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1.
ABSTRACT

To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied. The proposed model shows quality service has been seen as a direct result of the quality of library products, services, and service providers that leads to ensure user satisfaction and loyalty. It also demonstrates how users are the central theme from all functional perspectives of library services. The model emphasizes the quality improvement and operational efficiencies are to be working together to achieve a competitive advantage. The model may help librarians understand how to set the users as the central theme from all functional perspectives of the library services.  相似文献   

2.
Abstract

The author discusses seven measurable criteria that he accepts as defining a “great library”: Great libraries provide measurably superior service; have great funding; train and retrain their staffs; integrate their virtual, place and outreach services marketing; serve both the weakest and the strongest among their constituents; provide constituents with education and entertainment; and use virtual tools to offer a full range of timely information and services. These measurable characteristics define a modern library, the library that users want.  相似文献   

3.
Abstract

This article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design.  相似文献   

4.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

5.
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6.
ABSTRACT

“Discovery” is today's term for user-centered information searching and access. A growing number of libraries have embraced Web-scale discovery services (WSDS) featuring one-stop searching of libraries’ owned and licensed collections. Recognizing potential benefits to users of these systems, a mid-sized ARL library formed a discovery-tool committee in spring 2012 to explore selection of a WSDS in keeping with its values, vision, and institutional mission. This article explores “discovery” as it assesses WSDS performance and reports results obtained from a request to WSDS vendors to showcase the search power of their system with actual reference questions.  相似文献   

7.
ABSTRACT

Both Children’s services and Young Adult (YA) services have been recognized as essential in Japanese public libraries. This article reports on the present status of Children’s services and YA services in Japanese public libraries, based on the results of several investigations. These studies show that children’s services in Japanese public libraries already are generally popular. On the other hand, this article indicates that YA services in Japanese public libraries are gradually improving, due to the national recognition of the importance of YA library services. Examples of good practices in Children’s and YA services in Japanese public libraries are described and analyzed to identify the common themes that flow through these innovations. This article concludes with observations about the future involving library services for children and YAs, from the viewpoints of face-to-face traditional services and indirect services through their official websites.  相似文献   

8.
Abstract

This research was aimed at developing a university library management model that would support students’ learning. The research was conducted in three phases: 1) an investigation into the requirements of a university library service of instructors; 2) an investigation into the attitudes of librarians, libraries’ administrators, and university’s administrators toward the roles of library and policy concepts relating to university library management that promote students’ learning; and 3) the development of a university library management model for students’ learning support. A mixed research method was applied comprising qualitative and quantitative approaches. Data was collected using in-depth interviews and questionnaires. The findings have led to a proposal of a university library management model that supports student learning, which is comprised of five components: 1) management policy and system; 2) learning resources; 3) learning support services; 4) learning environments; and 5) the competency and roles of information professionals. It can be stated that studies into Thai university library implementation, strategic plans, and self-assessment reports under the quality assurance system showed that even though libraries have updated resources and services following changing situations in policies, technologies, and users’ needs, there is no clear indicator that Thai university libraries have any strategy for acquiring roles to support students’ learning with practical outcomes. Through reliable research work, this study into a model for university library management would result in a means of developing university libraries that truly supports university student learning based on information from instructors, library administrators, and librarians.  相似文献   

9.
Abstract

Academic libraries do not often launch public relations campaigns. However, recent changes and enhancements at the Geoffrey R. Weller Library at the University of Northern British Columbia prompted librarians to embark on a public awareness campaign built upon the “@ your library” framework. The campaign featured multiple strategies, including posters, displays, brochures, newspaper ads, and giveaways. The goal of the campaign was to break away from the stereotypical image of the library as a research necessity, and show it instead as the beating heart of the University. The campaign is evaluated and the continued need for marketing and promotion of academic library services is examined.  相似文献   

10.
新媒体时代,图书馆“短视频+”服务可以满足读者碎片化学习需求,对其现状及发展策略的研究有利于提升图书馆服务推广效果。论文以抖音、B站、微博视频号、微信视频号为研究对象,调查我国省级公共图书馆和高校图书馆“短视频+”服务的现状,通过对比粉丝数、获赞量、作品数量及内容特点,揭示“短视频+”服务的不足之处,提出了从管理规范、功能定位、平台特色、营销理论、服务模式五个方面提升图书馆“短视频+”服务的发展策略。  相似文献   

