共查询到20条相似文献，搜索用时 31 毫秒
1.
Bryan McLaughlin Nathian S. Rodriguez Joshua A. Dunn Jobi Martinez 《Mass Communication and Society》2018,21(5):585-605
This article applies the concept of stereotyped identification—the idea that cognitively and emotionally identifying with fictional minority characters can simultaneously increase acceptance of minorities while reinforcing stereotypes about how they look, act, and talk—to the context of Latina television characters. Specifically, we employed a national survey measuring participants’ exposure to Latina TV characters; levels of identification with TV characters; and attitudes toward, and stereotypes about, Latinas. Results are consistent with the prediction that through identification, exposure to Latina TV characters is related to more favorable feelings toward Latinas, as well as higher levels of stereotyped views of Latinas as sexualized and melodramatic. 相似文献
2.
The present study seeks to extend the extant body of work on media multitasking by examining the impact of second screen use (tweeting while watching television) on transportation into a narrative and enjoyment of a TV sitcom, mediated through affective experiences. In a between-subjects experiment, participants watched a TV show with or without tweeting about it. The findings support the assumption that media multitasking decreases people’s experience of transportation, which then impairs their emotional responses; reduced emotions further decrease enjoyment of the show. However, trait empathy does not moderate the impact of concurrent TV-viewing and tweeting. 相似文献
3.
The current study, grounded in the parasocial contact hypothesis, employed a survey of emerging adults to investigate the relationship between exposure to gay characters on television and heterosexuals' endorsement of gay equality. A positive relationship existed between exposure to on-screen gay characters and gay equality endorsement. The relationship was stronger for racial minority participants than for White participants, and for participants who had no or few interpersonal relationships with openly gay individuals than for participants who had more than three respective relationships. Results are discussed in terms of the parasocial contact hypothesis and television as an agent of social change. 相似文献
4.
《Journal of Media Economics》2013,26(2):105-119
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year. 相似文献
5.
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most countries, it is important to understand the relation between market competition and public interest goals like program diversity. To find a general pattern governing TV programming in a commercial environment, this study examines the relations between competition and diversity trends for programs oriented toward the public interest and for entertainment shows. The results show that overall diversity is a decreasing function of competition, but that competition's effects on diversity differ for informational and cultural programs and dramas. Both the degree of competition and broadcasters' goals for each program genre have important effects on the diversity of television programming. 相似文献
6.
Lisa Glebatis Perks Noelle McElrath-Hart 《Qualitative Research Reports in Communication》2017,18(1):1-7
This article analyzes online qualitative survey responses from 43 television time shifters who knew narrative content (spoilers) about a particular show before they decided to watch. Twenty of the study participants cited narrative content and/or their spoiler sources as the reason they chose to watch. We ultimately argue that television spoilers can function as teasers, leading would-be viewers to enjoyable shows. In doing so, we expand the definition of spoiler, offering insight into how spoilers can create rather than ruin opportunities for narrative pleasure. 相似文献
7.
James J. Kimble 《The Communication Review》2017,20(2):142-161
This article draws on the concepts of narrative interactivity and closure to investigate three World War II-era print media characters. The analysis details how Al Parker’s Mary & Jane and Norman Rockwell’s Willie Gillis developed a perceived authenticity that invited fans to envision the propaganda drawings as having lives beyond their artistic origins. The essay concludes that the narrative arcs of these characters prefigured the imagined relationships that subsequent generations developed with televised characters. 相似文献
8.
Kevin Wise Ph.D. Paul Bolls Ph.D. Justin Myers Miglena Sternadori Ph.D. 《广播与电子媒介杂志》2013,57(4):532-546
This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in “getting there” versus “being there” during exposure to online news. 相似文献
9.
Caty Borum Chattoo Patricia Aufderheide Kenneth Merrill Modupeola Oyebolu 《广播与电子媒介杂志》2018,62(3):495-513
Where are diverse makers and subjects most likely to be found in U.S. TV documentary? This study compares commercial and public TV series, and also anthology formats (“authorial” series) and executive-produced formats. A content analysis for characters and makers showed that public TV authorial series are more diverse than either commercial or other public TV series. Independent documentaries have diversity value both in commercial and public TV settings. 相似文献
10.
This study examined cognitive and affective responses of Japanese (N=199) and American participants (N=194) to the depiction of gender in a Japanese animé popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans. Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in animé, implications of findings from viewing sex-stereotypical images and directions for future research are discussed. 相似文献
11.
This study employs a cross-cultural perspective to examine how local audiences perceive and enjoy foreign dramas and how this psychological process differs depending on the cultural distance between the media and the viewing audience. Using a convenience sample of young Korean college students, this study, as predicted by cultural discount theory, shows that cultural distance decreases Korean audiences’ perceived identification with dramatic characters, which erodes their enjoyment of foreign dramas. Unlike cultural discount theory, however, cultural distance arouses Korean audiences’ perception of novelty, which heightens their enjoyment of foreign dramas. This study discusses the theoretical and practical implications of these findings, as well as their potential limitations. 相似文献
12.
