共查询到20条相似文献，搜索用时 15 毫秒
1.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
2.
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most countries, it is important to understand the relation between market competition and public interest goals like program diversity. To find a general pattern governing TV programming in a commercial environment, this study examines the relations between competition and diversity trends for programs oriented toward the public interest and for entertainment shows. The results show that overall diversity is a decreasing function of competition, but that competition's effects on diversity differ for informational and cultural programs and dramas. Both the degree of competition and broadcasters' goals for each program genre have important effects on the diversity of television programming. 相似文献
3.
Ya-Ching Lee 《Journal of Media Economics》2013,26(2):139-156
This study investigates effects of market competition on newspaper diversity in Taiwan. Using Simpson's D, this study found that overall newspaper market diversity increased after a new daily newspaper entered the market. Although overall diversity increased, the traditional newspapers decreased their content diversity. The new newspaper offered a higher level of content diversity than traditional newspapers, which differentiated themselves by becoming more specialized. 相似文献
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This study analyzes the provision of local news programming on local television and its relation with station ownership characteristics and market conditions. The results show that station financial strength and market competition have a significant, positive relation with the quantity of local news programming. However, there is little evidence that ownership characteristics (e.g., duopoly ownership and ownership by one of the big 4 broadcast networks) contribute to local news production. The findings call into question one of the underlying rationales of the Federal Communication Commission's current policies toward more relaxed national and multiple ownership rules. 相似文献
6.
Sung Wook Ji 《Journal of Media Economics》2013,26(3):137-157
This study examines the current status of the entry behavior of Internet Protocol TV (IPTV) into the video programming service market, with a particular focus on income redlining and local competition. Analyzing previously unavailable data on telecommunication companies' introduction of IPTV services into Indiana, this study found that although IPTV's entry into the state increased the local competition between cable and IPTV, this local competition was mostly confined to higher income areas due to the income redlining tendency associated with IPTV's entry. These empirical findings raise the issue of the recent deregulation policy reforming cable franchising rules, whose goal was to promote local competition but which might insufficiently reflect the public interest, especially for low-income households. 相似文献
7.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996. A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates. The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control. 相似文献
8.
Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan's postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei's shows (the 1960s–1980s), Chen Hong's shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan's society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each. 相似文献
9.
在全国电视广告市场上,央视与省级卫视究竟处于何种竞争状态很大程度上取决于双方的竞争决策,本文引入经济学的市场结构理论对全国的电视广告市场进行了动态分析,根据省级卫视参与市场竞争的不同决策来建立不同的市场模型。 相似文献
10.
Mimetic isomorphic theory explains the process through which organizations in the same environment imitate each other's actions to become more similar to each other. Adopting the theory, this study examined the content of Taiwan's three major newspapers from 1992 to 2003 to investigate the relationship between market uncertainty and mimetic isomorphism. The data analysis shows that the uncertainty in Taiwan's newspaper industry created an environment of mimetic isomorphism, and the findings are congruent with the predictions of mimetic isomorphic theory. 相似文献
11.
Based on a content analysis of evening newscasts by the three television stations in Taiwan, this study examines the patterns of news sources selection and presentation in television news. The results of this study show that television news relies heavily on government officials who are primarily middle‐aged men in executive positions located in the capital city of Taipei. These findings suggest that the central government officials in Taipei appear to be the primary definers of social reality. TV news portrays only a very limited view of the society. In conclusion, this study suggests that with the management and content tightly controlled by the state, Taiwan's television news consists primarily of official rituals. 相似文献
12.
市场集中度是通过市场参与者的数量和参与程度来反映市场的竞争或垄断程度的基本概念,通过对报业和电视媒介广告市场绝对集中度指数的计算,分析报业和电视媒介广告市场的市场结构和竞争状况。 相似文献
13.
Junhao Hong 《亚洲交流杂志》2013,23(2):39-59
For decades prior to the late 1980s, Taiwan's authoritarian government tightly controlled the media and used it as a political tool and ideological apparatus. However, the globalization and liberalization trends of recent years have had their influence, and since the 1990's Taiwan's media has been liberalized at a much faster pace than much of the rest of Asia. Employing an historical analysis approach and a globalization theoretical framework, this study examines how the media in Taiwan has evolved in the era of globalization, and the significance and implications of this evolution. Specifically, this paper explores how Taiwan's media was liberalized, how the major functions of the media shifted, how the media environments were changed, and how the ‘closed’ media system was integrated with the global media system. It also discusses the new challenges and problems facing Taiwan following its liberalization. 相似文献
14.
