共查询到18条相似文献，搜索用时 265 毫秒
1.
虚拟图书馆服务与客户关系管理 总被引：4，自引：0，他引：4
虚拟图书馆引入客户关系管理对提高图书馆质量和拓展图书馆服务渠道与方式都具有十分重要的作用。本文简要地介绍了客户关系管理、客户关系管理在提高虚拟图书馆服务质量等方面所起的作用、客户关系管理系统为虚拟图书馆提供服务的各种方式以及不同的客户关系管理系统。 相似文献
2.
引入CRM提升图书馆服务质量 总被引：1，自引：0，他引：1
把客户关系管(CustomerRelationshipManagement,CRM)系统引入图书馆,是图书馆工作真正实现向"以读者为中心"模式转变的有力措施.论文分析了图书馆引入CRM的意义,探讨了图书馆引入CRM的内容和方法. 相似文献
3.
图书馆客户关系管理的可行性分析 总被引：10，自引：0，他引：10
本文分析了客户关系管理在图书馆实施的必要性和可行性，认为客户关系管理是实现图书馆向“以用户为中心”模式转变的有力措施，并论述了图书馆实施客户关系管理的方法与策略。 相似文献
4.
浅析在高校图书馆管理中的客户关系管理 总被引：2，自引：1，他引：1
对高校图书馆管理中的客户关系管理进行了探讨。图书馆引入客户关系管理理论,有助于满足读者个性化信息服务要求,有利于降低成本、提高资源利用率,能有效促进图书馆管理效率和服务水平的提高;图书馆管理理念与客户关系管理的基本思想是一致的,图书馆的管理存在着对CRM的客观要求,图书馆基础设施的改善为CRM的实施创造了良好的条件;图书馆引入客户关系管理应培育“以读者为中心”的管理理念,建立基于读者需求的数据库,选择重点客户实行差异化服务,按照CRM的管理原则梳理业务流程,实施流程重组。 相似文献
5.
图书馆客户关系管理初探 总被引：1，自引：0，他引：1
何文娟 《浙江高校图书情报工作》2009,(1)
客户关系管理是图书馆管理的应有之义。文章对图书馆客户关系管理的目的、内容等进行了探讨。 相似文献
6.
客户关系管理作为一种新型的管理理念近些年来已被广泛应用于各行各业,本文从图书馆参考服务实施客户关系管理的必要性出发,简述了图书馆参考咨询如何实施客户关系管理及应注意的问题. 相似文献
7.
本文分析了客户关系管理的概念、内容及方法,并探讨了如何将客户关系管理应用于图书馆联盟用户管理中,改善图书馆联盟用户管理方法,从而提升图书馆服务质量,提高图书馆竞争力。 相似文献
8.
客户关系管理理论在图书馆的应用 总被引：10，自引：1，他引：9
随着数字时代的来临，图书馆商业化进程显著加快，图书馆如何在未来的竞争中求得发展，客户关系管理显得尤为重要。本文主要介绍了客户关系管理的由来，目的，主要功能以及对图书馆管理所起的作用。 相似文献
9.
客户关系管理作为一种新型的管理理念近些年来已被广泛应用于各行各业,本文从图书馆参考服务实施客户关系管理的必要性出发,简述了图书馆参考咨询如何实施客户关系管理及应注意的问题。 相似文献
10.
基于数据挖掘的读者关系管理 总被引：1，自引：0，他引：1
本文分析了数据挖掘的含义和系统结构,围绕从客户关系管理到读者关系管理的理论创新与实践应用,重点剖析了在高校图书馆读者关系管理中实施数据挖掘的过程,提出了基于数据挖掘的读者关系管理系统框架及其技术支持。 相似文献
11.
Piyawan Siriprasoetsin Kulthida Tuamsuk Cholabhat Vongprasert 《International Information and Library Review》2013,45(4):221-229
This study investigates and analyzes the factors affecting customer relationship management (CRM) practices in Thai academic libraries. The research conceptual framework focuses on factors affecting CRM practices was developed using Combe (2004)’s study on assessing CRM strategies. Mixed methods, qualitative, and quantitative approaches were used as a research methodology. Data was collected by using the interview and survey techniques with the administrators, staff and customers of six selected academic libraries in Thailand. Analysis of the data was done by using Pearson’s correlation coefficient, factor analysis, and multiple regression analysis. The results of the study show that factors that have statistically significant impact on CRM practices in Thai academic libraries at 0.05 level were: (1) the knowledge and understanding of CRM of library staff and leadership of library administrators (Beta = 0.762), (2) organizational culture and communication (Beta = 0.323), (3) customer management processes (Beta = 0.318), (4) technology for supporting customer management (Beta = 0.208), and (5) channels for library services and communications (Beta = 0.150). The knowledge and understanding of CRM of library staff and leadership of library administrators which include the perception and awareness of service quality focusing on customer relationship is a key to library success. Important factors also include the acceptance and support of the use of CRM in the library, the clear vision and mission about using CRM in the library strategic plan, the knowledge and understanding of library staff on CRM processes, customer characteristics, and behaviors. The organizational culture and communication factors involve the creation of the CRM cultures of working in the library, good teamwork, cooperative and clear working agreements, clear roles and responsibilities, good communication between library staff, cross library functional integration, and performance evaluation and development. The customer management processes factor includes recording and registration of customer profiles, customer analysis and classification, services to individual customers, services to expected customers, and continual customer interactions. The technology for supporting CRM factors includes communication technology, information technology, and operations support technology. The channels for library services and communications factors can be direct channels, such as a service counter and self-circulation service, and indirect channels such as telephone, call center, email, personal web, library web, and social networking technology. Suggestions for academic libraries on the development and implementation of CRM in libraries are: (1) CRM must be included in the library strategic plan; (2) CRM must be a key strategy for the improvement of library service quality; (3) library administrators must have strong leadership for achieving the effectiveness of CRM practices in the library; (4) library staff must have good knowledge and understanding of CRM and its link to the library service quality improvement; (5) the working cultures for CRM effectiveness such as teamwork, cross functional work, and good communication between staff must be encouraged and practiced in the library; and (6) technology must be fully supported for CRM in the library. 相似文献
12.