11.
《期刊图书馆员》2013,64(3):183-191
SUMMARY

RSS technology is growing in popularity among libraries as a way to distribute, or syndicate, information about new electronic resources and Web content to users. “Really Simple Syndication” is an effective communication tool for libraries because it supplies the user with to up-to-date links and announcements on the library Web site after only one initial setup function. RSS does not require the user to make frequent visits to the library Web site for updated information; rather, it gathers content from any Web sites designated by the user, and delivers news to the users in an aggregated format. The benefits of RSS are that the software to setup the service is often free for downloading and many users are already familiar with the application. The “orange button” now present on so many commercial Web sites ranging from news sites to blogs is gaining a presence on library Web sites.  相似文献   

12.
Abstract

This article describes the current distance education environment for university libraries and the distance education library services for faculty and students. The authors surveyed selected Association of Research Libraries (ARL) members to determine current services and the changes in distance education library services since the 1996 ARL SPEC Kit Survey. The 2003 survey included the library services listing from the “Guidelines for Distance Learning Library Services: A Draft Revision,” prepared by the Distance Learning Section of the Association of College and Research Libraries, ALA.  相似文献   

13.
ABSTRACT

Offering quality services and evaluating the rate of success in providing users with target services is the pervasive importance of academic libraries. The central purpose of this study is to determine key dimensions of service quality and satisfaction through developing a new item-scale for evaluating service quality and satisfaction in academic libraries. For primary data collection the study used a 28-item instrument based on five dimensional modified version of SERVQUAL. Respondents were asked to indicate their degree of opinions in the three-columns format: desired service expectation, minimum service expectation, and perception of service performance on a 7-point Likert-type scale. The researcher initially conducted a pilot survey to clarify the overall structure of the questionnaire items to be accepted and used. The reliability of the analysis of data with distinct service attributes were taken from ten public and private university libraries in Bangladesh. Subjecting data obtained to exploratory factor analysis shows that academic library service quality and satisfaction is related to four basic dimensions: caring, competence, resources, and library as a place. Twenty-six service items were identified after extraction through exploratory factor analysis, where nine items were shown before “caring,” five items for “competence,” seven items for “resources,” and five items for “library as a place.” The result in fact provides a generic and robust instrument and recognizes a new item-scale, namely “real service expectation” for the librarians and information science practitioners in the assessment of service quality and satisfaction in academic libraries and in the related fields.  相似文献   

14.
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15.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

16.
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17.
Abstract

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well.  相似文献   

18.
Abstract

The impacts of technology upon traditional library resources are sometimes unexpected. The library at California's University of the Pacific discovered that usage of print materials was dwindling, even though the addition of a 50-station “Information Commons” had bolstered overall library use. At first it was anticipated that the circulation desk might, within several years, be downsized into a mere information kiosk. Nevertheless, a study of the two service points-the Information Commons and the Circulation Desk-concluded that patrons still seek library services with a personal touch and continue to demand print materials. A “user satisfaction” survey revealed no mandate from users for the abandonment of print materials. As in the past, the services of the circulation desk have adapted to fit its users.  相似文献   

19.
SUMMARY

Given the rising number of information resources available, it is increasingly important for digital libraries and archives to create usable services that meet their users' needs. Seeking input from users at all stages of development can help achieve this goal. This article briefly defines four methodologies for gathering user input: focus groups, interviews, questionnaires, and usability testing. In addition, it presents the “top ten” themes that emerged from over four years of assessment and evaluation activities at the California Digital Library.  相似文献   

20.
ABSTRACT

Flemish libraries have historically been praised by visitors and valued by the general public, but since the turn of the century, they have seen a decline in usage. A group of libraries in Flanders believed the role of libraries should be substantially reevaluated. They embarked on the “Delphi Project” to establish methods for libraries to become centers of their local communities by focusing on the information needs of their customers. The emergence of technology supported a shift from libraries as lending institutions to information centers. In addition to a customer service philosophy and training, online tools have helped staff reach library users. An online tool called the “Bronnenwijizer” combines searching the local library catalogue, provincial and state catalogues, and the Internet. The tool also supports the creation of “baskets” for a patron's information needs that can be shared with other staff. Delphi libraries have also used “Infopleinen,” Web-based guides to topics featuring printed media and online sources. Finally, a new online question registration system was developed that fit the new Delphi service philosophy. Over half the libraries in West-Vlaanderen are entitled to call themselves Delphi Libraries, and the philosophy is being disseminated more broadly through the Delphi Project Web site. Due to governmental changes in provincial authority, the future of the project is challenged because coordination among libraries has been critical for the project's success.  相似文献   

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