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1.

Campaigns are complex exercises in the creation, transmission, and mutation of significant political symbols. However, there are important differences between political communication through new media and political communication through traditional media. I argue that the most interesting change in patterns of political communication is in the way political culture is produced, not in the way it is consumed. These changes are presented through the findings from systematic ethnographies of two organizations devoted to digitizing the social contract. DataBank.com is a private data mining company that used to offer its services to wealthier campaigns, but can now sell data to the smallest nascent grassroots movements and individuals. Astroturf-Lobby.org is a political action committee that helps lobbyists seek legislative relief to grievances by helping these groups find and mobilize their sympathetic publics. I analyze the range of new media tools for producing political culture, and with this ethnographic evidence build two theories about the role of new media in advanced democracies-a theory of thin citizenship and a theory about data shadows as a means of political representation.  相似文献   

2.
As election campaigns changed substantially in Western countries, it is generally hypothesized that this change in campaign communication is rooted in a revolution in communications, with the media rejecting its former role as mere transmitters and becoming a major actor in the campaigning process. Regarding the analysis of the “mediatization of politics”, Strömbäck presented a four phases model which offers a way to explore such a process in an explicit and systematic fashion. The resulting struggle between political parties and the media over who shall control the agendas of campaigns forces politicians to adapt to and, finally, to adopt media logic. By operationalizing these four phases in order to allow for empirical research, we investigated the roles of the news media and the political parties in Austrian campaign communication in the last four decades. Taking the agenda-setting power as an indicator for changes in this relationship, our study is based on the concepts of agenda-building and policy agenda-setting as extensions of the agenda-setting model. To establish party and media agendas, a content analysis was conducted on news releases of all Austrian parliamentary parties, the main evening newscasts of all Austrian broadcasters, as well as the political coverage of two quality papers and two major tabloids during the “hot phase” of the campaign. For examining the “struggle over agendas”, a time-series cross-section design (including data on 20 different policy dimensions) was applied. First results are based on the analysis of five election campaigns in 1970, 1983, 1990, 1999, and 2008.  相似文献   

3.
One aspect of the mediatization of politics is the idea that political actors adapt to the communication logic of news media to gain, for example, news media attention. Currently, this process may be influenced by the diffusion of the internet as a political communication channel, especially because online communication provides a new opportunity for political actors to communicate directly with citizens. Thus far, the adaptation to media logic by political parties has mainly been examined in the context of election campaigns. In order to transfer these findings to regular political communication, this study compares the use of media logic in the mass media and in direct political communication channels online and offline about the United Nations Climate Change Conferences 2011 and 2012. A quantitative content analysis of the conference protocols (input) and the presentation of the conference results in the seven most frequently used German offline news outlets (print and TV) and their online counterparts, as well as political offline and online communication channels like parliamentary speeches and websites of the six parties represented in the German parliament (output), was conducted. Results show that in the context of regular political communication, political actors seem to follow media logic to a lesser extent than in the context of election campaigns. Thus far, the influence of online communication on the mediatization of politics seems to be rather marginal. The causes and consequences of these findings are discussed.  相似文献   

4.
By studying candidates’ Facebook fan pages and rolling poll data during the Hong Kong Legislative Council election in 2016, this article aims at examining the relationships between candidates’ campaign performance on social media, electoral momentum, and vote shares. We contend that, under specific contextual conditions, social media campaigns could affect candidates’ momentum during the election period, which can in turn affect vote shares. We also examine how the relationships between social media performance and electoral momentum vary according to the candidates’ background characteristics, including age, political affiliation, incumbency status, and scale of the campaign of the political group to which the candidates belong. The results show that candidates’ social media performance can indeed predict vote shares indirectly via the mediation of electoral momentum. The predictive power of social media performance is stronger for pro-democracy candidates, incumbents, and candidates belonging to political groups with larger election campaigns.  相似文献   