Factors affecting customer relationship management practices in Thai academic libraries 总被引：1，自引：0，他引：1
Piyawan Siriprasoetsin Kulthida Tuamsuk Cholabhat Vongprasert 《International Information and Library Review》2011,(4):221-229
This study investigates and analyzes the factors affecting customer relationship management (CRM) practices in Thai academic libraries. The research conceptual framework focuses on factors affecting CRM practices was developed using Combe (2004)’s study on assessing CRM strategies. Mixed methods, qualitative, and quantitative approaches were used as a research methodology. Data was collected by using the interview and survey techniques with the administrators, staff and customers of six selected academic libraries in Thailand. Analysis of the data was done by using Pearson’s correlation coefficient, factor analysis, and multiple regression analysis. The results of the study show that factors that have statistically significant impact on CRM practices in Thai academic libraries at 0.05 level were: (1) the knowledge and understanding of CRM of library staff and leadership of library administrators (Beta = 0.762), (2) organizational culture and communication (Beta = 0.323), (3) customer management processes (Beta = 0.318), (4) technology for supporting customer management (Beta = 0.208), and (5) channels for library services and communications (Beta = 0.150). The knowledge and understanding of CRM of library staff and leadership of library administrators which include the perception and awareness of service quality focusing on customer relationship is a key to library success. Important factors also include the acceptance and support of the use of CRM in the library, the clear vision and mission about using CRM in the library strategic plan, the knowledge and understanding of library staff on CRM processes, customer characteristics, and behaviors. The organizational culture and communication factors involve the creation of the CRM cultures of working in the library, good teamwork, cooperative and clear working agreements, clear roles and responsibilities, good communication between library staff, cross library functional integration, and performance evaluation and development. The customer management processes factor includes recording and registration of customer profiles, customer analysis and classification, services to individual customers, services to expected customers, and continual customer interactions. The technology for supporting CRM factors includes communication technology, information technology, and operations support technology. The channels for library services and communications factors can be direct channels, such as a service counter and self-circulation service, and indirect channels such as telephone, call center, email, personal web, library web, and social networking technology. Suggestions for academic libraries on the development and implementation of CRM in libraries are: (1) CRM must be included in the library strategic plan; (2) CRM must be a key strategy for the improvement of library service quality; (3) library administrators must have strong leadership for achieving the effectiveness of CRM practices in the library; (4) library staff must have good knowledge and understanding of CRM and its link to the library service quality improvement; (5) the working cultures for CRM effectiveness such as teamwork, cross functional work, and good communication between staff must be encouraged and practiced in the library; and (6) technology must be fully supported for CRM in the library. 相似文献
13.
构建适应危机管理的图书馆组织文化 总被引：3，自引：0，他引：3
组织文化和危机管理是图书馆界研究的热点。文章论述了图书馆组织文化和图书馆危机管理的内涵、研究内容,并对两种理论进行了比较。认为二者可以结合起来,共同发挥作用,提出构建具有危机管理能力的图书馆组织文化,从精神层、制度层、物质层提出了一些将图书馆危机管理思想融入图书馆组织文化的途径和策略。 相似文献
14.
论述了图书馆数字化管理的含义、特征及内容，数字化管理与传统管理的区别，以及图书馆如何实现数字化管理。并指出数字化管理在实现图书馆管理创新，增加活力，促进图书馆事业发展方面具有重要的意义。 相似文献
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16.
我国图书馆界"以人为本"研究的计量分析 总被引：2，自引：0，他引：2
文章简要介绍了“以人为本”的概念及在图书馆管理中的应用,并就近年来关于“以人为本”的研究进行了回顾,以量化的方式描述了我国图书馆界“以人为本”、建立和谐图书馆研究的状况和成果. 相似文献
17.
公共图书馆业务统计工作探讨 总被引：1，自引：0，他引：1
统计工作意义重大,各项统计数据是图书馆决策、规划、管理、改进工作的前提,是图书馆事业证明社会价值、树立社会形象、争取政策支持、进行宏观调控的基础。文章强调了统计工作的重要性,介绍了南山图书馆和深圳公共图书馆界的统计工作实践,以实例彰显了统计工作的巨大价值。同时也指出了我国公共图书馆界统计工作中存在的一些问题,如统计工作各自为政、基层图书馆统计欠缺、统计体系不健全、统计分析缺乏、统计意识淡薄等等,对公共图书馆该如何进行统计工作进行了探讨,呼吁图书馆界重视统计问题,建议公共图书馆统计工作应该标准化、规范化、常规化,并重视基层图书馆的统计。 相似文献
18.
信息技术与图书馆学研究一直是紧密联系在一起的。目前，现代信息技术已渗透到图书馆的方方面面，本文仅以现代信息技术在图书馆领域中的应用为基础。讨论了现代信息技术对图书馆学研究方法的影响。 相似文献