共查询到20条相似文献，搜索用时 406 毫秒
1.
Julia K. Woolley Anthony M. Limperos Mary Beth Oliver 《Mass Communication and Society》2013,16(5):631-652
Although Facebook is primarily known for building and maintaining relationships, the 2008 presidential election highlighted this social networking website as a viable tool for political communication. In fact, during primary season until Election Day in 2008, Facebook users created more than 1,000 Facebook group pages that focused on Barack Obama and John McCain. Using quantitative content analysis, the primary purpose of this study was to assess how both John McCain and Barack Obama were portrayed across these Facebook groups. Results indicated that group membership and activity levels were higher for Barack Obama than for John McCain. Overall, Barack Obama was portrayed more positively across Facebook groups than John McCain. In addition, profanity, racial, religious, and age-related language were also coded for and varied with regard to how each candidate was portrayed. Theoretical and practical implications are discussed. 相似文献
2.
Myiah J. Hutchens Jay D. Hmielowski Michael A. Beam 《Mass Communication and Society》2013,16(2):123-143
Examining the impact of various media sources on knowledge has a long tradition in political communication. Although much of the extant research focuses on the impact of traditional media on factual knowledge, research is expanding to include a variety of media sources and multiple dimensions of knowledge, in addition to understanding processes that better explain these relationships. Using a nationwide, opt-in online survey (n = 993), we examine the relationship between partisan media and structural knowledge, which assess how interconnected people see political concepts. Utilizing understanding of the Affordable Care Act as the content area of interest, we examine whether exposure to partisan media has differential effects on attitudinal ambivalence—holding both positive and negative attitudes toward an object—based on the political ideology of the respondent, and whether this impact of ambivalence influenced structural knowledge. Our results show that exposure to attitude-consistent media decreased attitudinal ambivalence. This exposure to attitude-consistent media results in a positive indirect effect on structural knowledge through this decrease in ambivalence. We find the reverse effect for use of attitude-inconsistent media. 相似文献
3.
《Mass Communication and Society》2013,16(2):111-131
Political candidates and citizens alike have been turning to nontraditional, "softer" sources of political information such as late-night comedy and daytime talk shows. This is particularly true during presidential elections, when candidates make guest appearances to reach audience members who may or may not be politically engaged, and when discussion of political affairs becomes more prominent. What are the effects of consuming such media content? Using data from the 2000 National Annenberg Election Survey, we examine the effects of watching late-night comedy shows and candidates' appearances on Oprah on various forms of citizenship. Results indicate that watching political infotainment can enhance political engagement, but not for all sectors of the electorate and not all the time. Exposure to late-night comedy and political content on Oprah was associated with increased levels of participation. However, for late-night comedy viewing, the positive association between exposure and 2 criterion variables—intent to vote and interpersonal political discussion—was significantly more pronounced among political sophisticates. 相似文献
4.
Amy B. Becker 《Mass Communication and Society》2014,17(3):424-445
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media. 相似文献
5.
A career in law enforcement is highly stressful given the nontraditional shiftwork, uncertain interactions, and risk of harm. These combined stressors likely spillover into one's romantic relationship and, thus, the study reported here explored one potential communicative coping mechanism—humor. Research exploring humor suggests that humorous communicators are better able to respond to stress, and this study explored if humor appears to benefit relational communication in police officer relationships. Findings begin to support this argument, revealing that romantic partners of police officers with a high humor orientation (HO) report using humor more to cope as well as experiencing less stress (both perceived and physical) and conflict (lower frequency of conflict and less intense/hostile conflict). Path analyses revealed that the use of humor to cope mediated the relationships between self-reported HO and stress, as well as conflict. Implications for humor and romantic relational communication are discussed. 相似文献
6.
