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1.
Which issues do political parties emphasize in campaigns? Selecting the issues to emphasize in campaigns is treated with the same importance as policy positioning. Nevertheless, little attention has been paid to understanding parties’ strategies of issue competition in presidential elections under multiparty systems. By analyzing statements of presidential candidates in the 2002, 2007, and 2012 Korean presidential debates, we find that presidential candidates use their issue emphasis strategies differently in presidential elections according to party size and ideological relationships with other parties. Specifically, a small party’s candidates have been more likely than mainstream parties’ candidates to pursue their issue ownership advantage. In addition, a mainstream party’s candidates have emphasized the issues of a small party more than those of his own party when the two parties have had a similar ideological foundation, whereas, when there were no such ideological similarities, a mainstream party’s candidate has only focused on issues of the mainstream party. Our results imply that the political communication used by political parties and candidates is conditioned not only by political contexts such as electoral systems or party systems but also by the size and ideology of parties.  相似文献   

2.
This study applied the Functional Theory of Political Campaign Discourse to the 2002 Korean presidential debates. These messages stressed acclaims (positive statements) more than attacks; defenses were the least common function. Policy (issues) occurred more frequently than character (image). General goals and ideals were used more to acclaim than attack. The incumbent party candidate acclaimed more and attacked less than challenger party candidates (and acclaimed more and attacked less on past deeds in particular). The most common form of defense was simple denial. These results were contrasted with the most recent American presidential debates to reveal similarities and differences between presidential debates in these two cultures.  相似文献   

3.
《Communication monographs》2012,79(3):259-273
Research on the effects of watching presidential debates tends to show that these messages can foster learning about the candidates' issue positions and influence voters' impressions of the candidates. This study uses a pretest/posttest design to assess more subtle effects of watching a 2000 presidential debate on attitudes and vote intention. Leadership and overall policy stance became more important factors in vote choice after watching the debate. Specific groups of issues also became more important in vote choice. Viewers reacted to the candidates differentially: Bush enhanced perceptions of his character (but not of his policy positions), while Gore improved perceptions of his policy positions (but not of his character). The data also reveal that the debates increased the confidence of vote choices for those who did not change their preferred candidate over the course of this study (which could make them more likely to vote on election day and/or less likely to change their vote choice). This study demonstrates a variety of potentially important effects of watching presidential debates.  相似文献   

4.
Throughout the literature much of the research on political campaign debates has focused on presidential debates and has largely ignored non‐presidential debates, particularly those featuring candidates competing in mixed‐gender races. The purpose of this study is to draw attention to these non‐presidential debates and particularly those in which gender may play a pivotal role. Through our analysis of four debates—two gubernatorial and two U.S. Senate debates—we advance the notion of debatestyle as a useful analytic scheme to examine the verbal content of female and male candidate debate dialogue. While few differences in female and male debatestyles ultimately emerged, results of the current study indicate that female and male political candidates, when engaged in debate, adopt a strategy of gendered adaptiveness that offers important contributions to both research on political debates as well as research on gender and politics.  相似文献   

5.
Do presidential candidates adapt their spot messages to the public's interests? This study conducts a computer content analysis of the texts of presidential television spots from 1952–2000. Public opinion poll data on the most important issues for voters, in each campaign, are used to structure the searches. The extent to which candidate spot messages conform to the public issue agenda is determined. Democrats’ and challengers’ spot messages are significantly more aligned with the public policy priorities than Republicans or incumbents. There is no significant difference between the correlations for winners versus losers. Finally, in 5 of the 13 elections there is a significant relationship between the issues covered by the two candidates. Clearly, some candidates are better at adapting their television messages to voters and in some elections the candidates tend to discuss the same policy issues.  相似文献   