5.
Dual screening during televised election debates is a new domain in which political elites and journalists seek to influence audience attitudes and behavior. But to what extent do non-elite dual screeners seek to influence others, particularly their social media followers, social media users in general, and even politicians and journalists? And how does this behavior affect short- and longer-term engagement with election campaigns? Using unique, event-based, panel survey data from the main 2015 UK general election debate (Wave 1 = 2,351; Wave 2 = 1,168) we reveal the conditions under which people experience agency, empowerment, and engagement now that social media have reconfigured broadcast political television.  相似文献   

6.
The role of the press as a political watchdog is crucial to the functioning of democracy. Especially in the run-up to elections, voters depend on the media's presentation of parties and candidates to make informed, responsible choices at the ballot box. But who, then, influences the news media? Empirical evidence in the United States and Europe suggests that political party campaigns and election coverage in the news media are interconnected and influence each other. This study tests whether such agenda-setting effects between party campaigns and the media also take place in the general elections in the world's largest democracy, India. India's western-type political system has a distinct media system characterized by high competition, diversification, non-consolidation and formal and informal ties between the media, commercial interests and political actors. Content analysis and Granger's causality test of newspaper coverage (N?=?716) and party campaign messages (N?=?458) found that agenda-setting effects do occur in India, but are largely bi-directional. We also found an overwhelming focus of both newspapers’ election coverage and of all major party campaigns on one single candidate, the Bharatiya Janata Party (BJP)'s Narendra Modi. This, we argue, is a result of the broader trends that have shaped Indian politics in recent years. The significant correlations and non-significant causal effects between party campaign and media coverage also indicate a trade-off situation between political power negotiation and political balance in the press.  相似文献   

7.
曾昕 《新闻春秋》2020,(1):90-95
传统社会向信息社会转型的过程中,文化格局随之重塑。亚文化通过各种新媒体渠道广泛传播,从边缘地带走向繁荣。作为青少年群体的重要文化形式之一,亚文化对当代文化图谱有着独特的价值和贡献;但由于其政治性的局限,在政治传播议题中的论述还相对有限。青少年因大量时间被娱乐消费覆盖,政治参与呈现下降趋势。米姆作为社交媒体中流行文化的重要景观,大量出现在政治议题中,对识别和理解青少年亚文化有至关重要的作用。本文以青少年通过亚文化语言和符号参与在线公共议题的案例出发,探讨青少年在政治议题建构中的话语参与与认同构建;并探讨这种泛娱乐的参与方式中,公共性如何体现。研究认为,内容娱乐化的同时,米姆的政治功能也在逐渐凸显;亚文化参与代表了青少年对政治议题的多样化诉求,促进青少年对社会政治议题的关注和参与,融合且推进了个体表达与公共话语呈现,是兼具文化价值和政治意义的参与路径。  相似文献   

8.
This study bases on two theorized aspects of web interactivity, human‐to‐online‐media interaction, and human‐to‐human‐via‐online‐media interaction, aiming to explore how the concept of ‘interactivity’ was defined and realized by primary candidates' websites in Taiwan's 2000 presidential election. Measured by an Interactivity Index Scale developed in this study, the research findings indicate that candidates' websites performed better in offering human‐to‐online‐media interaction; however, the human‐to‐human interaction via online media was not realized as the primary objective of the online campaigns. Further analysis revealed that even in the perspectives of human‐to‐online media interaction, candidates tended to define web interactivity in terms of working towards their interest, not towards those of the voters. The implication of such findings is provided for future studies on online political communication.  相似文献   