Abstract This multiple-case study explored television programming products offered by U.S.-originated cable networks—namely, Music Television, Cartoon Network, Entertainment and Sports Programming Network, and Discovery Channel—in such Asian markets as Japan, Singapore, and Taiwan and attempted to identify factors that shape their programming strategies. On the basis of theoretical foundations concerning product standardization and adaptation in international marketing research, this study found that various external and intrafirm factors, ranging from host country's cultural and environmental characteristics to network's business orientation, are relevant to the decision on programming products by global television networks. 相似文献
15.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
16.
In this article, we examine content supply as a public service strategy in Finland, one of the forerunner countries of digital terrestrial television in Europe. Regarding digitalization, European broadcasters face several options from full service to a specialized mission. The case at hand is the first full digital year of 2002 in Finland. The focus is on one of the traditional principles of public service broadcasting, the diversity of programming, as it is realized in the new, digital, multichannel environment. We examine content diversity by comparing channel profiles as well by analyzing indexes of the horizontal and vertical breadth and dissimilarity of programming. In a market of two public service and two commercial analogue generalist TV channels, the five new thematic digital channels have radically altered the amount of system-wide supply, but the diversity of programming has not suffered. This is due to the specializing strategy of the public service broadcaster. Its approach to focus on factual programming is clear in its digital output but can be detected in moderation also in its analogue supply. However, with the expected increase on commercial digital supply also in terrestrial networks, there is the possibility of the generalist public service broadcaster to turn into a fragmented one. 相似文献
17.
María Elena Gutiérrez Rentería 《媒体管理杂志》2013,15(2):70-76
If one wanted to measure the historic level of multimedia industry concentration in Mexico, it would not be necessary to use statistics, financial analysis, viewer ratings, or other evaluation systems. The maximum level of concentration is 1, and, in Mexico, that number belonged for 20 years to Grupo Televisa (1973–1993). Televisa's position was lost in 1993 when entrepreneur Ricardo Salinas Pliego launched TV Azteca. This paper explores the principal strategies used by TV Azteca to overcome the entry barriers set by the Televisa monopoly. The paper also presents an economic valuation of this duopoly market 7 years after the shift in market structure. 相似文献
18.
《Journal of Media Economics》2013,26(4):17-28
This study examines trends in prime-time network program diversity, factoring in viewing share trends, competition from new video media, and the assumptions of internetwork rivalry. Findings suggest that, even in the competitive video marketplace of the 1980s, shifts in program diversity were rather limited. The imposing specter of new media competition, then, has not forced the networks to fundamentally alter their programming "game plan." 相似文献
19.
This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership. The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles. 相似文献
20.
Accessibility of much country-level information and many web services, originating from governments are a global standard. The governments of emerging economies in the eastern countries especially need to adopt, without undue delay, the advanced technologies for providing better web services to their citizens. However, consideration and evaluation of the effectiveness and efficiency of governments' web services is currently lacking in previous literature. Thus, this study first adopts a computational approach suggested in the literature to measure the effectiveness of Taiwan's established, city- and county-level (25 cities and counties, and 1411 governmental units) governments' websites. Then, by considering the IT-related input and output resources as suggested by the experts of e-government during several in-depth interviews, data envelopment analysis (DEA) evaluates the efficiency of Taiwan's governmental web services. This study reveals that the well-developed web services provided by Taiwan's government are apparent in two geographically dispersed cities (north and south) and one county in the northern region of Taiwan. In addition, six cities and counties appear to be ineffective and inefficient in providing web services to Taiwan's citizens due to their geographical remoteness from the capital and small regional populations. An additional finding confirms the significant effect of population size on Taiwanese services for e-government in each city and county. Finally, this study suggests applying more attention to website designs for different levels or regions of governments and building alternative communication channels for citizens with different backgrounds. Consequently, providing citizens' most-requested services becomes easier, and the resources' distribution becomes effective and efficient for those in different geographical locations. This study's findings represent a reference for providing better electronic publically accessible services, and a benchmark for scholars conducting further research in this area. 相似文献