6.
Mediated debates provide audiences with invaluable campaign information, and the public does in fact learn from debate exposure. Debates have undergone format changes over the years, but their ability to attract a mass audience remains constant. The way news media cover U.S. presidential elections has also evolved; increasing commercial pressures drive heightened emphasis on infotainment, soft news, and electoral strategy—often at the expense of hard news and policy content. Yet little is known about the content of agendas that news professionals set in presidential debates. Through a quantitative content analysis, this study examines 20 years of general election debate questions to determine whether the commercial news values common in today's campaign coverage also influence debate agendas. The findings presented herein suggest not only the presence of these news values in debate agendas but that format and moderator also wield a degree of influence over the content of debate questions.  相似文献   

7.
《Communication monographs》2012,79(4):335-350
Televised debates are now an expected component of the American presidential election campaign. A meta-analysis was used to cumulate the research on the effects of watching presidential debates. General campaign debates increase issue knowledge and issue salience (the number of issues a voter uses to evaluate candidates) and can change preference for candidates' issue stands. Debates can have an agenda-setting effect. Debates can alter perceptions of the candidates' personality, but they do not exert a significant effect on perceptions of the candidates' competence (leadership ability). Debates can affect vote preference. Primary debates increase issue knowledge, influence perceptions of candidates' character, and can alter voter preferences (the effect sizes for these variables are larger in primary than general debates). The effect sizes for the dependent variables with significant effects were heterogeneous (except for effects of debates other than the first on vote preference). No support was found for several possible moderator variables on issue knowledge, character perceptions, candidate competence, and vote preference: nature of subject pool (students, nonstudents), study design (pretest/posttest, viewers/nonviewers), number of days between debate and election, or data collection method (public opinion poll or experimenter data). The first debate in a series had a larger effect on vote preference than other debates, but was not a moderator for other dependent variables. The possibility that other moderator variables are at work cannot be rejected.  相似文献   

8.
This paper presents an analysis of three presidential candidates, George H. W. Bush, Bill Clinton, and Ross Perot, who participated in the 1992 presidential debates. The relationships among the three candidates and between each candidate and the issues were examined using semantic network analysis. The results indicate a two-against-one strategy that was issue specific. The candidates teamed up in different pairs, depending on the topic at hand. The results also show the issues that the candidates emphasized most. Specifically, Clinton and Perot had more focused communication consistent with their respective campaign themes of domestic and financial concerns, while Bush did not emphasize any one particular theme. The implications of these differences are discussed, as are the theoretical and practical implications for debater tactics and the strategic use of language for emphasizing political platforms.  相似文献   

9.
This paper presents an analysis of three presidential candidates, George H. W. Bush, Bill Clinton, and Ross Perot, who participated in the 1992 presidential debates. The relationships among the three candidates and between each candidate and the issues were examined using semantic network analysis. The results indicate a two-against-one strategy that was issue specific. The candidates teamed up in different pairs, depending on the topic at hand. The results also show the issues that the candidates emphasized most. Specifically, Clinton and Perot had more focused communication consistent with their respective campaign themes of domestic and financial concerns, while Bush did not emphasize any one particular theme. The implications of these differences are discussed, as are the theoretical and practical implications for debater tactics and the strategic use of language for emphasizing political platforms.  相似文献   

10.
记忆是人的身份认同的基础。人的社会记忆,尤其是国家记忆是维系人的社会存在的重要条件。公共档案所承载的国家记忆赋予公共档案部门传承国家记忆、培育公民国家记忆的责任。公共档案部门应坚守为党管党、为国守史、为民服务的原则,通过红色档案资源开发服务于党史、国史编纂,立足红色档案编创红色故事、传播红色记忆,通过利用红色档案同歪曲党史和国史以及否定国家意识形态的行为进行斗争等途径来培育公民的国家记忆。  相似文献   

11.
In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly national advertising and poll data from 2011 and 2012 were analyzed via (a) pooled time series analysis with growth curve modeling and (b) individual time serial dependency analysis with autoregressive integrated moving average. Study results support a social influence model derived from attribution theory, wherein negative TV ads did, in fact, influence poll results or public support ratings. In particular, spending on negative advertising increased the support for the sponsor of such ads. We also uncover a reciprocal effect of negative advertising between the competing candidates over time, such that spending on negative advertising attacking Mitt Romney predicted spending on advertising attacking Barack Obama in about 4 weeks at Lag 3 and Lag 4. Findings establishing the efficacy of negative advertising are discussed in the context of game theory.  相似文献   