9.
This study applied the Functional Theory of Political Campaign Discourse to 118 political advertisements (television spots, newspaper ads, direct mail, and WWW pages) from 1998. Acclaims (self‐praise; positive statements) were the most common function (84%), followed by attacks (criticism, negative statements; 15%). Defenses (refutation of attacks) were relatively infrequent (1%). There were some differences by medium (WWW pages had the most acclaims, while television spots had the most attacks; no defenses occurred on WWW pages or in direct mail) but these functions are consistent both across media and with prior research on presidential campaign advertising. Incumbents produced more acclaims than challengers, who attacked more than incumbents. Finally, policy utterances were more common than character utterances in all media but www pages. The overall consistency in Junctions and topics across media and across levels of campaigns (presidential and non‐presidential) strongly suggests the existence of important situational influences on political campaign advertising. These findings can be useful for practitioners, theorists, and critics of campaign discourse.  相似文献   

10.
Using data from the 2010 British Election Study and the 2012 Taiwan Election and Democratization Study, this paper investigates the impact of political predispositions on the association between election campaigns and voting choice in Britain and Taiwan. Findings show that the political predispositions of partisanship (strength), political sophistication and election interest do play moderating roles in the association between campaigns and voting choice in Britain and Taiwan. Of these predispositions, the study finds no differences in the moderating roles of partisanship and political sophistication in Britain and Taiwan. However, election interest plays a moderating role differently in Britain and Taiwan. This paper argues that this finding may be attributed to differences in the political contexts of the two democracies. The findings of this study offer new insights into comparative political communication, indicating that the impact of election campaigns depends on individuals’ political predispositions.  相似文献   

11.
Local news media in the United Kingdom are undergoing a multitude of changes which have implications for our understanding of their value in local democracies. Despite the potential significance of these changes for those actors responsible for the provision of local news, very little research has investigated journalists’ and political communicators’ perceptions of the impact of these threats and opportunities. This article addresses this gap by presenting research which investigated the views of key stakeholders in the production of local news in a large city in the United Kingdom. The thematic analysis of 14 interviews evaluates how normative roles attributed to journalism, such as representing the public, acting as a watchdog, providing information, and running campaigns, are being fulfilled by different news providers in the current news ecology.  相似文献   

12.
本文主要关注的是2019年刊载于两岸四地学术期刊中的传播学研究,由八位研究者共同参与文章的收集与筛选,筛选标准主要是文章的问题意识、研究思路与方法、研究发现与创新等,兼顾主题聚类,最终将遴选出的文章分类整合成以下十个专题并简要论述,分别为:传播思想史与传播学在中国、重新理解"媒介"、媒介考古与知识革命、传播的空间实践、自我表露与数字隐私、传播政治经济学与数字劳动、经典效果理论研究、政治传播的情感维度、听觉文化研究、互联网历史与记忆研究。  相似文献   

13.
Despite a large body of literature documenting factors influencing general political participation, research has lagged in understanding what motivates participation regarding specific issues. Our research fills this gap by examining the interplay of perceptions of media bias, trust in government, and political efficacy on individuals' levels of general and issue-specific political participation. Using survey data with indicators related to general political participation, our results demonstrate that perceptions of media bias overall are negatively related to general political participation. Moreover, this relationship is an indirect one, mediated by trust in government and political efficacy. Using survey data with indicators of issue-specific political participation in the context of stem cell research, our results show that—contrary to the relationship found for general political participation—perceptions of media bias are directly and positively associated with issue-specific participation. Implications for political participation and media bias theories are discussed.  相似文献   

14.
Nowadays, political campaigns combine traditional media channels with social media platforms, opening new and promising possibilities for parties and candidates looking for better political strategies and visibility. Voting advice applications (VAAs) recommend parties and candidates that are close to a citizen's political preferences and require the constrution of candidate and party profiles. Profile generation is an essential task in the development of VAAs and requires two steps: an unbiased design of political questionnaires and the collection of all candidates' answers. This paper presents an extension of a VAA, implemented in within the project Participa Inteligente (PI), a social-network platform designed for the 2017 Ecuadorian national elections. This work concentrates on the implementation of dynamic candidate profiling using Twitter data and sentiment analysis as an additional element to the static profile generation of VAAs. The implementation of a dynamic element for VAAs could help mitigate the effect of biased recommendations given during the construction of candidate and party profiles. At the end of this work, the dynamic profile is compared with the classic static elements developed within the PI project. The results show the level of similarities and differences between each of the elements in profile generation. This work provides an ideal basis for future research in the area of VAAs and their interfaces. Additionally, it opens up a broader spectrum of applications for policymakers including decision-making and collaborative working environments toward e-empowerment.  相似文献   

