusses the role of the online audience community as a strategic resource for media work. It opens up a current perspective on the audience community, which has received scarce attention in research both conceptually and empirically. The article provides an empirical analysis of the various ways in which the audience community can serve as a resource in the work of journalists. The conclusion is that the audience community can have wide-ranging strategic significance and implications for media work and media brands. In particular, observing and connecting with the audience community can help journalists acquire deeper knowledge and understanding of the audience, as well as strengthen commitment and engagement among the audience with the media brand. As a consequence of collaborating with the audience community, new journalistic roles and tasks are emerging. 相似文献
15.
Sara Harrington 《Public Services Quarterly》2013,9(3-4):37-52
SUMMARY This article explores how online pathfinders can best meet the information needs of graduate students and foster advanced research. The article reviews the literature on pathfinders, including the historic characteristics of print pathfinders, and the recommendations that have emerged for online pathfinder content. The article explores the information needs of humanities graduate students in general terms, and specifically examines extant online pathfinders in the field of art history. The article concludes with recommendations for the content of online pathfinders aimed at the humanities graduate student audience. 相似文献
16.
Charlie RAPPLE 《Learned Publishing》2012,25(4):252-257
Mobile dominance is imminent. Getting mobile wrong means losing market share to disruptors; getting it right gives us an opportunity to rebuild relationships with our audience. It is the audience, therefore, that should direct mobile strategy. This means starting by researching the workflows and challenges of different segments, to understand how to add value (not just bells‐and‐whistles). We must prioritize mobile in our product development and innovation, freeing it from the ‘print + online’ paradigm so that it can fulfil different kinds of information needs and objectives. This article advocates a back‐to‐basics approach that puts audiences (not content, and not technology) at the centre of mobile strategy, and explores market segmentation and research, innovation, business models, development choices, and the wider organizational implications of getting mobile right. 相似文献
17.
Marcel Verhoeven M. Bjørn von Rimscha Isabelle Krebs Gabriele Siegert Christoph Sommer 《媒体管理杂志》2018,20(1):51-77
Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further investigated in an exploratory qualitative study. We found that the building blocks are applicable to all types of media, independent of seriality and content types of media products. Subsequently the research question of this article is: Which building blocks of success are most important for media products? To answer this question, we conducted an online survey of 255 media professionals in print, audio-visual, and online media in Austria, Germany and Switzerland. To analyze our data, we deployed qualitative comparative analysis, a method based on set theory that is suitable to investigate complex causality. We conclude that four building blocks are necessary for success: “good” distribution, environmental orientation, form/design, and human resources are preconditions for achieving success in terms of audience market share. In addition, three patterns emerge in the sufficient paths (combinations of building blocks) to success. Which route to success a media product shows can be related to the width of its topical scope and the corresponding projected audience size. 相似文献
18.
Niklas A. Chimirri 《The Communication Review》2013,16(1-2):81-91
The article problematizes the ontological and epistemological separation of the audience researcher from the very audience the researcher wishes to investigate. After all, every researcher co-constitutes the research outcome, and every researcher can potentially be articulated also as audience participant. The text consequently suggests conceptualizing the researcher as well as the researched as participants in and contributors to sociomaterial practice by building on insights from Critical Psychology. Thinking audience research in the light of such an understanding challenges widely accepted divisions between those who do research and those who are being researched, as well as between theoretical and empirical work, between qualitative and quantitative methodologies. Finally it is argued that the researcher's perspective on the sociomaterial relations of concern is necessarily situated and limited. Hence, engaging in audience research as social research calls for investigating other practice participants' perspectives on these relations so as to collaborate on tackling problems of shared concern. 相似文献
19.
Gal Ariely 《广播与电子媒介杂志》2015,59(3):438-455
Media commercialization has long been suspected of exerting a negative influence upon political culture. The news media's interest in intrigues, personal details, and scandals rather than political issues in order to capture audience attention is regarded by many as a prime source of political cynicism. This article scrutinizes this claim by examining whether a commercialized media environment correlates with lower levels of citizen political trust across countries. Integrating cross-national survey data with country-level measures of commercialized political coverage, the findings indicate that, across 33 European countries, a negative link exists between media commercialization and political trust. Replication of the analysis with a separate cross-national survey across 28 countries demonstrated the robustness of the findings. These support the claim that media commercialization undermines political trust. 相似文献
20.
Rita Figueiras 《Critical Studies in Media Communication》2019,36(2):171-183
The article explores the relationship between the punditry sphere and democracy by analyzing how pundits and media organizations think about their audience. It also examines the role of punditry in the political environment in which the media organizations operate. Using Portugal as an example, the study draws on data gathered from interviews with pundits, journalists and news editors. Findings suggest that pundits and media organizations construct a punditry sphere that revolves around the circles of power. The article argues that this conception of the punditry sphere reflects the reward system under which pundits and media organizations work. Punditry seems to be a field primarily oriented to pundits themselves and to managing their stakes in the public arena while operating as a sphere where media organizations rework their relations with and within established powers, where politicians hold a special place. This construction reflects the co-dependence between media organizations and circles of power in Portugal and offers organizational-structural understanding of the logics of the punditry sphere and the role pundits play in public communication. 相似文献