12.
Congressional elections are crucial to the American political system and candidates spend millions of dollars seeking votes with television spots. Unfortunately, the literature in this area is a hodgepodge of studies (with different methods and samples) rather than a comprehensive analysis of congressional television advertising. This study utilized the Functional Theory of Political Campaign Discourse to content analyze 744 television spots for House and Senate candidates from 1980–2004. Candidate discourse in these spots employed acclaiming (positive) strategies much more frequently than attacking (negative) or defending (refutational) strategies. Unlike discourse in presidential campaigns, congressional TV spots tend to place equal emphasis on policy and character (although since 1992 the emphasis has been on policy). Democrats tend to attack more and to discuss policy more than their counterparts. Incumbents acclaimed more and attacked less than challengers, whereas open-seat candidates have a style that lies between these two extremes. Open-seat candidates discuss past deeds less frequently than incumbents or challengers, both of whom tend to rely on the incumbent's record to attack (challengers) or to acclaim (incumbents).  相似文献   

13.
The effects of new communication technologies on election campaigns, and the effectiveness of media-centered campaign strategies more broadly, remain ongoing subjects for debate in political science. This study provides some of the first empirical evidence about the potential impact of social media on the 2012 U.S. presidential elections, by testing the association between “candidate salience” and the candidates' level of engagement in online social media sphere. We define “candidate salience” as the extent to which candidates are discussed online by the public in an election campaign, and have selected the number of mentions presidential candidates receive on the social media site, Twitter, as means of quantifying their salience. This strategy allows us to examine whether social media, which is widely recognized as disruptive in the broader economic and social domains, has the potential to change the traditional dynamics of U.S. election campaigns. We find that while social media does substantially expand the possible modes and methods of election campaigning, high levels of social media activity on the part of presidential candidates have, as of yet, resulted in minimal effects on the amount of public attention they receive online.  相似文献   

14.
Public administrations invest heavily in the development of ‘smart’ public services, including autonomous public service robots. Since public service robots are designed to operate unsupervised, robots must interact in an ethically acceptable way with citizens. Robots are often designed to provide a comfortable interaction with citizens, which can be achieved by making the robot's appearance and actions more human-like. This raises the question whether a human-like design affects the ethicalness evaluation of a robot's actions. In a laboratory experiment with eye-tracking (n1 = 156) and a representative, online vignette experiment (n2 = 1339), we find that a more human-like robot design draws more visual attention than a robot with a less human-like design. However, the robot's appearance does not affect the ethicalness evaluation of the robot's behavior. In contrast, our results show that it is not the more human-like appearance that influences evaluations of ethicalness, but a robot's ethical actions influence the extent to which it is perceived as human. We frame our findings in the scientific and practitioner debates on ethical rule-setting for (public) service robots.  相似文献   

15.
The televised debates in the 2016 presidential election took place between two controversial candidates, Hillary Clinton and her opponent, Donald Trump, who faced a deeply divided electorate of highly opinioned voters that had already decided on their supported candidates. How did viewing the debates influence them? Would the debates reinforce their existing opinion, or provide them with useful information about the candidates? Drawing on Davison’s third-person effect hypothesis, this study aims to shed light on the question of how viewing the debates influences voters relative to others in the era of social media. The study focuses on the need for orientation as a predictor of debate exposure and the behavioral consequences of debate exposure for electoral engagement on social media. Findings show that partisans are not impacted by viewing the debates, but respondents perceived Independents to be most vulnerable. Further, need for orientation moderated the relationship between debate exposure and perceived effects of the debates on self, which prompted respondents to mobilize support for the candidate of their choice and to vote for their supported candidates.  相似文献   