Colleges and universities in the United States often promote diversity through a neoliberal lens by framing diversity as a celebration of individual differences or a commodity that students can gain by attending their institution. In communication courses, diversity has been conceptualized through both neoliberal and critical lenses, but limited research has investigated how communication students define and explain diversity. The focus of this study was to understand how communication students define diversity. We performed thematic analyses on open-ended survey responses to investigate how communication students define diversity. Four themes emerged from our analyses: (a) diversity is a mechanism for unifying communities, (b) diversity is an affirmation of individual differences, (c) diversity is a harbinger of acceptance and equality, and (d) diversity is a disruptive force that re-centers the voices of traditionally marginalized people. Our findings indicate most communication students define diversity through a neoliberal lens. However, 3% of our participants conceptualized diversity through a critical lens by explaining that diversity should create space for those who are marginalized to have their voices heard. We conclude by providing recommendations for communication instructors to incorporate more critical conversations about diversity into their classrooms and foster diverging discourses about diversity across communication curricula. 相似文献
13.
Jiyeun Lee 《亚洲交流杂志》2015,25(4):393-407
This study examined how Korean dramas portray the relationship between women's life and work. Men were shown as more affluent, more educationally privileged, older, and yet less likely to be married than women. Far more men than women were employed outside the home and holding a professional occupation or managerial position. Among young adult characters, marriage increased men's employment but decreased women's. Married men were also the most likely to be professionals or managers whereas it was highly unlikely for women, whether married or single. The negative effects of being a parent on employment and on holding a professional or managerial position were consistent for women and men. Examination of women and men's employment and professional empowerment for the past 10 years in television dramas and South Korean social statistics revealed a parallel between television reality and the observed reality, except for a gross overrepresentation of men as professionals or managers in the dramas. 相似文献
14.
People with more political knowledge tend to have more coherent ideologies (Delli Carpini & Keeter, 1996; Judd & Krosnick, 1989; Stimson, 1975; Zaller, 1992). Drawing on prominent theories of attitude structure (e.g., Dinauer & Fink, 2005; Hunter, Levine & Sayers, 1976), we propose an explanation for this relationship, testing whether people who spend time thinking about how political concepts relate to one another are more likely to exhibit ideologically coherent attitudes (Judd & Krosnick, 1989). We find that participants who are instructed to participate in an exercise that requires them to think about how political concepts are related exhibit greater correlations between social- and economic-policy attitudes than nonparticipants and find some evidence that participants’ policy attitudes are more consistent over time. Contrary to expectations, there was no evidence of greater consistency between policy attitudes and underlying values, including party identification. 相似文献
15.
ABSTRACT Research indicates that reality TV viewing frequency and involvement with reality TV are linked. However, previous studies employed cross-sectional designs and were carried out among college students and general adult population, but not among the most frequent consumers of reality TV: adolescents. To better understand the causal link between this demographic segment’s reality TV viewing and involvement, we conducted a longitudinal study among 392 adolescents (ages 15 to 17). Frequency of reality TV viewing increased narrative engagement, parasocial interaction, emotional empathy, merging with the characters, wishful identification, perceived realism, and enjoyment of reality TV six months later. No reverse effects on viewing existed. 相似文献
16.
Marina Krcmar 《广播与电子媒介杂志》2013,57(2):250-251
In this study, children were shown one of three violent TV clips. Each clip showed an identical act of aggression but the perpetrator's motivation and punishment for the violent act were manipulated. Children also filled out a questionnaire that asked about their family communication patterns (FCP). Overall, children who rated higher on the communication dimension were more likely to see motivated violence as more justified, whereas children who rated higher on the control dimension were likely to see punished violence as less justified. In addition, children who were more control‐oriented and who had perceived the violent clip as justified chose aggressive story endings significantly more frequently than other children. 相似文献
17.
This study examined the use of narrative political advertisements during the 2014 midterm elections. A content analysis of 243 ads identified three narratives types: autobiographical, voter stories, and testimonials. Narrative ads were mostly positive and focused almost equally on issues and candidates’ characters. Negative attack ads and anonymous announcers were primarily used by candidates who lost the election, whereas winners employed more often autobiographical spots and included family members in the ads. The growing use of narratives in political advertising as found in the present study suggests that future research should further examine the effects of narrative political ads on individuals. 相似文献
18.
施卓晨 《浙江传媒学院学报》2003,10(1):45-46
电视是一种高度现代化、科技化和大众化的传播媒介,电视广告是目前最富表现力、最具感染力和魅力的广告类型。但 电视广告的竞争日显白热化,对电视广告的创意也提出了更高的要求。本文从广告人物如何选用,广告语如何提炼和广告内容如何增强 感染力三个方面提出了笔者的看法和建议。 相似文献
19.
Bridget Rubenking 《Communication Research Reports》2016,33(4):324-331
This study explored how media technologies, TV content genres, and demographic and trait individual differences influence the amount of media multitasking while viewing TV, or “second screen viewing,” among college undergraduates. A dual structural and audience factor approach examines influences on multitasking while viewing TV, and a limited capacity theory guides an examination of the effect of TV genre on multitasking while viewing. Survey data reveal that media technology access, sex, age, trait immersive tendency, and multitasking preference predict greater multitasking and that individuals are most likely to multitask during sports content and least likely to during dramatic content. 相似文献
20.
《Mass Communication and Society》2013,16(2):239-254
After rating male and female characters in the top-grossing comedy films for each year (1951-2000), the authors predicted that during times of greater social and economic threat female film characters who joke about sex would be less physically attractive, and male characters would be lower in socioeconomic status. These qualities have been found in prior research to denote desirability in potential mates. Results were generally consistent with predictions. It was suggested that these results, paired with findings from previous studies, could be taken as support for a lowered expectations hypothesis: during bad times people feel less optimistic, and consequently even people's fantasy partners are less grandiose. 相似文献