15.
Due to targeting strategies employed by political campaigns, campaign intensity is not uniform across the whole country. This study investigates how an individual's communication context, defined by geospatial characteristics created by campaigns, would influence his or her political learning. Data for this study come from three separate studies conducted during the 2000 U.S. presidential election. The results from a series of multilevel modeling analyses indicate that contextual-level political advertising and candidate appearances moderate the relationship between newspaper use and political knowledge, and the relationship between political discussion and political knowledge. This study not only demonstrates that conditional communication effects hinge on geospatial factors but also helps to develop contextual theories of communication that specifically address effects of contextual factors and cross-level interactions.  相似文献   

16.
Previous research on the Chinese media focused on political propaganda in the information media. This project extends this stream of research to analyze mass mediated entertainment, China Central Television's annual Spring Festival Galas, in the previous 26 years. Based on 475 performances from a sample of 13 complete Galas, this study confirmed a high presence of political propaganda and social education content. Among the many dominant values, values related to national pride and the traditional New Year observed an increased presence in the Galas over the years. Results are discussed in light of the Chinese media, social, and political environment.  相似文献   

17.
国外对于传媒与政治信任的关系有不少重要的研究,其研究的焦点集中在传媒是否对公众的政治信任有负面影响上,不少学者持"媒体抑郁论"的观点。但这种观点不断被检验,研究者发现不同传媒变量对不同层次政治信任的影响各不相同。国内在传媒与政治信任方面的研究比较缺乏。该领域的研究可以考虑综合运用质化、量化的研究方法、关注新媒体与政治信任之关系,以及探讨中国传媒与政治信任的关系。  相似文献   

18.

There's been a good deal of attention given in recent years to the effects of media on political campaigns, but most of that concern has centered on Presidential, Senate, and House contests. The following article, however, focuses in on the grass‐roots level by examining broadcast media use by candidates for the Michigan State legislature in the off‐year elections of 1970. Using state records and a survey of candidates, the author has constructed a picture of radio‐TV campaigning suggesting a wide variety of use, interest in further use, but limitations on usage by what candidates term excessive cost of broadcast time. This concern over expense overrides, to some extent, the recognized impact of media which in this survey correlates strongly with election success. The study is taken from the author's master's thesis written at Indiana State University.  相似文献   

19.
今天,我们应构建什么样的媒介文化   总被引:1,自引:0,他引:1  
十七大提出建设和谐文化,媒介文化对此负有神圣的责任与使命。对此,要充分认识媒介文化的文化意义、政治意义、经济意义、社会意义、民本意义、权力意义。在此基础上,建构一个公信力强、文明和谐、与时俱进、富有创新力的媒介文化,为全面建设小康社会做出重要贡献。  相似文献   

20.
The use of emotions in political campaigns is known and welldocumented. From its earliest days in the Roman Empire or laterin Crusader times to its extensive use by the Nazi regime, politicalpropaganda attempted to seduce and convince, attract and influencetargeted publics by appealing to their emotions. Appeals tofear, hope, pride, anger, and anxiety are frequent in moderncampaigns too. Yet no attempts appear to have been made to developa methodological tool for the objective and systematic identificationof the use of such appeals. This research is based on the design,testing, and validation of a research instrument intended tomeasure quantitatively and comparatively the use of emotionalappeals in two Israeli election campaigns (1996 and 1999). Italso reports findings from an application of the new measureto test specific hypotheses on the use of emotional appealsacross campaigns and parties.  相似文献   

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