16.
《Communication monographs》2012,79(2):139-161
Scholars have devoted considerable attention to the concept of national identity. In a globalizing world, however, identity is increasingly shaped not only by one's own nation but also by foreign nations. With this in mind, this study theorizes international identity as a communicative process. We propose four features of international identity—that it is distinct, relational, contextual, and stratified—and examine these features in one crucial context: the modern American presidency. Our content analysis of every mention of a foreign entity in 74 years worth of presidential discourse—2480 mentions in all—supports our conception of international identity and begins to identify the parameters of this construct in American political communication.  相似文献   

17.
This study employs issue ownership theory to examine the partisan dynamics surrounding the idea of American exceptionalism in presidential discourse. We conducted a content analysis of invocations of American exceptionalism in all major U.S. presidential addresses—domestic and foreign—from the end of World War II through Trump’s 1st year in office. We find that even though Republicans have traditionally claimed ownership of American exceptionalism, patterns in presidential discourse tell a very different story. Specifically, our results show (a) in domestic contexts, Republican and Democratic presidents were very similar in their invocations of American exceptionalism during the Cold War but that Democrats have held a substantial advantage over Republicans throughout the post–Cold War era, including on issue areas that Republicans are perceived to “own” (e.g. national security); (b) in foreign contexts, Democrats have been much more outspoken in their embrace of American exceptionalism throughout both the Cold War and post–Cold War; and (c) President Trump has diverged significantly, both in substance and frequency, from his Democratic and Republican predecessors in his invocation of American exceptionalism. We reflect on the implications of these findings on our broader understanding of issue—and trait—ownership, presidential discourse, and American exceptionalism in American politics.  相似文献   

18.
This study investigates the relationship between attacks and defenses in political debates. Being the target of an attack provides a candidate with opportunity and motivation to defend; hence, the frequency of attacks directed toward a candidate should be directly related to the number of defenses produced by that candidate. This study employs four data sets to test this expectation: 23 U.S. general presidential debates, 59 U.S. presidential primary debates, 12 U.S. Senate debates, and 10 non-U.S. debates (France, Israel, Taiwan, and Ukraine). Statistical analysis confirms that there is a significant positive relationship between number of attacks aimed at a candidate and the number of defenses employed by that candidate in all four samples of political campaign debates. Arguably, this form of direct clash between candidates could be particularly beneficial to voters as it provides a deeper understanding of the pros and cons of governmental policy and related issues.  相似文献   

19.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996.

A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates.

The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control.  相似文献   

20.
The popularity of contemporary social media (SM) has impacted democratic practices, and the success of presidential campaigns is frequently attributed to SM performance. Within this new scenario, many methodological proposals that use SM data have been put forward for predicting election results. However, the most common approach, based on the volume and sentiment analysis of mentions on Twitter, has been frequently criticized and challenged. Thus, recent surveys have indicated new directions, such as the use of data from more than one SM platform, the adoption of nonlinear machine learning (ML) models, and the validation of methodologies and experiments in different elections. In this context, the present paper proposes SoMEN, the Social Media framework for Election Nowcasting, a framework composed of a process and an ML model for nowcasting election results based on SM performance as features and with offline polls as labeled data. It also defines SoMEN-DC, an execution strategy for SoMEN that enables continuous prediction during the campaign (DC). The proposed metrics and framework were applied to some of the main recent presidential elections in Latin America: Argentina (2019), Brazil (2018), Colombia (2018), and Mexico (2018). More than 65,000 posts were collected from the SM profiles of candidates on Facebook, Twitter, and Instagram with data from 195 presidential polls. Results have demonstrated that it was possible to achieve a high level of accuracy in predicting the final vote share of the candidates and to make daily predictions, providing competitive or better results than the traditional polls. The strategies put forward in this study have attempted to address several of the current challenges in this research area and have indicated a new manner of how to face the problems. They may also be directly used for predicting future elections in similar scenarios.  相似文献   

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