Nickie Michaud Wild 《广播与电子媒介杂志》2015,59(3):494-508
Political comedy on television has become an increasingly relevant and informative source which voters, and commentators in the official journalistic public sphere, draw upon. Saturday Night Live has long been a cultural forum of representation of American Presidential Candidates. Two parodies of candidates in particular stand out in the 21st century: Will Ferrell's impression of George W. Bush in 2000 and Tina Fey's of Sarah Palin in 2008. Journalists in the New York Times and Washington Post tended to reject the Ferrell impression as meaningless, while using the Fey parody to represent their own opinions. Why was the satirical portrayal of Palin more salient? The Fey impression resonated with writers in the public sphere in a much more substantive manner than the Ferrell impression, which focused mostly in personal characteristics. This period marks a transition of personality-based humor to more substantive satire. 相似文献
7.
Susan Tyler Eastman Gregory D. Newton Paul D. Bolls 《Journal of Applied Communication Research》2013,41(3):238-259
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies. 相似文献
8.
Hoon Lee 《Mass Communication and Society》2013,16(5):647-671
This study advances a communication mediation model of late-night comedy in an effort to understand the process wherein consuming satirical humor indirectly spurs political participation via the conduit of interpersonal talk about politics. The theoretical model was tested utilizing two different research designs. The findings from the experiment and the survey provide considerable support for the model, demonstrating that various structural features of interpersonal talk (e.g., discussion frequency, online interaction, and network size) positively mediate the association between late-night comedy viewing and political participation. Meanwhile, the assessments concerning the mediating role of heterogeneous discussion illustrate that late-night comedy can draw a higher level of political involvement from those who are highly educated. The present study urges the field to extend the scope of the communication mediation model by incorporating a greater number of media channels and more diverse aspects of interpersonal talk. 相似文献
9.
Susan Tyler Eastman Gregory D. Newton Paul D. Bolls 《Journal of Applied Communication Research》2003,31(3):238-259
This study assessed the impact of content--as opposed to structural--factors on television program ratings, seeking to locate clusters of components that would identify effective on-air promotion and allocate content a better-defined place within theoretic models of media priming. Stepwise multiple regression analyses of 1,547 on-air promos for 155 prime-time programs demonstrated that 5-9% of ratings variance was accounted for by content appeals, humor, and presentation in promos for comedy programs. The influence of content variables was greater for familiar than unfamiliar comedies, and humor and presentation in promos contributed to variance in ratings for mid-rated but not high- or low-rated comedies. 相似文献
10.
Lars Willnat 《亚洲交流杂志》2013,23(2):47-67
This study analyses the impact of perceptions of the opinions of others on political outspokenness in Hong Kong. Based on the results of two representative telephone surveys conducted in Hong Kong in 1993 and 1995, the spiral of silence theory is tested in the context of public opinion regarding the Sino‐British dispute over Hong Kong's political future and the 1995 Legislative Council election. As hypothesized, respondents in both surveys were more willing to voice their political opinions publicly when they perceived the majority opinion to be on their side, or when they perceived a trend in support of their own political viewpoint. However, this effect was observed only for respondents who were not much concerned about either issue. People's political outspokenness was primarily boosted by higher issue salience, more exposure and attention to television news and news magazines, and higher political interest and efficacy. 相似文献
11.
Jason T. Peifer 《Mass Communication and Society》2016,19(2):173-196
This exploratory research examines processes pertaining to how parody humor can influence perceptions of political figures in terms of credibility and, more broadly, general political trust. An online experiment was conducted in which select participants were exposed to a parody of former New York governor David Paterson. The results demonstrate that, in tandem with parody-induced sympathy, humor enjoyment can influence perceptions of a parody target's credibility and general political trust. In addition, a sympathetic predisposition is shown to positively predict responses of sympathy to a parody message. Furthermore, serial mediation analyses highlight how a sympathetic predisposition can indirectly influence various perceptions of a parody target, as sequentially mediated by responses of sympathy and enjoyment. In sum, this research is valuable for illuminating how individual differences and affective responses to political parody representations can affect various political perceptions. 相似文献
12.
Xiaoxia Cao M.A. 《Mass Communication and Society》2013,16(1):43-61
Humorous coverage of political objects (e.g., political figures, issues, and events) is one of the central themes of political comedy shows (e.g., Saturday Night Live and The Daily Show with Jon Stewart). This is particularly true during presidential campaigns. Many people, particularly young people, claim to watch such programs regularly. This study examined the relationship between exposure to political comedy shows and political knowledge during the 2000 and 2004 primary campaigns. The results indicated that age and education had modest interactive effects with such exposure on campaign knowledge. 相似文献
13.
14.
Hyunjung Kim 《Mass Communication and Society》2013,16(3):303-324
This study explores how the perceived effect and bias of reported election poll results are associated with voters' attitudes toward restrictions on polling reports and their political participation intention through emotions. A telephone survey using a representative sample of South Korean voters (N = 597) was conducted prior to the 2012 South Korean presidential election. Results indicate that the third-person perception of reported election poll results was indirectly linked to support for restrictions on polling reports through anxiety. For supporters of Mr. Jae In Moon, the nominee of the liberal Democratic United Party, who was reported to be behind in the polls, the hostile media perception was indirectly associated with support for restrictions through anxiety and directly associated with political participation intention. Implications of the findings are discussed. 相似文献
15.
Does political rhetoric hold the key to an understanding of political pathology? Blending historical scholarship and behavioral research, this study tested empirically hypotheses derived from Richard Hofstadter's model of the “paranoid style” in American politics. The data were drawn from John A. Stormer's None Dare Call It Treason. 相似文献
16.
Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion. 相似文献
17.
Frank E. Dardis Ph.D. Fuyuan Shen Ph.D. Heidi Hatfield Edwards Ph.D. 《Mass Communication and Society》2013,16(1):24-42
Prior research has indicated that exposure to negative political advertising can foster among individuals feelings of alienation, distrust, and apathy toward government or the political process. However, investigation regarding the amount of exposure to such advertising and the form in which it is presented remains scant. This experimental study examined the impact of ad type (character based vs. issue based) and amount of advertising exposures on individuals' cynicism and perceived self-efficacy in relation to the government. Results indicated that issue-based attack ads aired during the 2004 presidential election led to greater cynicism and lower self-efficacy than did character-based attack ads. A significant interaction revealed that the difference on the self-efficacy measure was greatest at the highest exposure level, indicating that continual exposure to ads dealing with governmental policies may nurture the perception that the political process is overly complex, which subsequently can decrease individuals' beliefs that they can make a difference. 相似文献
18.
Using a pretest–posttest and delayed recontact experimental design with a national sample, this study examines shifts in U.S. public attitudes about Syrian refugees after watching a topical satirical news segment on Full Frontal with Samantha Bee, compared with a CNN news segment. To investigate synergistic effects between satire and news, the design varied whether the news and comedy segments were viewed alone or in sequence (news before comedy or comedy before news). The results show that all four treatments (news only, comedy only, news-comedy, comedy-news) significantly increased support for refugees from pretest to posttest, and these effects were maintained after a 2-week delay. However, the effects were significantly greater in the three comedy conditions relative to news only. Finally, a serial mediation analysis demonstrated that perceived entertainment value is a positive mediator of comedy’s persuasive effects and serves as a buffer against negative indirect effects through message discounting and argument quality. 相似文献
19.
Ian Rowe 《广播与电子媒介杂志》2015,59(4):539-555
As news organizations look toward social networking sites as a way to expand their audience, the present article explores how this trend might impact discussion among users of political news content. A content analysis of user comments left by readers of the Washington Post suggests that when it comes to discussing political news, there are significant differences in the deliberative quality of those who access the news directly through the news organization's Web site and those who access the same news via Facebook. In short, comments left by Web site users exhibited greater deliberative quality than those left by Facebook users. 相似文献
20.
A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, whereas attention to negative ads significantly predicted third-person differential (other minus self). In addition, individuals polled in this survey admitted that attention to ads and negative ads was having comparable effects on both themselves and others. This finding may be due to the climate surrounding Ohio's gubernatorial race, which instilled a political importance and social desirability that abated the need to disown an effect of negative advertising on oneself. 相似文献